"Is Talking About the Future a Curse or a Blessing? The Effects of ..."

Yu-Ting Lin, Wanxin Wang, Her-Sen Doong (2021)

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DOI: 10.1109/TEM.2019.2920752

access: closed

type: Journal Article

metadata version: 2025-01-19

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  - https://dblp.org/rec/journals/tem/LinWD21
Yu-Ting Lin, Wanxin Wang, Her-Sen Doong:
Is Talking About the Future a Curse or a Blessing? The Effects of Future-Focused Message Framing on Fundraising Performance. IEEE Trans. Engineering Management 68(4): 970-981 (2021)

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