"When Less Is More: Data and Power in Advertising Experiments."

Garrett A. Johnson, Randall A. Lewis, David H. Reiley (2017)

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DOI: 10.1287/MKSC.2016.0998

access: closed

type: Journal Article

metadata version: 2020-05-14

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Garrett A. Johnson, Randall A. Lewis, David H. Reiley:
When Less Is More: Data and Power in Advertising Experiments. Mark. Sci. 36(1): 43-53 (2017)

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