"When Worse Is Better: Strategic Choice of Vendors with Differentiated ..."

Shubham Gupta et al. (2023)

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DOI: 10.1287/MNSC.2022.4490

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type: Journal Article

metadata version: 2024-01-13

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Shubham Gupta, Abhishek Roy, Subodha Kumar, Ram Mudambi:
When Worse Is Better: Strategic Choice of Vendors with Differentiated Capabilities in a Complex Cocreation Environment. Manag. Sci. 69(5): 2833-2851 (2023)

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