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'''Gwyneth Kate Paltrow<!--Possible name change needs third-party RS per WP:BLPPRIMARY-->''' ({{IPAc-en|ˈ|p|æ|l|t|r|oʊ}} {{respell|PAL|troh}}; born September 27, 1972) is an American actress and businesswoman. The daughter of filmmaker [[Bruce Paltrow]] and actress [[Blythe Danner]], she established herself as a [[leading lady]] appearing in mainly [[Low-budget film|mid-budget]] and [[Period film|period films]] during the 1990s and early 2000s, before transitioning to [[Blockbuster film|blockbusters]] and franchises. [[List of awards and nominations received by Gwyneth Paltrow|Her accolades]] include an [[Academy Award]], a [[Golden Globe Award]], and a [[Primetime Emmy Award]].
 
Paltrow gained notice for her early work in films such as ''[[Seven (1995 film)|Seven]]'' (1995), ''[[Emma (1996 theatrical film)|Emma]]'' (1996), ''[[Sliding Doors]]'' (1998), and ''[[A Perfect Murder]]'' (1998). She garnered wider acclaim for her role as Viola de Lesseps in the historical romance ''[[Shakespeare in Love]]'' (1998) which earned her the [[Academy Award for Best Actress]]. This was followed by roles in ''[[The Talented Mr. Ripley (film)|The Talented Mr. Ripley]]'' (1999), ''[[The Royal Tenenbaums]]'' (2001), and ''[[Shallow Hal]]'' (2001). She made her [[West End (theatre)|West End]] debut in the [[David Auburn]] play ''[[Proof (play)|Proof]]'' (2003) earning a [[Laurence Olivier Award for Best Actress]] nomination, and reprised the role in the [[Proof (2005 film)|2005 film of the same name]].
 
After becoming a parent in 2004, Paltrow reduced her acting workload by making intermittent appearances in films such as ''[[Two Lovers (2008 film)|Two Lovers]]'' (2008), ''[[Country Strong]]'' (2010), and ''[[Contagion (2011 film)|Contagion]]'' (2011). Paltrow's career revived through her portrayal of [[Pepper Potts]] in the [[Marvel Cinematic Universe]] from ''[[Iron Man (2008 film)|Iron Man]]'' (2008) to ''[[Avengers: Endgame]]'' (2019). On television, she had a recurring guest role as [[Holly Holliday]] on the [[Fox Broadcasting Company|Fox]] musical television series ''[[Glee (TV series)|Glee]]'' (2010–2011) for which she received the [[Primetime Emmy Award for Outstanding Guest Actress in a Comedy Series]]. After starring in the [[Netflix]] series ''[[The Politician (TV series)|The Politician]]'' (2019–2020), she took a break from acting.
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In 2005 Paltrow became a "face" of [[Estée Lauder Companies]];<ref>{{cite web | title=Gwyneth Paltrow new face of Estee Lauder | publisher=FashionUnited | date=May 25, 2005 | url=https://fashionunited.uk/news/fashion/gwyneth-paltrow-new-face-of-estee-lauder/2005052536472}}</ref> she was previously the face of the American fashion brand [[Coach New York|Coach]].<ref>{{cite web |url=https://nymag.com/daily/fashion/2011/07/gwyneth-paltrow-coach-ads.html |title=New Fall Fashion Ads: Gwyneth Paltrow's Coach Campaign, Plus More Givenchy Ads |last=Rees |first=Alex |date=July 20, 2011 |website=nymag.com |access-date=December 31, 2011 |archive-date=January 5, 2012 |archive-url=https://web.archive.org/web/20120105033051/http://nymag.com/daily/fashion/2011/07/gwyneth-paltrow-coach-ads.html |url-status=live }}</ref> She is the founder and CEO of the lifestyle company [[Goop (company)|Goop]], which has been criticized for promoting [[pseudoscience]], and has written several cookbooks. She received a Grammy Award nomination for [[Grammy Award for Best Spoken Word Album for Children|Best Spoken Word Album for Children]] for the ''Brown Bear and Friends'' (2009). She hosted the documentary series ''[[The Goop Lab]]'' for [[Netflix]] in 2020.
 
==Early life and education==
Gwyneth Kate Paltrow was born on September 27, 1972, in [[Los Angeles]], to actress [[Blythe Danner]] and film producer-director [[Bruce Paltrow]].<ref>{{cite web|url=http://projects.latimes.com/hollywood/star-walk/gwyneth-paltrow/|title=Gwyneth Paltrow - Hollywood Star Walk|work=[[Los Angeles Times]]|date=December 12, 2010|last=Day|first=Patrick Kevin|access-date=February 15, 2020|url-status=live|archive-url=https://web.archive.org/web/20180313044812/http://projects.latimes.com/hollywood/star-walk/gwyneth-paltrow/|archive-date=March 13, 2018}}</ref> She has a younger brother, [[Jake Paltrow|Jake]], who is a director and screenwriter.<ref>{{cite web|url=https://nymag.com/movies/features/38323/|work=[[New York (magazine)|New York]]|title=Dream Role|last=Nussbaum|first=Emily|date=September 27, 2007|access-date=February 15, 2020|archive-date=February 15, 2020|archive-url=https://web.archive.org/web/20200215103807/https://nymag.com/movies/features/38323/|url-status=live}}</ref> Paltrow's father was [[Jews|Jewish]],<ref>{{cite web|first=Adam|last=Rathe|url=http://www.nydailynews.com/entertainment/gossip/gwyneth-paltrow-decides-raise-kids-apple-moses-jewish-not-believing-religion-article-1.160057|title=Gwyneth Paltrow decides to raise kids Apple and Moses as Jewish – despite not believing in religion|work=New York Daily News|date=July 21, 2011|access-date=May 5, 2018|archive-date=July 14, 2019|archive-url=https://web.archive.org/web/20190714055803/https://www.nydailynews.com/entertainment/gossip/gwyneth-paltrow-decides-raise-kids-apple-moses-jewish-not-believing-religion-article-1.160057|url-status=live}}</ref> while her mother is Christian.<ref name="convertJudaism1">{{cite web|first=Stephanie|last=Butnick|url=http://www.tabletmag.com/scroll/183909/gwyneth-paltrow-reportedly-converting-to-judaism|title=GWYNETH PALTROW REPORTEDLY CONVERTING TO JUDAISM|work=[[Tablet (magazine)|Tablet]]|date=September 5, 2014|access-date=May 5, 2018|archive-date=August 19, 2019|archive-url=https://web.archive.org/web/20190819192057/https://www.tabletmag.com/scroll/183909/gwyneth-paltrow-reportedly-converting-to-judaism|url-status=live}}</ref> She was raised celebrating "both Jewish and Christian holidays."<ref>{{cite news |url=http://usatoday30.usatoday.com/life/people/2010-12-17-paltrow17_CV_N.htm |work=USA Today |first=Claudia |last=Puig |title=Gwyneth Paltrow is staying 'Country Strong' on all fronts |date=December 17, 2010 |access-date=April 26, 2013 |archive-date=October 6, 2015 |archive-url=https://web.archive.org/web/20151006084234/http://usatoday30.usatoday.com/life/people/2010-12-17-paltrow17_CV_N.htm |url-status=live }}</ref> Her brother had a traditional [[Bar and bat mitzvah|Bar Mitzvah]] when he turned 13.<ref>{{cite web |url=https://www.tvguide.com/news/blythe-danner-fockers-39682.aspx |title=Blythe Danner Gets Huffy |author=Ileane Rudolph |date=November 11, 2004 |work=TV Guide |access-date=May 20, 2015 |archive-date=October 16, 2014 |archive-url=https://web.archive.org/web/20141016200107/http://www.tvguide.com/news/blythe-danner-fockers-39682.aspx |url-status=live }}</ref><ref>{{cite web|url=http://jewishjournal.com/old_stories/2377/|title=Gwyneth Paltrow, Movies, Stardom and Judaism – Old Stories |work=Jewish Journal |access-date=May 20, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20151001222330/http://www.jewishjournal.com/old_stories/article/gwyneth_paltrow_movies_stardom_and_judaism_19991231 |archive-date=October 1, 2015 }}</ref> Her father's [[Ashkenazi Jews|Ashkenazi Jewish]] family emigrated from Belarus and Poland,<ref name="brown">{{cite news|last=Brown|first=Johnathan|url=https://www.independent.co.uk/news/uk/this-britain/second-child-for-chris-and-gwyneth-is-the-baby-moses-357033.html|title=Second child for Chris and Gwyneth is the baby Moses|work=The Independent|date=April 11, 2006|location=London, UK|url-status=dead|archive-url=https://web.archive.org/web/20070426014616/http://news.independent.co.uk/uk/this_britain/article357033.ece |archive-date=April 26, 2007 }}</ref><ref>{{cite web |url=http://landofancestors.com/famous/actors_and_models/105-gwyneth-paltrow.html |title=Land of Ancestors: Gwyneth Paltrow |date=December 15, 2012 |access-date=July 1, 2013 |archive-url=https://web.archive.org/web/20181106195812/http://landofancestors.com/famous/actors_and_models/105-gwyneth-paltrow.html |archive-date=November 6, 2018 |url-status=dead }}</ref><ref>{{cite web|first=Brian|last=Bernbaum|url=https://www.cbsnews.com/news/blythe-and-bruce-the-family-union/|title=Blythe And Bruce: The Family Union|work=[[CBS News Sunday Morning]]|date=February 17, 2001|access-date=May 5, 2018|archive-date=March 8, 2021|archive-url=https://web.archive.org/web/20210308223203/https://www.cbsnews.com/news/blythe-and-bruce-the-family-union/|url-status=live}}</ref><ref>{{cite news|first=Ashley|last=Baylen|title=Gwyneth Paltrow's long lineage of rabbis|url=https://www.ynetnews.com/articles/0,7340,L-4050404,00.html|work=[[Ynetnews]]|date=January 4, 2011|access-date=May 6, 2018|archive-date=June 28, 2018|archive-url=https://web.archive.org/web/20180628044256/https://www.ynetnews.com/articles/0,7340,L-4050404,00.html|url-status=live}}</ref> while her mother has [[Pennsylvania Dutch]] (German) as well as some [[Irish people|Irish]] and English ancestry.<ref>{{cite web|first=Jeffrey|last=Steingarten|title=Gwyneth Paltrow: Beauty and the Feast|url=https://www.vogue.com/article/gwyneth-paltrow-beauty-and-the-feast|work=[[Vogue (magazine)|Vogue]]|date=July 15, 2010|access-date=May 6, 2018|archive-date=March 8, 2021|archive-url=https://web.archive.org/web/20210308225015/https://www.vogue.com/article/gwyneth-paltrow-beauty-and-the-feast|url-status=live}}</ref><ref>{{cite news|title=Hollywood celebrity finds family links in Barbados |url=http://www.barbadosadvocate.com/newsitem.asp?more=lifestyle&NewsID=16711 |newspaper=[[The Barbados Advocate]] |date=March 31, 2011 |access-date=April 4, 2011 |quote=The blurb for Friday's episode explains: "Gwyneth Paltrow digs into her family's past and finds a surprising connection to her spiritual roots, a new appreciation for her great-grandmother and ancestors on the island of Barbados."|url-status=dead |archive-url=https://web.archive.org/web/20120119080432/http://www.barbadosadvocate.com/newsitem.asp?more=lifestyle&NewsID=16711 |archive-date=January 19, 2012 }}</ref><ref>{{cite news|title=Gwyneth Paltrow visits Barbados seeking roots |author=Natanga Smith Hurdle |url=http://www.nationnews.com/index.php/articles/view/gwyneth-paltrow-visits-barbados-seeking |newspaper=[[The Daily Nation (Barbados)|Nation Newspaper]] |date=March 31, 2011 |access-date=April 4, 2011 |quote=Her great-grandmother Rosamund Stoute was Barbadian. |url-status=dead |archive-url=https://web.archive.org/web/20120428054113/http://www.nationnews.com/index.php/articles/view/gwyneth-paltrow-visits-barbados-seeking |archive-date=April 28, 2012 }}</ref> Paltrow's paternal great-great-grandfather was a [[Rabbi]] in [[Nowogród]], Poland, and a descendant of the well-known Paltrowicz family of rabbis from [[Kraków]].<ref>{{cite news|url=https://www.independent.co.uk/news/uk/this-britain/second-child-for-chris-and-gwyneth-is-the-baby-moses-8057450.html |title=Second child for Chris and Gwyneth is the baby Moses |access-date=April 26, 2016 |url-status=dead |archive-url=https://web.archive.org/web/20121015081242/http://www.independent.co.uk/news/uk/this-britain/second-child-for-chris-and-gwyneth-is-the-baby-moses-8057450.html |archive-date=October 15, 2012 }}, [[The Independent]], April 2006</ref><ref>{{cite web|url=http://www.obozylaudera.lauder.lodz.pl/raport_nowogrod_ang.html|title=Lauder Foundation|access-date=June 21, 2012|archive-date=July 29, 2017|archive-url=https://web.archive.org/web/20170729054040/http://www.obozylaudera.lauder.lodz.pl/raport_nowogrod_ang.html|url-status=dead}}</ref>
 
