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Line 54: '''Hasbro, Inc.''' ({{IPAc-en\|'\|h\|æ\|z\|b\|r\|oʊ}}; a [[syllabic abbreviation]] of its original name, '''Hassenfeld Brothers''') is an American [[multinational corporation\|multinational]] toy [[manufacturing]] and [[entertainment]] [[holding company]] founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in [[Pawtucket, Rhode Island]].<ref>{{cite web \| website = 10-K \| url = https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm \| title = 10-K \| access-date = July 29, 2020 \| ref = {{harvid\|10-K\|2019}} \| archive-date = February 3, 2023 \| archive-url = https://web.archive.org/web/20230203192213/https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm \| url-status = live }}</ref> Hasbro owns the trademarks and products of [[Kenner Products\|Kenner]], [[Milton Bradley Company\|Milton Bradley]], [[Parker Brothers]], and [[Wizards of the Coast]], among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.<ref name="hasin">{{cite web \|title=HAS Institutional Holdings \|url=https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings \|publisher=NASDAQ \|access-date=August 12, 2020 \|archive-date=February 3, 2023 \|archive-url=https://web.archive.org/web/20230203185557/https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings \|url-status=live }}</ref> Among Hasbro's products are ''[[Transformers]]'', ''[[G.I. Joe]]'', ''[[Power Rangers]]'', [[Rom the Space Knight]], [[Micronauts]], ''[[M.A.S.K. (franchise)\|M.A.S.K.]]'', ''[[Monopoly (game)\|Monopoly]]'', [[Furby]], [[Nerf]], [[Mr. Potato Head\|Potato Head]], [[Ouija board]]s, [[Play-Doh]], ''[[Twister (game)\|Twister]]'', and ''[[My Little Pony]]'', and with the [[Lionsgate Canada\|Entertainment One]] (now [[Lionsgate Canada]]) acquisition on December 30, 2019, franchises like ''[[Peppa Pig]]'' and ''[[PJ Masks]]''. Hasbro also spawned TV shows to promote its products, such as ''[[Family Game Night (game show)\|Family Game Night]]'' on the [[Discovery Family]] network. It is the former parent of [[mass media]] and entertainment company [[Lionsgate Canada\|Entertainment One]]. Hasbro sold Entertainment One to [[Lionsgate]] on December 27, 2023, however, it kept eOne's family brands and eOne's stake in [[Astley Baker Davies]], placing them into a new subsidiary called [[Hasbro Entertainment]], founded on August 16, 2023.<ref name=":3">{{Cite web \|last=Jackson \|first=Angelique \|last2=Shafer \|first2=Ellise \|date=2023-08-03 \|title=Lionsgate Closes Deal to Acquire E1 From Hasbro for $500 Million \|url=https://variety.com/2023/film/news/lionsgate-acquires-eone-hasbro-1235686602/ \|access-date=2023-11-20 \|website=Variety \|language=en-US}}</ref> The company celebrated their [[Centennial\|100th anniversary]] on December 6, 2023.▼ ~~Among Hasbro's products are~~ ▲''[[Transformers]]'', ''[[G.I. Joe]]'', ''[[Power Rangers]]'', [[Rom the Space Knight]], [[Micronauts]], ''[[M.A.S.K. (franchise)\|M.A.S.K.]]'', ''[[Monopoly (game)\|Monopoly]]'', [[Furby]], [[Nerf]], [[Mr. Potato Head\|Potato Head]], [[Ouija board]]s, [[Play-Doh]], ''[[Twister (game)\|Twister]]'', and ''[[My Little Pony]]'', and with the [[Lionsgate Canada\|Entertainment One]] (now [[Lionsgate Canada]]) acquisition on December 30, 2019, franchises like ''[[Peppa Pig]]'' and ''[[PJ Masks]]''. Hasbro also spawned TV shows to promote its products, such as ''[[Family Game Night (game show)\|Family Game Night]]'' on the [[Discovery Family]] network. It is the former parent of [[mass media]] and entertainment company [[Lionsgate Canada\|Entertainment One]]. Hasbro sold Entertainment One to [[Lionsgate]] on December 27, 2023, however, it kept eOne's family brands and eOne's stake in [[Astley Baker Davies]], placing them into a new subsidiary called [[Hasbro Entertainment]], founded on August 16, 2023.<ref name=":3">{{Cite web \|last=Jackson \|first=Angelique \|last2=Shafer \|first2=Ellise \|date=2023-08-03 \|title=Lionsgate Closes Deal to Acquire E1 From Hasbro for $500 Million \|url=https://variety.com/2023/film/news/lionsgate-acquires-eone-hasbro-1235686602/ \|access-date=2023-11-20 \|website=Variety \|language=en-US}}</ref> The company celebrated their [[Centennial\|100th anniversary]] on December 6, 2023. == History== === Hassenfeld Brothers === Three [[History of the Jews in Poland\|Polish-Jewish]] brothers,<ref>{{Cite book\|url=https://books.google.com/books?id=mGGcTsNWYSkC&q=hassenfeld+brothers+poland&pg=PA204\|title=Twin Killing\|first=James\|last=Stanley\|date=September 15, 2003\|publisher=AuthorHouse\|isbn=9781410776587\|via=Google Books\|access-date=November 11, 2020\|archive-date=August 17, 2023\|archive-url=https://web.archive.org/web/20230817015738/https://books.google.com/books?id=mGGcTsNWYSkC&q=hassenfeld+brothers+poland&pg=PA204\|url-status=live}}</ref><ref>{{cite web\|title=Companies That Almost Weren't: Hasbro\|url=http://www.minyanville.com/businessmarkets/articles/hasbro-toys-textiles-hassenfeld-family-pencil/12/11/2009/id/25774\|date=December 11, 2009\|website=Minyanville\|url-status=live\|archive-url=https://web.archive.org/web/20150228050124/http://www.minyanville.com/businessmarkets/articles/hasbro-toys-textiles-hassenfeld-family-pencil/12/11/2009/id/25774\|archive-date=February 28, 2015}}</ref><ref>{{cite web\|url=https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/hasbro-inc\|title=Hasbro Inc \| Encyclopedia.com\|website=Encyclopedia.com\|access-date=July 15, 2019\|archive-date=January 13, 2023\|archive-url=https://web.archive.org/web/20230113075405/https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/hasbro-inc\|url-status=live}}</ref><ref>[https://forward.com/culture/film-tv/375181/why-the-transformers-movies-are-really-stories-of-jewish-resilience-and-ada Why The Transformers Movies Are Really Stories Of Jewish Resilience and Adaptability] {{Webarchive\|url=https://web.archive.org/web/20230716032426/https://forward.com/culture/film-tv/375181/why-the-transformers-movies-are-really-stories-of-jewish-resilience-and-ada/ \|date=July 16, 2023 }} Nathan Abrams, Forward/</ref> Herman, Hillel, and Henry Hassenfeld,<ref name=idch/> founded Hassenfeld Brothers in [[Providence, Rhode Island]], in late 1923, a company selling textile remnants. Over the next two decades, the company expanded to produce pencil cases and school supplies. On January 8, 1926, Hassenfeld Brothers was incorporated in Rhode Island;<ref name=":2">{{Cite web \|title=Entity Summary {{!}} Hasbro, Inc. \|url=https://business.sos.ri.gov/CorpWeb/CorpSearch/CorpSummary.aspx?FEIN=000015908 \|access-date=2023-04-28 \|website=RI Business Portal {{!}} Rhode Island Department of State, Business Services Division}}</ref> Hillel left for another textile business while Henry took charge of the corporation. They began making their own pencils after their pencil supplier began making pencil cases as well.