Persil: Difference between revisions

{{forFor|the music group|Persil (band)}}

|logo= [[File:Persil-Logo.svg|200px]]<br />[[File:Persil logo (Unilever).jpg|200px]]

|type= [[Laundry detergent|Laundry Detergent]]

|markets= [[Albania]], [[Austria]], [[Canada]], [[China]], [[Cyprus]], [[Egypt]], [[France]], [[Germany]], [[Greece]], [[Ireland]], [[Israel]], [[Italy]], [[Lebanon]], [[Mexico]], [[Netherlands]], [[New Zealand]], [[Poland]], [[Portugal]], [[Romania]], [[Saudi Arabia]], [[Serbia]], [[Spain]], [[Syria]], [[Taiwan]], [[Turkey]], [[United Kingdom]], [[United States]], [[Ukraine]], [[Russia]], [[Philippines]]

|website= {{urlURL|httphttps://www.henkel.com/}}

'''Persil''' ({{IPAc-en|ˈ|p|ɜːr|s|ɪ|l}}, {{IPA|de|pɛʁˈziːl}}) is a German brand of [[laundry detergent]] manufactured and marketed by [[Henkel]] around the world except in the [[United Kingdom]], [[Republic of Ireland|Ireland]], [[France]], Latin America (except [[Mexico]]), [[China]], [[Australia]] and [[New Zealand]], where it is manufactured and marketed by [[Unilever]]. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent.<ref name="henkel2006">{{cite web|url=http://www.henkel.com/about-henkel/2006-18539-100-years-of-persil-11029.htm |archive-url=https://web.archive.org/web/20101214101029/http://www.henkel.com/about-henkel/2006-18539-100-years-of-persil-11029.htm |archive-date=14 December 2010 |title=100 Years of Persil |publisher=Henkel AG & Co. |date=22 December 2006 |access-date=17 September 2016}}</ref> The name was derived from two of its original ingredients, [[sodium perborate]] and [[sodium silicate]].<ref name="henkel2006" />

The chore of washing the laundry began to change with the introduction of washing powders in the 1880s. These new products originally were simply pulverized soap. New cleaning product marketing successes, such as the 1890s introduction of [[Gold dust washing powder|Gold Dust Washing Powder]] (created by industrial chemist [[James F. Boyce, Sr.|James Boyce]] for the [[N. K. Fairbank]] Company in the United States),<ref>The ''Holland Evening Sentinel''; Holland, MI; [[obituary]], 4 June 1935</ref> proved that there was a ready market for better cleaning agents. Henkel & Cie, founded in [[Düsseldorf]] in 1876, pursued the opportunity, and on 6 June 1907 launched the first of its kind product, Persil. The manufacturer had found a method to add [[sodium perborate]]—a bleaching agent—to its base washing agents ([[silicate]]), creating what the marketing department called a "self-activating powder" detergent. During the washing process, oxygenated perborate forms small bubbles, doing the "''work of the [[washboard (laundry)|washboard]]''"—saving consumers time and rendering the historic method of "sun-bleaching" (by laying clothes out in the sun) unnecessary.<ref name="henkel2006" />

Persil was the first commercially available laundry detergent that combined bleach with the detergent. The invention of Persil was a significant breakthrough.<ref name="henkel2006" /> The name, "Persil", is derived from two of the original ingredients, sodium '''per'''borateperborate and '''sil'''icatesilicate. The originalThis name was however deemed unsuitable as an international brand because itthe pronunciation of this spelling is hardnot clear toor pronounceeasy in some languages. Coincidentally, ''persil'' is the French word for the herb, [[parsley]].<ref name="henkel2006" />

In France, the Marseillais Jules Ronchetti, launched a soap under the brand "Le Persil" in 1906. During the 1stFirst World War, the company of Electro-Chimie, concessionaire for France of the Henkel laundry, signed an agreement with Ronchetti by which it would no longer sellssell detergents under the Persil brand. A legal battle ensued which resulted in an agreement in 1927 reserving the use of the mark to the English company Lever Brothers (which bought the company from Jules Ronchetti) in France and the United Kingdom, and to the German company Henkel in the rest of the world.<ref>[{{cite web |url=https://la-revue-des-marques.fr/documents/gratuit/54/persil-centenaire-sans-tache-de-vieillesse.php |title=la revue des marques]}}</ref>

