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A '''truth sandwich''' is a technique in [[journalism]] to cover stories involving [[misinformation]] without unintentionally furthering the spread of false or misleading
The idea was developed by [[Linguistics|linguist]] [[George Lakoff]], and the name was coined in June 2018 by [[Brian Stelter]] of [[CNN]].<ref name="Sartwell-2018">{{Cite news|last=Sartwell|first=Crispin|date=2018-08-05|title=‘Truth Sandwich’? Baloney!|language=en-US|work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/truth-sandwich-baloney-1533496472 |url-access=subscription |access-date=2022-02-17|issn=0099-9660|archive-date=2022-02-15|archive-url=https://web.archive.org/web/20220215081810/https://www.wsj.com/articles/truth-sandwich-baloney-1533496472|url-status=live}}</ref><ref name="cnn20180615">{{cite web |last1=Waldow |first1=Julia |title=George Lakoff says this is how Trump uses words to con the public |url=https://money.cnn.com/2018/06/15/media/reliable-sources-podcast-george-lakoff/index.html |website=CNNMoney |access-date=7 April 2024 |date=15 June 2018}}</ref> Lakoff observed media organizations spreading misinformation by quoting politicians or pundits who lie or mislead.
==Background==
Lakoff was specifically interested in the ways journalists were covering [[Donald Trump]], who made an [[
According to Lakoff, even if you cover a lie and say afterwards that what was just said was false, the message has still been spread, and "denying a frame, activates the frame".<ref>{{Citation|title=How to make a 'truth sandwich'
Lakoff explained his tactic to Brian Stelter on CNN's ''[[Reliable Sources]]'' [[podcast]] on 17 June 2018:<ref name="cnn20180615"/>
* Lakoff: Right now, people in the media ... allow Trump to manipulate them. So... start with the truth that he's trying to hide. You make clear to that, and then you point out that the president is trying to hide this by lying. You might in... a few words or in a few seconds say a little bit about what the lie is. And go back to the truth.
* Stelter: It's a truth sandwich.
* Lakoff: You've got it. A truth sandwich. Perfect way to image it.
==Use by news media==
[[PBS]] published a blog post which explained the principle behind a truth sandwich is already something its editorial standards address: "Accuracy includes more than simply verifying whether information is correct; facts must be placed in sufficient context based on the nature of the piece to ensure that the public is not misled".<ref>{{Cite web|title=What is a 'Truth Sandwich'?|url=https://www.pbs.org/standards/blogs/standards-articles/what-is-a-truth-sandwich/ |first1= Marcia |last1=Apperson |date=April 22, 2020 |access-date=2022-02-16|website=PBS Standards|language=en|archive-date=2022-02-15|archive-url=https://web.archive.org/web/20220215120328/https://www.pbs.org/standards/blogs/standards-articles/what-is-a-truth-sandwich/|url-status=live}}</ref> [[Roy Peter Clark]] wrote for ''[[Poynter Institute|Poynter]]'' that the idea of a truth sandwich is like the [[rhetoric]]al concept of "emphatic word order", where someone places "emphatic words" at the beginning and end of a sentence. In journalism, Clark wrote, "the position of least emphasis turns out to be the middle".<ref name="Poynter-2020" />
Truth sandwiches have been used, advocated, or discussed in the context of a range of topics where misinformation is particularly widespread. A group of scientists writing about the challenge of [[COVID-19 misinformation|misinformation about coronavirus vaccines]] during the [[COVID-19 pandemic]] advocated truth sandwiches as a communication strategy in their guide to dispelling common myths.<ref>{{Cite news|last=Jensen|first=Elizabeth|date=2019-03-08|title=Injecting NPR's Vaccine Coverage With Respect — And Facts|language=en|work=[[NPR]]|url=https://www.npr.org/sections/publiceditor/2019/03/08/701591482/injecting-nprs-vaccine-coverage-with-respect-and-facts|access-date=2022-02-16|archive-date=2022-02-15|archive-url=https://web.archive.org/web/20220215063030/https://www.npr.org/sections/publiceditor/2019/03/08/701591482/injecting-nprs-vaccine-coverage-with-respect-and-facts|url-status=live}}</ref><ref>{{Cite web|date=2021-01-07|title=Scientists create guide to building truth ‘sandwich’ to combat Covid misinformation|url=https://www.independent.co.uk/news/health/coronavirus-vaccines-misinformation-scientists-truth-sandwich-b1783401.html|access-date=2022-02-17|website=[[The Independent]]|language=en|archive-date=2022-02-13|archive-url=https://web.archive.org/web/20220213112649/https://www.independent.co.uk/news/health/coronavirus-vaccines-misinformation-scientists-truth-sandwich-b1783401.html|url-status=live}}</ref> In an article about truth sandwiches at ''[[Journalism.co.uk]],'' Joseph Cummins uses the term "[[Belief perseverance|backfire effect]]" for when "telling people that what they believe in is false [makes] them double down on their beliefs".<ref name="Cummins-2022">{{Cite web|last=Cummins|first=Joseph|date=2022-02-02|title=The truth sandwich: how to cover falsehoods from official sources {{!}} Media news|url=https://www.journalism.co.uk/news/truth-sandwich-how-to-report-falsehoods-from-official-sources-journalism-misinformation/s2/a899610/|access-date=2022-02-17|website=
==Criticism==
[[Crispin Sartwell]] opined in the [[The Wall Street Journal|''Wall Street Journal'']] that using truth sandwiches is manipulative and condescending, and noted that the name is confusing because sandwiches are typically named for what is in the middle, not for the bread.<ref name="Poynter-2020" /><ref name="Sartwell-2018" /> (Compare the older [[compliment sandwich]].)
==See also==
* [[Disinformation]] and [[Misinformation]]
*[[Illusory truth effect]]▼
* [[
* [[
* [[
* [[Truthiness]]
== References ==
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[[Category:Misinformation]]
[[Category:Media bias]]
[[Category:Communication of falsehoods]]
[[Category:Mass media issues]]
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