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{{Redirect|Fads|other uses|Fad (disambiguation)|and|Fads (disambiguation)}}
{{Redirect|Trend}}
[[File:Pet rock.jpg|thumb|right|220px|[[Pet Rock|Pet rocks]]
[[File:floss (dance).gif|thumb|A man performing the [[floss (dance)|floss]], a dance move that became popular in 2017]]
A '''fad''', '''trend''', or '''craze''' is any form of [[collective behavior]] that develops within a [[culture]], a [[generation]] or [[social group]] in which a group of people enthusiastically follow an [[impulse (psychology)|impulse]] for a short time period.
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Fads are [[Subject and object (philosophy)|object]]s or behaviors that achieve short-lived popularity but fade away.<ref name=":0">{{Cite book|title=Flavor of the Month: Why Smart People Fall for Fads|last=Best|first=Joel|publisher=University of California Press|year=2006|isbn=9780520246263|url=https://archive.org/details/flavorofmonthwhy00best}}</ref> Fads are often seen as sudden, quick-spreading, and short-lived events.<ref name=":1">{{Cite journal|last1=Aguirre|first1=B.E. Jorge L.|last2=Mendoza|first2=Jorge L.|last3=Quarantelli|first3=E.L.|year=1988|title=The collective behavior of fads: The characteristics, effects, and career of streaking|journal=American Sociological Review|volume=53 |issue=4|pages=569–584|doi=10.2307/2095850|jstor=2095850}}</ref> Fads include [[fad diet|diets]], clothing, hairstyles, toys, and more. Some popular fads throughout history are [[toys]] such as [[yo-yo]]s, [[hula hoop]]s, and [[fad dance]]s such as the [[Macarena (song)|Macarena]], [[Floss (dance)|floss]] and the [[Twist (dance)|twist]].<ref name=":2">{{Cite journal|last=Griffith|first=Benjamin|year=2013|title=College Fads|journal=St. James Encyclopedia of Popular Culture}}</ref>
Similar to [[habit]]s or [[Convention (norm)|customs]] but less durable, fads often result from an activity or behavior being perceived as [[Popularity|popular]] or [[excited state|exciting]] within a [[peer group]], or being deemed "[[peer pressure|cool]]" as often promoted by [[social networks]].<ref name="Kornblum (2007), p. 213">Kornblum (2007), p. 213.</ref> A fad is said to "catch on" when the number of people adopting it begins to increase to the point of being noteworthy or [[
==Overview==
The specific nature of the behavior associated with a fad can be of any type including unusual [[idiom|language usage]], distinctive [[clothing]], [[fad diet]]s or frauds such as [[pyramid scheme]]s. Apart from general novelty, [[mass marketing]], [[emotional blackmail]], [[peer pressure]], or the desire to
Though some consider the term ''trend'' equivalent to ''fad'', a fad is generally considered a quick and short behavior whereas a trend is one that evolves into a long term or even permanent change.<ref>Arena (2001), p. 341.</ref>
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Primarily, fads end because all innovative possibilities have been exhausted.<ref name=":3" /> Fads begin to fade when people no longer see them as new and unique. As more people follow the fad, some might start to see it as "overcrowded", and it no longer holds the same appeal.<ref name=":0" /> Many times, those who first adopt the fad also abandon it first.<ref name=":0" /> They begin to recognize that their preoccupation with the fad leads them to neglect some of their routine activities, and they realize the negative aspects of their behavior.<ref name=":3" /> Once the faddists are no longer producing new variations of the fad, people begin to realize their neglect of other activities, and the dangers of the fad. Not everyone completely abandons the fad, however, and parts may remain.<ref name=":0" />
A study examined why certain fads die out quicker than others. A marketing professor at the University of Pennsylvania's Wharton School of Business, [[Jonah Berger]] and his colleague, Gael Le Mens, studied baby names in the United States and France to help explore the termination of fads.<ref name=":5">{{Cite web|url=https://abcnews.go.com/Technology/Business/story?id=7554508|title=7 Fads You Won't Forget|last=Heussner|first=Ki Mae|website=ABC News}}</ref> According to their results, the faster the names became popular, the faster they lost their popularity.<ref name=":5" /> They also found that the least successful names overall were those that caught on most quickly.<ref name=":5" />
== Collective behavior ==
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* [[Peer pressure]]
* [[Retro style]]
* [[Social contagion]]
* [[Social mania]]
* [[Viral phenomenon]]
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