Authors:
Marcus Winter
1
;
Ian Brunswick
2
and
Derek Williams
2
Affiliations:
1
Centre for Secure, Intelligent and Usable Systems, University of Brighton and U.K.
;
2
Science Gallery Dublin, The Naughton Institute, Trinity College, Dublin and Ireland
Keyword(s):
Pervasive Displays, Public Displays, Museum, Attention, Engagement, Interaction, Placement.
Related
Ontology
Subjects/Areas/Topics:
Enterprise Information Systems
;
Software Agents and Internet Computing
;
Ubiquitous Computing
Abstract:
Being able to quantify the attention potential of pervasive display placements holds promise in selecting suitable placements, scoping expectations of impact, informing display designs and calibrating engagement data against placement-related factors when evaluating display designs. This paper contributes a first version of an instrument to quantify the attention potential of display placements, focusing in particular on small interactive displays in museum environments. It reports on an empirical evaluation revealing strong and significant correlations between quantified attention potential and measured attention and engagement. The paper describes the methodology of the evaluation, discusses its findings and their limitations, and concludes with a call for more research into quantifying the attention potential of display placements.