Unilever's Product Strategy: An Examination of the Marketing Mix

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Added on 2023/06/09

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This essay provides an analysis of Unilever's product strategy within the framework of the marketing mix. It emphasizes the significance of the marketing mix, including the seven P's (price, product, place, promotion, packaging, people, and positioning), for businesses aiming to enhance brand awareness. Focusing on Unilever, the essay highlights the company's diverse product offerings, ranging from beauty products to cleaning agents, and its strategic acquisitions of brands like Lux, Dove, and Magnum. The importance of market analysis and understanding the product life cycle, including the maturity, growth, and sales decline phases, are discussed in relation to Unilever's research and development investments. The essay concludes that the marketing mix is essential for organizations to increase product demand, suggesting the use of social media platforms for cost-effective market coverage.

Marketing mix (Product)
INTRODUCTION
Businesses involves marketing mix strategies so that they can increase their brand
awareness in large market area. It includes seven P’s which are price, product, place,
promotion, packaging, people and positioning. This poster will include Unilever which
offers various products to their customers in order to satisfy their daily needs.
Marketing mix
Marketing mix can be said as a tactics, actions and methods of which organisations use in
order to advertise their brands and products in the market area. All the factors and elements of
marketing mix are interdependent on each other which helps organisations in increasing their
sales and profitability in effective manner (Ndofirepi, Farinloye and Mogaji, 2020)
It is the responsibility of Unilever that they
have to invest huge capital in research and
development so that they can maintain the
correct standard of the product. Unilever try
to add unique valuables in their products
which make them different from their
competitors so that they can cover large
market share.
CONCLUSION
It is concluded that marketing mix is essential
function for organisations so that they can increase
the demand of their products and services in
market. Organisations can use social media
platforms so that they can cover large market area
in cost-effective manner.
Product
It refers to the item which is manufactured or
produced by organisation in order to satisfy the
requirements of their customers. Product life cycle
should be analysed by the organisation so that they
can generate higher revenue. Product life cycle
involves three elements which are maturity phase,
growth phase and sales decline phase which need
to be analysed by an organisation.
Unilever offer various products and services to their
customers including beauty products, food, personal
care, cleaning agent, hygiene products and many more.
Unilever have acquired various brands such as Lux,
Dove, Magnum, Sun silk and Rexona. It is important to
analyse the market area so that organisation can
understand the requirements of their customers
(Ndofirepi, Farinloye and Mogaji, 2020)
REFERENCES
Ndofirepi, E., Farinloye, T. and Mogaji, E., 2020. Marketing mix in a
heterogenous higher education market: A case of Africa.
In Understanding the higher education market in Africa (pp.
241-262). Routledge.
Lim, W.M., 2021. A marketing mix typology for integrated care: the
10 Ps. Journal of Strategic Marketing, 29(5), pp.453-469.