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{{Short description|American multinational toy and entertainment company}}
{{Use mdy dates|date=April 2022}}
{{Use American English|date=May 2024}}
{{Infobox company
| name = Hasbro, Inc.
| logo = Hasbro logo.svg
| image = Hasbro, Inc. Pawtucket world headquarters.jpg
| image_caption = Headquarters in [[Pawtucket, Rhode Island]]
| logo_size = 150px
| logo_caption = Logo used since 2008
| type = [[Public company|Public]]
| traded_as = {{unbulleted list|{{NASDAQ|HAS}}|[[S&P 500]] component}}
| founders = {{unbulleted list|Henry Hassenfeld|Hillel Hassenfeld|Herman Hassenfeld}}
| area_served = Worldwide
| key_people = {{ubl|Richard Stoddart ([[chairman]])|Chris Cocks ([[Chief executive officer|CEO]])}}
| industry = [[Toy industry|Toys]] and [[Entertainment industry|entertainment]]
| products = {{unbulleted list|[[Toy]]s|[[Puzzle]]s|[[Board game]]s|[[Wargame]]s|[[Role-playing game|RPG]]|[[Sports equipment]]s|[[Electronic game]]s}}
| brands = {{unbulleted list|[[Action Man]]|
[[Cluedo]]|
[[Dungeons & Dragons]]|''[[G.I. Joe]]''|[[Jem and The Holograms]]|[[Littlest Pet Shop]]|[[Magic: The Gathering]]|''[[Monopoly (game)|Monopoly]]''|''[[My Little Pony]]''|[[Nerf]]|[[Ouija]]|''[[Peppa Pig]]''|''[[PJ Masks]]''|[[Play-Doh]]|[[Playskool]]|''[[Power Rangers]]''|[[Stretch Armstrong]]|[[Tonka]]|''[[Transformers]]''}}
| revenue = {{decrease}} {{US$|5.86 billion|link=yes}} (2022)<ref name="AR2022"/>
| num_employees_year = December 2023
| parent =
| operating_income = {{decrease}} {{US$| 407.7 million}} (2022)<ref name="AR2022"/>
| net_income = {{decrease}} {{US$|203.5 million}} (2022)<ref name="AR2022"/>
| assets = {{decrease}} {{US$|9.2959 billion}} (2022)<ref name="AR2022"/>
| equity = {{decrease}} {{US$|2.8619 billion}} (2022)<ref name="AR2022"/>
| num_employees = 5,600<ref name="2023 10-K"/>
| divisions = {{plainlist|
* [[Hasbro Entertainment]]
* Hasbro Consumer Products
}}
| subsid = {{plainlist|
* [[Avalon Hill]]
* [[Wizards of the Coast]]<ref>{{cite web|url=https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|website=[[ComicBook.com]]|title=Wizards of the Coast Gets a Big Promotion at Hasbro|first=Christian|last=Hoofer|date=February 25, 2021|access-date=October 11, 2021|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226063241/https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|url-status=live}}</ref>
}}
| former_name = {{plainlist|
* Hassenfeld Brothers<br />(1923–1968)
* Hasbro Industries<br />(1968–1984)
* Hasbro Bradley<br />(1984–1985)
}}
| foundation = {{Start date and age|1923|12|6}} <!--incorporated January 8, 1926 per https://business.sos.ri.gov/CorpWeb/CorpSearch/CorpSummary.aspx?FEIN=000015908-->
| location_city = [[Pawtucket, Rhode Island]]
| location_country = U.S.
