"Price and Quality Strategy in Live Streaming E-Commerce With Consumers' ..."

Guojun Ji et al. (2024)

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DOI: 10.1109/TEM.2022.3227106

access: closed

type: Journal Article

metadata version: 2024-02-29

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Guojun Ji, Tianyu Fu, Tsan-Ming Choi, Ajay Kumar, Kim Hua Tan:
Price and Quality Strategy in Live Streaming E-Commerce With Consumers' Social Interaction and Celebrity Sales Agents. IEEE Trans. Engineering Management 71: 4063-4075 (2024)

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