"Will coolness factors predict user satisfaction and loyalty? Evidence from ..."

Dongyan Nan et al. (2022)

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DOI: 10.1016/J.IPM.2022.103108

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type: Journal Article

metadata version: 2023-11-12

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Dongyan Nan, Edward Shin, George A. Barnett, Sarah Cheah, Jang-Hyun Kim:
Will coolness factors predict user satisfaction and loyalty? Evidence from an artificial neural network-structural equation model approach. Inf. Process. Manag. 59(6): 103108 (2022)

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