| homepage = {{URL|https://corporate.hasbro.com}}
| footnotes = Financials {{as of|2023|12|31|df=US|lc=y}}.<ref name="2023 10-K">{{cite web|url=https://investor.hasbro.com/static-files/e63f9ba6-8b29-4f23-a246-41b220a5c494|title=2023 Hasbro Annual Report|date=2024-02-28|access-date=2024-09-07|publisher=Hasbro}}</ref><ref name="AR2022">{{cite web |url=https://hasbro.gcs-web.com/news-releases/news-release-details/hasbro-reports-fourth-quarter-and-full-year-2022-financial |date=16 February 2023 |title=Hasbro Reports Fourth Quarter and Full-Year 2022 Financial Results |access-date=22 February 2023 |publisher=Hasbro |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002054731/https://hasbro.gcs-web.com/news-releases/news-release-details/hasbro-reports-fourth-quarter-and-full-year-2022-financial |url-status=dead }}</ref><ref name="Hasbrofinance-2021">{{cite web|url=https://investor.hasbro.com/static-files/ec5c5c5b-fa61-4040-bf35-850c92bc3a9f|title=Hasbro 2021 Investor Presentation|website=Investor.hasbro.com|access-date=February 16, 2022|archive-date=July 15, 2021|archive-url=https://web.archive.org/web/20210715205940/https://investor.hasbro.com/static-files/ec5c5c5b-fa61-4040-bf35-850c92bc3a9f|url-status=live}}</ref>
| owners = {{plainlist|
* [[The Vanguard Group]] (10.8%)<ref name= "proxystatement">{{Cite web|url=https://www.sec.gov/Archives/edgar/data/46080/000119312521103394/d682184ddef14a.htm#toc682184_52|title=DEF 14A|website=Sec.gov|access-date=February 16, 2022|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115045510/https://www.sec.gov/Archives/edgar/data/46080/000119312521103394/d682184ddef14a.htm#toc682184_52|url-status=live}}</ref>
* [[Capital Group Companies|Capital Research Global Investors]] (9.8%)<ref name= "proxystatement" />
* [[BlackRock]] (8.4%)<ref name= "proxystatement" />
* [[Alan G. Hassenfeld]] (6.1%)<ref name= "proxystatement" />
}}
}}
'''Hasbro, Inc.''' ({{IPAc-en|'|h|æ|z|b|r|oʊ}}; a [[syllabic abbreviation]] of its original name, '''Hassenfeld Brothers''') is an American [[multinational corporation|multinational]] toy [[manufacturing]] and [[entertainment]] [[holding company]] founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in [[Pawtucket, Rhode Island]].<ref>{{cite web | website = 10-K | url = https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm | title = 10-K | access-date = July 29, 2020 | ref = {{harvid|10-K|2019}} | archive-date = February 3, 2023 | archive-url = https://web.archive.org/web/20230203192213/https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm | url-status = live }}</ref> Hasbro owns the trademarks and products of [[Kenner Products|Kenner]], [[Milton Bradley Company|Milton Bradley]], [[Parker Brothers]], and [[Wizards of the Coast]], among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.<ref name="hasin">{{cite web |title=HAS Institutional Holdings |url=https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings |publisher=NASDAQ |access-date=August 12, 2020 |archive-date=February 3, 2023 |archive-url=https://web.archive.org/web/20230203185557/https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings |url-status=live }}</ref>
Among Hasbro's products are ''[[Transformers]]'', ''[[G.I. Joe]]'', ''[[Power Rangers]]'', [[Rom the Space Knight]], [[Micronauts]], ''[[M.A.S.K. (franchise)|M.A.S.K.]]'', ''[[Monopoly (game)|Monopoly]]'', [[Furby]], [[Nerf]], [[Mr. Potato Head|Potato Head]], [[Ouija board]]s, [[Play-Doh]], ''[[Twister (game)|Twister]]'', and ''[[My Little Pony]]'', and with the [[Lionsgate Canada|Entertainment One]] (now [[Lionsgate Canada]]) acquisition on December 30, 2019, franchises like ''[[Peppa Pig]]'' and ''[[PJ Masks]]''. Hasbro also spawned TV shows to promote its products, such as ''[[Family Game Night (game show)|Family Game Night]]'' on the [[Discovery Family]] network. It is the former parent of [[mass media]] and entertainment company [[Lionsgate Canada|Entertainment One]]. Hasbro sold Entertainment One to [[Lionsgate]] on December 27, 2023, however, it kept eOne's family brands and eOne's stake in [[Astley Baker Davies]], placing them into a new subsidiary called [[Hasbro Entertainment]], founded on August 16, 2023.<ref name=":3">{{Cite web |last=Jackson |first=Angelique |last2=Shafer |first2=Ellise |date=2023-08-03 |title=Lionsgate Closes Deal to Acquire E1 From Hasbro for $500 Million |url=https://variety.com/2023/film/news/lionsgate-acquires-eone-hasbro-1235686602/ |access-date=2023-11-20 |website=Variety |language=en-US}}</ref> The company celebrated their [[Centennial|100th anniversary]] on December 6, 2023.
