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"Psychological and Relational Moderators for the Relationship Between Brand ..."
Ying-Kai Liao, Giang Nu To Truong, Phuong Minh Binh Nguyen (2020)
- Ying-Kai Liao, Giang Nu To Truong, Phuong Minh Binh Nguyen:
Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences. J. Electron. Commer. Organ. 18(4): 93-116 (2020)
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