Paltrow is a half-cousin of actress [[Katherine Moennig]], through her mother, and a second cousin of former U.S. Congresswoman [[Gabby Giffords]] ([[Arizona's 8th congressional district|AZ-08]]) through her father.<ref name=atyliao>{{cite news |title=Giffords is 1st female Jew elected from Ariz. |newspaper=Arizona Daily Star |date=March 4, 2007 |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=ADSB&s_site=azstarnet&f_site=azstarnet&f_sitename=Arizona+Daily+Star%2C+The+%28AZ%29&p_multi=ADSB&p_theme=gannett&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=1180A1D6AD835248&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D |access-date=January 9, 2011 |quote=Gabrielle Giffords' [paternal] grandmother and Gwyneth Paltrow's late [paternal] grandfather were brother and sister. |archive-date=October 13, 2018 |archive-url=https://web.archive.org/web/20181013172150/http://nl.newsbank.com/nl-search/we/Archives?p_product=ADSB&s_site=azstarnet&f_site=azstarnet&f_sitename=Arizona+Daily+Star%2C+The+%28AZ%29&p_multi=ADSB&p_theme=gannett&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=1180A1D6AD835248&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D |url-status=live }}</ref> (Giffords' husband is U.S. Senator and retired astronaut [[Mark Kelly]] of [[Arizona]].) Paltrow's [[Godparent|godfather]] is director [[Steven Spielberg]].<ref>{{cite news|url=https://www.stylist.co.uk/people/surprising-celebrity-godparents/13002|title=Surprising celebrity godparents|date=September 5, 2011|work=Stylist|access-date=February 23, 2018|archive-date=June 14, 2018|archive-url=https://web.archive.org/web/20180614221256/https://www.stylist.co.uk/people/surprising-celebrity-godparents/13002|url-status=live}}</ref><ref>{{cite news|url=https://edition.cnn.com/2013/01/21/us/steven-spielberg-fast-facts/index.html|title=Steven Spielberg Fast Facts|work=CNN|access-date=February 23, 2018|archive-date=October 31, 2018|archive-url=https://archive.today/20181031210044/https://edition.cnn.com/2013/01/21/us/steven-spielberg-fast-facts/index.html|url-status=live}}</ref> Her uncle is opera singer and actor [[Harry Danner]], whose daughter, actress Hillary Danner,<ref>[http://www.threedots.com/blog/index.php/tags/hillary-danner/ "Hillary Danner, Stunning in Three Dots Red"] {{Webarchive|url=https://web.archive.org/web/20170729054258/http://www.threedots.com/blog/index.php/tags/hillary-danner/ |date=July 29, 2017}}, ''Three Dots'', May 23, 2012</ref> is Paltrow's cousin and close friend. Paltrow recalls their family gatherings: "Hillary and I always had this in common, and to this day ... cooking for people we love, eating, hanging out as a family. It's how we were raised. It's what we do."<ref>"The past in 'La Boheme,' the future in a jelly jar," ''Hartford Courant,'' March 15, 2013</ref> Another cousin is [[Rebekah Neumann|Rebekah Paltrow Neumann]], whose spouse is the Israeli-American billionaire [[Adam Neumann]], founder of [[WeWork]].
 
Paltrow was raised in [[Santa Monica, California]], where she attended [[Crossroads School (Santa Monica, California)|Crossroads School]], before enrolling in the [[Spence School]], an all-girls private school in Manhattan.<ref name="EW">{{cite magazine |last=Gleiberman |first=Owen |author-link=Owen Gleiberman |date=January 12, 2011 |title=Gwyneth Paltrow: Why do so many people hate on her? |url=https://ew.com/article/2011/01/12/gwyneth-paltrow-why-do-they-hate-her/ |url-status=live |archive-url=https://web.archive.org/web/20181117013138/https://ew.com/article/2011/01/12/gwyneth-paltrow-why-do-they-hate-her/ |archive-date=November 17, 2018 |access-date=October 2, 2019 |magazine=[[Entertainment Weekly]]}}</ref> Later, she studied art history at the [[University of California, Santa Barbara]], before dropping out to act.<ref name="MyPlan">{{cite news |title=Famous alumni directory |access-date=June 29, 2012 |url=http://www.myplan.com/education/colleges/famous_alumni.php |archive-date=June 26, 2019 |archive-url=https://web.archive.org/web/20190626200331/https://www.myplan.com/education/colleges/famous_alumni.php |url-status=live }}</ref> She is an "adopted daughter" of [[Talavera de la Reina]] (Spain), where at 15, she spent a year as an [[Student exchange program|exchange student]] and learned to speak Spanish.<ref name=Bio>{{cite web|title=Gwyneth Paltrow |url=http://www.people.com/people/gwyneth_paltrow/0,,,00.html |work=People |access-date=July 26, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120702094249/http://www.people.com/people/gwyneth_paltrow/0%2C%2C%2C00.html |archive-date=July 2, 2012 }}</ref><ref>Seal, Mark. [http://americanwaymag.com/aw/travel/celebrated.asp?archive_date=6/15/2004 ''Mad for Madrid''] {{webarchive|url=https://web.archive.org/web/20061020013511/http://www.americanwaymag.com/aw/travel/celebrated.asp?archive_date=6%2F15%2F2004 |date=October 20, 2006}}, AmericanWaymag.com, June 15, 2004.</ref><ref name="heart">{{cite news |url=http://film.guardian.co.uk/interview/interviewpages/0,,1695582,00.html |title=Where the heart is |work=The Guardian |date=January 27, 2006 |location=London, UK |first=Emma |last=Brockes |access-date=May 4, 2010 |archive-date=July 25, 2008 |archive-url=https://web.archive.org/web/20080725160045/http://film.guardian.co.uk/interview/interviewpages/0,,1695582,00.html |url-status=live }}</ref> She is also conversant in French, as her family frequently traveled to the [[South of France]] throughout her childhood.<ref>{{cite web|url=https://www.youtube.com/watch?v=_F99QnGCwM0 |archive-url=https://ghostarchive.org/varchive/youtube/20211211/_F99QnGCwM0| archive-date=December 11, 2021 |url-status=live|title=Robert Downey Jr. & Gwyneth Paltrow talk about "Iron Man 3" on French TV Channel M6|author=Le Lepoque|date=April 15, 2013|website=YouTube}}{{cbignore}}</ref>
 
