"Customer lifetime network value: customer valuation in the context of ..."

Miriam Däs et al. (2017)

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DOI: 10.1007/S12525-017-0255-4

access: closed

type: Journal Article

metadata version: 2020-03-13

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Miriam Däs, Julia Klier, Mathias Klier, Georg Lindner, Lea Thiel:
Customer lifetime network value: customer valuation in the context of network effects. Electron. Mark. 27(4): 307-328 (2017)

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