প্রচার-স্তরের রূপান্তর লক্ষ্য

পারফরম্যান্স ম্যাক্সে, রূপান্তর লক্ষ্যগুলি আপনার নির্বাচিত প্রচারাভিযান বিডিং কৌশলের সাথে সামঞ্জস্যপূর্ণ বিজ্ঞাপন পরিবেশন এবং বাজেট বরাদ্দ অপ্টিমাইজ করতে Google এর অ্যালগরিদমগুলিকে গাইড করতে সহায়তা করে। আপনি পারফরম্যান্স ম্যাক্স ক্যাম্পেইনে আপনার গ্রাহক লক্ষ্যগুলির একটি উপসেট স্পষ্টভাবে প্রয়োগ করতে পারেন। আপনি যদি একটি প্রচারাভিযানের জন্য স্পষ্টভাবে রূপান্তর লক্ষ্য নির্ধারণ না করেন তবে এটি সমস্ত গ্রাহক-স্তরের রূপান্তর লক্ষ্যগুলি ব্যবহার করার জন্য ডিফল্ট হয়৷

একটি পারফরম্যান্স সর্বোচ্চ প্রচারণার জন্য প্রচারাভিযানের রূপান্তর লক্ষ্য সেট করতে এই পদক্ষেপগুলি অনুসরণ করুন:

1. সমস্ত CustomerConversionGoals পুনরুদ্ধার করুন।

   SELECT
     customer_conversion_goal.category,
     customer_conversion_goal.origin
   FROM customer_conversion_goal
   

2. প্রতিটি CustomerConversionGoal এর একটি CampaignConversionGoal অবজেক্ট হিসেবে একটি কপি তৈরি করুন। আপনি যদি আপনার পারফরম্যান্স ম্যাক্স ক্যাম্পেইনে একটি লক্ষ্য প্রয়োগ করতে চান, যেমন category এবং origin অনন্য সমন্বয় দ্বারা নির্ধারিত হয়, biddable ক্ষেত্রটিকে TRUE সেট করুন। অন্যথায়, FALSE এ biddable সেট করুন। biddable ক্ষেত্রটি CampaignConversionGoal ব্যবহার করা উচিত কিনা তা নির্দিষ্ট করে।

3. আপডেট করা biddable ক্ষেত্রের মানগুলির সাথে সমস্ত CampaignConversionGoals আপডেট করার জন্য একটি মিউটেট অনুরোধ ইস্যু করুন৷

   জাভা

   /** Retrieves the list of customer conversion goals. */
   private static List<CustomerConversionGoal> getCustomerConversionGoals(
       GoogleAdsClient googleAdsClient, long customerId) {
     String query =
         "SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
             + "FROM customer_conversion_goal";
   
     List<CustomerConversionGoal> customerConversionGoals = new ArrayList<>();
     try (GoogleAdsServiceClient googleAdsServiceClient =
         googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
       // The number of conversion goals is typically less than 50, so we use
       // GoogleAdsService.search instead of search_stream.
       SearchPagedResponse response =
           googleAdsServiceClient.search(Long.toString(customerId), query);
       for (GoogleAdsRow googleAdsRow : response.iterateAll()) {
         customerConversionGoals.add(googleAdsRow.getCustomerConversionGoal());
       }
     }
   
     return customerConversionGoals;
   }
   
   /** Creates a list of MutateOperations that override customer conversion goals. */
   private static List<MutateOperation> createConversionGoalOperations(
       long customerId, List<CustomerConversionGoal> customerConversionGoals) {
     List<MutateOperation> mutateOperations = new ArrayList<>();
     // To override the customer conversion goals, we will change the
     // biddability of each of the customer conversion goals so that only
     // the desired conversion goal is biddable in this campaign.
     for (CustomerConversionGoal customerConversionGoal : customerConversionGoals) {
       ConversionActionCategory category = customerConversionGoal.getCategory();
       ConversionOrigin origin = customerConversionGoal.getOrigin();
       String campaignConversionGoalResourceName =
           ResourceNames.campaignConversionGoal(
               customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID, category, origin);
       CampaignConversionGoal.Builder campaignConversionGoalBuilder =
           CampaignConversionGoal.newBuilder().setResourceName(campaignConversionGoalResourceName);
       // Change the biddability for the campaign conversion goal.
       // Set biddability to True for the desired (category, origin).
       // Set biddability to False for all other conversion goals.
       // Note:
       //  1- It is assumed that this Conversion Action
       //     (category=PURCHASE, origin=WEBSITE) exists in this account.
       //  2- More than one goal can be biddable if desired. This example
       //     shows only one.
       if (category == ConversionActionCategory.PURCHASE && origin == ConversionOrigin.WEBSITE) {
         campaignConversionGoalBuilder.setBiddable(true);
       } else {
         campaignConversionGoalBuilder.setBiddable(false);
       }
       CampaignConversionGoal campaignConversionGoal = campaignConversionGoalBuilder.build();
       CampaignConversionGoalOperation campaignConversionGoalOperation =
           CampaignConversionGoalOperation.newBuilder()
               .setUpdate(campaignConversionGoal)
               .setUpdateMask(FieldMasks.allSetFieldsOf(campaignConversionGoal))
               .build();
       mutateOperations.add(
           MutateOperation.newBuilder()
               .setCampaignConversionGoalOperation(campaignConversionGoalOperation)
               .build());
     }
     return mutateOperations;
   }
   AddPerformanceMaxRetailCampaign.java
         

