"A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by ..."

Wen-Yueh Shih, Hsu-Chao Lai, Jiun-Long Huang (2023)

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DOI: 10.1109/ACCESS.2023.3332029

access: open

type: Journal Article

metadata version: 2023-11-28

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Wen-Yueh Shih, Hsu-Chao Lai, Jiun-Long Huang:
A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by Using Cluster Expected Win Rate. IEEE Access 11: 126917-126926 (2023)

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