== History==
=== Hassenfeld Brothers ===
Three [[History of the Jews in Poland|Polish-Jewish]] brothers,<ref>{{Cite book|url=https://books.google.com/books?id=mGGcTsNWYSkC&q=hassenfeld+brothers+poland&pg=PA204|title=Twin Killing|first=James|last=Stanley|date=September 15, 2003|publisher=AuthorHouse|isbn=9781410776587|via=Google Books|access-date=November 11, 2020|archive-date=August 17, 2023|archive-url=https://web.archive.org/web/20230817015738/https://books.google.com/books?id=mGGcTsNWYSkC&q=hassenfeld+brothers+poland&pg=PA204|url-status=live}}</ref><ref>{{cite web|title=Companies That Almost Weren't: Hasbro|url=http://www.minyanville.com/businessmarkets/articles/hasbro-toys-textiles-hassenfeld-family-pencil/12/11/2009/id/25774|date=December 11, 2009|website=Minyanville|url-status=live|archive-url=https://web.archive.org/web/20150228050124/http://www.minyanville.com/businessmarkets/articles/hasbro-toys-textiles-hassenfeld-family-pencil/12/11/2009/id/25774|archive-date=February 28, 2015}}</ref><ref>{{cite web|url=https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/hasbro-inc|title=Hasbro Inc | Encyclopedia.com|website=Encyclopedia.com|access-date=July 15, 2019|archive-date=January 13, 2023|archive-url=https://web.archive.org/web/20230113075405/https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/hasbro-inc|url-status=live}}</ref><ref>[https://forward.com/culture/film-tv/375181/why-the-transformers-movies-are-really-stories-of-jewish-resilience-and-ada Why The Transformers Movies Are Really Stories Of Jewish Resilience and Adaptability] {{Webarchive|url=https://web.archive.org/web/20230716032426/https://forward.com/culture/film-tv/375181/why-the-transformers-movies-are-really-stories-of-jewish-resilience-and-ada/ |date=July 16, 2023 }} Nathan Abrams, Forward/</ref> Herman, Hillel, and Henry Hassenfeld,<ref name=idch/> founded Hassenfeld Brothers in [[Providence, Rhode Island]], in late 1923, a company selling textile remnants. Over the next two decades, the company expanded to produce pencil cases and school supplies. On January 8, 1926, Hassenfeld Brothers was incorporated in Rhode Island;<ref name=":2">{{Cite web |title=Entity Summary {{!}} Hasbro, Inc. |url=https://business.sos.ri.gov/CorpWeb/CorpSearch/CorpSummary.aspx?FEIN=000015908 |access-date=2023-04-28 |website=RI Business Portal {{!}} Rhode Island Department of State, Business Services Division}}</ref> Hillel left for another textile business while Henry took charge of the corporation. They began making their own pencils after their pencil supplier began making pencil cases as well.<ref name=idch>{{cite web|title=Hasbro, Inc. History|url=https://www.fundinguniverse.com/company-histories/hasbro-inc-history/|work=International Directory of Company Histories Vol. 16.|publisher=St. James Press|access-date=February 6, 2013|archive-date=May 14, 2017|archive-url=https://web.archive.org/web/20170514002912/http://www.fundinguniverse.com/company-histories/hasbro-inc-history/|url-status=live}}</ref>
Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president. The company entered the plastic fields during World War II to support its toy line.<ref name=idch/> The Hassenfeld brothers, immigrants from [[Ulanów]], Poland, also spent the war years helping to rescue and employ fellow Jews from Ulanów;<ref>{{Cite book |last=Benioff |first=Marc |url=https://books.google.com/books?id=H_HM3mmDYLwC |title=Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well |date=2009-01-22 |publisher=ReadHowYouWant.com |isbn=978-1-4429-5682-7 |language=en}}</ref> Jacob Klapper, a holocaust survivor born in Ulanów, recalled being told when he arrived in the United States that Hassenfeld Brothers would employ any survivor from Ulanów, no questions asked.<ref>Memoirs of Jacob Klapper (Privately Printed)</ref> Hassenfeld Brothers' first popular toy was [[Mr. Potato Head]],<ref name=idch/> which the company purchased from [[George Lerner]] in 1952. In 1954, the company became a [[Disney]] major licensee.<ref name=idch/>
[[File:Mr Potato Head 1952.jpg|thumb|The original version of [[Mr. Potato Head]], introduced in 1952]]
In 1960, Henry died and Merrill took over the parent company, and his older brother Harold ran the pencil-making business of Empire Pencil. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961.
