An information centric society needs means to improve itself by taking advantage of the communication channels and knowledge it possesses. Smart-cities provide some of the response for this problem, but the aims remain open and generic. Taking the case study of urban transports and urban driving, there are already projects that generate and analyse data, but the information is often only disclosed to the user. Exposing some sort of this information to a community may lead to a faster behavioural modification. The fundamental objective of this work is to use the information acquired to improve awareness and behaviours in these societies. From this perspective, information tools such as gamification, user and community awareness are discussed in relationship to urban transports applications. The aim is to generate improved habits in a society using non-intrusive methods as mandated by smart-city design.