==Career==
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===1996–2001: Breakthrough and film stardom===
In 1996, Paltrow played the title character in the period film adaptation ''[[Emma (1996 theatrical film)|Emma]]'', based on the [[Emma (novel)|1815 novel of the same name]] by [[Jane Austen]]. Director [[Douglas McGrath]] decided to bring in Paltrow to audition for the part of [[Emma Woodhouse]], after a suggestion from his agent and after seeing her performance in ''[[Flesh and Bone (film)|Flesh and Bone]]''.<ref name="JClark">{{cite news|url=https://www.latimes.com/archives/la-xpm-1996-07-21-ca-26277-story.html|title=The Girl Can't Help It|last=Clark|first=John|date=July 21, 1996|work=[[Los Angeles Times]]|access-date=November 26, 2012|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206095330/https://www.latimes.com/archives/la-xpm-1996-07-21-ca-26277-story.html|url-status=live}}</ref> On his decision to cast the actress, McGrath revealed: "The thing that actually sold me on her playing a young English girl was that she did a perfect Texas accent. I know that wouldn't recommend her to most people ... I knew she had theater training, so she could carry herself. We had many actresses, big and small, who wanted to play this part. The minute she started the read-through, the very first line, I thought, 'Everything is going to be fine; she's going to be brilliant.'"<ref name="JClark" /> While she recovered from wisdom-tooth surgery, Paltrow had a month to herself to do her own research for the part;<ref name="Strauss">{{cite web|url=http://www.thefreelibrary.com/PLAIN+JANE+%3A+NOT+A+%60CLUELESS'+REMAKE+OF+AUSTEN,+%60EMMA'+TACKLES...-a083956396|title=Plain Jane : Not a 'Clueless' remake of Austen, 'Emma' tackles classic story head-on|last=Strauss|first=Bob|date=July 31, 1996|work=[[Los Angeles Daily News]]|access-date=November 26, 2012}}{{Dead link|date=December 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> she studied horsemanship, dancing, singing, archery and the "highly stylized" manners and dialect during a 3-week rehearsal period.<ref name="Strauss" /> The film was released to critical acclaim and commercial success through arthouse cinemas.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=emma.htm|title=Emma (1996) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=September 6, 2018|archive-url=https://web.archive.org/web/20180906090356/https://www.boxofficemojo.com/movies/?id=emma.htm|url-status=live}}</ref> ''[[Variety (magazine)|Variety]]'' proclaimed: "Gwyneth Paltrow shines brightly as Jane Austen's most endearing character, the disastrously self-assured matchmaker Emma Woodhouse. A fine cast, speedy pacing, and playful direction make this a solid contender for the Austen sweepstakes."<ref>{{cite web|url=https://www.variety.com/review/VE1117905339?printerfriendly=true|title=Emma|last=Eisner|first=Ken|date=June 9, 1996|work=[[Variety (magazine)|Variety]]|publisher=[[PMC (company)|Penske Business Media]]|access-date=November 24, 2012}}</ref> Paltrow starred in the crime film ''[[Hard Eight (film)|Hard Eight]]''.<ref>{{cite web|url=https://cinephiliabeyond.org/hard-eight-aka-sydney/|title=Paul Thomas Anderson's 'Hard Eight', AKA 'Sydney': "It's Always Good to Meet a New Friend" • Cinephilia & Beyond|date=September 10, 2020|access-date=September 16, 2020|archive-date=September 21, 2020|archive-url=https://web.archive.org/web/20200921144356/https://cinephiliabeyond.org/hard-eight-aka-sydney/|url-status=live}}</ref>
 
1998 marked a turning point in Paltrow's career as she took on leading roles in five high-profile film releases in the year{{mdash}}''[[Great Expectations (1998 film)|Great Expectations]]'', ''[[Sliding Doors]]'', ''[[Hush (1998 film)|Hush]]'', ''[[A Perfect Murder]]'' and ''[[Shakespeare in Love]]''. In the adaptation of the [[Charles Dickens]] novel ''[[Great Expectations]]'', also starring [[Ethan Hawke]], [[Robert De Niro]], [[Anne Bancroft]] and [[Chris Cooper]], she played the unrequited and haughty childhood love of a New York City painter. The British drama ''Sliding Doors'' saw her star as a woman whose life could take two central paths depending on whether or not she catches a train, causing different outcomes. ''Great Expectations'' and ''Sliding Doors'' both grossed over $55&nbsp;million worldwide.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=greatexpectations.htm|title=Great Expectations (1998) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=June 26, 2019|archive-url=https://web.archive.org/web/20190626200332/https://www.boxofficemojo.com/movies/?id=greatexpectations.htm|url-status=live}}</ref><ref>{{cite web|url=https://www.the-numbers.com/movie/Sliding-Doors|title=Sliding Doors (1998) - Financial Information|website=The Numbers|access-date=September 28, 2019|archive-date=September 28, 2019|archive-url=https://web.archive.org/web/20190928051310/https://www.the-numbers.com/movie/Sliding-Doors|url-status=live}}</ref> Paltrow starred opposite [[Jessica Lange]] in the thriller ''[[Hush (1998 film)|Hush]]'', as an unsuspecting woman living with her psychotic mother-in-law. The film made $13.5&nbsp;million domestically and was generally panned by critics.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=hush.htm|title=Hush (1998) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=June 26, 2019|archive-url=https://web.archive.org/web/20190626200331/https://www.boxofficemojo.com/movies/?id=hush.htm|url-status=live}}</ref><ref>{{cite web|url=https://www.rogerebert.com/reviews/hush-1998|title=Hush Movie Review & Film Summary (1998) – Roger Ebert|first=Roger|last=Ebert|website=www.rogerebert.com|access-date=April 17, 2020|archive-date=October 31, 2019|archive-url=https://web.archive.org/web/20191031112417/https://www.rogerebert.com/reviews/hush-1998|url-status=live}}</ref> In another thriller, ''A Perfect Murder'', inspired by [[Alfred Hitchcock]]'s 1954 film, ''[[Dial M for Murder]]'', Paltrow starred alongside [[Michael Douglas]], playing Emily Taylor, who was based on [[Grace Kelly]]'s character from the original film. Despite a mixed critical response towards ''A Perfect Murder'', the film grossed $128&nbsp;million globally.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=perfectmurder.htm|title=A Perfect Murder (1998) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=July 16, 2019|archive-url=https://web.archive.org/web/20190716230845/https://www.boxofficemojo.com/movies/?id=perfectmurder.htm|url-status=live}}</ref> She was also considered for the role of Rose DeWitt Bukater in the 1997 film ''[[Titanic (1997 film)|Titanic]]''.<ref>{{cite news |last=Ebert |first=Roger |title=A Perfect Murder Movie Review (1998) |url=https://www.rogerebert.com/reviews/a-perfect-murder-1998 |date=June 5, 1998 |work=Chicago Sun-Times |access-date=April 17, 2013 |archive-date=June 2, 2013 |archive-url=https://web.archive.org/web/20130602134222/http://www.rogerebert.com/reviews/a-perfect-murder-1998 |url-status=live }}</ref>
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In 1999, Paltrow co-starred alongside [[Jude Law]], [[Matt Damon]] and [[Cate Blanchett]] in the psychological thriller ''[[The Talented Mr. Ripley (film)|The Talented Mr. Ripley]]'', as the fiancée of a rich and spoiled millionaire playboy (Law) whose identity is adopted by a con artist (Damon). While ''[[The Guardian]]'', noting the "very underwritten" female roles in the story, found her to be "peaky and pallid",<ref>{{cite news|url=https://www.theguardian.com/film/2000/feb/25/culture.peterbradshaw|title=The Talented Mr Ripley|first=Peter|last=Bradshaw|date=February 25, 2000|newspaper=The Guardian|access-date=June 20, 2017|archive-date=March 14, 2018|archive-url=https://web.archive.org/web/20180314132828/https://www.theguardian.com/film/2000/feb/25/culture.peterbradshaw|url-status=live}}</ref> the film received positive reviews and grossed $80&nbsp;million in North America.<ref>{{cite web |url=https://www.metacritic.com/movie/the-talented-mr-ripley |title=''The Talented Mr. Ripley'' at |publisher=Metacritic.com |date=December 24, 1999 |access-date=June 21, 2012 |archive-date=April 8, 2022 |archive-url=https://web.archive.org/web/20220408184822/https://www.metacritic.com/movie/the-talented-mr-ripley |url-status=live }}</ref> She showcased her singing ability in 2000s ''[[Duets (film)|Duets]]'', which was directed by her father and co-starred singer [[Huey Lewis]]. In the film, about "the little known world of karaoke competitions and the wayward characters who inhabit it", she portrayed the estranged daughter of a [[hustling|hustler]] (Lewis). She performed a [[cover version]] of [[Smokey Robinson]]'s "[[Cruisin' (Smokey Robinson song)|Cruisin']], which was released as a single and went to number one in Australia, while her rendition of the [[Kim Carnes]] classic "[[Bette Davis Eyes]]" reached number three.<ref>{{cite web |title=Gwyneth Paltrow – Bette Davis Eyes (Song) |url=http://australian-charts.com/showitem.asp?interpret=Gwyneth+Paltrow&titel=Bette+Davis+Eyes&cat=s |work=www.australian-charts.com |access-date=July 17, 2012 |archive-date=November 13, 2012 |archive-url=https://web.archive.org/web/20121113191414/http://www.australian-charts.com/showitem.asp?interpret=Gwyneth+Paltrow&titel=Bette+Davis+Eyes&cat=s |url-status=live }}</ref> Also in 2000, Paltrow co-starred with [[Ben Affleck]] in the moderately successful romantic drama ''[[Bounce (film)|Bounce]]'' as Abby Janello.
 
