Articles

Set your app up for success on the App Store. By learning about business models, monetization opportunities, engaging users, and reaching a wide audience, you can make sure your app has a strong foundation to support and grow your business.

Product page & discovery

New

Custom product pages

Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs.

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New

Product page optimization

Try out alternate versions of your app’s product page to find out which one gets the best results.

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Getting featured

Learn about App Store featuring and how to share your story with us.

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Promoting your apps

Get marketing assets to help promote your app, and learn about getting featured on the App Store.

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User privacy and data use

Learn about asking permission to track users, and how your app’s data collection practices appear on your product page.

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App privacy details on the App Store

Learn about providing your app’s privacy practice details in App Store Connect for display on your App Store product page.

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Discovery on the App Store

Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

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Optimizing for App Store search

Learn how to impact your search result ranking to help users easily find and download your app and In-App Purchases.

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Creating your product page

Learn how to make the most of your app’s product page through thoughtfully crafted metadata.

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Categories

Learn how to choose the most accurate and effective categories so users can easily find your app on the App Store.

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Ratings, reviews, and responses

Ask for ratings and respond to reviews to improve your app’s discoverability, encourage downloads, and build rapport with users.

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App previews

Engage users with short videos of your app in action, directly on your product page.

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Pre-order

Build excitement for your new app by letting customers order your app before it’s released for download.

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Business & analytics

Take action on peer group benchmarks

Put your app’s performance into context by comparing it to that of similar apps on the App Store.

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New

Ad attribution

Learn how SKAdNetwork and Private Click Measurement lets advertisers attribute their advertising across multiple sources — all while maintaining user privacy.

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App Store Small Business Program

Designed to accelerate innovation and help propel your small business forward, this program features a reduced commission rate of 15%.

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Business models

Learn about various ways to structure your app, such as freemium or paid.

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App Review

Apple reviews all apps and app updates submitted to the App Store. Learn how to plan and build your app with these guidelines in mind and avoid common mistakes.

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In-App Purchase

Offer users premium content, digital goods, subscriptions, and more — directly within your app.

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Updated

Auto-renewable subscriptions

Implement auto-renewable subscriptions in your app using In-App Purchase APIs.

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Promoting In-App Purchases

Learn how to promote your In-App Purchases on the App Store, where customers can start a purchase even before downloading your app.

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Measuring app performance

Learn how users discover and interact with your app with valuable data you won’t find anywhere else.

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App bundles

Make it easy for customers to buy up to 10 of your apps at once. Learn how to set up app bundles and market them on your product page.

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Building apps for kids

Find out how to create kids’ apps that are safe and trusted by parents.

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User engagement

New

In-App Events

Encourage engagement by offering new ways of interacting with your game.

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Freemium games

Learn how your freemium game can attract, engage, and retain players.

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Onboarding for apps

Help users get the most from your app with a fast, fun, and educational onboarding experience.

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Onboarding for games

Create an intuitive and engaging onboarding experience that makes a great first impression and helps keep players coming back.

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Localization

Prepare your app for a global audience, and help users around the world easily discover and download your app.

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