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Padukone, the daughter of the badminton player [[Prakash Padukone]], was born in [[Copenhagen]] and raised in [[Bangalore]]. As a teenager, she played badminton in national level championships but left her career in the sport to become a fashion model. She soon received offers for film roles and made her acting debut in 2006 as the title character of the [[Kannada film]] ''[[Aishwarya (film)|Aishwarya]]''. Padukone then played a dual role opposite [[Shah Rukh Khan]] in her first Bollywood release, the romance ''[[Om Shanti Om]]'' (2007), which won her the [[Filmfare Award for Best Female Debut]]. Padukone received praise for her starring role in the romance ''[[Love Aaj Kal (2009 film)|Love Aaj Kal]]'' (2009), but this was followed by a brief setback.
 
The romantic comedy ''[[Cocktail (2012 film)|Cocktail]]'' (2012) marked a turning point in her career, and she gained further success with starring roles in the romantic comedies ''[[Yeh Jawaani Hai Deewani]]'' and ''[[Chennai Express]]'' (both 2013), the heist comedy ''[[Happy New Year (2014 film)|Happy New Year]]'' (2014), [[Sanjay Leela Bhansali]]'s period dramas ''[[Bajirao Mastani]]'' (2015) and ''[[Padmaavat]]'' (2018), and the [[Cinema of the United States|Hollywood]] action film ''[[XXX: Return of Xander Cage]]'' (2017). She also received critical acclaim for playing a character based on [[Juliet]]-based role in Bhansali's ''[[Goliyon Ki Raasleela Ram-Leela]]'' (2013) and a headstrong daughter in ''[[Piku]]'' (2015), winning two [[Filmfare Award for Best Actress|Filmfare Awards for Best Actress]]. Following a short hiatus and two commercially unsuccessful films under her own company Ka Productions, Padukone took on roles in top-grossing action films, including ''[[Pathaan (film)|Pathaan]]'' (2023) and ''[[Kalki 2898 AD]]'' (2024).
 
Padukone is the founder of [[The Live Love Laugh Foundation]], which creates awareness on mental health in India, for which she received the [[World Economic Forum]]'s Crystal Award in 2018. She also participates in stage shows, has designed her own line of clothing for women, and is a prominent celebrity endorser for brands and products. Her other ventures include startup investments and a self-care brand. Padukone is married to her frequent co-star [[Ranveer Singh]], with whom she has a daughter.
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Continuing her work in big-budget action films, Padukone collaborated with Anand once again in ''[[Fighter (2024 film)|Fighter]]'' (2024), co-starring [[Hrithik Roshan]].<ref>{{Cite web|last=Singh|first=Deepali|date=24 January 2024|title=Deepika Padukone: 'Fighter is our tribute to every single fighter out there who put their life at risk every day to keep us safe'|url=https://www.moneycontrol.com/news/trends/entertainment/deepika-padukone-fighter-interview-12118951.html|access-date=25 January 2024|website=Money Control|archive-date=24 January 2024|archive-url=https://web.archive.org/web/20240124141259/https://www.moneycontrol.com/news/trends/entertainment/deepika-padukone-fighter-interview-12118951.html|url-status=live}}</ref> For their roles as [[Indian Air Force]] officers, Roshan and Padukone were required to undergo martial arts training.<ref>{{Cite news |date=14 June 2022 |title=Hrithik Roshan and Deepika Padukone to undergo intensive martial arts training for 'Fighter' |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/hrithik-roshan-and-deepika-padukone-to-undergo-intensive-martial-arts-training-for-fighter/articleshow/92194435.cms/ |access-date=11 May 2023 |work=The Times of India |archive-date=11 May 2023 |archive-url=https://web.archive.org/web/20230511071643/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/hrithik-roshan-and-deepika-padukone-to-undergo-intensive-martial-arts-training-for-fighter/articleshow/92194435.cms/ |url-status=live }}</ref> [[WION]]'s Shomini Singh wrote that Padukone "looks gorgeous and shares good chemistry with Roshan- but her potential as an actress is never capitalised".