<ref name=idch>{{cite web\|title=Hasbro, Inc. History\|url=~~http~~https://www.fundinguniverse.com/company-histories/hasbro-inc-history/\|work=International Directory of Company Histories Vol. 16.\|publisher=St. James Press\|access-date=February 6, 2013\|archive-date=May 14, 2017\|archive-url=https://web.archive.org/web/20170514002912/http://www.fundinguniverse.com/company-histories/hasbro-inc-history/\|url-status=live}}</ref> Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president. The company entered the plastic fields during World War II to support its toy line.<ref name=idch/> The Hassenfeld brothers, immigrants from [[Ulanów]], Poland, also spent the war years helping to rescue and employ fellow Jews from Ulanów;<ref>{{Cite book \|last=Benioff \|first=Marc \|url=https://books.google.com/books?id=H_HM3mmDYLwC \|title=Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well \|date=2009-01-22 \|publisher=ReadHowYouWant.com \|isbn=978-1-4429-5682-7 \|language=en}}</ref> Jacob Klapper, a holocaust survivor born in Ulanów, recalled being told when he arrived in the United States that Hassenfeld Brothers would employ any survivor from Ulanów, no questions asked.<ref>Memoirs of Jacob Klapper (Privately Printed)</ref> Hassenfeld Brothers' first popular toy was [[Mr. Potato Head]],<ref name=idch/> which the company purchased from [[George Lerner]] in 1952. In 1954, the company became a [[Disney]] major licensee.<ref name=idch/> Line 70 ⟶ 69: === Hasbro Industries === The company had previously sold toys under the Hasbro trade name, and it shortened its name to '''Hasbro Industries''' on July 12, 1968,<ref name=":2" /> and sold a minor stake in the corporation to the public. The ~~unpopular~~ [[Vietnam War]] was at its height in 1969, so Hasbro redesigned GI Joe to be less militaristic and more adventure-oriented.<ref name=idch/> Its promotional efforts included the catchphrase "Boy Oh Boy! It's A Hasbro Toy!" in television commercials and print ads. Also in 1969, Hasbro bought [[Claster Television\|Burt Claster Enterprises]] which produced "[[Romper Room]]" and had just begun a Romper Room toy line. A month-long Teamsters strike and Far Eastern supplier troubles caused the company to post a $1 million loss for the year.<ref name=idch/> In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President [[Richard Nixon]]'s [[Family Assistance Plan]] which subsidized day care for working mothers. By 1975, the company had ended the nursery chain. Hasbro also entered the cookware field with the [[Galloping Gourmet]] line based on a television cooking show. Two new 1970s toys were public relations disasters. One of the toys was named [[Lawn darts\|Javelin Darts]] which were similar to the ancient Roman ''[[plumbata]]''. On December 19, 1988, the [[U.S. Consumer Product Safety Commission\|Consumer Product Safety Commission]] banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths.<ref name="CPSC">{{cite web \|url=~~http~~https://www.cpsc.gov/CPSCPUB/PREREL/PRHTML97/97122.html \|title=Lawn Darts Are Banned and Should Be Destroyed \|access-date=January 25, 2011 \|date=May 15, 1997 \|publisher=U.S. Consumer Product Safety Commission \|quote=Pointed lawn darts, intended for use in an outdoor game, have been responsible for the deaths of three children. The most recent injury occurred last week in Elkhart, Ind., when a 7-year-old boy suffered a brain injury after a lawn dart pierced his skull. \|url-status=dead \|archive-url=https://web.archive.org/web/20101216065043/http://cpsc.gov/cpscpub/prerel/prhtml97/97122.html \|archive-date=December 16, 2010 }}</ref> The other toy was named The Hypo-Squirt, a hypodermic needle-shaped water gun tagged by the press as a "junior junkie" kit. Both were recalled. Romper Room and its toy line had continued success, although [[Action for Children's Television]] citizens group considered the program to be an advertising channel for toys.<ref name=idch/> Merrill Hassenfeld took over as CEO in 1974, and his son [[Stephen D. Hassenfeld]] became president. The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.I. Joe's declining sales. Hasbro ended the G.I. Joe line in 1975 because of the rising prices of plastic and crude oil. In 1977, Hasbro's losses were $2.5 million, and the company held a large debt load. That same year, Hasbro acquired licensing rights to ''[[Peanuts]]'' cartoon characters. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early 1979. The toy division's losses increased Harold Hassenfeld's resentment regarding the company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending relative to profits than did the toy division. Line 104 ⟶ 103: [[File:Hasbro wordmark and smile.svg\|thumb\|Wordmark used since October 1, 1998]] [[File:Hasbro logo (1998-2009).svg\|thumb\|Logo used from October 1, 1998 to 2009, the wordmark is still in use]] In 1998, Hasbro bought [[Avalon Hill]] for $6 million<ref>{{cite news\|last=Leffall\|first=J.\|title=Monarch Avalon to sell game unit to Hasbro In wake of loss, local company to get $6 million in cash\|url=~~http~~https://~~articles~~www.baltimoresun.com/1998-/08-/05/~~business/1998217009_1_avalon~~monarch-avalon-to-sell-game-unit-to-hasbro-~~monarch~~in-~~services~~wake-of-loss-local-company-to-get-6-million-in-cash-acquisitions/\|access-date=February 9, 2013\|newspaper=The Baltimore Sun\|date=August 5, 1998\|archive-date=September 11, 2016\|archive-url=https://web.archive.org/web/20160911152817/http://articles.baltimoresun.com/1998-08-05/business/1998217009_1_avalon-hasbro-monarch-services\|url-status=live}}</ref><ref>{{cite journal\|last1=de Rosa\|first1=Peter L.\|title=The Fall of Avalon Hill\|journal=Academic Gaming Review\|date=Summer 2002\|volume=4\|issue=4\|url=~~http~~https://home.earthlink.net/~pdr4455/fah.html\|access-date=June 2, 2017\|archive-url=https://web.archive.org/web/20160129025756/http://home.earthlink.net/~pdr4455/fah.html\|archive-date=January 29, 2016\|url-status=dead}}</ref> and [[Galoob]] for $220 million.<ref name="hasbrosale">Fost, Dan.[~~http~~https://~~articles~~www.sfgate.com~~/1998-09-29~~/business/~~17730903_1_hasbro~~article/Hasbro-~~galoob~~Adds-~~star~~Galoob-~~wars~~to-~~lucasfilm~~Its-Toy-Chest-2988518.php Hasbro Adds Galoob to Its Toy Chest] {{Webarchive\|url=https://web.archive.org/web/20100722052517/http://articles.sfgate.com/1998-09-29/business/17730903_1_hasbro-galoob-star-wars-lucasfilm \|date=July 22, 2010 }}." ''[[San Francisco Chronicle]]''. Tuesday September 29, 1998. Retrieved on April 25, 2010.</ref> That same year, Milton Bradley merged with Parker Bros. to form Hasbro Games. In 1999, Hasbro paid {{US$\|325 million\|long=no}} for rights to ''[[Pokémon]]'' toys.