"Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment."

Terry J. Hill, Rafael Menda, David M. Dilts (1998)

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DOI: 10.1287/INTE.28.4.47

access: closed

type: Journal Article

metadata version: 2017-05-27

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Terry J. Hill, Rafael Menda, David M. Dilts:
Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment. Interfaces 28(4): 47-63 (1998)

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