   সি#

   /// <summary>
   /// Creates a MutateOperation that links an asset to an asset group.
   /// </summary>
   /// <param name="fieldType">The field type of the asset to be linked.</param>
   /// <param name="assetGroupResourceName">The resource name of the asset group
   /// to link the asset to.</param>
   /// <param name="assetResourceName">The resource name of the text asset to be
   /// linked.</param>
   /// <returns>A MutateOperation that links an asset to an asset group.</returns>
   private MutateOperation CreateLinkAssetOperation(
       AssetFieldType fieldType,
       string assetGroupResourceName,
       string assetResourceName) => new MutateOperation()
       {
           AssetGroupAssetOperation = new AssetGroupAssetOperation()
           {
               Create = new AssetGroupAsset()
               {
                   FieldType = fieldType,
                   AssetGroup = assetGroupResourceName,
                   Asset = assetResourceName
               }
           }
       };
   AddPerformanceMaxRetailCampaign.cs
         

   পিএইচপি

   private static function getCustomerConversionGoals(
       GoogleAdsClient $googleAdsClient,
       int $customerId
   ): array {
       $customerConversionGoals = [];
       $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
       // Creates a query that retrieves all customer conversion goals.
       $query = 'SELECT customer_conversion_goal.category, customer_conversion_goal.origin ' .
           'FROM customer_conversion_goal';
       // The number of conversion goals is typically less than 50 so we use a search request
       // instead of search stream.
       $response =
           $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));
   
       // Iterates over all rows in all pages and builds the list of conversion goals.
       foreach ($response->iterateAllElements() as $googleAdsRow) {
           /** @var GoogleAdsRow $googleAdsRow */
           $customerConversionGoals[] = [
               'category' => $googleAdsRow->getCustomerConversionGoal()->getCategory(),
               'origin' => $googleAdsRow->getCustomerConversionGoal()->getOrigin()
           ];
       }
   
       return $customerConversionGoals;
   }
   
   /**
    * Creates a list of MutateOperations that override customer conversion goals.
    *
    * @param int $customerId the customer ID
    * @param array $customerConversionGoals the list of customer conversion goals that will be
    *      overridden
    * @return MutateOperation[] a list of MutateOperations that update campaign conversion goals
    */
   private static function createConversionGoalOperations(
       int $customerId,
       array $customerConversionGoals
   ): array {
       $operations = [];
   
       // To override the customer conversion goals, we will change the biddability of each of the
       // customer conversion goals so that only the desired conversion goal is biddable in this
       // campaign.
       foreach ($customerConversionGoals as $customerConversionGoal) {
           $campaignConversionGoal = new CampaignConversionGoal([
               'resource_name' => ResourceNames::forCampaignConversionGoal(
                   $customerId,
                   self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                   ConversionActionCategory::name($customerConversionGoal['category']),
                   ConversionOrigin::name($customerConversionGoal['origin'])
               )
           ]);
           // Changes the biddability for the campaign conversion goal.
           // Sets biddability to true for the desired (category, origin).
           // Sets biddability to false for all other conversion goals.
           // Note:
           //  1- It is assumed that this Conversion Action
           //     (category=PURCHASE, origin=WEBSITE) exists in this account.
           //  2- More than one goal can be biddable if desired. This example
           //     shows only one.
           if (
               $customerConversionGoal["category"] === ConversionActionCategory::PURCHASE
               && $customerConversionGoal["origin"] === ConversionOrigin::WEBSITE
           ) {
               $campaignConversionGoal->setBiddable(true);
           } else {
               $campaignConversionGoal->setBiddable(false);
           }
   