She starred with [[Jack Black]] in the comedy ''[[Shallow Hal]]'' (2001), about a shallow man falling in love with an overweight woman. ToHer playrole herrequired role,that she had to wear a specially designed 25-pound [[fatsuit]] and heavy makeup. ''Shallow Hal'' opened with $22.5&nbsp;million and grossed $70.7&nbsp;million in North America and $141.1&nbsp;million around the globe.<ref>{{cite web |url=https://www.boxofficemojo.com/movies/?id=shallowhal.htm |title=Shallow Hal |website=[[Box Office Mojo]] |access-date=April 17, 2020 |archive-date=October 4, 2019 |archive-url=https://web.archive.org/web/20191004151434/https://www.boxofficemojo.com/movies/?id=shallowhal.htm |url-status=live }}</ref> [[Roger Ebert]] remarked that she was "truly touching" in the film, which he described as "often very funny, but ... also surprisingly moving at times."<ref>{{cite web|url=https://www.rogerebert.com/reviews/shallow-hal-2001|title=Shallow Hal Movie Review & Film Summary (2001) – Roger Ebert|first=Roger|last=Ebert|website=www.rogerebert.com|access-date=April 17, 2020|archive-date=April 12, 2020|archive-url=https://web.archive.org/web/20200412004212/https://www.rogerebert.com/reviews/shallow-hal-2001|url-status=live}}</ref> In the [[Wes Anderson]] dramedy ''[[The Royal Tenenbaums]]'' (2001), co-starring [[Gene Hackman]], [[Anjelica Huston]], [[Ben Stiller]] and [[Luke Wilson]], Paltrow took on the role of the adopted daughter in an estranged family of former child prodigies reuniting with their father. A positive critical response greeted the film upon its release, and it made $71.4&nbsp;million worldwide.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=royaltenenbaums.htm|title=The Royal Tenenbaums (2001) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=August 12, 2017|archive-url=https://web.archive.org/web/20170812063040/http://www.boxofficemojo.com/movies/?id=royaltenenbaums.htm|url-status=live}}</ref>
 
===2002–2007: Career fluctuations===
In 2004, it was noted that since her Oscar win for ''Shakespeare in Love'', Paltrow's film career had been less noteworthy, and critical acclaim had waned.<ref>{{cite news|url=https://www.telegraph.co.uk/culture/film/3621488/Curse-of-the-Best-Actress-Oscar.html |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/culture/film/3621488/Curse-of-the-Best-Actress-Oscar.html |archive-date=January 10, 2022 |url-access=subscription |url-status=live|title=Curse of the Best Actress Oscar|last=Gritten|first=David|date=July 30, 2004|work=Telegraph.co.uk|access-date=July 30, 2017}}{{cbignore}}</ref> She said she was unequipped for the pressure, leading to several bad film choices,<ref>{{cite news |last=Zeidler |first=Sue |title=Is winning an Oscar a curse or a blessing? |url=http://www.film.com/news/story/entertainmentoscarscursedc/13303376 |publisher=Film.com |date=January 30, 2007 |access-date=October 4, 2007 |archive-date=September 27, 2007 |archive-url=https://web.archive.org/web/20070927222429/http://www.film.com/news/story/entertainmentoscarscursedc/13303376 |url-status=live }}</ref> agreeing with peers who believe the win is, in some ways, a curse.<ref>{{cite news |last=Soden |first=Blair |title=Is Winning An Oscar a Blessing or a Curse? |url=https://abcnews.go.com/Entertainment/Oscars2007/Story?id=2902805&page=1 |work=ABC News |date=February 25, 2007 |access-date=April 17, 2020 |archive-date=September 20, 2020 |archive-url=https://web.archive.org/web/20200920123345/https://abcnews.go.com/Entertainment/Oscars2007/story?id=2902805&page=1 |url-status=live }}</ref> During this time, Paltrow rarely appeared in films, having taken a hiatus to raise her two children.<ref name="EW" /> In ''[[The Guardian]]'', she said she divided her career into movies for love and films for money: ''The Royal Tenenbaums'', ''[[Proof (2005 film)|Proof]]'', and ''[[Sylvia (2003 film)|Sylvia]]'' fell into the former category, while she signed on to ''[[View from the Top]]'' and ''Shallow Hal'' for the latter.<ref name="heart" />
 
In 2002, Paltrow made small appearances in the documentary ''[[Searching for Debra Winger]]'' and the action satire comedy ''[[Austin Powers in Goldmember]]'', while she starred in the thriller-drama ''[[Possession (2002 film)|Possession]]'' with [[Aaron Eckhart]] as a couple of literary scholars who unearth the amorous secret of two [[Victorian era|Victorian]] poets as they find themselves falling under a deepening connection. The film made a lukewarm $14.8&nbsp;million worldwide.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=possession.htm|title=Possession (2002) (2002) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=June 24, 2018|archive-url=https://web.archive.org/web/20180624204437/http://www.boxofficemojo.com/movies/?id=possession.htm|url-status=live}}</ref> In the following year, she headlined the romantic comedy ''[[View from the Top]]'', where she obtained the part of woman from a small town who sets out to fulfill her dream of becoming a flight attendant. Budgeted at $30&nbsp;million, the film only earned $7&nbsp;million in its opening weekend; it eventually grossed $15.6 domestically and $19,526,014 worldwide.<ref>{{mojo title|viewfromthetop|View from the Top}}</ref> She herself later disparaged the film, calling it "terrible".<ref>xfinity.comcast.net [http://xfinity.comcast.net/slideshow/entertainment-moviemistakes/23/ "A-Lister Movie Mistakes"] {{webarchive|url=https://web.archive.org/web/20120924062524/http://xfinity.comcast.net/slideshow/entertainment-moviemistakes/23/ |date=September 24, 2012}}</ref> Paltrow starred as the titular role in ''[[Sylvia (2003 film)|Sylvia]]'' (2003), a British [[biographical film|biographical]] drama directed by [[Christine Jeffs]] and co-starring [[Daniel Craig]] chronicling the romance between prominent poets [[Sylvia Plath]] and [[Ted Hughes]]. Distributed for a limited release in most markets, ''Sylvia'' made $2.9&nbsp;million internationally.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=sylvia.htm|title=Sylvia (2003) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=June 24, 2018|archive-url=https://web.archive.org/web/20180624232726/http://www.boxofficemojo.com/movies/?id=sylvia.htm|url-status=live}}</ref> ''[[The New York Times]]'', in its review for the film, wrote that "her performance goes well beyond mimicry. She has a vivid, passionate presence, even when her lively features have gone slack with depression and her bright blue eyes have glazed over."<ref>{{cite news|url=https://www.nytimes.com/movie/review?res=9F0CE2DF143EF934A25753C1A9659C8B63|title=FILM REVIEW; A Poet's Death, A Death's Poetry|first=A. O.|last=Scott|newspaper=The New York Times|date=October 17, 2003|access-date=August 29, 2017|archive-date=October 15, 2017|archive-url=https://web.archive.org/web/20171015095242/http://www.nytimes.com/movie/review?res=9F0CE2DF143EF934A25753C1A9659C8B63|url-status=live}}</ref>
 
In 2004, she starred with her ''The Talented Mr. Ripley'' co-star Jude Law and [[Angelina Jolie]] in the science fiction film ''[[Sky Captain and the World of Tomorrow]]''. Her role in the film was Polly Perkins, the reporter for the fictional ''New York Chronicle''. Law became one of the producers of the film and used his clout to get Paltrow involved. Once she had been suggested for the role, Law did not remember "any other name coming up. It just seems that she was perfect. She was as enthusiastic about the script and about the visual references that were sort of put to her, and jumped on board."<ref name=SkyCaptain /> She said in an interview, "I thought that this is the time to do a movie like this where it's kind of breaking into new territory and it's not your basic formulaic action-adventure movie."<ref name=SkyCaptain>{{cite news |last=Douglas |first=Edward |title=The Making of ''Sky Captain'' – Part 3! |work=ComingSoon.net |date=September 14, 2004 |url=https://www.comingsoon.net/news/topnews.php?id=6284 |access-date=December 20, 2012 |archive-url=https://web.archive.org/web/20080605022651/http://www.comingsoon.net/news/topnews.php?id=6384 |archive-date=June 5, 2008}}</ref> While critical response was positive, with a budget of $70&nbsp;million, ''Sky Captain'' only grossed $58&nbsp;million at the international box office.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=skycaptain.htm|title=Sky Captain and the World of Tomorrow (2004) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=July 28, 2019|archive-url=https://web.archive.org/web/20190728085028/https://www.boxofficemojo.com/movies/?id=skycaptain.htm|url-status=live}}</ref> Also in 2004, she was recognized as an outstanding woman in entertainment by [[Women in Film Crystal + Lucy Awards|Women in Film Los Angeles]] with the [[Crystal Award]].<ref>{{cite web|last=Silverman|first=Stephen M.|author-link=Stephen M. Silverman|title=Hollywood Women Honor Gwyneth and Mom|url=https://people.com/celebrity/hollywood-women-honor-gwyneth-and-mom/|work=People|access-date=March 10, 2019|date=June 21, 2004|archive-date=September 10, 2017|archive-url=https://web.archive.org/web/20170910173734/http://people.com/celebrity/hollywood-women-honor-gwyneth-and-mom/|url-status=live}}</ref>
 