<ref>{{cite book \|last1=Kohler \|first1=Chris \|title=Power-Up: How Japanese Video Games Gave the World an Extra Life \|date=October 21, 2016 \|publisher=[[Courier Dover Publications]] \|isbn=978-0-486-80149-0 \|page=234 \|url=https://books.google.com/books?id=lD4fDQAAQBAJ&pg=PA234 \|access-date=October 22, 2021 \|archive-date=January 17, 2023 \|archive-url=https://web.archive.org/web/20230117000839/https://books.google.com/books?id=lD4fDQAAQBAJ&pg=PA234 \|url-status=live }}</ref> The same year, [[Wizards of the Coast]] was bought in a deal worth $325 million.<ref>{{cite web\|title=Hasbro to Acquire Wizards of the Coast\|url=http://boardgames.about.com/library/news/bl990911.htm\|date=September 11, 1999\|publisher=[[About.com]]\|url-status=live\|archive-url=https://web.archive.org/web/20000818163917/http://boardgames.about.com/library/news/bl990911.htm\|archive-date=August 18, 2000\|access-date=January 4, 2008}}</ref> Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division. In 2001 money-losing Hasbro Interactive was sold to [[Infogrames]], a French software concern, for $100 million.<ref>[https://~~query~~www.nytimes.com/~~gst~~2001/~~fullpage.html?res=9F00E4DC1E3FF933A05752C0A9679C8B63&n=Top~~01/~~News~~30/~~Business~~business/~~Companies/Hasbro%20Inc~~company-news-hasbro-completes-sale-of-interactive-business.html Company News; Hasbro Completes Sale Of Interactive Business] {{Webarchive\|url=https://web.archive.org/web/20110314170927/http://query.nytimes.com/gst/fullpage.html?res=9F00E4DC1E3FF933A05752C0A9679C8B63&n=Top/News/Business/Companies/Hasbro%20Inc \|date=March 14, 2011 }} from ''[[The New York Times]]''</ref> Hasbro entered the building block toy with its [[Built to Rule]] line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005.<ref name=ut>{{cite news\|title=Hasbro pushes into Lego's land with new blocks\|url=~~http~~https://usatoday30.usatoday.com/money/companies/2011-02-12-hasbro-transformers_N.htm\|access-date=November 6, 2015\|work=USA Today\|agency=AP\|publisher=Gannett Co. Inc.\|date=February 13, 2011\|archive-date=April 29, 2016\|archive-url=https://web.archive.org/web/20160429083347/http://usatoday30.usatoday.com/money/companies/2011-02-12-hasbro-transformers_N.htm\|url-status=live}}</ref> In 2004, the company entered into a deal with [[Paramount Home Entertainment]] to release its programs based on its games and toys on VHS and DVD.<ref>{{Cite web \|last=Tformers.com \|title=Hasbro and Paramount to Join Forces \|url=https://tformers.com/transformers-/3031/news.html \|access-date=2024-02-20 \|website=Tformers \|archive-date=February 20, 2024 \|archive-url=https://web.archive.org/web/20240220151554/https://tformers.com/transformers-/3031/news.html \|url-status=live }}</ref> ==== 2008–2018 ==== [[File:Mr Potato Head at Hasbro Pawtucket headquarters.jpg\|thumb\|right\|Hasbro world headquarters in [[Pawtucket, Rhode Island]], featuring Mr. Potato Head]] In 2008, Hasbro acquired game maker [[Cranium, Inc.]] for $77.5 million. The deal was announced on January 4 and closed on January 25.<ref>{{cite web\|title=Hasbro Acquires Cranium\|url=http://boardgames.about.com/od/companies/a/hasbro_cranium.htm\|date=January 4, 2008\|publisher=Boardgames.about.com\|url-status=live\|archive-url=https://web.archive.org/web/20080202010034/http://boardgames.about.com/od/companies/a/hasbro_cranium.htm\|archive-date=February 2, 2008\|access-date=June 9, 2011}}</ref> Hasbro and [[Universal Pictures]] signed an agreement in February 2008 to derive four films from seven Hasbro properties for production.<ref>{{cite news\|last=Fritz\|first=Ben\|title=Universal-Hasbro deal fizzles with departure of 'Stretch Armstrong'\|url=~~http~~https://~~latimesblogs~~www.latimes.com/~~entertainmentnewsbuzz~~archives/~~2012~~blogs/company-town-blog/story/2012-01-30/universal-hasbro-deal-fizzles-with-departure-of-stretch-armstrong~~.html~~\|access-date=February 6, 2013\|newspaper=Los Angeles Times\|date=January 30, 2012\|archive-date=April 25, 2022\|archive-url=https://web.archive.org/web/20220425005121/https://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/01/universal-hasbro-deal-fizzles-with-departure-of-stretch-armstrong.html\|url-status=live}}</ref> In May, Bennett Schneir was hired to lead its [[Allspark Pictures\|Hasbro Films]] division,<ref name="ign">{{cite news\|last=Collura\|first=Scott\|title=More Hasbro Movies Coming\|url=https://www.ign.com/articles/2008/05/13/more-hasbro-movies-coming\|access-date=February 6, 2013\|newspaper=ign.com\|date=May 13, 2008\|archive-date=July 28, 2023\|archive-url=https://web.archive.org/web/20230728013238/https://www.ign.com/articles/2008/05/13/more-hasbro-movies-coming\|url-status=live}}</ref> while Hasbro also reacquired series based on their properties from [[Sunbow Entertainment\|Sunbow Productions]].<ref>{{cite news\|title=Hasbro Reacquires Sunbow Cartoons\|url=~~http~~https://~~www.~~icv2.com/articles/~~news~~comics/view/12571~~.html~~/hasbro-reacquires-sunbow-cartoons\|access-date=April 6, 2013\|newspaper=icv2.com\|date=May 15, 2008\|archive-date=October 24, 2014\|archive-url=https://web.archive.org/web/20141024193738/http://www.icv2.com/articles/news/12571.html\|url-status=live}}</ref> The year of his promotion to CEO of Hasbro, [[Brian Goldner]] was named CEO of the year by [[News Corporation (1980–2013)\|News Corp]] affiliate website [[MarketWatch]].com.<ref name=mwceo>{{cite news\|author=Andria Cheng\|title=Hasbro's chief transformer\|work=[[MarketWatch]]\|date=December 4, 2008\|url=~~http~~https://www.marketwatch.com/news/story/goldner-scripts-blockbuster-hasbros-chief/story.aspx?guid={978E3D48-FCD3-4ABC-BCF6-3C0242AC1622}\|access-date=December 4, 2008}}</ref> Goldner became the first person not from the founding Hassenfeld family to hold the position. In 2009, the Milton Bradley and Parker Bros. brands were retired after eleven years and eight years of Hasbro ownership respectively. That same year, [[Hasbro Studios]] was formed for TV development, production and distribution. On December 11, 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their LA-based film group, and Cake Mix Studio, the company's Rhode Island–based producer of commercials and short form content.<ref>{{cite news\|last=Graser\|first=Marc\|title=Hasbro Studios chief Davis takes charge of entertainment\|url=https://~~www.~~variety.com/~~article~~2012/film/news/~~VR1118063443~~hasbro-studios-chief-davis-takes-charge-of-entertainment-1118063443/\|access-date=February 6, 2013\|work=[[Variety (magazine)\|Variety]]\|date=December 11, 2012\|archive-date=January 23, 2013\|archive-url=https://web.archive.org/web/20130123091115/http://www.variety.com/article/VR1118063443/?\|url-status=live}}</ref> Hasbro collaborated with [[Discovery, Inc.