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'''Tapad Inc.''' is a venture-funded startup company based in [[New York City]]<ref name=":1">{{Cite web |last=Lunden |first=Ingrid |date=2016-02-01 |title=Telenor Jumps Into Ad Tech, Acquires Tapad For $360M |url=https://
Tapad was founded in 2010 by Are Traasdahl. It raised $1.8 million in funding in June 2011 and another $6.5 million in March 2013.
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On January 29, 2016, [[Norway]]-based [[Telenor|Telenor Group]] entered into an agreement to acquire about 95 percent of Tapad Inc. for $360 million.<ref name="Lunden 2016">{{cite web | last=Lunden | first=Ingrid | title=Telenor Jumps Into Ad Tech, Acquires Tapad For $360M | website=TechCrunch | date=February 1, 2016 | url=https://techcrunch.com/2016/02/01/telenor-jumps-into-ad-tech-acquires-tapad-for-360m/ | access-date=February 2, 2016}}</ref><ref name="Griffith 2016">{{cite web | last=Griffith | first=Erin | title=Yes, Adtech is Still Strong in NYC | website=Fortune | date=February 1, 2016 | url=http://fortune.com/2016/02/01/tapad-acquisition/ | access-date=February 2, 2016}}</ref>
On November 19, 2020, Experian announced that it had completed the acquisition of Tapad for a roughly $280 million.<ref>{{Cite web|title=Experian plc - Experian acquires Tapad, a leading digital identity resolution provider|url=https://www.experianplc.com/media/news/2020/experian-acquires-tapad/|access-date=2020-12-20|website=www.experianplc.com|language=en}}</ref><ref>{{Cite web |last=Andrews |first=Robert |date=2022-06-06 |title=Next Step For Multi-ID Targeting Is Retail Media Networks:
== Software and services ==
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