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{{InfoboxShort TVdescription|Swedish television channel}}
{{Infobox television channel
| name = Sjuan
| logofile name = Sjuan 2018.svg
| logo = Sjuan 2018.svg
| logosize = 150px
| logo_size = 125px
| launch launch_date = 9 March 2003
| former names former_names = TV4 Plus
| share = 4.0%
| owner = [[TV4 GroupAB]]<br>{{small|([[Telia Company]])}}▼
| share as of = 2011
| sister_channels = [[TV4 (Swedish TV channel)|TV4]]<br>[[:sv:TV12|TV12]]<br>[[TV4 Film]]<br>[[TV4 Fakta]]<br>[[TV4 Guld]]<br>[[TV4 Hits]]<br>TV4 Stars<br>[[SF-kanalen]]<br>[[:sv:TV4 Sportkanalen|TV4 Sportkanalen]]<br>TV4 Fotboll<br>[[TV4 Hockey]]<br>TV4 Motor<br>TV4 Tennis<br>TV4 Sport Live
| share source = MMS<ref>{{citation|url=http://mms.se/_dokument/rapporter/ar/%C3%85rsrapport%202011.pdf |publisher=Mediamätning i Skandinavien |title=Årsrapport 2011 |url-status=dead |archiveurl=https://web.archive.org/web/20130528054201/http://mms.se/_dokument/rapporter/ar/%C3%85rsrapport%202011.pdf |archivedate=May 28, 2013 }}</ref>
| country = [[Sweden]]
▲| owner = [[TV4 Group]]<br>{{small|([[Telia Company]])}}
| country terr_serv_1 = [[SwedenBoxer TV Access]]
| terr chan 1 terr_chan_1 = Channel 10▼
| terr serv 1 = [[Boxer TV Access]]
▲| terr chan 1 = Channel 10
| sat serv 1 = [[Viasat]]
| sat chan 1 = Channel 6
| sat serv 2 =
| sat chan 2 =
| cable serv 1 = [[Com Hem]]
| cable chan 1 = Analogue in some networks<br>Channel 7 (digital)
}}
'''Sjuan''' ({{lang-enTranslation|The Seven}}; formerly '''TV4 Plus''' until September 2011) is a sister channel of [[Sweden|Swedish]] [[TV4television (Sweden)|TV4]],channel owned by [[TV4 AB]]., The main focus of the channel isfocusing on entertainment, sports and lifestyle programmes. The channel started as ''TV4 Plus'' in 2003 but changed name to '''Sjuan''' in September 2011.
 
The channel was launched in 2003 on digital terrestrial, digital satellite and cable networks. The channel could be received by many households from its launch and became the seventh most -watched television channel in 2005.{{Citation needed|date=October 2024}}
 
Sjuan has been showing ''[[Late Night with Conan O'Brien]]'' since its launch. In 2004, Sjuan took over ''[[Dr. Phil (TV series)|Dr. Phil]]'' from its parent channel. In 2005, they also took over ''[[The Bold and the Beautiful]]'' from its parent channel. Sjuan also broadcasts sports, including [[La Liga]] and [[Serie A]] matches, during weekends.
 
In April 2011, [[TV4 (Swedish TV channel)|TV4]] announced that TV4 Plus would change its name to Sjuan, with the complete change to happenhappening on 12 September 2011.<ref>{{cite web|title=TV4 Plus blir Sjuan |url=http://www.tv4.se/1.2111811/2011/04/26/tv4_plus_blir_sjuan |publisher=tv4.se |language=Swedish |date=26 April 2011 |accessdate=2011-04-26 |url-status=dead |archiveurl=https://web.archive.org/web/20110502103650/http://www.tv4.se/1.2111811/2011/04/26/tv4_plus_blir_sjuan |archivedate=May 2, 2011 }}</ref> From 1 September 2020, the TV4 Group channels, including Sjuan, became available on the Dplay - Discovery SVOD service (later renamed Discovery+).▼
Sjuan also broadcasts much sports, including [[La Liga]] and [[Serie A]] matches every weekend.
 
Other channels from TV4 AB include [[TV11 (Sweden)|TV11]]TV12 (youth and entertainment), [[TV4 Film]] (movies), [[TV4 Komedi]] (sitcoms), [[TV4 Guld]] (old classic series) and [[TV4 Fakta]] (documentaries).
 
▲In April 2011, TV4 announced that TV4 Plus would change its name to Sjuan, with the complete change to happen on 12 September 2011.<ref>{{cite web|title=TV4 Plus blir Sjuan |url=http://www.tv4.se/1.2111811/2011/04/26/tv4_plus_blir_sjuan |publisher=tv4.se |language=Swedish |date=26 April 2011 |accessdate=2011-04-26 |url-status=dead |archiveurl=https://web.archive.org/web/20110502103650/http://www.tv4.se/1.2111811/2011/04/26/tv4_plus_blir_sjuan |archivedate=May 2, 2011 }}</ref>
 
==Identity==
 
At first, the channel was intended to be a sports channel, but theits profilescope was widened before launch to also include lifestyle programming and entertainment. The initial name, "TV4 Plus", was decided upon during the autumn of 2002.
 
The first logotype and idents were designed in cooperation with the British design agency Kemistry. The logo consisted of a cube, or a die with '4' and '+' symbols on the sides. The, dicewhich was chosen as the channel originally includedprimarily muchcontained sports and betting programming. The idents were replaced a few years later.▼
 
On 5 February 2007, Sjuan overhauled its on-air look, dropping the cube logo and replacing it with a blue version of TV4's Circle 4 logo (with a plus sign attached to it), and new idents featuring people engaged in different hobbies.▼
▲The first logotype and idents were designed in cooperation with the British design agency Kemistry. The logo consisted of a cube, a die with '4' and '+' symbols on the sides. The dice was chosen as the channel originally included much sports and betting programming. The idents were replaced a few years later.
 
▲On 5 February 2007 Sjuan overhauled its on-air look, dropping the cube logo and replacing it with a blue version of TV4's Circle 4 logo (with a plus sign attached to it), and new idents featuring people engaged in different hobbies.
===Logos===
<gallery>
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==External links==
*[http {{Official website|https://tv4www.tv4play.se/kanaler|TV4 Official site]Channels}} {{in lang|sv}}
 
{{Bonnier}}
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[[Category:Television channels in Sweden]]
[[Category:TV4 GroupAB]]
[[Category:Television channels and stations established in 2003]]
[[Category:2003 establishments in Sweden]]
Retrieved from "https://en.wikipedia.org/wiki/Sjuan"