\|Discovery]] on [[Discovery Family#As Hub Network (2010–2014)\|The Hub]], a cable television network targeting younger children and families, which launched on October 10, 2010. The venture found unexpected success with the revival of the ''My Little Pony'' franchise, ''[[My Little Pony: Friendship Is Magic]]'', which became the network's highest-rated program and attracted a significant [[cult following]]<ref name="wired commercial">{{cite journal \| url = https://www.wired.com/underwire/2012/11/my-little-pony-bronies-commercial/ \| title = Bronies' TV Spot Shows Changing Face of My Little Pony Herd \| first = Angela \| last = Watercutter \| date = November 5, 2011 \| access-date = November 5, 2012 \| journal = [[Wired (website)\|Wired]] \| archive-date = March 19, 2014 \| archive-url = https://web.archive.org/web/20140319225136/http://www.wired.com/underwire/2012/11/my-little-pony-bronies-commercial \| url-status = live }}</ref> [[My Little Pony: Friendship Is Magic fandom\|among teens and adults]].<ref>{{cite web\|url=https://www.tvguide.com/news/bronies-my-little-pony-friendship-magic-1068692\|title=Give Bronies a Break! In Defense of Adult My Little Pony Fans\|last=Gennis\|first=Sadie\|work=TV Guide\|date=July 31, 2013\|access-date=September 23, 2014\|archive-date=January 31, 2015\|archive-url=https://web.archive.org/web/20150131110657/http://www.tvguide.com/news/bronies-my-little-pony-friendship-magic-1068692/\|url-status=live}}</ref> The Hub Network was rebranded as [[Discovery Family]] on October 13, 2014. Line 124 ⟶ 123: In 2011, [[Greenpeace]] accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro changed its paper purchasing policy, earning the company praise from Greenpeace executive director [[Phil Radford]], who said: "The new Hasbro policy will also increase the recycled and Forest Stewardship Council (FSC) certified paper in its toy packaging. Hasbro's new commitments are great news for Indonesian rainforests and the people and wildlife that depend on them."<ref name="Huffington Post">{{cite web \|url=https://www.huffingtonpost.com/philip-radford/hasbro-turns-over-a-new-l_b_1071252.html \|title=Hasbro Turns Over a New Leaf, Steps Up for Rainforests \|work=[[Huffington Post]] \|author=Phil Radford \|author-link=Phil Radford \|access-date=August 24, 2011 \|archive-date=November 5, 2011 \|archive-url=https://web.archive.org/web/20111105080106/http://www.huffingtonpost.com/philip-radford/hasbro-turns-over-a-new-l_b_1071252.html \|url-status=live }}</ref> By April 2011, Hasbro started 360 Manufacturing Services, a contract [[OEM]] game manufacturing operating out of Hasbro's USA plant.<ref>{{cite news\|last1=Gottlieb\|first1=Richard\|title=Manufacturing your products in the USA; Hasbro steps up with a domestic contract manufacturing service\|url=~~http~~https://~~www.~~globaltoynews.com/2011/04/manufacturing-your-products-in-the-usa-hasbro-steps-up-with-a-domestic-contract-manufacturing-servic.html\|access-date=July 21, 2015\|work=Global Toy News\|date=April 27, 2011\|archive-date=August 26, 2015\|archive-url=https://web.archive.org/web/20150826064507/http://www.globaltoynews.com/2011/04/manufacturing-your-products-in-the-usa-hasbro-steps-up-with-a-domestic-contract-manufacturing-servic.html\|url-status=dead}}</ref> Having been absent from the building block market since the failure of the Built to Rule line, Hasbro re-entered the market with the [[Kre-O]] line in late 2011, starting with some ''Transformers''-based sets.<ref name=ut/> In 2012, Hasbro received a $1.6 million tax credit from the state of [[Rhode Island]] with a promise to create 245 new jobs in the state. Instead, they laid off more than 125 workers. This was followed in 2013 with further layoffs of North American workers, amounting to 10% of its salaried employees. Meanwhile, CEO Brian Goldner signed a new five-year contract.<ref name="independent.co.uk"/><ref>[~~http~~https://www.golocalprov.com/business/hasbro-continues-to-lay-off-workers-despite-expansion-plans/ Hasbro Continues To Lay Off Workers Despite Expansion Plans]. GoLocalProv (April 30, 2013). Retrieved on 2013-09-27.</ref><ref>[https://web.archive.org/web/20121121032803/http://games.yahoo.com/blogs/unplugged/six-old-schools-hasbro-gender-equality-182500683.html "Six-year-old schools Hasbro on gender equality"] from "[[Yahoo Games]]"</ref> As of fiscal year 2012, Goldner had a total calculated compensation of $9,684,285.<ref>[https://web.archive.org/web/20140722062327/http://investing.businessweek.com/research/stocks/people/person.asp?personId=1095883&ticker=HAS Brian Goldner: Executive Profile & Biography - Businessweek]. Investing.businessweek.com. Retrieved on September 27, 2013.</ref> On July 9, 2013, Backflip Studios sold a 70% stake in the company to Hasbro for $112 million in cash.<ref>{{cite news\|last1=Patane\|first1=Matthew\|title=Boulder's Backflip Studios sells majority stake to Hasbro\|url=~~http~~https://www.denverpost.com/~~ci_23626507~~2013/07/09/boulders-backflip-studios-sells-majority-stake-to-hasbro/\|access-date=June 2, 2017\|work=The Denver Post\|publisher=Digital First Media\|date=July 9, 2013\|archive-date=April 7, 2016\|archive-url=https://web.archive.org/web/20160407221334/http://www.denverpost.com/ci_23626507/boulders-backflip-studios-sells-majority-stake-hasbro\|url-status=live}}</ref> On November 6, 2012, it was rumored that [[The Walt Disney Company]] was discussing a multi-billion dollar deal to acquire Hasbro.<ref>{{Cite web \|last=Jagernauth \|first=Kevin \|date=2012-11-06 \|title=Disney Will Own Your Youth, Rumored To Be In Talks To Buy Hasbro \|url=https://www.indiewire.com/2012/11/disney-will-own-your-youth-rumored-to-be-in-talks-to-buy-hasbro-250369/ \|access-date=2022-10-01 \|website=IndieWire \|language=en \|archive-date=October 1, 2022 \|archive-url=https://web.archive.org/web/20221001143236/https://www.indiewire.com/2012/11/disney-will-own-your-youth-rumored-to-be-in-talks-to-buy-hasbro-250369/ \|url-status=dead }}</ref><ref name=":0">{{Cite web \|title=RUMOR: Disney Buying Hasbro? \|url=https://www.mtv.com/news/x12geb/disney-buying-hasbro \|archive-url=https://web.archive.org/web/20221001143236/https://www.mtv.com/news/x12geb/disney-buying-hasbro \|url-status=dead \|archive-date=October 1, 2022 \|access-date=2022-10-01 \|website=MTV \|language=en}}</ref> While Hasbro declined to discuss the rumor, advisors stated there was "absolutely nothing going on" they knew of between the two companies.<ref>{{Cite web \|last=Han \|first=Angie \|date=2012-11-07 \|title=Hasbro Denies Disney Acquisition Rumors - /Film \|url=https://www.slashfilm.com/523719/hasbro-denies-disney-acquisition-rumors/ \|access-date=2022-10-01 \|website=[[/Film]] \|language=en-US \|archive-date=October 1, 2022 \|archive-url=https://web.archive.org/web/20221001143237/https://www.slashfilm.com/523719/hasbro-denies-disney-acquisition-rumors/ \|url-status=live }}</ref><ref name=":1">{{Cite web \|date=2012-11-06 \|title=Kostrzewa - Wall Street focuses on spike in Hasbro stock {{!