"Juice Packaging Design: Effects of Transparency on Consumers' Perception ..."

Swati Pal et al. (2017)

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DOI: 10.1007/978-3-319-60582-1_18

access: closed

type: Conference or Workshop Paper

metadata version: 2021-09-28

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Swati Pal, Shivani Holkar, Abhishek Yevalkar, Amrita Bhattacharjee:
Juice Packaging Design: Effects of Transparency on Consumers' Perception Leading Toward Purchase Preference for Packaged Juice. AHFE (4) 2017: 177-184

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