"The Role of Marketer- and User-Generated Content in Sustaining the Growth ..."

Yi Ding et al. (2014)

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DOI: 10.1109/HICSS.2014.226

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Yi Ding, Chee Wei Phang, Xianghua Lu, Chuan-Hoo Tan, Juliana Sutanto:
The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community. HICSS 2014: 1785-1792

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