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{{npov|date=March 2024}}
{{Short description|Organization founded by Werner Erhard in 1971}}
{{Infobox company
| name = Erhard Seminars Training, Inc.
| logo =
| type = Privately-held corporation
| foundation = October 1971
| defunct = 1984 (dissolution)
| location = [[San Francisco]], [[California]], United States
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}}
'''Erhard Seminars Training, Inc.''' (marketed as '''est''', though often encountered as '''EST''' or '''Est''') was an organization founded by [[Werner Erhard]] in 1971 that offered a two-weekend (6-day, 60-hour) course known officially as "The est Standard Training". The purpose of the training is to help one to recognize that the situations, which seem to be holding them back in life, are working themselves out within the process of life itself. The seminar aimed to "transform one's ability to experience living so that the situations one had been trying to change or had been putting up with clear up just in the process of life itself".<ref>
{{cite book
| last1 = Fenwick
| first1 = Sheridan
| author-link1 =
| title = Getting it: The Psychology of Est
| year = 1976
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| isbn = 9780397011704
| access-date = 13 January 2021
| quote = [...] printed on the first mailing I received after sending in my deposit: 'The purpose of the est training is to transform your ability to experience living so that the situations you have been trying to change or have been putting up with clear up just in the process of life itself.'
}}
</ref><ref>
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| isbn = 9781446467787
| access-date = 2017-02-05
| quote = 'The purpose of the EST training,' we were told when I took it as a college student in the early '80s, 'is to transform your ability to experience living so that the situations you have been trying to change or have been putting up with clear up just in the process of life itself.'
}}
▲}} </ref>
Est seminars operated from late 1971 to late 1984 and spawned a number of books from 1976 to 2011. Est has been featured in a number of films and television shows, including the critically acclaimed spy-series ''[[The Americans]]'', broadcast from 2013 to 2018. Est represented an outgrowth of the [[Human Potential Movement]]<ref>
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</ref> of the 1960s through to the 1970s.
As est grew, so did
{{cite news
| last1 = Haldeman
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| quote = The criticism intensified as EST grew.
}}
</ref> Various critics accused est of [[Brainwashing|mind control]]<ref>▼
</ref> In 1977, the film ''[[Semi-Tough]]'', which parodied the then-popular course, was released.<ref name="IMDb">▼
▲</ref> Various critics accused est of [[mind control]]<ref>
{{cite news
| last1 = Haldeman
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| quote = The Landmark Forum is the direct successor to the notorious 1970s programme est [...]. In the 1980s, Erhard reinvented his course in a gentler, more corporate incarnation as The Forum, which later became the Landmark Forum.
}}
</ref> offered by [[Werner Erhard and Associates]] and dubbed "[[
{{cite book
| last1 = Kyle
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[[Jonathan D. Moreno]] observed that "participants might have been surprised how both physically and emotionally challenging and how philosophical the training was."<ref name=Moreno /> He writes that the critical part of the training was freeing oneself from the past, which was accomplished by "experiencing" one's recurrent patterns and problems and choosing to change them. The word ''experience'' meant to bring into full awareness the repetition of old, burdensome behaviors. The seminar sought to enable participants to shift the state of mind around which their lives were organized, from attempts to get satisfaction or to survive, to actually being satisfied and experiencing themselves as whole and complete in the present moment.<ref>''Werner Erhard: The Transformation of a Man, the Founding of est'', by William Warren Bartley, III; New York: Clarkson N. Potter, Inc. 1978. {{ISBN|0-517-53502-5}}, p. 199.</ref>
Participants agreed to follow the ground rules, which included not wearing watches, not speaking until called upon, not talking to their neighbors, and not eating or leaving their seats to go to the bathroom except during breaks separated by many hours. Participants who were on medication were exempt from these rules, and had to sit in the back row
