"How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context."

Shiu-Li Huang, Yu-Min Zhao (2023)

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DOI: 10.1080/10864415.2023.2226901

access: closed

type: Journal Article

metadata version: 2023-09-14

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  - https://dblp.org/rec/journals/ijecommerce/HuangZ23
Shiu-Li Huang, Yu-Min Zhao:
How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context. Int. J. Electron. Commer. 27(3): 385-405 (2023)

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