<ref>{{cite web|last=Singh|first=Shomini|url=https://www.wionews.com/entertainment/bollywood/news-fighter-review-hrithik-roshan-deepika-padukones-film-gets-it-right-despite-predictability-683496|title=Fighter review: Hrithik Roshan, Deepika Padukone's film gets it right despite predictability|website=WION|date=25 January 2024|access-date=25 January 2024|archive-date=2 February 2024|archive-url=https://web.archive.org/web/20240202075539/https://www.wionews.com/entertainment/bollywood/news-fighter-review-hrithik-roshan-deepika-padukones-film-gets-it-right-despite-predictability-683496|url-status=live}}</ref> Some commentators bemoaned that her consecutive roles in such androcentric films did not give her much scope to perform.<ref>{{cite web|url=https://www.bollywoodhungama.com/news/features/frankly-speaking-deepika-padukone-getting-stereotyped-roles-needs-paradigm-shift-time-runs/|title=Frankly Speaking: Deepika Padukone getting stereotyped with her roles; needs a paradigm shift before time runs out|website=Bollywood Hungama|date=31 January 2024|access-date=1 February 2024|archive-date=1 February 2024|archive-url=https://web.archive.org/web/20240201032321/https://www.bollywoodhungama.com/news/features/frankly-speaking-deepika-padukone-getting-stereotyped-roles-needs-paradigm-shift-time-runs/|url-status=live}}</ref> Padukone then featured alongside Amitabh Bachchan and [[Prabhas]] in ''[[Kalki 2898 AD]]'', a Telugu science fiction film from filmmaker [[Nag Ashwin]] made on a record budget of {{INRConvert|6|b}}.<ref>{{cite web|last=Abraham|first=Hannah|url=https://deadline.com/2024/05/kalki-2898-ad-exploring-nag-ashwin-prabhas-amitabh-bachchan-deepika-padukone-movie-1235942384/|title='Kalki 2898 AD': Inside The Prabhas-Starring Sci-Fi Epic That Is One Of India's Most Expensive Movies Of All Time|website=Deadline Hollywood|date=29 May 2024|access-date=4 July 2024}}</ref> Set in a dystopian future, she played a pregnant [[Human subject research|test subject]] on the run. [[Sukanya Verma]] found her "significant even in a passive part" but [[Scroll.in]]'s Nandini Ramnath opined that she "has little to do beyond looking stricken".<ref>{{cite web|last=Verma|first=Sukanya|url=https://www.rediff.com/movies/review/kalki-2898-ad-review/20240627.htm|title=Kalki 2898 AD Review: The Force Is Strong|website=Rediff.com|date=27 June 2024|access-date=27 June 2024}}</ref><ref>{{cite web|last=Ramnath|first=Nandini|url=https://scroll.in/reel/1069700/kalki-2898-ad-review-low-returns-from-a-derivative-futuristic-film|title='Kalki 2898 AD' review: Ambitious but uninvolving|website=Scroll.in|date=27 June 2024|access-date=27 June 2024}}</ref> ''Kalki 2898 AD'' and ''Fighter'' rank among the highest-grossing Indian films of 2024, with the former earning over {{INRConvert|9|b}} worldwide.<ref>{{cite news |last=Ramachandran|first=Naman|url=https://variety.com/2024/film/box-office/kalki-2898-ad-indian-box-office-first-half-2024-1236075003/ |title='Kalki 2898 AD' Leads as Indian Box Office Hits $600 Million in First Half of 2024 |work=Variety |date=17 July 2024 |access-date=17 July 2024 }}</ref><ref>{{cite web |last=Singh|first=Jatinder|url=https://www.pinkvilla.com/entertainment/box-office/highest-grossing-indian-films-worldwide-box-office-prabhas-starrer-kalki-2898-ad-eighth-to-900cr-1328967 |title=Highest grossing Indian films worldwide box office: Prabhas starrer Kalki 2898 AD eighth to 900cr |website=Pinkvilla |date=17 July 2024 |access-date=17 July 2024 }}</ref>
 