Sessions lasted from 9:00 a.m. to midnight, or to the early hours of the morning, with one meal-break.<ref name="Sun Times">{{cite news|last1= Ruys|first1= Chris|title=Can you unchain your mind through est or TM?|issue= January 23, 1977|publisher= Sun Times (Chicago)}}</ref> Participants had to hand over wristwatches and were not allowed to take notes, or to speak unless called upon, in which case they waited for a microphone to be brought to them.<ref name="Lewis2001">{{cite book|editor=James R. Lewis |editor-link=James R. Lewis (scholar)|author=Kay Holzinger|title=Odd gods: new religions & the cult controversy|chapter=Erhard Seminars Training (est) and The Forum|year=2001|publisher=Prometheus Books|isbn= 978-1-57392-842-7|url=https://archive.org/details/isbn_9781573928427}}</ref>{{page needed |date=September 2019}} The second day of the workshop featured the "danger process".<ref name="Lewis2001" />{{rp|384}} As a way of observing and confronting their own perspective and point of view,<ref name=bartley /> groups of participants were brought onto the stage and confronted. They were asked to "imagine that they were afraid of everyone else and then that everyone else was afraid of them"<ref name="Lewis2001" />{{rp|384}} and to re-examine their reflex patterns of living that kept their lives from working.<ref>{{cite journal|last1= McGurk|first1= William S.|title= Was ist est?|journal= Contemporary Psychology|date=1977|volume=22|issue=6|pages=459–460|doi=10.1037/016030}}</ref> This was followed by interactions on the third and fourth days, covering topics such as reality and the nature of the mind, looking at the possibility that "what is, is and what ain't, ain't," and that "true enlightenment is knowing you are a machine"<ref name="Lewis2001" />{{rp|384}} and culminating in a realization that people do not need to be stuck with their automatic ways of being but can instead be free to choose their ways of being in how they live their lives.<ref name=bartley /> Participants were told they were perfect the way they were and were asked to indicate by a show of hands if they "had gotten it".<ref name="Lewis2001" />{{page needed|date=September 2019}}
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===Participants' reported results===
Many participants reported experiencing powerful results through their participation in the est training, characterised by Eliezer Sobel as perceived "dramatic transformations in their relationships with their families, with their work and personal [[
{{cite book
| last1 = Galanter
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== History ==
Werner Erhard reported having a personal transformation, and created the est training to allow others to have the same experience.<ref>Bartley, William Warren, Werner Erhard: the transformation of a man: the founding of est. New York: Clarkson N. Potter, Inc. 1978. {{ISBN|0-517-53502-5}}, p. 165.</ref> The first ''est'' course was held at a [[Jack Tar Hotels|Jack Tar Hotel]] in [[San Francisco]], California, in October 1971.<ref name=sf>{{cite news|title=Hotel to hospital: Farewell to S.F. era|work=San Francisco Chronicle|date=
Beginning in July 1974 the est training was delivered at the U.S. Penitentiary at [[Lompoc, California|Lompoc]], California, with the approval of the [[Federal Bureau of Prisons]].<ref name=ReferenceA>{{cite journal|last1=Woodward |first1=Mark |title=The est Training in Prisons: A Basis for the Transformation of Corrections? |journal=Baltimore Law Journal |date=1982 |url=https://www.scribd.com/doc/38713955/Werner-Erhard-s-est-Training-in-the-Prisons |url-status=dead |archive-url=https://web.archive.org/web/20131113104720/http://www.scribd.com/doc/38713955/Werner-Erhard-s-est-Training-in-the-Prisons |archive-date=November 13, 2013 }}</ref><ref>"est in Prison" by Earl Babbie, published in American Journal of Correction, Dec 1977</ref><ref name="archive.org">{{cite web|url=https://archive.org/details/GettingitInPrison|title=Getting 'It' in Prison – The First est Training at the Federal Correctional Institution at Lompoc, California in 1974 |first=Neal |last=Rogin |work=Internet Archive|date=7 June 1978 }}</ref> Initial est training in Lompoc involved participation of 12–15 federal prisoners and outside community members within the walls of the maximum security prison and was personally conducted by Werner Erhard.
