"Experience Effect in the Impact of Free Trial Promotions."

Sadat Reza et al. (2021)

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DOI: 10.1287/MNSC.2020.3613

access: closed

type: Journal Article

metadata version: 2021-03-23

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Sadat Reza, Hillbun Ho, Rich Ling, Hongyan Shi:
Experience Effect in the Impact of Free Trial Promotions. Manag. Sci. 67(3): 1648-1669 (2021)

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