Padukone willalso next joinjoined Rohit Shetty's [[Cop Universe]] franchise in the ensemble action sequel ''[[Singham Again]]'' (2024), starring [[Ajay Devgn]] in the title role.<ref>{{Cite news|url=https://www.dnaindia.com/bollywood/report-ajay-devgn-akshay-kumar-ranveer-singh-begin-filming-for-rohit-shetty-singham-again-deepika-padukone-3060807/|title=Ajay Devgn, Akshay Kumar, Ranveer Singh begin filming for Rohit Shetty's Singham Again: 'Hum apni jaan laga denge'|work=Daily News and Analysis|date=16 September 2023|access-date=16 September 2023|archive-date=20 September 2023|archive-url=https://web.archive.org/web/20230920023230/https://www.dnaindia.com/bollywood/report-ajay-devgn-akshay-kumar-ranveer-singh-begin-filming-for-rohit-shetty-singham-again-deepika-padukone-3060807|url-status=live}}</ref> ''Mint''{{'s}} Udita Jhunjhunwala bemoaned her "insufficient presence" in it.<ref>{{cite news |last=Jhunjhunwala |first=Udita |title=‘Singham Again’ review: Rohit Shetty’s cop version of the ‘Ramayana’ |url=https://www.livemint.com/mint-lounge/art-and-culture/singham-again-review-rohit-shetty-ajay-devgn-kareena-kapoor-cop-version-ramayana-11730566053441.html |access-date=4 November 2024 |work=Mint |date=2 November 2024}}</ref>
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== Personal life ==
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While filming ''Bachna Ae Haseeno'' in 2008, Padukone began a romantic relationship with co-star [[Ranbir Kapoor]].<ref>{{cite web |title=I've been dating Deepika for few weeks: Ranbir Kapoor |date=17 March 2008 |url=http://www.sify.com/movies/i-ve-been-dating-deepika-for-a-few-weeks-ranbir-kapoor-news-bollywood-kkftL3hfdja.html |access-date=17 March 2008 |website=[[Sify]] |url-status=dead |archive-url=https://web.archive.org/web/20101231090325/http://www.sify.com/movies/i-ve-been-dating-deepika-for-a-few-weeks-ranbir-kapoor-news-bollywood-kkftL3hfdja.html |archive-date=31 December 2010 }}</ref> She spoke openly about the relationship and sported a tattoo of his initials on the nape of her neck.<ref>{{cite news |last=Behrawala |first=Krutika |title=Tattoo Tales |date=17 August 2012 |url=http://archive.indianexpress.com/news/tattoo-tales/987803/ |access-date=4 September 2013 |work=The Indian Express |url-status=live |archive-url=https://web.archive.org/web/20160208095326/http://archive.indianexpress.com/news/tattoo-tales/987803 |archive-date=8 February 2016 }}</ref> She has said that the relationship had a profound effect on her, transforming her into a more confident and social person.<ref name="toi interview" /><ref>{{cite book |title=Drum |url=https://books.google.com/books?id=_OosAQAAIAAJ |year=2008 |publisher=Drum Publications (East Africa) |page=98 |url-status=live |archive-url=https://web.archive.org/web/20131114120425/http://books.google.com/books?id=_OosAQAAIAAJ |archive-date=14 November 2013 }}</ref> The couple broke up a year later;<ref>{{cite news |author=Lalwani, Vickey |title=Deepika-Ranbir call it quits! |date=3 November 2009 |url=https://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Deepika-Ranbir-call-it-quits/articleshow/5191380.cms |access-date=10 December 2009 |archive-url=https://web.archive.org/web/20121025161535/http://articles.timesofindia.indiatimes.com/2009-11-03/news-interviews/28091798_1_ranbir-kapoor-deepika-padukone-nihar-pandya |archive-date=25 October 2012 |work=[[The Times of India]] |url-status=live }}</ref> she professed in an interview to feeling betrayed for a long time.<ref name="toi interview" /> In a 2010 interview, Padukone accused him of infidelity, and Kapoor later admitted to it.