By 1979, est had expanded to Europe and other parts of the world. In 1980 the first est training in Israel was offered in Tel Aviv.<ref>Despair and deliverance: private salvation in contemporary Israel by Benjamin Beit-Hallahmi page 121</ref> The est training presented several concepts to these new attendees, most notably the concept of [[spiritual transformation]] and taking responsibility for one's life. The actual teaching, called "the technology of transformation," emphasizes the value of integrity.<ref>''The Herald Sun''; March 1, 2008; http://www.news.com.au/heraldsun/story/0,21985,23298425-664,00.html</ref> As est grew, so did criticism. It was accused of mind control and labeled a cult by some critics who said that it exploited its followers by recruiting and offering numerous "graduate seminars."<ref>{{Cite news|url=https://www.nytimes.com/2015/11/29/fashion/the-return-of-werner-erhard-father-of-self-help.html|title=The Return of Werner Erhard, Father of Self-help|last=Haldeman|first=Peter|date=2015-11-28|work=The New York Times|access-date=November 6, 2017|issn=0362-4331}}</ref>
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In their 1992 book ''Perspectives on the New Age'' [[James R. Lewis (scholar)|James R. Lewis]] and [[J. Gordon Melton]] said that similarities between est and Mind Dynamics were "striking", as both used "authoritarian trainers who enforce numerous rules," require applause after participants "share" in front of the group, and de-emphasize [[reason]] in favor of "feeling and action." The authors also described graduates of est as "fiercely loyal," and said that it recruited heavily, reducing marketing expenses to virtually zero.<ref>{{cite book| last1 = Melton| first1 = J. Gordon| author-link = J. Gordon Melton|last2=Lewis|first2=James R.|author-link2=James R. Lewis (scholar) | title = Perspectives on the New Age| publisher = SUNY Press| year = 1992| pages = 129–132| isbn = 0-7914-1213-X}}</ref> The last est training was held in December 1984 in San Francisco.
It was replaced by a gentler course called "The Forum," which began in January 1985. "est, Inc." evolved into "est, an Educational Corporation," and eventually into [[Werner Erhard and Associates]]. In 1991 the business was sold to the employees who formed a new company called Landmark Education with Erhard's brother, Harry Rosenberg, becoming the CEO.<ref name="lauramcclure">{{cite journal |title=The Landmark Forum: 42 Hours, $500, 65 Breakdowns |last=McClure |first=Laura |journal=Mother Jones |url=https://motherjones.com/media/2009/07/landmark-42-hours-500-65-breakdowns |date=July–August 2009 |access-date=October 13, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101018174746/https://motherjones.com/media/2009/07/landmark-42-hours-500-65-breakdowns |archive-date=October 18, 2010 }}</ref> Landmark Education was structured as a for-profit, employee-owned company; since 2013, it operates as [[Landmark Worldwide]] with a consulting division called Vanto Group.<ref>{{cite journal |title=Soul Training: A Retooled Version of the Controversial est Movement – Seekers of Many Stripes Set Out on a Path of Self-examination |last=Bass |first=Alison |journal=The Boston Globe |url= http://boston.com/globe/search/stories/reprints/soultraining062199.htm |date=March 3, 1999 |access-date=October 11, 2010}}</ref>
== Early influences ==
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== Timeline ==
* 1971 – Erhard Seminars Training Inc, first est Training held in San Francisco, California
* 1973 – The Foundation for the Realization of Man – incorporated as a non-profit foundation in California (subsequently the name of the foundation was changed to the est Foundation in 1976, and in 1981 to the Werner Erhard Foundation)
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== See also ==
▲
* [[EST and The Forum in popular culture]]
* ''[[Getting It: The Psychology of est]]''
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== Further reading ==
*Bartley, III, William Warren: ''Werner Erhard The Transformation of a Man: The Founding of est'', New York, New York, USA: Clarkson N. Potter, Inc (1978) {{ISBN|0-517-53502-5}}.
*Bry, Adelaide: ''est: 60 Hours That Transform Your Life'',
*Fenwick, Sheridan: ''[[Getting It: The Psychology of est]]'', J. B. Lippincott Company. (1976) {{ISBN|0-397-01170-9}}
*Hargrove, Robert: est: Making Life Work, Delacorte (1976) {{ISBN|978-0-440-19556-6}}
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== External links ==
{{Wikiquote|Werner Erhard}}
{{Wikisource}}▼
{{Commons}}▼
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