Ford Australia: Difference between revisions

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| name = Ford Motor Company of Australia Limited
| logo = Ford_logo_flat.svg
| logo_size = 200px200
| image =
| image_size =
| type = [[Subsidiary]]
| fate =
| industry = [[Automotive]]
| industry = [[automotive industry|Automotive]]
| foundation = {{start date and years ago|1925}}
| foundation = {{start date and age|1925}}
|parent = [[Ford Motor Company]]
| founder = [[Henry Ford]]
| location = [[Richmond, Victoria|Richmond, Melbourne]] (Head Office)<br />[[Broadmeadows Assembly Plant]] (Asia Pacific Engineering Centre)
| key_people = Andrew Birkic ([[President (corporate title)|President]] & [[Chief executive officer|CEO]])
| num_employees = 21,000800 (2023)<ref>{{cite web |url=https://www.ford.com.au/about-ford/ news|title=About Ford set Australiato |publisher=Fordcut 400 jobs in coming months Australiawith Geelong workers to be most affected|archive-url=https://web.archive.org/web/20200409101957/https://www.fordabc.comnet.au/aboutnews/2023-06-21/car-giant-ford-set-to-cut-400-jobs-geelong-victoria/ 102507662|work=ABC|archiveaccess-date=47 NovemberJuly 20202024}}</ref>
| parent = [[Ford Motor Company]]
| homepage = {{URL|https://www.ford.com.au}}
| products = {{unbulleted list
| [[Automobile]]s
| [[Performance car|Performance vehicle]]s
| [[Commercial vehicle]]s
}}
| brands =
| subsid =
| divisions =
| homepage = {{URL|https://www.ford.com.au|ford.com.au}}
}}
'''Ford Motor Company of Australia Limited''' (known by its trading name '''Ford Australia''') is the Australian subsidiary of [[Automotive industry in the United States|United States–based automaker]] [[Ford Motor Company]]. It was founded in 1925 as an Australian outpost of [[Ford Motor Company of Canada, Limited|Ford Motor Company of Canada]]. At that time, Ford Canada was a separate company from Ford in the US. [[Henry Ford]] had granted the manufacturing rights of Ford motor vehicles in the British Empire (later the [[Commonwealth of Nations|Commonwealth]]) to Canadian investors.
 
'''Ford Motor Company of Australia Limited''' (known by its trading name '''Ford Australia''') is the Australian subsidiary of [[Automotive industry in the United States|United States-based automaker]] [[Ford Motor Company]]. It was founded in [[Geelong]], Victoria, in 1925 as an outpost of [[Ford Motor Company of Canada, Limited]]. At that time, Ford Canada was a separate company from Ford USA. [[Henry Ford]] had granted the manufacturing rights of Ford motor vehicles in the British Empire (later the [[Commonwealth of Nations|Commonwealth]]), to Canadian investors.
 
Ford Australia's first products were Model T [[car]]s assembled from [[Complete knock down|complete knock-down (CKD) kits]] provided by Ford of Canada. Of the many models that followed, the best known was the [[Ford Falcon (Australia)|Falcon]] produced from 1972 to 2016, originally a [[United States|US]] model introduced in Australia in 1960 and eventually adapted to Australian requirements and road conditions.
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===Early developments===
{{multiple image
| align = rightleft
| total_width = 320400
| image_gap = 205
 
| image1 = TModel launch Geelong.jpg
| alt1 = Ford Model T launch in Geelong.
| caption1 = [[Ford Model T]] parked outside the [[Geelong]] Library at its launch in Australia in 1925.
 
