Google Marketing Platform

Google display ads go 100% HTML5

Feb 09, 2016

[[read-time]] min read

Karin Hennessy

Director of User Trust and Privacy

Over the last year, we’ve rolled out tools to encourage advertisers to build in HTML5, so you’re able to reach the widest possible audience across screens. To enhance the browsing experience for more people across more sites, DoubleClick Digital Marketing, DoubleClick Ad Exchange and the Google Display Network are now going 100% HTML5*.

Starting June 30th, 2016, advertisers will no longer be able to upload Flash ads into DoubleClick Campaign Manager, DoubleClick Bid Manager, or AdWords.
Starting January 2nd, 2017, Flash ads will no longer be able to run through DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Ad Exchange, or the Google Display Network.

It’s important to update your ads to HTML5 before these dates. Advertisers who currently use display ads built in Flash in their campaigns have several easy ways to navigate the transition, ensuring your creative continues to reach people successfully. Read more here.

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