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Tsuen-Ho Hsu

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2020 – today

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2021
[j10]
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Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao:
A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms. Int. J. Fuzzy Syst. 23(7): 2270-2282 (2021)
[j9]
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Tsuen-Ho Hsu, Chun-Hsien Chen, Ya-Wun Yang:
A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations. Symmetry 13(7): 1151 (2021)

2010 – 2019

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2017
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Yi-Sheng Wang, Wei-Long Lee, Tsuen-Ho Hsu:
Using netnography for the study of role-playing in female online games: Interpretation of situational context model. Internet Res. 27(4): 905-923 (2017)
2014
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Tsuen-Ho Hsu, Tsung-Nan Tsai, Yi-Jung Hung:
Capturing customer judgments of product category. Inf. Sci. 273: 182-195 (2014)
2013
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  - conf/ifsa/HsuT13
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Tsuen-Ho Hsu, Jia-Wei Tang:
A Relationship Hierarchy Structural Fuzzy ANP model to explore development of marketing strategic alliances. IFSA/NAFIPS 2013: 238-243
2012
[j6]
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Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang:
An analytical model for building brand equity in hospitality firms. Ann. Oper. Res. 195(1): 355-378 (2012)
[j5]
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Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang:
A hybrid ANP evaluation model for electronic service quality. Appl. Soft Comput. 12(1): 72-81 (2012)
[j4]
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Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang:
The multiple criteria and sub-criteria for electronic service quality evaluation: an interdependence perspective. Online Inf. Rev. 36(2): 241-260 (2012)
2011
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Ling-Zhong Lin, Tsuen-Ho Hsu:
Designing a model of FANP in brand image decision-making. Appl. Soft Comput. 11(1): 561-573 (2011)
2010
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Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang:
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management. Marketing Intelligent Systems Using Soft Computing 2010: 227-254

2000 – 2009

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2009
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Tsuen-Ho Hsu, Frank F. C. Pan:
Application of Monte Carlo AHP in ranking dental quality attributes. Expert Syst. Appl. 36(2): 2310-2316 (2009)
[j1]
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Tsuen-Ho Hsu, Tsung-Nan Tsai, Pei-Ling Chiang:
Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms. Inf. Sci. 179(1-2): 41-52 (2009)
2006
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  - conf/fuzzIEEE/HsuC06
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Tsuen-Ho Hsu, Li-Tzu Chiang:
A linguistic Strategy Model Combined with Genetic Algorithms for Promotion Mix Choice. FUZZ-IEEE 2006: 845-850
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  - conf/jcis/HsuL06
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Tsuen-Ho Hsu, Ling-Zhong Lin:
A Fuzzy Preference Relations to Service Innovation Project Selection. JCIS 2006
2000
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Tsuen-Ho Hsu, Kao-Ming Chu, Hei-Chun Chan:
The fuzzy clustering on market segment. FUZZ-IEEE 2000: 621-626

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