<ref>{{cite news |title=He cheated on me: Deepika |date=28 September 2010 |url=http://www.hindustantimes.com/entertainment/he-cheated-on-me-deepika/story-Yb1QlWYJgHy9rIyGhoaWJP.html |work=Hindustan Times |access-date=4 September 2013 |url-status=live |archive-url=https://web.archive.org/web/20151117032126/http://www.hindustantimes.com/entertainment/he-cheated-on-me-deepika/story-Yb1QlWYJgHy9rIyGhoaWJP.html |archive-date=17 November 2015 }}</ref><ref>{{cite news |author=Punoose, Rukhmini |title=Deepika on a dream run |url=http://www.verveonline.com/89/people/deepika.shtml |work=Verve |access-date=4 September 2013 |archive-url=https://web.archive.org/web/20130927193225/http://www.verveonline.com/89/people/deepika.shtml |archive-date=27 September 2013 |url-status=dead}}</ref><ref>{{cite news |title=Yes, I cheated: Ranbir |date=30 September 2011 |url=https://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Yes-I-cheated-Ranbir-Kapoor/articleshow/10181376.cms |access-date=4 September 2013 |archive-url=https://web.archive.org/web/20131203192202/http://articles.timesofindia.indiatimes.com/2011-09-30/news-interviews/30229828_1_ranbir-kapoor-deepika-padukone-relationship |archive-date=3 December 2013 |work=[[The Times of India]] |url-status=live }}</ref> They reconciled their friendship while working on ''Yeh Jawaani Hai Deewani''.<ref>{{cite news |title='Ranbir and I have become a lot closer now' – Deepika Padukone |last=Tandon |first=Raedita |date=28 June 2013 |url=http://www.filmfare.com/interviews/ranbir-and-i-have-become-a-lot-closer-now-deepika-padukone-3546.html |work=Filmfare |access-date=4 September 2013 |archive-url=https://web.archive.org/web/20131002175110/http://www.filmfare.com/interviews/ranbir-and-i-have-become-a-lot-closer-now-deepika-padukone-3546.html |archive-date=2 October 2013 |url-status=dead}}</ref>
 
Padukone subsequently became reticent to discuss her personal life, but in 2017, she fondly spoke of her relationship with her frequent co-star [[Ranveer Singh]], whom she began dating in August 2012.<ref name="filmfare17" /><ref>{{cite news |last=Choudhary |first=Anuradha |title=Exclusive and explosive: Deepika Padukone's first interview after marriage |url=https://www.filmfare.com/interviews/exclusive-and-explosive-deepika-padukones-first-interview-after-marriage-31906.html |work=Filmfare |date=28 December 2018 |access-date=8 January 2020 |archive-date=16 April 2020 |archive-url=https://web.archive.org/web/20200416085522/https://www.filmfare.com/interviews/exclusive-and-explosive-deepika-padukones-first-interview-after-marriage-31906.html |url-status=live }}</ref> In October 2018, the couple announced their impending marriage.<ref>{{cite news|title=Deepika Padukone and Ranveer Singh announce wedding date|url=https://indianexpress.com/article/entertainment/bollywood/deepika-padukone-ranveer-singh-wedding-card-date-5411450/|work=The Indian Express|date=21 October 2018|access-date=21 October 2018|archive-url=https://web.archive.org/web/20181021190905/https://indianexpress.com/article/entertainment/bollywood/deepika-padukone-ranveer-singh-wedding-card-date-5411450/|archive-date=21 October 2018|url-status=live}}</ref> The following month, they married in traditional [[Konkani people|Konkani]] [[Hindu]] and Sikh [[Anand Karaj]] ceremonies at [[Lake Como]], Italy.