| image2 = Ford geelong construction.jpg
| alt2 = Ford assembly line under construction in Geelong
| caption2 = Ford Australia plant under construction in [[Geelong]] in 1926.
}}
On 31 March 1925, Ford announced that its Australian headquarters were to be at [[Geelong]], [[Victoria, Australia|Victoria]]. The first Australian-built Ford was a [[Ford Model T|Model T]] launched in June 1925. The improvised production line was in a disused Geelong wool storage warehouse while work was under way on a factory several miles away, in an area later renamed [[Norlane]].
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=== End of Australian production ===
[[File:Ford stamping plant Geelong.jpg|thumb|Ford Australia stamping plant in Geelong was closed in 2016.|right]]
In 2009, the parent Ford company, seeking to avoid the [[Chapter 11, Title 11, United States Code|Chapter 11 bankruptcy]] that had already befallen General Motors and Chrysler, began abandoning overseas projects. By about July 2009, Ford Australia had received permission from Detroit to add a new small car to its Falcon production line. On 23 May 2013, Ford Australia announced that it would leave the Australian market after 88 years due to uncompetitive manufacturing costs and lacklustre sales. The carmaker's annual financial report, for the previous year, showed a loss of A$141&nbsp;million (£90m/US$136m) after tax for the 2012 financial year. This followed a loss of A$290m in 2011 and a total loss of A$600m over the preceding five years. As a result, 1200 staff would lose their jobs.<ref>{{cite news|title=Ford Australia to stop|url=https://www.theguardian.com/business/2013/may/23/ford-australia-stop-making-cars|location=London|work=The Guardian|date=23 May 2013}}</ref>
 
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== Models produced ==
[[File:1989 Ford Capri (SA) Turbo convertible (21263643993) (cropped).jpg|thumb|[[Ford Capri (Australia)|Ford Capri]] (Australian developed model)]]
Ford Australia started by assembling Model Ts. As Ford introduced new models, they were assembled in Australia. During World War II, Ford Australia ceased producing cars to commence military production to support the war effort.
 
After World War II, Ford recommenced assembly of imported Ford models. Initially, they assembled the UK sourced [[Ford Pilot|Pilot]], then a range of British cars, including the [[Ford Prefect|Prefect]], [[Ford Anglia|Anglia]], [[Ford Consul|Consul]], [[Ford Zephyr|Zephyr]] and [[Ford Zodiac|Zodiac]]. Ford also assembled the Canadian Ford V8.
[[File:2001 Ford Laser (KQ) LXi hatchback (2015-06-18) 01.jpg|thumb|2001 [[Ford Laser]]]]
 
=== Hatchback ===
The [[Ford Laser]] was produced in Ford's plant at [[Homebush WestFlemington, New South Wales|Homebush WestFlemington]] in Sydney, from 1981 until September 1994 when the plant closed, after which they were fully imported from Japan. The Laser was replaced by the [[Ford Focus]] in 2002. It is currently{{When|date=July 2022}} offered in sedan and hatchback variants with a 2.0L engine, which is one of the market leaders in sales. The [[Ford Fiesta|Fiesta]], a global Ford product, has also been offered sincebetween 2004 and 2022.
[[File:1989 Ford Capri (SA) Turbo convertible (21263643993) (cropped).jpg|thumb|[[Ford Capri (Australia)|Ford Capri]] (1989–1994)]]
 
=== Mid-size ===
Mid-size cars formerly assembled in Australia included the [[Ford Cortina]], [[Ford Capri|Capri]] and [[Ford Escort (Europe)|Escort]], from the UK. These were adapted for the Australian market: for example, from 1972, the Cortina was available with the option of either a 3.3-litre or 4.1-litre six-cylinder engine, and the Escort could be offered across the range with the Cortina's 2.0-litre motor. In 1977, lack of capacity required the Cortina wagon to be assembled in [[Renault]]'s (now long since closed) Australian factory in [[Heidelberg, Victoria]].
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The Cortina's replacement, the [[Mazda 626]]-based [[Ford Telstar|Telstar]], was initially assembled in Australia. In 1989 the Telstar sedan was replaced by the locally assembled [[Ford Corsair]] which was essentially a rebadged [[Nissan Pintara]]. When Nissan shut down its Australian manufacturing operations in 1992 the Telstar nameplate was reintroduced, and as before it was a rebadged and respecced Mazda 626. In 1995 the Telstar was dropped in favour of the [[Ford Mondeo|Mondeo]], imported from [[Belgium]].
 
