Raising the BaaS, how JSW MG is making battery a selling point for EVs
From left to right: Rajeev Chaba, CEO Emeritus, JSW MG Motor India; Satinder Bajwa, chief commercial officer, JSW MG Motor India; Parth Jindal, director, JSW MG Motor India; Biju Balendran, managing director, JSW MG Motor India, at the launch of Windsor EV; image credit: company
Synopsis
The Windsor EV positions itself as a strong contender in the Indian EV market with its innovative battery-as-a-service (BaaS) model and pricing. Here’s a closer look at the industry-firsts the EV offers.
In a world’s first, Norway on Tuesday became the only country to have more EVs than gas-powered cars. Some 7,000km away, JSW MG Motor India, too, entered the history book by unbundling the battery cost for its Windsor EV. The electric multipurpose vehicle (MPV) offers a unique battery-as-a-service (BaaS) model, which is expected to redefine the ownership experience. The EV also offers a “business-class experience” with enhanced legroom and boot
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