}} Business {{!}} providencejournal.com \|url=http://news.providencejournal.com/business/2012/11/kostrzewa---wall-street-focuses-on-spike-in-hasbro-stock.html \|access-date=2022-10-01 \|website=The Providence Journal \|language=en \|archive-date=November 8, 2012 \|archive-url=https://web.archive.org/web/20121108111012/http://news.providencejournal.com/business/2012/11/kostrzewa---wall-street-focuses-on-spike-in-hasbro-stock.html \|url-status=bot: unknown }}</ref> Additionally, financial analysts said the deal was illogical, as the rumor came out just a week after Disney had acquired [[Lucasfilm]].<ref name=":0" /><ref name=":1" /> Line 132 ⟶ 131: Hasbro was named by ''[[Fortune (magazine)\|Fortune]]'' magazine as one of the top 100 companies to work for in 2013, citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years."<ref>{{cite web \|url=https://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/92.html?iid=bc_lp_arrow2 \|title=Hasbro – Best Companies to Work For 2013 – Fortune \|publisher=Money.cnn.com \|date=February 4, 2013 \|access-date=July 10, 2013 \|archive-date=March 13, 2013 \|archive-url=https://web.archive.org/web/20130313044130/http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/92.html?iid=bc_lp_arrow2 \|url-status=live }}</ref> On November 12, 2014, it was reported that Hasbro was in talks to buy [[DreamWorks Animation]]. The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for [[Jeffrey Katzenberg]] to become its chairman, but as a matter of policy, neither Hasbro nor DWA publicly comment on mergers and acquisitions.<ref>{{cite news\|last1=Lieberman\|first1=David\|last2=Patten\|first2=Dominic\|title=DreamWorks Animation & Hasbro In Merger Talks; Deal With Hearst Looming\|url=https://deadline.com/2014/11/dreamworks-animation-hasbro-merger-negotiations-in-works-1201282751/\|access-date=November 15, 2014\|work=[[Deadline Hollywood]]\|publisher=Penske Business Media\|date=November 12, 2014\|archive-date=November 15, 2014\|archive-url=https://web.archive.org/web/20141115075936/http://deadline.com/2014/11/dreamworks-animation-hasbro-merger-negotiations-in-works-1201282751/\|url-status=live}}</ref> Two days later, the talks were reported to have fallen through.<ref>{{cite news\|last1=de la Merced\|first1=Michael J.\|last2=Barnes\|first2=Brooks\|title=Hasbro Said to End Talks to Take Over DreamWorks Animation\|url=https://archive.nytimes.com/dealbook.nytimes.com/2014/11/14/hasbro-said-to-end-talks-to-take-over-dreamworks-animation/\|access-date=November 15, 2014\|work=[[The New York Times]]\|date=November 14, 2014\|archive-date=November 15, 2014\|archive-url=https://web.archive.org/web/20141115103415/http://dealbook.nytimes.com/2014/11/14/hasbro-said-to-end-talks-to-take-over-dreamworks-animation/\|url-status=live}}</ref> On July 14, 2015, the company announced the intent to sell its last two factories, in Ireland and [[East Longmeadow, Massachusetts]] (including its 360 Manufacturing Services), to [[Cartamundi]]. The deal was set to close in sixty days. Hasbro signed a five-year deal with Cartamundi to produce their board games at the East Longmeadow plant.<ref name=ml>{{cite news\|last1=Kinney\|first1=Jim\|title=Hasbro to sell East Longmeadow plant to Belgian playing cards and games manufacturer\|url=~~http~~https://www.masslive.com/business-news~~/index.ssf~~/2015/07/hasbro_in_east_longmeadow_new_owners_see.html\|access-date=July 14, 2015\|work=MassLive\|publisher=The Republican\|date=July 14, 2015\|archive-date=July 15, 2015\|archive-url=https://web.archive.org/web/20150715055613/http://www.masslive.com/business-news/index.ssf/2015/07/hasbro_in_east_longmeadow_new_owners_see.html\|url-status=live}}</ref> With [[Mattel]] adding two competing lines, and the expiration of their [[Disney Princess]] license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on ''Star Wars'', which led to a ''[[Descendants (2015 film)\|Descendants]]'' license. [[Disney Consumer Products\|DCP]] was also attempting to evolve the brand from one of them less as damsels and more as heroines. In September 2014, Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1, 2016.<ref>{{cite news \|last1=Suddath \|first1=Claire \|title=The $500 Million Battle Over Disney's Princesses \|url=https://www.bloomberg.com/features/2015-disney-princess-hasbro/ \|access-date=February 18, 2016 \|work=Bloomberg Businessweek \|date=December 17, 2015 \|archive-date=February 8, 2017 \|archive-url=https://web.archive.org/web/20170208181738/https://www.bloomberg.com/features/2015-disney-princess-hasbro/ \|url-status=live }}</ref> On July 13, 2016, Hasbro acquired Dublin-based [[Boulder Media Limited]] and placed it under the control of its chief content officer.<ref name=vty>{{cite news\|last1=Schwindt\|first1=Oriana\|title=Hasbro Acquires Dublin-Based Animation Studio Boulder Media\|url=https://variety.com/2016/tv/news/hasbro-boulder-media-dublin-acquired-1201813589/\|access-date=July 14, 2016\|work=Variety\|date=July 13, 2016\|archive-date=July 14, 2016\|archive-url=https://web.archive.org/web/20160714194805/http://variety.com/2016/tv/news/hasbro-boulder-media-dublin-acquired-1201813589/\|url-status=live}}</ref> Hasbro announced that it would launch its own convention, named [[HasCon]], and featuring "all things Hasbro" in 2016, with the inaugural event being held at the [[Rhode Island Convention Center]] in September 2017.<ref>{{cite web\|url=~~http~~https://www.cbr.com/hasbro-announces-hascon-convention-for-2017/\|title=Hasbro's HASCON Convention Celebrates My Little Pony, Transformers & More\|publisher=[[Comic Book Resources]]\|first=Christos\|last=Tsirbas\|date=October 19, 2016\|access-date=May 18, 2017\|archive-date=August 30, 2024\|archive-url=https://web.archive.org/web/20240830064459/https://www.cbr.com/hasbro-announces-hascon-convention-for-2017/\|url-status=live}}</ref> On November 15, 2017, [[Mattel\|Mattel, Inc.]] rejected an offer from the company.<ref name=wsj-hasbro>{{cite news \|last1=Zaiobro \|first1=Paul \|last2=Mattioli \|first2=Dana \|date=November 10, 2017 \|title=Hasbro Sets Its Sights on Mattel \|url=https://www.wsj.com/articles/hasbro-makes-takeover-approach-to-mattel-1510351281 \|work=[[The Wall Street Journal]] \|access-date=November 11, 2017 \|archive-date=November 11, 2017 \|archive-url=https://web.archive.org/web/20171111013916/https://www.wsj.com/articles/hasbro-makes-takeover-approach-to-mattel-1510351281 \|url-status=live }}</ref><ref name=cnbc-hasbro>{{cite news \|date=November 10, 2017 \|title=Hasbro approaches Mattel about takeover, says WSJ, citing sources \|url=https://www.cnbc.com/2017/11/10/hasbro-approaches-mattel-about-takeover-says-wsj-citing-sources.html \|work=[[CNBC]] \|access-date=November 10, 2017 \|archive-date=November 12, 2017 \|archive-url=https://web.archive.org/web/20171112061835/https://www.cnbc.com/2017/11/10/hasbro-approaches-mattel-about-takeover-says-wsj-citing-sources.html \|url-status=live }}</ref> At the time, Mattel's worth was $5 billion, while Hasbro's worth was about $11 billion.