Ford Australia dropped the Mondeo in 2001, arguing at the time that the segment of the market in which it competed was in decline, but in 2007, it announced that it would introduce the new [[Ford Mondeo#Mk IV (2007fourth generation)|Mk IV]] model in Australia.<ref>[http://www.drive.com.au/Editorial/MiniSite/MiniSiteArticleDetail.aspx?ArticleID=36535&vf=28&MiniSiteID=4 Ford confirms Mondeo's return to Oz] {{webarchive|url=https://web.archive.org/web/20101111120434/http://www.drive.com.au/Editorial/MiniSite/MiniSiteArticleDetail.aspx?ArticleID=36535&vf=28&MiniSiteID=4 |date=11 November 2010 }}</ref>
 
=== Large car ===
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=== SUV ===
[[File:2016 Ford Territory (SZ II) TS AWD wagon (2018-09-28) 01.jpg|thumb|[[Ford Territory (Australia)|Ford Territory]] (2004–2016)]]
Between 2004 and 2016, the [[Ford Territory (Australia)|Ford Territory]] had been built on the same production line as the Falcon. The Territory (technically a [[crossover SUV|crossover]]) had regularly been the most popular SUV in Australia.<ref>[http://www.overlander.com.au/vehicle_tests/index/full/232/4WD-Of-The-Year-2005 4WD Of The Year 2004 – Vehicle Tests – Overlander 4WD Magazine – Australia's leading four wheel drive magazine<!-- Bot generated title -->] {{webarchive|url=https://web.archive.org/web/20080611132249/http://www.overlander.com.au/vehicle_tests/index/full/232/4WD-Of-The-Year-2005 |date=11 June 2008 }}</ref>
 
== Vehicle range ==
 
=== Current Modelsvehicle range ===
{{updated|10 February 2024}}
* [[Ford Mustang]]
* [[Ford Puma (crossover)|Ford Puma]]
* [[Ford Mustang Mach-E]]
* [[Ford Everest]]
* [[Ford Ranger (T6)|Ford Ranger]]
* [[Ford F-Series|Ford F-150]]
* [[Ford Transit Custom|Ford Tourneo]]
* [[Ford Transit Custom]]
* [[Ford Transit]]
 
==== CarsFormer vehicle range ====
{{Div col|colwidth=40em}}
* [[Ford Mustang]] ([[Muscle car]])
* [[Ford Pilot]] (1949–1951)
* [[Ford Mainline]] (1952–1959)
* [[Ford Customline]] (1952–1959)
* [[Ford Prefect]] (1939–1961)
* [[Ford Custom]] (1949–1962)
* [[Ford Zephyr]] (1951–1962)
* [[Ford Consul]] (1956–1962)
* [[Ford Anglia]] (1939–1967)
* [[Ford Galaxie]] (1964–1972)
* [[Ford Landau (Australia)|Ford Landau]] (1973–1976)
* [[Ford Escort (Europe)|Ford Escort]] (1970–1981)
* [[Ford Cortina]] (1964–1982)
* [[Ford Meteor]] (1981–1987)
* [[Ford Bronco]] (1981–1987)
* [[Ford Corsair]] (1989–1992)
* [[Ford Capri]] (1969–1972, 1989–1994)
* [[Ford Telstar]] (1982–1994)
* [[Nissan Patrol#Fourth generation (Y60; 1988)|Ford Maverick]] (1988–1994)
* [[Ford Probe]] (1994–1997)
* [[Ford Taurus]] (1996–1998)
* [[Ford Festiva]] (1991–2000)
* [[Ford Laser]] (1981–2002)
* [[Ford Cougar]] (1999–2002)
* [[Ford Ka]] (1999–2003)
* [[Ford Econovan]] (1980–2004)
* [[Ford Explorer]] (1996–2005)
* [[Ford Courier]] (1973–2007)
* [[Ford Fairlane (Australia)|Ford Fairlane]] (1967–2007)
* [[Ford Territory (Australia)|Ford Territory]] (2004–2016)
* [[Ford Falcon (Australia)|Ford Falcon]] (1960–2016)
* [[Ford Edge#Second generation (CD539; 2015)|Ford Endura]] (2018–2020)
* [[Ford Ecosport]] (2013–2020)
* [[Ford Mondeo]] (1995–2000, 2007–2020)
* [[Ford Focus]] (2003–2022)
* [[Ford Fiesta]] (2004–2022)
* [[Ford Escape]] (2001–2023)
{{div col end}}
 
