"Modeling Multichannel Advertising Attribution Across Competitors."

Yiyi Li, Ying Xie, Zhiqiang (Eric) Zheng (2019)

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DOI: 10.25300/MISQ/2019/14257

access: closed

type: Journal Article

metadata version: 2024-05-07

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Yiyi Li, Ying Xie, Zhiqiang (Eric) Zheng:
Modeling Multichannel Advertising Attribution Across Competitors. MIS Q. 43(1) (2019)

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