In the drama ''[[Proof (2005 film)|Proof]]'' (2005), she starred as the depressed daughter of a brilliant, eccentric mathematician (played by [[Anthony Hopkins]]). The film was based on the [[Proof (play)|play of the same name]], in which Paltrow also played the same character at London's [[Donmar Warehouse]] between May and June 2002. On her portrayal in the film version, ''Eye for Film'' remarked: "As she has already shown in ''Sylvia'', ''The Royal Tenenbaums'' and even ''Sliding Doors'', Paltrow has an uncanny talent for playing women who are coming apart at the seams and her [character] veers from lovably eccentric to more disturbingly unhinged and back again with fluent ease. The scenes, which she and Hopkins share, as two difficult people bound together by affection, dependency, and mutual respect, are entirely believable and all the more touching for it."<ref>{{cite web|url=http://www.eyeforfilm.co.uk/review/proof-film-review-by-anton-bitel|title=Proof (2005) Movie Review from Eye for Film|website=www.eyeforfilm.co.uk|access-date=June 20, 2017|archive-date=September 7, 2017|archive-url=https://web.archive.org/web/20170907214605/http://www.eyeforfilm.co.uk/review/proof-film-review-by-anton-bitel|url-status=live}}</ref> For her performance, Paltrow received her second Golden Globe nomination for [[Golden Globe Award for Best Actress in a Motion Picture – Drama|Best Actress in a Motion Picture – Drama]].
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===2008–2013: Marvel Cinematic Universe and revival===
Paltrow saw a resurgence in her career in 2008, when she was cast in ''[[Iron Man (2008 film)|Iron Man]]'' as [[Pepper Potts]], [[Tony Stark (Marvel Cinematic Universe)|Tony Stark]]'s personal assistant, closest friend, and budding love interest.<ref>{{cite web|last=Green|first=Willow|title=Gwyneth Paltrow Joins Iron Man|url=https://www.empireonline.com/movies/news/gwyneth-paltrow-joins-iron-man/|website=Empire|access-date=October 2, 2019|date=January 17, 2007|archive-date=April 8, 2022|archive-url=https://web.archive.org/web/20220408063039/https://www.empireonline.com/movies/news/gwyneth-paltrow-joins-iron-man/|url-status=live}}</ref> First hesitant to appear in a big-budget project, Paltrow asked [[Marvel Comics|Marvel]] to send her any comics they would consider relevant to her understanding of the character, whom she considered to be very smart, levelheaded, and grounded. She said she liked "the fact that there's a sexuality that's not blatant". The director [[Jon Favreau]] wanted Potts and Stark's relationship to be reminiscent of the 1940s [[screwball comedy]], something which Paltrow considered to be fun in an "innocent yet sexy" way.<ref>{{cite web|url=http://www.superherohype.com/features/96461-gwyneth-paltrow-plays-pepper-potts|title=Gwyneth Paltrow Plays Pepper Potts – SuperHeroHype|date=April 30, 2008|access-date=June 21, 2017|archive-date=January 7, 2016|archive-url=https://web.archive.org/web/20160107171521/http://www.superherohype.com/features/96461-gwyneth-paltrow-plays-pepper-potts|url-status=live}}</ref> ''Iron Man'' was favorably received by critics, and with a worldwide gross of $585&nbsp;million, it became Paltrow's highest-grossing film until ''[[The Avengers (2012 film)|The Avengers]]'' (2012).<ref>{{cite web |url=https://boxofficemojo.com/movies/?id=ironman.htm |title=Iron Man (2008) |access-date=April 24, 2011 |website=[[Box Office Mojo]] |archive-date=May 31, 2013 |archive-url=https://web.archive.org/web/20130531032559/http://www.boxofficemojo.com/movies/?id=ironman.htm |url-status=live }}</ref> She reprised her role in the sequels ''[[Iron Man 2]]'' (2010) and ''[[Iron Man 3]]'' (2013). While the second film grossed $623.9&nbsp;million internationally,<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=ironman2.htm|title=Iron Man 2 (2010) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=September 8, 2012|archive-url=https://web.archive.org/web/20120908070802/http://boxofficemojo.com/movies/?id=ironman2.htm|url-status=live}}</ref> the third entry went on to gross $1.215&nbsp;billion.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=ironman3.htm|title=Iron Man 3 (2013) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=October 23, 2010|archive-url=https://web.archive.org/web/20101023172954/https://www.boxofficemojo.com/movies/?id=ironman3.htm|url-status=live}}</ref> She also reprised the role in ''[[Spider-Man: Homecoming]]'' (2017), ''[[Avengers: Infinity War]]'' (2018), and ''[[Avengers: Endgame]]'' (2019).
 
Paltrow starred opposite [[Joaquin Phoenix]] in the romantic drama ''[[Two Lovers (2008 film)|Two Lovers]]'' (2008), playing the beautiful but volatile new neighbor of a depressed bachelor. ''Two Lovers'' premiered in competition at the [[2008 Cannes Film Festival]] in May, receiving largely positive reviews,<ref name="thr">{{cite journal|last=Bennett |first=Ray |title=Reviews: ''Two Lovers'' |journal=The Hollywood Reporter, the Daily from Cannes |issue=8 |page=9 |date=May 21, 2008}}</ref><ref>{{cite web|url=https://www.rottentomatoes.com/m/two_lovers/|title=Two Lovers Movie Reviews, Pictures|publisher=Rotten Tomatoes|work=IGN Entertainment|access-date=February 21, 2009|archive-date=March 25, 2009|archive-url=https://web.archive.org/web/20090325023902/http://www.rottentomatoes.com/m/two_lovers/|url-status=live}}</ref> especially for Paltrow's and Phoenix's performances. According to the ''[[Los Angeles Times]]'', "Phoenix is at his best with Paltrow's bruised sparrow of a girl; he's desperate to take care of her when he can't even take care of himself. She is one of those actresses who understands the power of a look, and the one of regret and then resignation that overtakes her when Leonard professes his love is steeped in sadness."<ref>{{cite web|url=https://www.latimes.com/entertainment/la-et-twolovers13-2009feb13-story.html|title=Review: 'Two Lovers'|date=February 13, 2009|work=Los Angeles Times|access-date=April 17, 2020|archive-date=June 26, 2019|archive-url=https://web.archive.org/web/20190626200327/https://www.latimes.com/entertainment/la-et-twolovers13-2009feb13-story.html|url-status=live}}</ref> The film was an arthouse success, grossing $16&nbsp;million worldwide.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=twolovers.htm|title=Two Lovers|website=[[Box Office Mojo]]|access-date=March 22, 2015|archive-date=April 20, 2015|archive-url=https://web.archive.org/web/20150420092922/http://www.boxofficemojo.com/movies/?id=twolovers.htm|url-status=live}}</ref>
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In June 2017, Paltrow announced that she would take a break from acting to focus on her business Goop, stating: "I'm still going to do a little bit here and there, but [the company] really requires almost all of my time."<ref>{{cite web|url=http://people.com/celebrity/gwyneth-paltrow-moving-away-from-acting-for-goop/|title=Gwyneth Paltrow Moving Away from Acting to Focus on Goop|date=June 15, 2017|access-date=June 21, 2017|archive-date=June 20, 2017|archive-url=https://web.archive.org/web/20170620075808/http://people.com/celebrity/gwyneth-paltrow-moving-away-from-acting-for-goop/|url-status=live}}</ref> In 2019, Paltrow reprised her role as Pepper Potts in ''[[Avengers: Endgame]]''.<ref>{{cite web|url=https://www.polygon.com/2019/4/28/18520821/avengers-endgame-pepper-potts-rescue|title=Avengers: Endgame finally gives Pepper Potts one of her famous comic moments|website=Polygon.com|first=Justin|last=Carter|date=April 28, 2019|access-date=October 12, 2019|archive-date=April 28, 2019|archive-url=https://web.archive.org/web/20190428195929/https://www.polygon.com/2019/4/28/18520821/avengers-endgame-pepper-potts-rescue|url-status=live}}</ref> That same year, she played a supporting role in the [[Netflix]] [[comedy drama]] series ''[[The Politician (TV series)|The Politician]]'', playing the mother of [[Ben Platt (actor)|Ben Platt]]'s character.<ref>{{cite web|url=https://deadline.com/2018/02/ryan-murphy-series-the-politician-netflix-ben-platt-cast-barbra-streisand-gwyneth-paltrow-in-talks-to-star-1202278255/|title=Netflix Nabs Ryan Murphy Series 'The Politician'; Ben Platt Set, Barbra Streisand & Gwyneth Paltrow In Talks To Star|last1=Andreeva|first1=Nellie|date=February 5, 2018|website=[[Deadline Hollywood]]|access-date=October 12, 2019|archive-date=February 5, 2018|archive-url=https://web.archive.org/web/20180205184017/https://deadline.com/2018/02/ryan-murphy-series-the-politician-netflix-ben-platt-cast-barbra-streisand-gwyneth-paltrow-in-talks-to-star-1202278255/|url-status=live}}</ref> In October 2021, [[Netflix]] released ''Sex, Love, and Goop'', a sex therapy-themed series produced by and starring Paltrow.<ref>{{cite web|last=Haylock|first=Zoe|date=October 7, 2021|title=Gwyneth Paltrow Leads One Horny Cult in the Sex, Love, and Goop Trailer|url=https://www.vulture.com/2021/10/gwyneth-paltrow-stars-in-netflixs-sex-love-and-goop-trailer.html|access-date=October 17, 2021|website=Vulture|archive-date=October 17, 2021|archive-url=https://web.archive.org/web/20211017161228/https://www.vulture.com/2021/10/gwyneth-paltrow-stars-in-netflixs-sex-love-and-goop-trailer.html|url-status=live}}</ref>
 