           $operations[] = new MutateOperation([
               'campaign_conversion_goal_operation' => new CampaignConversionGoalOperation([
                   'update' => $campaignConversionGoal,
                   // Sets the update mask on the operation. Here the update mask will be a list
                   // of all the fields that were set on the update object.
                   'update_mask' => FieldMasks::allSetFieldsOf($campaignConversionGoal)
               ])
           ]);
       }
   
       return $operations;
   }
   AddPerformanceMaxRetailCampaign.php
         

   পাইথন

   def get_customer_conversion_goals(client, customer_id):
       """Retrieves the list of customer conversion goals.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
   
       Returns:
           a list of dicts containing the category and origin of customer
           conversion goals.
       """
       ga_service = client.get_service("GoogleAdsService")
       customer_conversion_goals = []
       query = """
               SELECT
                 customer_conversion_goal.category,
                 customer_conversion_goal.origin
               FROM customer_conversion_goal
               """
       # The number of conversion goals is typically less than 50 so we use
       # GoogleAdsService.search instead of search_stream.
       search_request = client.get_type("SearchGoogleAdsRequest")
       search_request.customer_id = customer_id
       search_request.query = query
       results = ga_service.search(request=search_request)
   
       # Iterate over the results and build the list of conversion goals.
       for row in results:
           customer_conversion_goals.append(
               {
                   "category": row.customer_conversion_goal.category,
                   "origin": row.customer_conversion_goal.origin,
               }
           )
       return customer_conversion_goals
   
   
   def create_conversion_goal_operations(
       client,
       customer_id,
       customer_conversion_goals,
   ):
       """Creates a list of MutateOperations that override customer conversion goals.
   
       Args:
           client: an initialized GoogleAdsClient instance.
           customer_id: a client customer ID.
           customer_conversion_goals: the list of customer conversion goals that
             will be overridden.
   
       Returns:
           MutateOperations that update campaign conversion goals.
       """
       campaign_conversion_goal_service = client.get_service(
           "CampaignConversionGoalService"
       )
       operations = []
   
       # To override the customer conversion goals, we will change the
       # biddability of each of the customer conversion goals so that only
       # the desired conversion goal is biddable in this campaign.
       for customer_conversion_goal in customer_conversion_goals:
           mutate_operation = client.get_type("MutateOperation")
           campaign_conversion_goal = (
               mutate_operation.campaign_conversion_goal_operation.update
           )
   
           campaign_conversion_goal.resource_name = (
               campaign_conversion_goal_service.campaign_conversion_goal_path(
                   customer_id,
                   _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                   customer_conversion_goal["category"].name,
                   customer_conversion_goal["origin"].name,
               )
           )
           # Change the biddability for the campaign conversion goal.
           # Set biddability to True for the desired (category, origin).
           # Set biddability to False for all other conversion goals.
           # Note:
           #  1- It is assumed that this Conversion Action
           #     (category=PURCHASE, origin=WEBSITE) exists in this account.
           #  2- More than one goal can be biddable if desired. This example
           #     shows only one.
           if (
               customer_conversion_goal["category"]
               == client.enums.ConversionActionCategoryEnum.PURCHASE
               and customer_conversion_goal["origin"]
               == client.enums.ConversionOriginEnum.WEBSITE
           ):
               biddable = True
           else:
               biddable = False
           campaign_conversion_goal.biddable = biddable
           field_mask = protobuf_helpers.field_mask(
               None, campaign_conversion_goal._pb
           )
           client.copy_from(
               mutate_operation.campaign_conversion_goal_operation.update_mask,
               field_mask,
           )
           operations.append(mutate_operation)
   
       return operations
   add_performance_max_retail_campaign.py
         

   রুবি

   def _get_customer_conversion_goals(client, customer_id)
     query = <<~EOD
       SELECT
           customer_conversion_goal.category,
           customer_conversion_goal.origin
       FROM customer_conversion_goal
     EOD
   
     customer_conversion_goals = []
   
     ga_service = client.service.google_ads
     # The number of conversion goals is typically less than 50 so we use
     # GoogleAdsService.search instead of search_stream.
     response = ga_service.search(
         customer_id: customer_id,
         query: query,
         page_size: PAGE_SIZE,
     )
   
