"Understanding the Influences of Consumers' Mood States Induced by Web Page ..."

Shiu-Li Huang, Szu-Chen Chen (2012)

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DOI: 10.1109/HICSS.2012.619

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Shiu-Li Huang, Szu-Chen Chen:
Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services. HICSS 2012: 1542-1551

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