Subscription setup
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management
Go to Play ConsoleMaximize acquisition
Attract new subscribers with free trials, introductory pricing, and promotions across Google.
Retain your customers
Reduce subscriber churn by offering grace periods, account holds, pause, upgrades, and downgrades.
Customize your subscriptions
Tailor your subscriptions to your needs with adjustable billing frequency, localized pricing, and price changes.
Best practices
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Let users try your app before subscribing by offering a free trial for a duration of your choosing or specify an introductory price that applies to a set number of billing periods.
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Offer the option to pay over time with an installment subscription for users considering a long-term subscription, such as an annual plan (currently available in France, Italy, Spain and Brazil).
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Allow your subscribers to update their payment method if a recurring payment is declined with grace periods.
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Add the ability for users to switch from one plan to another (upgrade or downgrade) or to re-sign up to keep access.
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To reduce voluntary churn and provide users an alternative to canceling their subscription, you can enable users to pause their subscription.
Find out more
How to create a subscription
Learn how to add a subscription to your app, including your responsibilities as a developer.
Driving buyer behavior with subscriptions
Learn how to optimize your subscriptions revenue stream based on user motivations and engagement behavior.
Developer documentation
Learn how to use Google Play Billing to enable subcription-specific features in your app.
Subscription models for games
Learn how to apply a subscriptions model to your game with a free, on-demand course from Play Academy.
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Game developers boost engagement with Google Play subscriptions
Learn more -
MatchingAgent increased tapple's lifetime value 30% with subscriptions on Google Play
Learn more
More on monetizing with Play Commerce
Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.
Learn moreTry Subscription setup
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management