<ref name=cnbc-hasbro/><ref name="Reuters25Nov2017">{{cite news\|last1=Roumeliotis\|first1=Greg\|title=Mattel snubs Hasbro's latest acquisition approach – sources\|url=https://www.reuters.com/article/us-mattel-m-a-hasbro-exclusive/exclusive-mattel-snubs-hasbros-latest-acquisition-approach-sources-idUSKBN1DF32W\|access-date=November 25, 2017\|work=[[Reuters]]\|archive-date=November 25, 2017\|archive-url=https://web.archive.org/web/20171125145742/https://www.reuters.com/article/us-mattel-m-a-hasbro-exclusive/exclusive-mattel-snubs-hasbros-latest-acquisition-approach-sources-idUSKBN1DF32W\|url-status=live}}</ref> On February 27, 2018, ''[[Variety (magazine)\|Variety]]'' reported in a detailed article that Hasbro came close to buying [[Lionsgate]], exploring options to expand its entertainment division and bolster its content production ~~capabilites~~capabilities due to interest in film and television ventures, but the deal fell through.<ref>{{cite web\|url=https://variety.com/2018/film/features/lionsgate-sale-merger-shares-1202711913/\|title=Lionsgate Courts Buyers as It Struggles to Compete With Industry Heavyweights\|first=Brent Lang,Ricardo\|last=Lopez\|date=February 27, 2018\|access-date=March 22, 2018\|archive-date=March 30, 2018\|archive-url=https://web.archive.org/web/20180330002648/http://variety.com/2018/film/features/lionsgate-sale-merger-shares-1202711913/\|url-status=live}}</ref> ==== 2018–present ==== On February 16, 2018, [[Saban Brands]] appointed Hasbro as the global master toy licensee for ''[[Power Rangers]]'' with a future collaboration and option to purchase the franchise.<ref name="Hasbro">{{cite web \|url=~~http~~https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-named-global-master-toy-licensee-sabans-power-rangers \|title=Hasbro Named Global Master Toy Licensee for Saban's Power Rangers \|publisher=Hasbro \|date=February 16, 2018 \|access-date=February 18, 2018 \|archive-date=March 24, 2023 \|archive-url=https://web.archive.org/web/20230324213333/https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-named-global-master-toy-licensee-sabans-power-rangers \|url-status=live }}</ref> On May 1, 2018, Hasbro agreed to purchase ''Power Rangers'' and other entertainment assets from Saban Brands for $522 million in cash and stock with the licensing fee recently paid with credit. The sale, which also collaborated with ''[[My Pet Monster]]'', ''[[Popples]]'', ''[[Julius Jr.]]'', ''[[Treehouse Detectives]]'' and additional properties, was expected to close in the second quarter until it was finished with Saban's collab.<ref>{{cite news\|title=Hasbro buying Power Rangers, other brands in $522M deal\|url=https://abcnews.go.com/Business/wireStory/hasbro-buying-power-rangers-brands-522m-deal-54850725\|access-date=August 3, 2018\|work=ABC News\|agency=AP\|date=May 1, 2018\|language=en\|archive-url=https://web.archive.org/web/20180502135848/http://abcnews.go.com/Business/wireStory/hasbro-buying-power-rangers-brands-522m-deal-54850725 \|archive-date=May 2, 2018}}</ref> On October 19, 2018, the company announced plans to cut jobs amounting to less than 10% of its 5,000-plus global workforce in response to changes in how consumers buy toys.<ref>{{Cite news\|url=https://www.wsj.com/articles/hasbro-to-cut-workforce-in-new-round-of-layoffs-1539969190\|title=Hasbro to Cut Workforce in New Round of Layoffs\|last=Ziobro\|first=Paul\|date=October 19, 2018\|work=[[The Wall Street Journal]]\|access-date=October 19, 2018\|language=en-US\|issn=0099-9660}}</ref> In 2018, Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands. On May 1, 2018, the Monopoly Mansion hotel agreement was announced by Hasbro, with M101 Holdings overseeing construction and M101's Sirocco Group assigned to manage the hotel when it opened in 2019.<ref>{{cite news \|last1=Bernama \|title=World's first Monopoly hotel to open in KL in 2019 \|url=https://www.nst.com.my/lifestyle/jom/2018/03/340477/worlds-first-monopoly-hotel-open-kl-2019 \|access-date=December 21, 2018 \|work=New Straits Times \|date=March 2, 2018 \|archive-date=December 21, 2018 \|archive-url=https://web.archive.org/web/20181221230612/https://www.nst.com.my/lifestyle/jom/2018/03/340477/worlds-first-monopoly-hotel-open-kl-2019 \|url-status=live }}</ref> Hasbro granted Kingsmen Creatives a license to build a chain of NERF Action Xperience family entertainment centers, with the first to be opened in Singapore in fall/winter 2019.<ref>{{cite news \|last1=Foster \|first1=Elizabeth \|title=NERF to open first indoor attraction \|url=~~http~~https://kidscreen.com/2018/12/05/nerf-to-open-first-indoor-attraction/ \|access-date=December 28, 2018 \|work=Kidscreen \|date=December 5, 2018 \|archive-date=December 29, 2018 \|archive-url=https://web.archive.org/web/20181229031616/http://kidscreen.com/2018/12/05/nerf-to-open-first-indoor-attraction/ \|url-status=live }}</ref> In November, the company issued a license for family entertainment centers to Kilburn Live, who were to launch a new division for the centers.<ref>{{cite news \|last1=Griepp \|first1=Milton \|title=Hasbro Licenses Chain of Family Entertainment Centers \|url=https://icv2.com/articles/news/view/41831/hasbro-licenses-chain-family-entertainment-centers \|access-date=December 13, 2018 \|work=ICv2 \|date=November 13, 2018 \|language=en \|archive-date=August 30, 2024 \|archive-url=https://web.archive.org/web/20240830064458/https://icv2.com/articles/news/view/41831/hasbro-licenses-chain-family-entertainment-centers \|url-status=live }}</ref> That December, the company granted a license for theme parks to Imagine Resorts and Hotels, co-founded by Bruce Neviaser. Neviaser had previously co-founded Great Lakes Companies, which launched [[Great Wolf Resorts]] indoor waterpark resorts. On December 18, 2019, Hasbro and [[West Edmonton Mall]] announced that [[Galaxyland]] would get a makeover, with rides being redone and renamed to Hasbro properties. Construction was begun later that month and scheduled to wrap up in late 2020.<ref>{{cite news \|last1=Griepp \|first1=Milton \|title=Hasbro Enters the Parks Business \|url=https://icv2.com/articles/news/view/42041/hasbro-enters-parks-business \|access-date=December 13, 2018 \|work=ICv2.com \|date=December 12, 2018 \|language=en \|archive-date=August 30, 2024 \|archive-url=https://web.archive.org/web/20240830064459/https://icv2.com/articles/news/view/42041/hasbro-enters-parks-business \|url-status=live }}</ref> On August 22, 2019, Hasbro announced its purchase of [[Entertainment One]] for about US$4 billion.