"Optimizing marketing planning and budgeting using Markov decision ..."

Abdel Labbi, Cesar Berrospi (2007)

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DOI: 10.1147/RD.513.0421

access: closed

type: Journal Article

metadata version: 2020-03-13

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Abdel Labbi, Cesar Berrospi:
Optimizing marketing planning and budgeting using Markov decision processes: An airline case study. IBM J. Res. Dev. 51(3/4): 421-432 (2007)

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