In 1962, Hasbro purchased the former Potter & Johnston manufacturing company building on Newport Avenue in [[Pawtucket, Rhode Island]]. The Pawtucket plant facilities were eventually expanded to over 300,000 square feet.<ref>{{cite web |title=Hasbro Headquarters (Potter & Johnston Manufacturing Company) |url=https://theclio.com/entry/63509 |website=Clio |access-date=30 June 2024 |archive-url=https://web.archive.org/web/20240630232529/https://theclio.com/entry/63509 |archive-date=30 June 2024}}</ref>
In 1963 the company introduced [[Flubber (material)|Flubber]], but reports of sore throats and rashes from the product and knock-offs prompted an investigation by the [[Food and Drug Administration]] and a voluntary recall by Hassenfeld Brothers.<ref name="turnto2">{{cite news |last1=Heim |first1=R.J. |title=What Happened to Recalled Flubber 50 Years Ago? |url=https://turnto10.com/archive/what-happened-to-recalled-flubber-50-years-ago |access-date=December 13, 2021 |work=[[WJAR]] |date=May 19, 2014|archive-url= https://web.archive.org/web/20200918081229/https://turnto10.com/archive/what-happened-to-recalled-flubber-50-years-ago|archive-date= September 18, 2020}}</ref> The company was approached in 1963 to license a toy based on ''[[The Lieutenant]]'', which they turned down because they did not want to be tied to a possibly short-lived television series. Instead, Hassenfeld Brothers produced the [[G.I. Joe]] toy in 1964 which they termed an "[[action figure]]" in order to market it to boys who wouldn't want to play with dolls. In 1964 and 1965, G.I. Joe accounted for two-thirds of Hassenfeld's sales.<ref name=idch/>
=== Hasbro Industries ===
The company had previously sold toys under the Hasbro trade name, and it shortened its name to '''Hasbro Industries''' on July 12, 1968,<ref name=":2" /> and sold a minor stake in the corporation to the public. The [[Vietnam War]] was at its height in 1969, so Hasbro redesigned GI Joe to be less militaristic and more adventure-oriented.<ref name=idch/> Its promotional efforts included the catchphrase "Boy Oh Boy! It's A Hasbro Toy!" in television commercials and print ads. Also in 1969, Hasbro bought [[Claster Television|Burt Claster Enterprises]] which produced "[[Romper Room]]" and had just begun a Romper Room toy line. A month-long Teamsters strike and Far Eastern supplier troubles caused the company to post a $1 million loss for the year.<ref name=idch/>
In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President [[Richard Nixon]]'s [[Family Assistance Plan]] which subsidized day care for working mothers. By 1975, the company had ended the nursery chain. Hasbro also entered the cookware field with the [[Galloping Gourmet]] line based on a television cooking show.