<ref name="CBC">{{cite news \|title=Hasbro to buy Entertainment One for $4B US \|url=https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786 \|website=CBC \|publisher=Thomson Reuters \|access-date=August 22, 2019 \|archive-date=March 29, 2023 \|archive-url=https://web.archive.org/web/20230329082111/https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786 \|url-status=live }}</ref> The deal was completed on December 30, 2019.<ref name=thr>{{cite news \|last1=Vlessing \|first1=Etan \|title=Hasbro Closes $3.8B Entertainment One Takeover \|url=https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176 \|access-date=December 30, 2019 \|work=[[The Hollywood Reporter]] \|date=December 30, 2019 \|language=en \|archive-date=March 8, 2021 \|archive-url=https://web.archive.org/web/20210308122351/https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176 \|url-status=live }}</ref> Line 178 ⟶ 177: * [[Funskool]] (40%) * Hasbro Games (formerly named as Hasbro Gaming) ** [[Avalon Hill]] (brand)<ref>{{cite web\|date=September 9, 2020\|title=Management of Avalon Hill Board Game Brand Will Move From Wizards of the Coast to Hasbro\|url=https://icv2.com/articles/news/view/46496/management-avalon-hill-board-game-brand-will-move-from-wizards-coast-hasbro\|access-date=October 10, 2021\|website=[[ICv2]]\|language=en\|archive-date=September 9, 2020\|archive-url=https://web.archive.org/web/20200909211313/https://icv2.com/articles/news/view/46496/management-avalon-hill-board-game-brand-will-move-from-wizards-coast-hasbro\|url-status=live}}</ref><ref>{{cite web\|date=February 25, 2021\|title=Edited Transcript HAS.OQ - Hasbro Inc Investor Event 2021\|url=https://investor.hasbro.com/static-files/de97af26-93c3-4bfe-92d6-fbc9e0196fe1\|access-date=October 11, 2021\|website=Hasbro\|quote=This year, we'll bring the relaunch of the Avalon Hill brand within the Hasbro Gaming portfolio\|archive-date=July 9, 2021\|archive-url=https://web.archive.org/web/20210709181731/https://investor.hasbro.com/static-files/de97af26-93c3-4bfe-92d6-fbc9e0196fe1\|url-status=live}}</ref> * HasLab (defunct in 2012, re-established in 2018)<ref>{{cite web\|url=https://investor.hasbro.com/static-files/acb227e1-ce29-409c-b90e-738bf9b2c3c6\|title=Brochure\|website=investor.hasbro.com\|format=PDF\|access-date=November 24, 2018\|archive-date=April 4, 2023\|archive-url=https://web.archive.org/web/20230404234856/https://investor.hasbro.com/static-files/acb227e1-ce29-409c-b90e-738bf9b2c3c6\|url-status=live}}</ref> * Hasbro Pulse Line 233 ⟶ 232: * Renegade83 (United States)<ref name="Andreeva" /> * Round Room Entertainment<ref name="entertainmentone.com" /> * [[Atari Interactive\|Hasbro Interactive]] (Sold to [[Atari SA\|nfogrames Entertainment SA]] in January 2001, rebranded Infogrames Interactive, Inc. and Atari Interactive, Inc.) Atari Interactive, Inc. [[MicroProse]] ==== Defunct ==== [[File:Backflip studios logo.png\|thumb\|Logo for Backflip Studios]] * [[Allspark (company)\|Allspark]] (formerly Hasbro Studios, LLC, ~~replaced~~folded ~~by Hasbro~~into Entertainment One) ** [[Allspark Pictures]] (formerly Hasbro Films/Hasbro Film Group, folded into Entertainment One) * Backflip Studios (70%)<ref name="vbeat" /> (known for making the popular mobile games Paper Toss and Graffiti Ball<ref>{{Cite web \|title=Paper Toss HD {{!}} Apps {{!}} 148Apps \|url=https://www.148apps.com/app/374154510/ \|access-date=2024-08-28 \|website=www.148apps.com \|archive-date=May 24, 2022 \|archive-url=https://web.archive.org/web/20220524015200/https://www.148apps.com/app/374154510/ \|url-status=live }}</ref>) * [[Claster Television]] Line 244 ⟶ 246: * eOne Family & Brands (replaced by Hasbro Entertainment) * [[Galoob]] * Hasbro Interactive (replaced by [[Atari Interactive]]) * [[Kenner Products]] * [[Larami]] (name is now retired and part of the [[Nerf]] brand) Line 303 ⟶ 304: * ''[[Power Rangers]]'' (Since 2019) (co-product with [[Toei Company\|Toei]]) * ''[[Rom the Space Knight]]'' * [[Peppa Pig]] * [[PJ Masks]] * ''[[Sesame Street]]'' (2010–2022) * ''[[Sonic the Hedgehog\|Sonic]]'' (co-product with [[Sega]]) Line 330 ⟶ 333: * ''[[Cluedo\|Clue (Cluedo)]]'' * ''[[Diplomacy (game)\|Diplomacy]]'' * ''[[Don't Break the Ice\|Don't Break The Ice]]'' * ''[[Duel Masters Trading Card Game]]'' * ''[[Dungeons & Dragons]]'' (role-playing game) Line 378 ⟶ 382: Hasbro has also been criticized for focusing some of its products on specific demographic groups. For example, a letter spread widely on [[social media]] in November 2012 written by a six-year-old Irish girl complaining about the lack of female characters in the guessing game ''[[Guess Who?]]''<ref name="independent.co.uk">[https://www.independent.co.uk/news/uk/home-news/guess-whos-sexist-classic-board-games-gender-bias-leaves-sixyearold-fuming-8324067.html "Guess Who's sexist? Classic board game's gender bias leaves six-year-old fuming] {{Webarchive\|url=https://web.archive.org/web/20150925162900/http://www.independent.co.uk/news/uk/home-news/guess-whos-sexist-classic-board-games-gender-bias-leaves-sixyearold-fuming-8324067.html \|date=September 25, 2015 }} from ''[[The Independent]]''</ref> This garnered attention in the press after the girl's mother posted the exchange on her blog.<ref>{{cite web\|url=http://www.byjenniferoconnell.com/2012/11/hasbro-knows-all-about-selling-to-kids.html \|title=Hasbro knows all about selling to kids – and nothing much about talking to them \|archive-url=https://web.archive.org/web/20130306084349/http://www.byjenniferoconnell.com/2012/11/hasbro-knows-all-about-selling-to-kids.html \|archive-date=March 6, 2013}}</ref> ''Guess Who?'' had previously received complaints over gender and ethnic bias in its choice of 24 images.<ref name="independent.co.uk"/> Hasbro primarily sells toys directed at either the girl or boy markets. As such, there have been criticisms that Hasbro's toys reinforce [[gender stereotypes]]. For example, in December 2012, 13-year-old McKenna Pope started a campaign on [[Change.org]], calling on the company to create a "boy-friendly" version of the popular [[Easy-Bake Oven]] and to feature boys on their packaging and materials.