"Human vs. Virtual Endorser? Interaction Effect of Endorser Type and ..."

Yi Lu, Xiuping Li, Zhenhui (Jack) Jiang (2024)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2024-11-20

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/icis/LuLJ24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/icis/LuLJ24
Yi Lu, Xiuping Li, Zhenhui (Jack) Jiang:
Human vs. Virtual Endorser? Interaction Effect of Endorser Type and Product Type on Consumers' Product Attitudes. ICIS 2024

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.