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"A Customer Experience Mapping Model for Business Case Description of ..."
Masaaki Kunigami et al. (2021)
- Masaaki Kunigami, Takamasa Kikuchi, Hiroshi Takahashi, Takao Terano:
A Customer Experience Mapping Model for Business Case Description of Innovation and Value Co-creation. KES-AMSTA 2021: 255-264
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