<ref>{{cite news |title=Deepika Padukone, Ranveer Singh are married now, wedding ceremony ends in Italy |url=https://www.hindustantimes.com/bollywood/deepika-padukone-ranveer-singh-are-married-now-wedding-ceremony-ends-in-italy/story-OrrIJnMvTwI1wSwl7JbWqM.html |work=Hindustan Times |date=14 November 2018 |access-date=14 November 2018 |archive-url=https://web.archive.org/web/20181114143025/https://www.hindustantimes.com/bollywood/deepika-padukone-ranveer-singh-are-married-now-wedding-ceremony-ends-in-italy/story-OrrIJnMvTwI1wSwl7JbWqM.html |archive-date=14 November 2018 |url-status=live }}</ref><ref>{{cite news|url=https://www.hindustantimes.com/bollywood/ranveer-singh-deepika-padukone-wedding-sikh-body-upset-over-anand-karaj-performed-outside-gurdwara/story-gtw6h2BVs7F2tCD3VjK85K.html|title=Ranveer Singh-Deepika Padukone wedding: Sikh body upset over Anand Karaj performed outside gurdwara|date=19 November 2018|access-date=19 December 2018|work=Hindustan Times|archive-url=https://web.archive.org/web/20181219134548/https://www.hindustantimes.com/bollywood/ranveer-singh-deepika-padukone-wedding-sikh-body-upset-over-anand-karaj-performed-outside-gurdwara/story-gtw6h2BVs7F2tCD3VjK85K.html|archive-date=19 December 2018|url-status=live}}</ref> On 8 September 2024, she gave birth to their daughter Dua.<ref>{{cite news|url=https://www.hindustantimes.com/entertainment/bollywood/deepika-padukone-ranveer-singh-blessed-with-baby-girl-101725714396435.html|title=Deepika Padukone, Ranveer Singh blessed with baby girl|date=8 September 2024|access-date=8 September 2024|work=Hindustan Times}}</ref>
 
== Off-screen work ==
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Padukone ranks high on various listings of the most attractive Indian celebrities.<ref>{{cite news |url=http://tribune.com.pk/story/554302/style-icon-deepika-padukone/ |title=Style icon: Deepika Padukone |work=[[The Express Tribune]] |date=24 May 2013 |access-date=19 July 2013 |url-status=live |archive-url=https://web.archive.org/web/20130608023546/http://tribune.com.pk/story/554302/style-icon-deepika-padukone/ |archive-date=8 June 2013 }}</ref> In 2008, she topped ''[[Maxim (India)|Indian ''Maxim'']]''{{'}}s "Hot 100" list,<ref>{{cite news |url=https://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Deepika-is-the-worlds-sexiest-woman/articleshow/3397300.cms |title=Deepika is the world's sexiest woman! |date=24 August 2008 |access-date=4 August 2013 |archive-url=https://web.archive.org/web/20130928194527/http://articles.timesofindia.indiatimes.com/2008-08-24/news-interviews/27910255_1_sexiest-woman-deepika-padukone-platform |archive-date=28 September 2013 |work=[[The Times of India]] |url-status=live }}</ref> and in 2012, she was named "India's Most Beautiful Woman" by the Indian edition of ''[[People (magazine)|People]]'' magazine.<ref name="people most beautiful">{{cite web |url=http://indiatoday.intoday.in/gallery/deepika-padukone-named-india-most-beautiful-woman/1/9386.html#photo1 |title=Deepika named India's Most Beautiful Woman |work=India Today |access-date=19 July 2013 |date=3 July 2013 |archive-url=https://web.archive.org/web/20130928143955/http://indiatoday.intoday.in/gallery/deepika-padukone-named-india-most-beautiful-woman/1/9386.html |archive-date=28 September 2013 |url-status=dead}}</ref> Padukone has frequently featured in ''The Times of India''{{'}}s listing of the "Most Desirable Woman", topping the list in 2012 and 2013.<ref>{{cite news |url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news-interviews/Deepika-Padukone-2013s-Most-desirable-woman/articleshow/35726757.cms? |title=Deepika Padukone: 2013's Most desirable woman |work=The Times of India |date=30 May 2014 |access-date=31 May 2014 |url-status=live |archive-url=https://web.archive.org/web/20140531081711/http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news-interviews/Deepika-Padukone-2013s-Most-desirable-woman/articleshow/35726757.cms |archive-date=31 May 2014 }}</ref><ref>{{cite news |url=http://articles.timesofindia.indiatimes.com/2013-04-29/news-interviews/38903243_1_entrant-desirable-women-desirable-men |title=Times top 50 Most Desirable Women of 2012 |date=29 April 2013 |access-date=19 July 2013 |archive-url=https://web.archive.org/web/20131019103638/http://articles.timesofindia.indiatimes.com/2013-04-29/news-interviews/38903243_1_entrant-desirable-women-desirable-men |archive-date=19 October 2013 |work=[[The Times of India]] |url-status=dead }}</ref><ref>{{cite news |url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Priyanka-Chopra-The-Most-Desirable-woman-of-2015/articleshow/52187930.cms |title=Priyanka Chopra: The Most Desirable woman of 2015 |newspaper=The Times of India |access-date=10 May 2016 |date=10 May 2016 |url-status=live |archive-url=https://web.archive.org/web/20160511112201/http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Priyanka-Chopra-The-Most-Desirable-woman-of-2015/articleshow/52187930.cms |archive-date=11 May 2016 }}</ref> In 2010 and 2014, she was named the "World's Sexiest Woman" by the Indian edition of ''[[FHM (India)|FHM]]''.<ref>{{cite news |last=KBR |first=Upala |url=http://www.dnaindia.com/entertainment/report-deepika-padukone-displaces-katrina-kaif-in-fhm-100-sexiest-women-in-the-world-2014-1999264 |title=Deepika Padukone displaces Katrina Kaif in FHM 100 Sexiest Women in the World 2014 |work=Daily News and Analysis |access-date=5 July 2014 |date=3 July 2014 |url-status=live |archive-url=https://web.archive.org/web/20140707022951/http://www.dnaindia.com/entertainment/report-deepika-padukone-displaces-katrina-kaif-in-fhm-100-sexiest-women-in-the-world-2014-1999264 |archive-date=7 July 2014 }}</ref> and she was selected by the UK magazine ''[[Eastern Eye]]'' as the "Sexiest Asian Woman" in 2016 and 2018, and later, of the decade.<ref>{{cite web |url=http://www.rediff.com/movies/report/deepika-padukone-is-the-sexiest-asian-women/20161209.htm |title=Deepika Padukone is Asia's sexiest woman! |work=Rediff.com |access-date=8 February 2017 |date=9 December 2016 |url-status=live |archive-url=https://web.archive.org/web/20170112005154/http://www.rediff.com/movies/report/deepika-padukone-is-the-sexiest-asian-women/20161209.htm |archive-date=12 January 2017 }}</ref><ref>{{cite news |url=https://indianexpress.com/article/entertainment/bollywood/50-sexiest-asian-women-deepika-padukone-priyanka-chopra-5480941/ |title=50 Sexiest Asian Women: Deepika tops the list, Priyanka is in second position |work=The Indian Express |access-date=8 December 2018 |date=6 December 2018 |archive-url=https://web.archive.org/web/20181207135508/https://indianexpress.com/article/entertainment/bollywood/50-sexiest-asian-women-deepika-padukone-priyanka-chopra-5480941/ |archive-date=7 December 2018 |url-status=live }}</ref><ref>{{Cite news |date=11 December 2019 |title=Alia Bhatt voted sexiest Asian female of the year, Deepika Padukone sexiest of decade in UK poll |work=The Indian Express |url=https://indianexpress.com/article/entertainment/bollywood/alia-bhatt-voted-sexiest-asian-female-of-the-year-deepika-padukone-sexiest-of-decade-in-uk-poll-hina-khan-6162323/ |accessdate=19 January 2023 |archive-date=19 January 2023 |archive-url=https://web.archive.org/web/20230119091711/https://indianexpress.com/article/entertainment/bollywood/alia-bhatt-voted-sexiest-asian-female-of-the-year-deepika-padukone-sexiest-of-decade-in-uk-poll-hina-khan-6162323/ |url-status=live }}</ref> [[Madame Tussauds]] unveiled her wax statue in London in 2019.