==== SUVs ==Sponsorships==
Ford Australia is a major sponsor of the [[Geelong Football Club]]. The sponsorship agreement was first signed in 1925, making it one of the longest sporting sponsorships in the world.<ref name='Sponsorship'>{{Cite web |url=https://www.ford.com.au/about-ford/sponsorship/geelong-football-club/ |title= Ford and Geelong Football Club |date=18 October 2022 |publisher=Ford Australia |access-date=21 July 2022}}</ref>
* [[Ford Puma (crossover)|Ford Puma]] ([[Subcompact crossover SUV]])
* [[Ford Escape]] ([[Compact crossover SUV]])
* [[Ford Everest]] ([[Mid-size SUV]])
 
In August 2023, Ford Australia announced a major partnership with [[Basketball Australia]]. As part of the multi-year deal, the Ford logo will feature on the jerseys of the [[Australia men's national basketball team]] and the [[Australia women's national basketball team]].<ref>{{Cite web |url=https://www.australia.basketball/news/3625968/welcome-to-the-team-ford |title= Welcome to the team, Ford! |date=11 August 2023 |publisher=Basketball Australia |access-date=28 December 2023}}</ref>
==== Commercial vehicles ====
* [[Ford Raptor|Ford Ranger Raptor]] ([[Ute (vehicle)|Mid-size ute]])
* [[Ford Ranger (T6)|Ford Ranger]] (Mid-size ute)
* [[Ford F-Series (fourteenth generation)|Ford F-150]] ([[Ute (vehicle)|Full-size ute]])
* [[Ford Transit Custom]] ([[Van|Mid-size Van]])
* [[Ford Transit]] ([[Van|Full-size Van]])
* [[Ford Super Duty]] ([[Truck|Heavy-Duty Full-size ute]])
 
