"How does brand microfilm affect viewers' perception of brand equity?: ..."

Hsiu-Chia Ko, Jung-Hsien Hsu (2019)

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DOI: 10.1145/3306500.3306518

access: closed

type: Conference or Workshop Paper

metadata version: 2022-05-25

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Hsiu-Chia Ko, Jung-Hsien Hsu:
How does brand microfilm affect viewers' perception of brand equity?: based on the heuristic theory. IC4E 2019: 298-303

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