Persil is sold in powder, liquid detergent, liquid capsule, gel, and tablet forms. There are [[enzyme|enzymatic]], non-enzymatic, and colour care (containing enzymes, but bleach-free) formulations as well. The Persil line also includes specialist care products for wool and silk items. InAdditionally in the UK, Unilever marketsformerly marketed a wide range of Persil [[Cleaning agent|washing up liquids]].<ref>{{cite andnews dishwasher|title=Unilever detergentsto under theaxe Persil washing up brand.<ref>{{cite web|url=httphttps://www.persildishwashmarketingweek.co.ukcom/unilever-to-axe-persil-washing-up-brand/ |titleaccess-date=Persil4 December 2021 Dishwashing|authorwork=ParkerMarketing Week |date=9 November Sandford2009}}</ref>

Henkel AG manufactures, distributes, and markets Persil in Germany, Poland and most of Europe, Egypt, Lebanon, Saudi Arabia, Syria and the United States.

Henkel markets Persil under the name "Dixan" in Greece, Italy and [[Cyprus]]; and under the name "Wipp" in Spain and China. In Belgium, where both Henkel's Persil and Dixan can be found at major retailers, the Persil brand name is given priority by Henkel in its marketing. Henkel sells its Persil formulation in France under the name "Le Chat", as Unilever owns the licence to the Persil trademark in that country.

For a time,{{date neededwhen|date=June 2018}} upscale German appliance manufacturer [[Miele]] acted as a direct importer of Henkel's Persil products into Canada and the United States, where they could be purchased only at licensed appliance dealers. It was marketed as a premium German detergent that was the "officially recommended" detergent for its washing machines. Due to this exclusive import agreement and specialty positioning at appliance dealerships, it retailed for up to $40/box in Canada.{{cncitation needed|date=June 2018}} It was later replaced by Miele's own brand laundry products.

Persil ProClean was released in Canada in 2016. Power Pearls and liquid are available, including a Canada-only cold water liquid version. Caps are also available.<ref>{{cite web |title=Persil ProClean Laundry Detergents |url=http://www.persilproclean.com/ca/en/products.html |publisher=Henkel Corporation |date=2016 |access-date=17 September 2016}}</ref> In the United States, Persil is sold in liquid and pack form.<ref>{{Cite web |title=Our Promise |url=https://www.persillaundry.com/us/en/products.html |access-date=2023-11-03 |website=www.persilproclean.com |language=en-US}}</ref>

[[Unilever]] markets Persil in the United Kingdom, Ireland, France, Latin America (except Mexico), Malaysia, Singapore, China, and New Zealand (but not Australia) since acquiring rights to the brand (one of its first such acquisitions) in 1931. (The "Small and Mighty" product line—a highly concentrated liquid detergent formulation—is found only in these markets.) Unilever also sells Persil in France. In this market, the brand focuses on "natural" ingredients and "skin-friendly" formulations.<ref>In French, Persil means "Parsley", which lends itself to being a more herbal, natural product.</ref> Persil, ItSkip, isBreeze, competitivelySurf, soldAla alongsideand Rinso serve as the local version in these markets of Unilever's biggestother sellinginternational detergent brand in[[List France,of "Skip"Unilever brands|Omo]].<ref>{{cite web |title=Persil |url=https://www.unilever.co.uk/brands/home-care/persil/ |publisher=Unilever |access-date=4 December 2021}}</ref>

In 2007 Unilever launched its new Persil Small and Mighty variant in the UK and Ireland. A 2013 update showcased a new design of bottle that enabled consumers to use the flexible plastic ball as a measurer and stain removal pre-treatment device. The ball iswas contained in a circular cutout in the centre of the bottle and is simply filled and placed directly into the drum. BecauseAs it's was made of soft heat resistant plastic, it cancould be washed with the laundry and makesmake no banging noises. This campaign was launched with the tagline "For whatever life throws".<ref>{{cite web|url=http://www.persil.co.uk|title=Laundry Detergents – Things to Do with Kids – Persil|work=Persil}}</ref> The bottle was redesigned in 2020 to include recycled plastic and the dosing device removed.<ref>{{cite news |title=UK Plastics Pact cuts plastic packaging by 10% and doubles recycled content |url=https://wrap.org.uk/media-centre/press-releases/uk-plastics-pact-cuts-plastic-packaging-10-and-doubles-recycled-content# |access-date=4 December 2021 |publisher=Wrap |date=30 November 2021}}</ref>

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* [httphttps://www.persilpersilproclean.com/ persilus/en.com]html (UKUS)

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