Robinsons (drink): Difference between revisions

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| previousowners = {{plainlist|
* Robinson Family (until 1935)
* [[CaburysCadbury's]] (until 1984)
* [[Reckitt & Colman]] (until 1995)
}}
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* 1862, Robinson & Belville Ltd amalgamated with Keen & Sons to become Keen Robinson & Company.
* 1903, Keen Robinson & Company was acquired by J & J Colman, the mustard producer based in Norwich. Colman's merged with Reckitt & Sons in 1938, becoming [[Reckitt|Reckitt & Colman]]. In 1925 the Company moved production to Carrow near Norwich, where it produced its products until 2019.
* 1930, Mr Eric Smedley Hodgson developed a drink combining Robinsons' patent barley crystals with real lemon juice and sugar, which became Lemon Barley Water and was marketed with its association with the Wimbledon Tennis Championships from 1935 onwards.
* 1955, Robinsons was appointed with a Royal Warrant by Her Majesty Queen Elizabeth II, as supplier of soft drinks to the British Royal household.
* 1984, the company was acquired by [[Cadbury]] Schweppes but later sold to Britvic as part of a strategic restructure to focus on core confectionary and beverage brands.
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* 2012, Britvic recalled packs featuring the 'spill proof Magicap' design due to concerns over packaging safety.<ref>{{Cite web|url=http://www.packaging-int.com/news/britvic-recalls-robinsons-fruit-shoot-amid-safety-concerns.html|title=Britvic Recalls Robinsons Fruit Shoot Amid Safety Concerns|publisher=Packaging International|date= 3 July 2012<!--, 13:55PM BST-->|access-date= 23 October 2015|archive-url=https://web.archive.org/web/20120807052551/http://www.packaging-int.com/news/britvic-recalls-robinsons-fruit-shoot-amid-safety-concerns.html|archive-date= 7 August 2012|url-status=dead}}</ref>
* 2015, Robinsons removed all 'added sugars' from its squash product ranges.
* 2023, Robinsons conducted a comprehensive rebranding of its product range to appeal to modern families. <ref>{{Cite web |date=2023-03-03 |title=Robinsons unveils first ‘significant’ rebrand in a decade |url=https://www.marketingweek.com/robinsons-rebrand-marketing-push/ |access-date=2024-07-29 |website=Marketing Week |language=en}}</ref>
* 2024, Carlsberg agrees to acquire Britvic in a £3.3 billion take over. <ref>{{Cite web |date=2024-07-08 |title=Carlsberg agrees £3.3bn takeover of Robinsons maker Britvic |url=https://www.bromsgroveadvertiser.co.uk/news/national/24436371.carlsberg-agrees-3-3bn-takeover-robinsons-maker-britvic/ |access-date=2024-07-29 |website=Bromsgrove Advertiser |language=en}}</ref>
 
==Wimbledon==
Robinsons has a long-standing association with the [[The Championships, Wimbledon|Wimbledon tennis tournament]]. The partnership between Robinsons and Wimbledon dates back to 1935. Robinsons became the official supplier of soft drinks for the tournament, with their Robinsons Barley Water becoming a beloved staple at Wimbledon. The drink was originally introduced to provide hydration to players during matches. Over the years, Robinsons' presence at Wimbledon grew, with their branding prominently displayed throughout the event. After 86 years, the official sponsorship between Robinsons and Wimbledon ended in 2022.<ref>{{Cite news |date=2022-06-24 |title=Robinsons ends Wimbledon sponsorship after 86 years |url=https://www.bbc.co.ukcom/news/business-61926014#:~:text |access-date=The%20soft%20drink%20company%20confirmed,the%20steps%20of%20umpires'%20seats.2024-07-29 |work=BBC News |language=en-GB}}</ref> The decision was made by the All England Lawn Tennis Club, which organizes the tournament, as they sought to explore new opportunities and partnerships for the event. Despite this change, Robinsons' legacy at Wimbledon remains ingrained in the tournament's history as their Barley Water continues to be associated with the traditions and heritage of this iconic tennis championship.
 
==References==