In 2023 Paltrow said that her responsibilities with Goop made her less likely to accept acting roles, stating, "Well, it would be very hard for me to do any acting right at the moment, just because of my job. But, I guess [[Robert Downey Jr.]] could probably always get me back. You know, to some degree."<ref>{{cite magazine|url=https://www.etonline.com/gwyneth-paltrow-reveals-which-a-list-co-star-she-would-return-to-acting-for-exclusive-214353|title=Gwyneth Paltrow Reveals Which A-List Co-Star She Would Return to Acting For (Exclusive)|magazine=[[Entertainment Weekly]]|author=Seemayer, Zach|url-status=live|date=November 6, 2023|access-date=November 8, 2023|archive-date=November 8, 2023|archive-url=https://archive.today/20231108164626/https://www.etonline.com/gwyneth-paltrow-reveals-which-a-list-co-star-she-would-return-to-acting-for-exclusive-214353}}</ref><ref>{{cite web|url=https://variety.com/2023/film/news/gwyneth-paltrow-acting-break-robert-downey-jr-end-it-1235783784/|title=Gwyneth Paltrow Says Only Robert Downey Jr. Could Probably 'Get Me Back' Into Acting, but 'It's Very Hard' to Do That Right Now|magazine=[[Variety (magazine)|Variety]]|author=Sharf, Zack|url-status=live|date=November 8, 2023|access-date=November 8, 2023|archive-date=November 8, 2023|archive-url=https://archive.today/20231108164240/https://variety.com/2023/film/news/gwyneth-paltrow-acting-break-robert-downey-jr-end-it-1235783784/}}</ref> OnPaltrow Octoberwill ofreturn theto sameacting year,with she[[Safdie hadbrothers|Josh a cameo voice role in the second episode of the third season of theSafdie]]'s anthologysports seriesdrama ''[[AmericanMarty Horror StoriesSupreme]]'', titledstarring "Daphne"[[Timothée Chalamet]].<ref>{{cite web|last=Little|first=Sarah|url=https://screenrantdeadline.com/american2024/08/gwyneth-horrorpaltrow-storiesjoins-seasonmarty-3supreme-episodea24-2film-daphnetimothee-castchalamet-characters1236071517/|date=August 28, 2024|title=''AmericanGwyneth HorrorPaltrow Stories''To SeasonStar 3:Opposite DaphneTimothée CastChalamet &In CharacterA24's Guide''Marty Supreme''|website=[[ScreenDeadline RantHollywood]]|datefirst=October 26, 2023Matt|access-datelast=Grobar|accessdate=JulyAugust 1028, 2024}}</ref>
 
==Other ventures==
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On January 27, 2020, Truth in Advertising watchdog (TINA.org) filed another{{efn|It previously filed a similar complaint in 2017<ref>{{cite web |first=Caroline |last=Praderio |url=https://www.businessinsider.com/truth-in-advertising-investigation-goop-illegal-health-claims-2017-8 |title=Truth in Advertising Says Goop Has Made Deceptive Health Claims |publisher=Businessinsider.com |date= |accessdate=May 16, 2022 |archive-date=May 9, 2022 |archive-url=https://web.archive.org/web/20220509153438/https://www.businessinsider.com/truth-in-advertising-investigation-goop-illegal-health-claims-2017-8 |url-status=live }}</ref>}} complaint with the district attorneys of California alleging that Goop has continued to engage in deceptive marketing,<ref>{{cite web|url=https://arstechnica.com/science/2020/02/goop-violating-court-order-with-yet-more-bogus-health-claims-watchdog-says/|title=Goop accused of more deceptive health claims, violating court order|last=Mole|first=Beth|date=February 3, 2020|website=Ars Technica|access-date=February 4, 2020|archive-date=February 3, 2020|archive-url=https://web.archive.org/web/20200203224616/https://arstechnica.com/science/2020/02/goop-violating-court-order-with-yet-more-bogus-health-claims-watchdog-says/|url-status=live}}</ref> even after Goop was sued by the State of California earlier that year and agreed to refrain from "making any claims regarding the efficacy or effects of any of its products without possessing competent and reliable scientific evidence that substantiates the claims" for a period of five years.<ref>{{cite web | url=https://gordonlawltd.com/truth-in-advertising-goop-censured/ | title=Goop Gets Censured Again &#124; Truth-In-Advertising Marketing Law | date=February 17, 2020 | access-date=May 9, 2022 | archive-date=June 30, 2022 | archive-url=https://web.archive.org/web/20220630143649/https://gordonlawltd.com/truth-in-advertising-goop-censured/ | url-status=live }}</ref> TINA.org's complaint alleges that Goop claims their products are "clinically-proven" to treat such symptoms as anxiety, depression, OCD and more.
 
In January 2021, it was announced that Paltrow was an early investor in [[Thirteen Lune]], an e-commerce site focused on makeup, skincare, haircare, and wellness products owned by people of color and ally brands.<ref>{{cite web|last=Chikhoune|first=Ryma|date=January 15, 2021|title=Thirteen Lune Raises $1 Million, Invested by Sean Combs, Gwyneth Paltrow, Naomi Watts|url=https://wwd.com/beauty-industry-news/beauty-features/thirteen-lune-raises-1-million-invested-sean-combs-gwyneth-paltrow-naomi-watts-1234696599/|access-date=January 6, 2022|website=WWD|archive-date=November 19, 2021|archive-url=https://web.archive.org/web/20211119021837/https://wwd.com/beauty-industry-news/beauty-features/thirteen-lune-raises-1-million-invested-sean-combs-gwyneth-paltrow-naomi-watts-1234696599/|url-status=live}}</ref> In April 2021, Goop became Thirteen Lune's first ally brand.<ref>{{cite web|date=April 6, 2021|first=Kayla |last=Greaves|title=You Can Now Shop Goop While Supporting Black-Owned Beauty Brands|url=https://www.instyle.com/beauty/goop-thirteen-lune-ally-brand|access-date=January 6, 2022|website=InStyle|archive-date=January 7, 2022|archive-url=https://web.archive.org/web/20220107035328/https://www.instyle.com/beauty/goop-thirteen-lune-ally-brand|url-status=dead}}</ref>
 
===Food===
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The negative reaction from a group of [[scientist]] and [[science communication]] mothers to Paltrow's 2015 video pushing for [[mandatory labeling]] of food containing [[genetically modified organism]]s led to the creation of a [[documentary film|documentary]], ''[[Science Moms]]''. The film is about mothers who advocate for [[science]]-based decision-making concerning the health and [[nutrition]] of children.<ref>{{cite web|last=Miller|first=Matthew|title='Science Moms,' a documentary on 'fact-based parenting,' to screen at MSU|url=https://www.lansingstatejournal.com/story/entertainment/2018/03/19/science-moms-documentary-fact-based-parenting-screen-msu/438694002/|website=Lansingstatejournal.com|publisher=Lansing State Journal|access-date=March 21, 2018|date=March 19, 2018|quote=It was 2015. Paltrow and company had filmed a video pushing for mandatory labeling of food made with genetically modified organisms. A group of women scientists, science writers and farmers decided to respond.|archive-date=September 15, 2023|archive-url=https://web.archive.org/web/20230915003248/https://www.lansingstatejournal.com/story/entertainment/2018/03/19/science-moms-documentary-fact-based-parenting-screen-msu/438694002/|url-status=live}}</ref>
 
In February 2021 it was reported that Paltrow was suffering from [[long COVID]], leaving her with "some long-tail fatigue and brain fog". She advocated treatments for it which involved a "[[Ketogenesis|ketogenic]] and plant-based" diet (with no sugar or alcohol), fasting until 11:00 every day, and taking [[infrared sauna]]s. This advice was criticized by [[National Health Service|NHS]] England's Professor [[Stephen Powis]].<ref>{{Cite news |title=Gwyneth Paltrow: NHS boss urges caution over star's long Covid regime |author=<!--not stated--> |website=BBC News |date=February 24, 2021 |url=https://www.bbc.co.uk/news/entertainment-arts-56179846 |access-date=February 24, 2021 |archive-date=February 24, 2021 |archive-url=https://web.archive.org/web/20210224200620/https://www.bbc.co.uk/news/entertainment-arts-56179846 |url-status=live }}</ref>
 
==Personal life==
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Paltrow has received backlash from the scientific community and medical professionals for promoting unproven treatments based on [[pseudoscience]] through her company Goop.<ref>{{cite news |author=<!--Staff writer(s); no by-line.--> |title=Gwyneth Paltrow's Goop series on Netflix slammed by NHS chief |url=https://www.bbc.co.uk/news/health-51312441 |publisher=BBC |date=January 30, 2020 |access-date=February 11, 2020 |archive-date=February 11, 2020 |archive-url=https://web.archive.org/web/20200211025837/https://www.bbc.co.uk/news/health-51312441 |url-status=live }}</ref><ref>{{cite web|url=https://gizmodo.com/nasa-calls-bullshit-on-goops-120-bio-frequency-healing-1796309360|title=NASA Calls Bullshit on Goop's $120 'Bio-Frequency Healing' Sticker Packs [Updated]|website=Gizmodo|date=June 22, 2017|access-date=September 9, 2017|archive-date=May 9, 2020|archive-url=https://web.archive.org/web/20200509030017/https://gizmodo.com/nasa-calls-bullshit-on-goops-120-bio-frequency-healing-1796309360|url-status=live}}</ref>
 