<ref>{{cite news |last=Vyas |first=Shruti |url=https://www.vogue.in/content/deepika-padukone-wax-statue-madame-tussauds-london-sabyasachi-lehenga-ranveer-singh |title=Deepika Padukone's statue at Madame Tussauds wears a Sabyasachi lehenga |work=Vogue India |access-date=26 January 2024 |date=14 March 2019 |archive-date=26 January 2024 |archive-url=https://web.archive.org/web/20240126084404/https://www.vogue.in/content/deepika-padukone-wax-statue-madame-tussauds-london-sabyasachi-lehenga-ranveer-singh |url-status=live }}</ref> Taking note of her dress sense, ''Filmfare'' credited her as one of the "few actresses who experiments with colours, cuts and silhouettes".<ref>{{cite news |last=Tandan |first=Raedita |url=http://www.filmfare.com/features/poll-most-fashionable-star-3034.html |title=Poll: Most Fashionable Star |work=Filmfare |access-date=4 August 2013 |date=3 May 2008 |archive-url=https://web.archive.org/web/20130927214908/http://www.filmfare.com/features/poll-most-fashionable-star-3034.html |archive-date=27 September 2013 |url-status=dead}}</ref> In the fitness book ''The Four-Week Countdown Diet'', Padukone was cited by Namita Jain as "the ultimate role model for a healthy, fit and active lifestyle".<ref name="Jain2011">{{cite book |last=Jain |first=Namita |title=The Four-Week Countdown Diet |url=https://books.google.com/books?id=-Ru_R9r07RgC&pg=PR9 |date=1 January 2011 |publisher=Penguin Books India |isbn=978-0-14-306781-8 |page=9 |url-status=live |archive-url=https://web.archive.org/web/20131028162350/http://books.google.com/books?id=-Ru_R9r07RgC&pg=PR9 |archive-date=28 October 2013 }}</ref>
 
Padukone is an active endorser for several brands and products, including [[Tissot]], [[Maybelline]], [[Coca-Cola]], and [[L'OrealOréal Paris]], among others.<ref>{{cite web |title=Deepika Padukone brand ambassador for Tissot |url=http://www.dnaindia.com/money/report_deepika-padukone-brand-ambassador-for-tissot_1139085 |work=Daily News and Analysis |date=13 December 2007 |access-date=9 March 2013}}<br />{{cite news |title=Deepika Padukone is Sony brand ambassador |url=http://www.deccanherald.com/content/62603/deepika-padukone-sony-brand-ambassador.html |work=[[Deccan Herald]] |access-date=9 March 2013 |url-status=live |archive-url=https://web.archive.org/web/20130927121724/http://www.deccanherald.com/content/62603/deepika-padukone-sony-brand-ambassador.html |archive-date=27 September 2013 }}<br />{{cite video |title=Nescafe announces Deepika Padukone as brand ambassador |url=http://www.ndtv.com/video/player/news/nescafe-announces-deepika-padukone-as-brand-ambassador/150166 |publisher=NDTV |access-date=9 March 2013 |url-status=live |archive-url=https://web.archive.org/web/20130928210902/http://www.ndtv.com/video/player/news/nescafe-announces-deepika-padukone-as-brand-ambassador/150166 |archive-date=28 September 2013 }}<br />{{cite news |title=Deepika Padukone lives her DDLJ moment in Chennai Express |url=http://www.dnaindia.com/entertainment/report-deepika-padukone-lives-her-ddlj-moment-in-chennai-express-1849731 |access-date=22 January 2014 |newspaper=Daily News and Analysis |date=18 June 2013 |url-status=live |archive-url=https://web.archive.org/web/20140202203154/http://www.dnaindia.com/entertainment/report-deepika-padukone-lives-her-ddlj-moment-in-chennai-express-1849731 |archive-date=2 February 2014 }}<br />{{cite web |last=Singh |first=Aarti K. |title=All at 20! May be she is born with it |date=3 August 2006 |url=http://ibnlive.in.com/news/all-at-20-may-be-she-is-born-with-it/17520-8.html |publisher=CNN-IBN |access-date=30 September 2013 |url-status=dead |archive-url=https://web.archive.org/web/20141007061205/http://ibnlive.in.com/news/all-at-20-may-be-she-is-born-with-it/17520-8.html |archive-date=7 October 2014}}<br />{{cite book |last=Kapoor |first=Jagdeep |title=Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers |url=https://books.google.com/books?id=fmmkwDy9_QIC&pg=PA68 |date=9 February 2009 |publisher=SAGE Publications |isbn=978-81-7829-943-3 |page=68 |url-status=live |archive-url=https://web.archive.org/web/20160504103925/https://books.google.com/books?id=fmmkwDy9_QIC&pg=PA68 |archive-date=4 May 2016 }}</ref> In 2014, ''Business Standard'' reported that Padukone earned {{INRConvert|50|m}} to {{INRConvert|60|m}} per endorsement deal and [[TAM Media Research|TAM AdEX]] named Padukone the most visible face on television in India that year.