"Sequential Learning in Designing Marketing Campaigns for Market Entry."

Somayeh Moazeni, Boris Defourny, Monika J. Wilczak (2020)

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DOI: 10.1287/MNSC.2019.3384

access: closed

type: Journal Article

metadata version: 2025-01-19

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Somayeh Moazeni, Boris Defourny, Monika J. Wilczak:
Sequential Learning in Designing Marketing Campaigns for Market Entry. Manag. Sci. 66(9): 4226-4245 (2020)

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