=== Relationships and marriages ===
Paltrow became engaged in December 1996 to actor [[Brad Pitt]], whom she dated from 1994 to 1997.<ref name="Bio" /> According to Paltrow, they called off the engagement because she was not ready for marriage.<ref>{{cite news|date=October 19, 2003|title=Gwyneth in love|work=MSN|url=http://sixtyminutes.ninemsn.com.au/article/259104/gwyneth-in-love|url-status=dead|archive-url=https://web.archive.org/web/20100707060007/http://sixtyminutes.ninemsn.com.au/article/259104/gwyneth-in-love|archive-date=July 7, 2010}}</ref> She later said that, as this was her first high-profile relationship with another celebrity, it taught her the need for public discretion about her love life.<ref>{{cite news|last=Clehane|first=Diane|date=October 2000|title=Beneath the elegance|work=Biography}}</ref>
 
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===Ski crash lawsuit===
In January 2019, retired [[optometrist]] Terry Sanderson sued Paltrow, claiming that three years earlier she collided with him on a ski slope at [[Deer Valley|Deer Valley Resort]] in [[Park City, Utah]], causing him permanent [[traumatic brain injury]].<ref>{{cite news|url=https://www.reuters.com/article/us-people-gwyneth-paltrow-idUSKCN1PO2ML|title=Utah man sues Gwyneth Paltrow for alleged ski slope 'hit and run'|date=January 30, 2019|work=Reuters|access-date=February 24, 2019|archive-date=February 24, 2019|archive-url=https://web.archive.org/web/20190224231300/https://www.reuters.com/article/us-people-gwyneth-paltrow-idUSKCN1PO2ML|url-status=live}}</ref> Paltrow counter-sued Sanderson that February, claiming that he was the one who crashed into her. She sought [[nominal damages]] of one dollar, as well asand repayment of her legal fees.<ref>{{cite news|url=https://www.reuters.com/article/us-people-gwyneth-paltrow-idUSKCN1Q92TU|title=Gwyneth Paltrow counter-sues Utah man over ski collision, seeks $1|date=February 20, 2019|publisher=Reuters|access-date=February 24, 2019|archive-date=February 24, 2019|archive-url=https://web.archive.org/web/20190224173511/https://www.reuters.com/article/us-people-gwyneth-paltrow-idUSKCN1Q92TU|url-status=live}}</ref><ref>{{cite news|first1=Cole|last1=Delbyck|url=https://www.huffpost.com/entry/gwyneth-paltrow-is-coutersuing-man-over-ski-and-run-accident-for-1_n_5c700311e4b00eed08336617|title=Gwyneth Paltrow Says She's The Real Victim In Ski Slope Hit-Run|date=February 22, 2019|work=[[HuffPost]]|access-date=March 13, 2019|archive-date=February 28, 2019|archive-url=https://web.archive.org/web/20190228175845/https://www.huffpost.com/entry/gwyneth-paltrow-is-coutersuing-man-over-ski-and-run-accident-for-1_n_5c700311e4b00eed08336617|url-status=live}}</ref> At trial in March 2023, Sanderson claimed damages for $300,000. The jury found that Paltrow was not at fault, Sanderson was at fault, and awarded Paltrow $1 in damages.<ref>{{cite web|url=https://apnews.com/article/gwyneth-paltrow-utah-ski-collision-trial-3f3b25539799e4537f2157ee3679d202|title=Gwyneth Paltrow insists Utah ski collision wasn't her fault|work=Associated Press|first=Sam|last=Metz|date=March 24, 2023|access-date=March 27, 2023|archive-date=March 28, 2023|archive-url=https://web.archive.org/web/20230328021819/https://apnews.com/article/gwyneth-paltrow-utah-ski-collision-trial-3f3b25539799e4537f2157ee3679d202|url-status=live}}</ref><ref>{{cite web|url=https://www.nbcnews.com/pop-culture/pop-culture-news/gwyneth-paltrow-ski-trial-paltrow-takes-stand-rcna76375|title=Gwyneth Paltrow ski crash trial: Paltrow testifies that the accident wasn't her fault|work=NBC News|date=March 24, 2023|first1=Doha|last1=Madani|first2=Tim|last2=Stelloh|access-date=March 27, 2023|archive-date=March 27, 2023|archive-url=https://web.archive.org/web/20230327171539/https://www.nbcnews.com/pop-culture/pop-culture-news/gwyneth-paltrow-ski-trial-paltrow-takes-stand-rcna76375|url-status=live}}</ref><ref>{{Cite news |last1=Madani |first1=Doha |last2=Dasrath |first2=Diana |date=March 30, 2023 |title=Gwyneth Paltrow not at fault in ski crash trial, jury decides |work=[[NBC News]] |url=https://www.nbcnews.com/pop-culture/pop-culture-news/jury-reaches-verdict-gwyneth-paltrow-ski-accident-trial-rcna76831 |access-date=March 30, 2023 |archive-date=March 30, 2023 |archive-url=https://web.archive.org/web/20230330222759/https://www.nbcnews.com/pop-culture/pop-culture-news/jury-reaches-verdict-gwyneth-paltrow-ski-accident-trial-rcna76831 |url-status=live }}</ref>
 
The lawsuit was depicted in two separate musicals, ''I Wish You Well: The Gwyneth Paltrow Ski-Trial Musical'' and ''[[Gwyneth Goes Skiing]]''.<ref>{{Cite web |last=Scougall |first=Murray |date=July 14, 2024 |title=The two musicals taking on story of Gwyneth Paltrow's ski trial |url=https://www.sundaypost.com/fp/gwyneth-paltrow-ski-musical/ |access-date=August 14, 2024 |website=The Sunday Post |language=en-US}}</ref>
 
== Public image ==
As an actress, Paltrow performed in mainly [[Low-budget film|small and medium-budget films]] for most of her early career,<ref>{{Cite news |date=March 22, 2024 |title=You can only make so many good ones: Gwyneth Paltrow on superhero movies |url=https://indianexpress.com/article/entertainment/tamil/you-can-only-make-so-many-good-ones-gwyneth-paltrow-on-superhero-movies-washington-9228684/ |archive-url=https://web.archive.org/web/20240403183313/https://indianexpress.com/article/entertainment/tamil/you-can-only-make-so-many-good-ones-gwyneth-paltrow-on-superhero-movies-washington-9228684/ |archive-date=April 3, 2024 |access-date=April 3, 2024 |work=[[The Indian Express]] |quote=I grew up doing those [mid-budget] movies}}</ref> starring in few blockbusters until 2004's ''[[Sky Captain and the World of Tomorrow]]''.<ref name=":5" /> According to Charles Taylor of ''[[Salon.com|Salon]]'', much of these performances were defined by a "blasé" demeanor that made her endearing at times, but overall demonstrated "a promising actress who needed some training to refine her potential".<ref name=":5" /> Similarly, Jose Solis of ''[[PopMatters]]'' said "When she’s good, she’s absolutely brilliant, when she’s bad, she just seems deeply uninterested".<ref name=":9" /> Many of her characters were wealthy, privileged, and academic,<ref name=":8" /> and she was often labeled "Hollywood royalty" by the [[News media|press]].<ref>{{Cite news |date=September 27, 2000 |title=Gwyneth Wants White-Trash Role |url=https://abcnews.go.com/Entertainment/story?id=115248&page=1 |archive-url=https://web.archive.org/web/20240404160524/https://abcnews.go.com/Entertainment/story?id=115248&page=1 |archive-date=April 4, 2024 |access-date=April 4, 2024 |work=[[ABC News (United States)|ABC News]]}}</ref><ref>{{Cite news |last=Waxman |first=Sharon |author-link=Sharon Waxman |date=July 31, 1996 |title=A Star Is Borne |url=https://www.washingtonpost.com/wp-srv/style/longterm/review96/fpaltrow.htm |archive-url=https://web.archive.org/web/20200922212502/https://www.washingtonpost.com/wp-srv/style/longterm/review96/fpaltrow.htm |archive-date=September 22, 2020 |access-date=April 4, 2024 |newspaper=[[The Washington Post]]}}</ref><ref>{{Cite news |last=Rothman |first=Michael |date=November 1, 2013 |title=The Surprisingly Down-to-Earth Way Gwyneth Paltrow Celebrates Christmas |url=https://abcnews.go.com/blogs/entertainment/2013/11/the-surprisingly-down-to-earth-way-gwyneth-paltrow-celebrates-christmas |archive-url=https://web.archive.org/web/20240404160829/https://abcnews.go.com/blogs/entertainment/2013/11/the-surprisingly-down-to-earth-way-gwyneth-paltrow-celebrates-christmas |archive-date=April 4, 2024 |access-date=April 4, 2024 |work=[[ABC News (United States)|ABC News]]}}</ref> Many viewers mistook her as British due to her regular roles as [[Ingénue|ingénues]] in [[Period film|period films]],<ref name=":9" /> and some publications have described her feigned British accent as one of the best among non-British actors.<ref>{{Cite news |last=Harriss |first=Paige |date=April 9, 2022 |title=American actors with the best onscreen British accents, from Peter Dinklage to Renee Zellwegger |url=https://www.salon.com/2022/04/09/american-actors-best-british-accents/ |access-date=August 20, 2024 |work=[[Salon.com|Salon]]}}</ref><ref>{{Cite news |lastlast1=Jeffery |firstfirst1=Morgan |last2=Dibdin |first2=Emma |date=July 3, 2014 |title=Gor blimey! US stars attempt the English accent - Best and worst |url=https://www.digitalspy.com/tv/a581801/gor-blimey-us-stars-attempt-the-english-accent-best-and-worst/ |access-date=August 20, 2024 |work=[[Digital Spy]]}}</ref><ref>{{Cite news |last=Levi |first=Dani |date=February 27, 2017 |title=Study Ranks American Actors’Actors' British Accents and Vice Versa |url=https://variety.com/2017/film/news/accent-study-american-actors-british-accents-babbel-1201998021/ |access-date=August 20, 2024 |work=[[Variety (magazine)|Variety]]}}</ref><ref>{{Cite news |date=March 1, 2017 |title=Meryl Streep, Gwyneth Paltrow have the best British accents, study shows |url=https://www.tribute.ca/news/meryl-streep-gwyneth-paltrow-have-the-best-british-accents-study-shows/2017/03/01/ |access-date=August 20, 2024 |work=[[Tribute (magazine)|Tribute]]}}</ref> She was frequently compared to actress [[Grace Kelly]],<ref name=":9">{{Cite news |last=Solis |first=Jose |date=April 2, 2012 |title=She Elevates the Material She's Given: 'Gwyneth Paltrow: 4 Film Collection' |url=https://www.popmatters.com/156672-gwyneth-paltrow-4-film-collection-2495866576.html |archive-url=https://web.archive.org/web/20240405124417/https://www.popmatters.com/156672-gwyneth-paltrow-4-film-collection-2495866576.html |archive-date=April 5, 2024 |access-date=April 5, 2024 |work=[[PopMatters]]}}</ref><ref>{{Cite web |title=Gwyneth Paltrow |url=https://www.allmovie.com/artist/gwyneth-paltrow-vn6778922 |archive-url=https://web.archive.org/web/20240301050047/https://www.allmovie.com/artist/gwyneth-paltrow-vn6778922 |archive-date=March 1, 2024 |access-date=April 5, 2024 |website=[[AllMovie]]}}</ref> with whom she shared "blondness, refinement, glacial good looks and all-round star quality", according to ''[[The Independent]]''.<ref>{{Cite news |date=August 18, 2002 |title=Gwyneth Paltrow: It's toff at the top |url=https://www.independent.co.uk/news/people/profiles/gwyneth-paltrow-it-s-toff-at-the-top-173747.html |archive-url=https://web.archive.org/web/20240405121145/https://www.independent.co.uk/news/people/profiles/gwyneth-paltrow-it-s-toff-at-the-top-173747.html |archive-date=April 5, 2024 |access-date=April 5, 2024 |work=[[The Independent]]}}</ref>
 