     # Iterate over the results and build the list of conversion goals.
     response.each do |row|
       customer_conversion_goals << {
           "category" => row.customer_conversion_goal.category,
           "origin" => row.customer_conversion_goal.origin
       }
     end
   
     customer_conversion_goals
   end
   
   def create_conversion_goal_operations(client, customer_id, customer_conversion_goals)
     campaign_conversion_goal_service = client.service.campaign_conversion_goal
   
     operations = []
   
     # To override the customer conversion goals, we will change the
     # biddability of each of the customer conversion goals so that only
     # the desired conversion goal is biddable in this campaign.
     customer_conversion_goals.each do |customer_conversion_goal|
       operations << client.operation.mutate do |m|
           m.campaign_conversion_goal_operation = client.operation.campaign_conversion_goal do |op|
             op.update = client.resource.campaign_conversion_goal do |ccg|
                 ccg.resource_name = client.path.campaign_conversion_goal(
                     customer_id,
                     PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
                     customer_conversion_goal["category"].to_s,
                     customer_conversion_goal["origin"].to_s)
                 # Change the biddability for the campaign conversion goal.
                 # Set biddability to True for the desired (category, origin).
                 # Set biddability to False for all other conversion goals.
                 # Note:
                 #  1- It is assumed that this Conversion Action
                 #     (category=PURCHASE, origin=WEBSITE) exists in this account.
                 #  2- More than one goal can be biddable if desired. This example
                 #     shows only one.
                 ccg.biddable = (customer_conversion_goal["category"] == :PURCHASE &&
                     customer_conversion_goal["origin"] == :WEBSITE)
             end
             op.update_mask = Google::Ads::GoogleAds::FieldMaskUtil.all_set_fields_of(op.update)
           end
       end
     end
   
     operations
   end
   add_performance_max_retail_campaign.rb
         

   পার্ল

   sub get_customer_conversion_goals {
     my ($api_client, $customer_id) = @_;
   
     my $customer_conversion_goals = [];
     # Create a query that retrieves all customer conversion goals.
     my $query =
       "SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
       . "FROM customer_conversion_goal";
     # The number of conversion goals is typically less than 50 so we use
     # GoogleAdsService->search() method instead of search_stream().
     my $search_response = $api_client->GoogleAdsService()->search({
       customerId => $customer_id,
       query      => $query
     });
   
     # Iterate over the results and build the list of conversion goals.
     foreach my $google_ads_row (@{$search_response->{results}}) {
       push @$customer_conversion_goals,
         {
         category => $google_ads_row->{customerConversionGoal}{category},
         origin   => $google_ads_row->{customerConversionGoal}{origin}};
     }
   
     return $customer_conversion_goals;
   }
   
   # Creates a list of MutateOperations that override customer conversion goals.
   sub create_conversion_goal_operations {
     my ($customer_id, $customer_conversion_goals) = @_;
   
     my $operations = [];
     # To override the customer conversion goals, we will change the biddability of
     # each of the customer conversion goals so that only the desired conversion goal
     # is biddable in this campaign.
     foreach my $customer_conversion_goal (@$customer_conversion_goals) {
       my $campaign_conversion_goal =
         Google::Ads::GoogleAds::V17::Resources::CampaignConversionGoal->new({
           resourceName =>
             Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_conversion_goal(
             $customer_id,
             PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
             $customer_conversion_goal->{category},
             $customer_conversion_goal->{origin})});
       # Change the biddability for the campaign conversion goal.
       # Set biddability to true for the desired (category, origin).
       # Set biddability to false for all other conversion goals.
       # Note:
       #  1- It is assumed that this Conversion Action
       #     (category=PURCHASE, origin=WEBSITE) exists in this account.
       #  2- More than one goal can be biddable if desired. This example
       #     shows only one.
       if ( $customer_conversion_goal->{category} eq PURCHASE
         && $customer_conversion_goal->{origin} eq WEBSITE)
       {
         $campaign_conversion_goal->{biddable} = "true";
       } else {
         $campaign_conversion_goal->{biddable} = "false";
       }
   
       push @$operations,
         Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
         ->new({
           campaignConversionGoalOperation =>
             Google::Ads::GoogleAds::V17::Services::CampaignConversionGoalService::CampaignConversionGoalOperation
             ->new({
               update => $campaign_conversion_goal,
               # Set the update mask on the operation. Here the update mask will be
               # a list of all the fields that were set on the update object.
               updateMask => all_set_fields_of($campaign_conversion_goal)})});
     }
   
     return $operations;
   }
   add_performance_max_retail_campaign.pl