<ref name="auto">[~~http~~https://~~gma~~www.yahoo.com/gma/blogs/abc-blogs/teen-starts-campaign-gender-neutral-easy-bake-oven-155338662--abc-news-topstories.html "Teen starts campaign for gender neutral Easy Bake Oven"] {{Webarchive\|url=https://web.archive.org/web/20140407102709/http://gma.yahoo.com/blogs/abc-blogs/teen-starts-campaign-gender-neutral-easy-bake-oven-155338662--abc-news-topstories.html \|date=April 7, 2014 }} from ''[[Good Morning America]]''</ref><ref name="auto1">[https://www.latimes.com/business/la-xpm-2012-dec-04-la-fi-easy-bake-20121204-story.html "Teen girl petitions Hasbro to market Easy Bake Oven also to boys"] {{Webarchive\|url=https://web.archive.org/web/20230530075646/https://www.latimes.com/business/la-xpm-2012-dec-04-la-fi-easy-bake-20121204-story.html \|date=May 30, 2023 }} from the ''[[Los Angeles Times]]''</ref> Within a week, over 30,000 people signed her petition.<ref name="auto2">{{cite news \|author=Grinberg \|first=Emanuella \|date=December 6, 2012 \|title=Teen says pink toy ovens discourage boys from kitchen play \|work=CNN \|url=~~http~~https://~~www~~edition.cnn.com/2012/12/06/living/gender-toy-marketing-petition/ \|access-date=December 6, 2012 \|archive-date=December 12, 2012 \|archive-url=https://web.archive.org/web/20121212072626/http://www.cnn.com/2012/12/06/living/gender-toy-marketing-petition/ \|url-status=live }}</ref> Hasbro was criticized for "sexist" product design when its 2015 [[Star Wars]] [[Monopoly board game]] failed to feature [[Rey (Star Wars)\|Rey]], the female protagonist in ''[[Star Wars: The Force Awakens]]'', while including all of the supporting male characters. Hasbro explained that Rey was left out of the Monopoly game to avoid spoilers, because the game was released months before the movies.<ref>{{cite web\|url=https://www.polygon.com/2016/1/5/10715144/hasbro-explains-why-rey-was-excluded-from-star-wars-monopoly\|title=Hasbro explains why Rey was excluded from Star Wars: Monopoly (update)\|website=[[Polygon (website)\|Polygon]]\|date=January 5, 2016\|access-date=December 1, 2017\|archive-date=December 1, 2017\|archive-url=https://web.archive.org/web/20171201182552/https://www.polygon.com/2016/1/5/10715144/hasbro-explains-why-rey-was-excluded-from-star-wars-monopoly\|url-status=live}}</ref> On January 5, 2016, Hasbro announced that Rey would be included in future versions. Hasbro later stated that it struggled to distribute the updated Monopoly game that includes the Rey piece, because retailers (especially in the United States) showed "insufficient interest" after having already purchased stock of the first release.<ref>{{cite web\|url=https://www.ign.com/articles/2017/07/13/star-wars-hasbro-on-why-the-rey-piece-is-still-missing-from-monopoly\|title=Star Wars: Hasbro on why the Rey piece is still missing from Monopoly\|date=July 12, 2017}}</ref> On October 2, 2015, Lorraine Markham sued Hasbro for breach of contract for failure to pay royalties to her. She was seeking a declaration from the U.S. District Court in Providence that her husband Bill Markham was the sole creator of ''[[The Game of Life]]''.<ref name="auto3">{{cite web\|title=Complaint\|url=~~http~~https://www.pacermonitor.com/view/JYBB46Q/Markham_Concepts_Inc_v_Hasbro_Inc__ridce-15-00419__0001.0.pdf\|website=PacerMonitor\|access-date=November 16, 2015\|archive-url=https://web.archive.org/web/20151117031411/http://www.pacermonitor.com/view/JYBB46Q/Markham_Concepts_Inc_v_Hasbro_Inc__ridce-15-00419__0001.0.pdf\|archive-date=November 17, 2015\|url-status=live}}</ref> On August 7, 2020, Hasbro produced a DreamWorks Animation [[Troll doll]] device for [[pre-school]] age children which had an unadvertised activator on the doll's private parts that caused the device to emit several audio recordings that were questioned by some American mothers; in particular one of them posted a [[Facebook]] video stream that went [[Viral video\|viral]]. In it, she questioned whether the intent was to [[Child grooming\|groom]] children for depravity: "It makes a gasping sound when you touch her privates. And to me it's just like sexual sounds, and it's so disturbing. This is 100% why I say that they have been GROOMING kids all along." A Hasbro senior officer for global communications quickly back-pedalled and protested that it was "not intentional" and the company removed the device from the marketplace. A writer for ''[[USA Today]]'' opined that "We rate the claim that the doll was designed to groom children as PARTLY FALSE."<ref name="dsfact">{{cite news\|last1=Stanglin\|first1=Doug\|date=August 7, 2020\|title=Fact check: Troll doll button in 'private' area not intentional or part of kids 'grooming'\|publisher=USA Today\|agency=Gannett Satellite Information Network\|url=https://www.usatoday.com/story/news/factcheck/2020/08/07/fact-check-troll-doll-draws-fire-giggle-button-private-parts/3307417001/\|access-date=August 12, 2020\|archive-date=August 12, 2020\|archive-url=https://web.archive.org/web/20200812170713/https://www.usatoday.com/story/news/factcheck/2020/08/07/fact-check-troll-doll-draws-fire-giggle-button-private-parts/3307417001/\|url-status=live}}</ref> Line 392 ⟶ 396: == Conventions == === HasCon (2017) === HasCon was a fan convention created by Hasbro to promote its various licensed properties, including ''[[Transformers]], [[G.I. Joe]], [[My Little Pony: Friendship Is Magic]],'' and ''[[Magic: The Gathering]].'' It thus replaces the previous fan convention from [[Fun Publications]], [[BotCon]].<ref>{{cite web\|url=~~http~~https://newsroom.hasbro.com/~~mediakit~~news-releases/~~releasedetail.cfm~~news-release-details/hasbro-create-ultimate-entertainment-and-play-experience?ReleaseID=994176 \|title=Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever 'HASCON' \| Hasbro \|website=Newsroom.hasbro.com \|date=April 7, 2021 \|access-date=February 12, 2022}}</ref> However, Fun Publications' G. I. Joe Convention continued to be held as of 2017. It was subsequently announced that the first HasCon is scheduled for September 8–10, 2017, at the [[Rhode Island Convention Center]]. Meanwhile, Summer Hayes, LLC., which organizes My Little Pony Fair convention, has announced that their convention will not be held for 2017, and would collaborate with HasCon instead. There was supposed to be a HasCon event in 2019 at the Rhode Island Convention Center and Dunkin' Donuts Center in Providence, Rhode Island, but it has since been cancelled due to the [[COVID-19 pandemic]].<ref>{{Cite press release \|title=Hasbro Announces Dates for 2019 HasCon Event \|date=October 30, 2017 \|publisher=Hasbro \|url=https://hascon.hasbro.com/news/hasbro-announces-dates-for-2019-hascon-event.html \|archive-url=https://web.archive.org/web/20190309224406/https://hascon.hasbro.com/news/hasbro-announces-dates-for-2019-hascon-event.html \|archive-date=March 9, 2019}}</ref><ref>{{cite web \|author1=Black Convoy \|title=Hascon 2019 Has Been Postponed \|url=https://news.tfw2005.com/2018/12/23/hascon-2019-has-been-postponed-379574 \|website=Transformer World 2005 \|date=December 23, 2018}}</ref> Line 440 ⟶ 444: {{Hasbro}} {{Avalon Hill}} {{Superhero toy lines}} {{Tabletop game industry}} {{Authority control}} [[Category:Hasbro\| ]]