Christina Newland of [[BBC Online|BBC]] said Paltrow used her roles throughout the 1990s to cultivate "an image off and on-screen ... as a chic social butterfly with charm to spare".<ref name=":7">{{Cite news |last=Newland |first=Christina |date=March 31, 2023 |title=Gwyneth Paltrow verdict: Why she divides, and fascinates |url=https://www.bbc.com/culture/article/20230331-gwyneth-paltrow-verdict-why-she-divides-and-fascinates |archive-url=https://web.archive.org/web/20240403151545/https://www.bbc.com/culture/article/20230331-gwyneth-paltrow-verdict-why-she-divides-and-fascinates |archive-date=April 3, 2024 |access-date=April 3, 2024 |work=[[BBC Online]]}}</ref> She also established herself as a [[fashion icon]],<ref name=":5" /><ref>{{Cite magazine |last=Spinner Davis |first=Dawn |date=April 9, 2010 |title=Gwyneth Paltrow's Iconic Style |url=https://www.harpersbazaar.com/fashion/trends/g1072/gwyneth-paltrow-style-0510/ |archive-url=https://web.archive.org/web/20240403123844/https://www.harpersbazaar.com/fashion/trends/g1072/gwyneth-paltrow-style-0510/ |archive-date=April 3, 2024 |access-date=April 3, 2024 |magazine=[[Harper's Bazaar]] |quote=Gwyneth Paltrow has been a fashion darling for over a decade.}}</ref> becoming recognized for her [[Minimalism#Fashion|minimal style of dressing]] for public events.<ref>{{Cite news |last=Roby |first=India |date=April 5, 2021 |title=Gwyneth Paltrow's Best '90s Fashion Moments |url=https://www.nylon.com/fashion/gwyneth-paltrow-90s-style-fashion-outfits |archive-url=https://web.archive.org/web/20240404172007/https://www.nylon.com/fashion/gwyneth-paltrow-90s-style-fashion-outfits |archive-date=April 4, 2024 |access-date=April 9, 2024 |work=[[Nylon (magazine)|Nylon]]}}</ref><ref>{{Cite news |last=Ilchi |first=Layla |date=September 27, 2022 |title=A Look Back at Gwyneth Paltrow's Style |url=https://wwd.com/fashion-news/fashion-scoops/gwyneth-paltrow-best-outfits-through-the-years-photos-1235348052/ |archive-url=https://web.archive.org/web/20240404143316/https://wwd.com/fashion-news/fashion-scoops/gwyneth-paltrow-best-outfits-through-the-years-photos-1235348052/ |archive-date=April 4, 2024 |access-date=April 4, 2024 |work=[[Women's Wear Daily]]}}</ref><ref>{{Cite news |last=Zee |first=Michaela |date=September 27, 2022 |title=Gwyneth Paltrow's Best '90s Style Moments |url=https://www.lofficielusa.com/fashion/gwyneth-paltrow-young-best-90s-style |archive-url=https://web.archive.org/web/20240404143954/https://www.lofficielusa.com/fashion/gwyneth-paltrow-young-best-90s-style |archive-date=April 4, 2024 |access-date=April 4, 2024 |work=[[L'Officiel]]}}</ref> In April 2013, Paltrow was named ''[[People (magazine)|People]]'' magazine's annual "Most Beautiful Woman".<ref>{{cite news |last=Jordan |first=Julie |date=April 24, 2013 |title=Gwyneth Paltrow: My Family Makes Me Feel Beautiful |url=http://www.people.com/people/package/article/0,,20360857_20692638,00.html |url-status=live |archive-url=https://web.archive.org/web/20130426003644/http://www.people.com/people/package/article/0,,20360857_20692638,00.html |archive-date=April 26, 2013 |access-date=April 26, 2013 |work=[[People (magazine)|People]]}}</ref> Film critic [[Owen Gleiberman]] described Paltrow as one of the industry's finest actresses in 2011.<ref name="EW" /> He was perplexed by readers' negative comments towards her on his reviews of her work, but agreed that her reputation had suffered from a selection of weaker roles and reduced workload.<ref name="EW" /> Critic [[Wesley Morris]] defended her acting, calling Paltrow among the final generation of movie stars "for whom stardom and skill seem scarily, thrillingly natural" and "for a while, the best young American actor in Hollywood".<ref name=":8">{{Cite news |last=Morris |first=Wesley |author-link=Wesley Morris |date=September 30, 2019 |title=I Love Gwyneth Paltrow. There. I Said It. |url=https://www.nytimes.com/2019/09/30/movies/gwyneth-paltrow.html |archive-url=https://web.archive.org/web/20191001015206/https://www.nytimes.com/2019/09/30/movies/gwyneth-paltrow.html |archive-date=October 1, 2019 |access-date=April 3, 2024 |work=[[The New York Times]]}}</ref> Paltrow herself has stated that her passion for acting waned early in her career due to the scrutiny she received as a young actress,<ref>{{Cite news |last=Wenger |first=Stephanie |date=July 21, 2022 |title=Gwyneth Paltrow on Putting Her Acting Career Aside: 'I Really Don't Miss It at All' |url=https://people.com/movies/gwyneth-paltrow-does-not-miss-acting-career-sunday-today-exclusive/ |archive-url=https://web.archive.org/web/20240403181636/https://people.com/movies/gwyneth-paltrow-does-not-miss-acting-career-sunday-today-exclusive/ |archive-date=April 3, 2024 |access-date=April 3, 2024 |work=[[People (magazine)|People]]}}</ref> with Morris theorizing that she pivoted away from acting towards an industry she could exercise complete autonomy over.<ref name=":8" /> In 2019, she claimed to have been only "masquerading as an actor" before founding Goop.<ref>{{Cite magazine |last=Eckardt |first=Steph |date=March 6, 2019 |title=Gwyneth Paltrow, Oscar Winner, Claims She Was Only Pretending to Be an Actor |url=https://www.wmagazine.com/story/gwyneth-paltrow-goop-acting |archive-url=https://web.archive.org/web/20240404133708/https://www.wmagazine.com/story/gwyneth-paltrow-goop-acting |archive-date=April 4, 2024 |access-date=April 4, 2024 |magazine=[[W (magazine)|W]]}}</ref><ref name=":10">{{Cite news |last=Gelles |first=David |author-link=David Gelles |date=March 6, 2019 |title=Gwyneth Paltrow Is All Business |url=https://www.nytimes.com/2019/03/06/business/gwyneth-paltrow-goop-corner-office.html |archive-url=https://web.archive.org/web/20230111000911/https://www.nytimes.com/2019/03/06/business/gwyneth-paltrow-goop-corner-office.html |archive-date=January 11, 2023 |access-date=April 4, 2024 |work=[[The New York Times]] |quote=As an actress, Gwyneth Paltrow was embraced by fans and critics, winning an Oscar for her leading role in 'Shakespeare in Love'. As a businesswoman, Ms. Paltrow has received decidedly mixed reviews.}}</ref>