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{{Short description|Swedish television channel}}
{{Infobox
| name
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| logo_size = 125px
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| former_names = TV4 Plus
| owner = [[TV4 AB]]<br>{{small|([[Telia Company]])}}
| sister_channels = [[TV4 (Swedish TV channel)|TV4]]<br>[[:sv:TV12|TV12]]<br>[[TV4 Film]]<br>[[TV4 Fakta]]<br>[[TV4 Guld]]<br>[[TV4 Hits]]<br>TV4 Stars<br>[[SF-kanalen]]<br>[[:sv:TV4 Sportkanalen|TV4 Sportkanalen]]<br>TV4 Fotboll<br>[[TV4 Hockey]]<br>TV4 Motor<br>TV4 Tennis<br>TV4 Sport Live
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▲| terr chan 1 = Channel 10
}}
'''Sjuan''' ({{
The channel was launched in 2003 on digital terrestrial, digital satellite and cable networks. The channel could be received by many households from its launch and became the seventh most
Sjuan has been showing ''[[Late Night with Conan O'Brien]]'' since its launch. In 2004, Sjuan took over ''[[Dr. Phil (TV series)|Dr. Phil]]'' from its parent channel. In 2005, they also took over ''[[The
In April 2011, [[TV4 (Swedish TV channel)|TV4]] announced that TV4 Plus would change its name to Sjuan, with the complete change
Other channels from TV4 AB include
▲In April 2011, TV4 announced that TV4 Plus would change its name to Sjuan, with the complete change to happen on 12 September 2011.<ref>{{cite web|title=TV4 Plus blir Sjuan|url=http://www.tv4.se/1.2111811/2011/04/26/tv4_plus_blir_sjuan|publisher=tv4.se|language=Swedish|date=26 April 2011|accessdate=2011-04-26}}</ref>
==Identity==
At first, the channel was intended to be a sports channel but the profile was widened before launch to also include lifestyle programming and entertainment. The initial name "TV4 Plus" was decided upon during the autumn of 2002.▼
▲At first, the channel was intended to be a sports channel, but
The first logotype and idents were designed in cooperation with the British design agency Kemistry. The logo consisted of a cube, a die with '4' and '+' symbols on the sides. The dice was chosen as the channel originally included much sports and betting programming. The idents were replaced a few years later.▼
▲The first logotype and idents were designed
On 5 February 2007, Sjuan overhauled its on-air look, dropping the cube logo and replacing it with a blue version of TV4's Circle 4 logo (with a plus sign attached to it)
===Logos===
▲On 5 February 2007 Sjuan overhauled its on-air look, dropping the cube logo and replacing it with a blue version of TV4's Circle 4 logo (with a plus sign attached to it), and new idents featuring people engaged in different hobbies.
<gallery>
TV4 Plus logo 2003.svg|The TV4 Plus logo used from 2003 to 2007.
Tv4 plus logo.jpg|The TV4 Plus logo used from 2007 to 2011.
Sjuan logo.jpg|The Sjuan logo was used from 2011 to 2018.
</gallery>
==References==
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==External links==
* {{Official website|https://www.tv4play.se/kanaler|TV4 Channels}} {{in lang|sv}}
{{Bonnier}}
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[[Category:Television channels in Sweden]]
[[Category:TV4
[[Category:Television channels and stations established in 2003]]
[[Category:2003 establishments in Sweden]]
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