<ref>{{cite news |last1=Pinto |first1=Viveat Susan |title=Deepika: Leading lady in brand fees |url=http://www.business-standard.com/article/management/deepika-leading-lady-in-brand-fees-114030700027_1.html |access-date=5 March 2017 |work=Business Standard |date=11 March 2014 |url-status=live |archive-url=https://web.archive.org/web/20160704181135/http://www.business-standard.com/article/management/deepika-leading-lady-in-brand-fees-114030700027_1.html |archive-date=4 July 2016 }}</ref><ref>{{cite news |title=Deepika Padukone is leading the advertisement space |url=http://www.dnaindia.com/entertainment/report-deepika-padukone-is-leading-the-advertisement-space-2045937 |access-date=5 March 2017 |work=Daily News and Analysis |date=21 December 2014 |url-status=live |archive-url=https://web.archive.org/web/20170306032102/http://www.dnaindia.com/entertainment/report-deepika-padukone-is-leading-the-advertisement-space-2045937 |archive-date=6 March 2017 }}</ref> She has regularly featured in [[Duff & Phelps]]' listings of Indian celebrities with the highest brand value, peaking at the second position in 2018 with an estimated brand value of US$102.5&nbsp;million.<ref>{{cite news |last=Laghate |first=Gaurav |title=Virat Kohli tops powerful celebrity brands list with a brand value of $170.9&nbsp;million |url=https://economictimes.indiatimes.com/industry/services/advertising/virat-kohli-tops-powerful-celebrity-brands-list-with-a-brand-value-of-170-9-million/articleshow/67469396.cms |access-date=26 January 2020 |work=The Economic Times |date=10 January 2019 |archive-date=18 January 2020 |archive-url=https://web.archive.org/web/20200118170726/https://economictimes.indiatimes.com/industry/services/advertising/virat-kohli-tops-powerful-celebrity-brands-list-with-a-brand-value-of-170-9-million/articleshow/67469396.cms |url-status=live }}</ref> In 2020, she became the first Indian actor to campaign for the fashion company [[Louis Vuitton]],<ref>{{cite news |last=Tewari |first=Saumya |title=Deepika Padukone becomes first Indian actor to feature in Louis Vuitton campaign |url=https://www.livemint.com/news/india/deepika-padukone-becomes-first-indian-actor-to-feature-in-louis-vuitton-campaign-11579781913267.html |access-date=24 January 2020 |work=Mint |date=23 January 2020 |archive-date=24 January 2020 |archive-url=https://web.archive.org/web/20200124155029/https://www.livemint.com/news/india/deepika-padukone-becomes-first-indian-actor-to-feature-in-louis-vuitton-campaign-11579781913267.html |url-status=live }}</ref> and in 2022, she was named a brand ambassador for the luxury jewellery brand [[Cartier (jeweler)|Cartier]].<ref>{{cite news |last=Dawda |first=Jasmine |title=Deepika Padukone becomes Cartier's new brand ambassador |url=https://timesofindia.indiatimes.com/life-style/fashion/buzz/deepika-padukone-becomes-cartiers-new-brand-ambassador/articleshow/94705916.cms |access-date=8 October 2022 |work=The Times of India |date=18 January 2023 |archive-date=8 October 2022 |archive-url=https://web.archive.org/web/20221008035140/https://timesofindia.indiatimes.com/life-style/fashion/buzz/deepika-padukone-becomes-cartiers-new-brand-ambassador/articleshow/94705916.cms |url-status=live }}</ref>
 
== Accolades ==