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'''GameFly''' is a privately held American online [[video game]] [[Renting|rental]] subscription service that specializes in providing games for [[Nintendo]], [[Sony Interactive Entertainment|Sony]], and [[Xbox Game Studios|Microsoft]] systems starting from the [[sixth generation of video game consoles|sixth generation]] onwards.
The business model of GameFly is similar to the [[DVD-by-mail]] subscription service [[Netflix]] and [[Blockbuster LLC|Blockbuster online]]. In 2009 GameFly sued the U.S. Postal Service alleging the favoring of Netflix and Blockbuster by sorting their DVDs at no charge.<ref>{{Cite web |url=https://www.theverge.com/2013/1/11/3865758/gamefly-wins-appeal-against-postal-service-over-netflix-preferential-treatment |title=Postal Service must stop favoring Netflix DVDs over GameFly ones, says appeals court |date=January 11, 2013 |access-date=March 26, 2018 |archive-date=March 27, 2018 |archive-url=https://web.archive.org/web/20180327023533/https://www.theverge.com/2013/1/11/3865758/gamefly-wins-appeal-against-postal-service-over-netflix-preferential-treatment |url-status=live }}</ref> GameFly sends games to subscribers for a monthly fee. Over 8,000 titles are available.
In May 2018, [[Electronic Arts]] announced that they acquired cloud gaming technology assets and personnel from GameFly (including its [[Israel]]i outpost).<ref>{{Cite web|last=Musil|first=Steven|title=EA acquires GameFly subsidiary's cloud technology assets|url=https://www.cnet.com/news/ea-acquires-gamefly-subsidiarys-cloud-technology-assets/|access-date=June 4, 2020|website=CNET|language=en|archive-date=June 4, 2020|archive-url=https://web.archive.org/web/20200604185815/https://www.cnet.com/news/ea-acquires-gamefly-subsidiarys-cloud-technology-assets/|url-status=live}}</ref> GameFly is currently owned by the same ownership group as Alliance Entertainment and is operated as a stand-alone company.
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Shortly after the merger, GameFly introduced a new "GameFly Client", which combined the services previously offered by Direct2Drive and GameFly individually; the client came out of beta on November 8, 2012, and allowed direct download and installation of PC games, as well as the rental of games without visiting the GameFly website itself.
As of April 2014, GameFly has since sold [[Direct2Drive]] to [[AtGames]].<ref>{{Cite news|url=http://www.gamasutra.com/view/news/229733/Direct2Drive_is_back_under_new_owner_GameFly_Digital_is_no_more.php|title=Direct2Drive is back under new owner: GameFly Digital is no more|last=Nutt|first=Christian|access-date=April 5, 2017|language=en|archive-date=April 6, 2017|archive-url=https://web.archive.org/web/20170406111606/http://www.gamasutra.com/view/news/229733/Direct2Drive_is_back_under_new_owner_GameFly_Digital_is_no_more.php|url-status=live}}</ref><ref>{{cite web |title=Direct2Drive rises from its grave to find its digital game store niche this weekend |url=https://venturebeat.com/games/direct2drive-rises-from-its-grave-to-relaunch-this-weekend/ |website=Venture Beat |date=November 7, 2014 |access-date=March 13, 2024}}</ref>
==References==
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