=== Former Models ===
* [[Ford Focus]] ([[Compact car]]) (2003-2022)
* [[Ford Fiesta]] ([[Subcompact car]]) (2004-2022)
* [[Ford Falcon (Australia)|Ford Falcon]] ([[Full-size car]]) (1960-2016)
*[[Ford Escort (Europe)|Ford Escort]] ([[Compact car]]) (1970-1981)
*[[Ford Cortina]] ([[Mid-size car]]) (1964-1982)
*[[Ford Capri]] ([[Sport compact]]) (1969-1972)
*[[Ford Capri (Australia)|Ford Capri]] / [[Mercury Capri#Third Generation (1991–1994)|Mercury Capri Convertible]] ([[Sport compact]]) (1989-1994)
*[[Ford Meteor]] ([[Compact car]]) (1981-1987)
*[[Ford Laser]] ([[Compact car]]) (1981-1994)
*[[Ford Telstar]] ([[Mid-size car]]) (1982-1994)
* [[Ford Mainline]] ([[Full-size car]]) (1952-1956)
* [[Ford Crestline]] ([[Full-size car]]) (1950-1951)
* [[Ford Custom]] ([[Full-size car]]) (1949-1951)
* [[1941 Ford]] ([[Full-size car]]) (1941-1942, 1946-1948)
* [[1937 Ford]] ([[Full-size car]]) (1937-1940)
* [[Ford Model 48]] ([[Full-size car]]) (1935-1936)
* [[1932 Ford]] ([[Full-size car]]) (1932-1934)
* [[Ford Model A (1927–1931)|Ford Model A]] ([[Full-size car]]) (1927-1931)
* [[Ford Model T]] ([[Full-size car]]) (1925-1927)
* [[Ford Model AA]] ([[Full-size car]]) (1927-1932)
*[[Ford Taurus]] ([[Mid-size car]]) (1995-1999)
* [[Nissan Patrol|Ford Maverick]] ([[Full-size SUV]]) (1987-1993)
* [[Ford Corsair]] ([[Compact car]]) (1989-1992)
*[[Ford Galaxie]] ([[Full-size car]]) (1957-1974)
*[[Ford Landau (Australia)|Ford Landau]] ([[Full-size car]]) (1973-1976)
*[[Ford Cougar]] ([[Sports car]]) (1999-2002)
*[[Ford Mondeo]] ([[Mid-size car]]) (2007-2020)
* [[Ford GT]] ([[Sports car]]) (2005-2006, 2016-2021)
* [[Ford Thunderbird]] ([[Personal luxury car]]) (1957-1997)
* [[Ford Fairlane (Australia)|Ford Fairlane]] ([[Full-size luxury car]]) (1967-2007)
* [[Ford Fairlane (Australia)|Ford LTD]] ([[Full-size luxury car]]) (1973-2007)
* [[Ford Explorer]] ([[Mid-size SUV]]) (1996-2005)
* Ford Falcon XR6 ([[Sport sedan]]) (1992-2016)
* Ford Falcon XR6 Turbo ([[Sport sedan]]) (2002-2016)
* Ford Falcon XR8 ([[Sport sedan]]) (1992-2016)
* Ford Laser KB Turbo ([[Sport compact]]) (1985)
* Ford Falcon GT ([[Sport sedan]]) (1967-1976, 1992; 1997; 2003–2014)
* Ford Falcon GT-HO ([[Sport sedan]]) (1969-1972)
* [[Ford Territory (Australia)|Ford Territory]] ([[Mid-size crossover SUV]]) (2004-2016)
* [[Ford Ecosport]] ([[Subcompact crossover SUV]]) (2013-2020)
* [[Ford Bronco]] ([[Full-size SUV]]) (1977-1986)
* [[Ford Edge#Second generation (2015–present)|Ford Endura]] ([[Mid-size crossover SUV]]) (2018-2020)
* [[Ford Falcon (Australia)|Ford Falcon Ute]] ([[Ute (vehicle)|Ute]]) (1961–2016)
* [[Ford Courier]] ([[Ute (vehicle)|Ute]]) (1973-2007)
* [[Mazda Bongo|Ford Econovan]] ([[Van]]) (1977-1999)
* [[Ford E-Series|Ford Econoline]] ([[Van]]) (1981-1984)
* [[Ford F-series]] ([[Ute (vehicle)|Full-size ute]]) (1960-1997)
* [[Ford Expedition]] ([[Full-size SUV]]) (1996-2002)
* [[Ford Ka]] ([[City car]]) (1999-2003)
* [[Lincoln Town Car]] ([[Full-size luxury car]]) (1980-2003)
 
==Sponsorships==
Ford Australia is a major sponsor of the [[Geelong Football Club]]. The sponsorship agreement was first signed in 1925, making it one of the longest sporting sponsorships in the world.<ref name='Sponsorship'>{{Cite web |url=https://www.ford.com.au/about-ford/sponsorship/geelong-football-club/ |title= Ford and Geelong Football Club |date=18 October 2022 |publisher=Ford Australia |access-date=21 July 2022}}</ref>
 
Ford Australia is a partner of [[Deakin University]], funding the Ford Australia Women in STEAM Scholarship.<ref name='Sponsorship'/>