Content deleted Content added
→Historical timeline: fmt |
|||
| (3 intermediate revisions by 3 users not shown) | |||
Line 14:
| previousowners = {{plainlist|
* Robinson Family (until 1935)
* [[
* [[Reckitt & Colman]] (until 1995)
}}
Line 32:
* 1862, Robinson & Belville Ltd amalgamated with Keen & Sons to become Keen Robinson & Company.
* 1903, Keen Robinson & Company was acquired by J & J Colman, the mustard producer based in Norwich. Colman's merged with Reckitt & Sons in 1938, becoming [[Reckitt|Reckitt & Colman]]. In 1925 the Company moved production to Carrow near Norwich, where it produced its products until 2019.
* 1930, Mr Eric Smedley Hodgson developed a drink combining Robinsons' patent barley crystals with real lemon juice and sugar, which became Lemon Barley Water and was marketed with its association with the Wimbledon Tennis Championships from 1935 onwards.
* 1955, Robinsons was appointed with a Royal Warrant by Her Majesty Queen Elizabeth II, as supplier of soft drinks to the British Royal household.
* 1984, the company was acquired by [[Cadbury]] Schweppes but later sold to Britvic as part of a strategic restructure to focus on core confectionary and beverage brands.
Line 43:
==Wimbledon==
Robinsons has a long-standing association with the [[The Championships, Wimbledon|Wimbledon tennis tournament]]. The partnership between Robinsons and Wimbledon dates back to 1935. Robinsons became the official supplier of soft drinks for the tournament, with their Robinsons Barley Water becoming a beloved staple at Wimbledon. The drink was originally introduced to provide hydration to players during matches. Over the years, Robinsons' presence at Wimbledon grew, with their branding prominently displayed throughout the event. After 86 years, the official sponsorship between Robinsons and Wimbledon ended in 2022.<ref>{{Cite news |date=2022-06-24 |title=Robinsons ends Wimbledon sponsorship after 86 years |url=https://www.bbc.
==References==
| |||