"On the Diffusion of Subscription-Based Services: The Roles of Price, ..."

Hani I. Mesak, C. Patrick Scott, Abdullahel Bari (2024)

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DOI: 10.1109/TEM.2022.3159251

access: closed

type: Journal Article

metadata version: 2024-01-26

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Hani I. Mesak, C. Patrick Scott, Abdullahel Bari:
On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection. IEEE Trans. Engineering Management 71: 2212-2225 (2024)

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