Two new 1970s toys were public relations disasters. One of the toys was named [[Lawn darts|Javelin Darts]] which were similar to the ancient Roman ''[[plumbata]]''. On December 19, 1988, the [[U.S. Consumer Product Safety Commission|Consumer Product Safety Commission]] banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths.<ref name="CPSC">{{cite web |url=https://www.cpsc.gov/CPSCPUB/PREREL/PRHTML97/97122.html |title=Lawn Darts Are Banned and Should Be Destroyed |access-date=January 25, 2011 |date=May 15, 1997 |publisher=U.S. Consumer Product Safety Commission |quote=Pointed lawn darts, intended for use in an outdoor game, have been responsible for the deaths of three children. The most recent injury occurred last week in Elkhart, Ind., when a 7-year-old boy suffered a brain injury after a lawn dart pierced his skull. |url-status=dead |archive-url=https://web.archive.org/web/20101216065043/http://cpsc.gov/cpscpub/prerel/prhtml97/97122.html |archive-date=December 16, 2010 }}</ref> The other toy was named The Hypo-Squirt, a hypodermic needle-shaped water gun tagged by the press as a "junior junkie" kit. Both were recalled. Romper Room and its toy line had continued success, although [[Action for Children's Television]] citizens group considered the program to be an advertising channel for toys.<ref name=idch/>
Merrill Hassenfeld took over as CEO in 1974, and his son [[Stephen D. Hassenfeld]] became president. The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.I. Joe's declining sales. Hasbro ended the G.I. Joe line in 1975 because of the rising prices of plastic and crude oil. In 1977, Hasbro's losses were $2.5 million, and the company held a large debt load. That same year, Hasbro acquired licensing rights to ''[[Peanuts]]'' cartoon characters. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early 1979. The toy division's losses increased Harold Hassenfeld's resentment regarding the company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending relative to profits than did the toy division.
With Merrill's death in 1979, Harold did not recognize Stephen's authority as the successor to the chairman and CEO position. As a solution, Hasbro spun off Empire Pencil in 1980, which was the nation's largest pencil maker, with Harold trading his Hasbro shares for those of Empire. Stephen then became both the CEO and chairman of the board. Between 1978 and 1981, Stephen reduced the Hasbro product line by one-third and its new products by one-half. Hasbro focused on simple, low-cost, longer life-cycle toys like Mr. Potato Head. Hasbro thus stayed out of the electronic games field which went bust in the early 1980s.
In 1982, Hasbro revived its G.I. Joe line with the help of [[Marvel Comics]], as an [[Counter-terrorism|anti-terrorist]] special forces team based on current events. Following an interest in [[Takara]]'s ''[[Diaclone]]'' and ''[[Micro Change]]'' toylines in the 1983 {{ill|International Tokyo Toy Show|ja|東京おもちゃショー}}, the company licensed the toylines and subsequently launched the successful ''[[Transformers]]'' toy line along with a [[The Transformers (TV series)|children's animated TV series]] two years later. With the toys and TV series being popular, Stephen Hassenfeld posed with the toys for a ''People'' magazine cover photo.
In 1982, Hasbro produced the successful toy franchise ''[[My Little Pony]]''. In 1983, they purchased GLENCO Infant Items, a manufacturer of infant products and the world's largest bib producer, and Knickerbocker Toy Company, a struggling [[Warner Communications]] subsidiary. Hasbro paid 37% of its stock to Warner, which was paid into Hasbro's executive-controlled voting trust, and also received a cash infusion. In 1984, [[Alan G. Hassenfeld]] took over as president from his brother Stephen, who continued as CEO and chairman. That same year, the company was the nation's sixth best-selling toymaker, and then acquired the [[Milton Bradley Company]], which was the nation's fifth best-selling toymaker. This brought [[The Game of Life]], [[Twister (game)|Twister]], [[Easy Money (board game)|Easy Money]], and [[Playskool]] into the Hasbro fold and on September 10<ref name=":2" /> transformed Hasbro into '''Hasbro Bradley'''. Stephen Hassenfeld became the merged company's president and CEO, with Milton Bradley chief James Shea Jr. taking the chairman position. However, the executives clashed and Shea left after a few months, and Stephen and Alan returned to their previous positions.<ref name=idch/>
=== Hasbro ===
==== 1985–2007 ====
On June 6, 1985,<ref name=":2" /> the company changed its name again to just '''Hasbro, Inc.'''<ref name=idch/> The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design. Hasbro won the suit.<ref>{{Cite web|url=https://www.law.cornell.edu/wex/copyright|title=Copyright|website=Law.cornell.edu|access-date=February 16, 2022|archive-date=October 10, 2021|archive-url=https://web.archive.org/web/20211010190729/https://www.law.cornell.edu/wex/copyright|url-status=live}}</ref>
In the mid-1980s, Hasbro moved past [[Mattel]] to become the world's largest toy company. Hasbro then moved to outsell Mattel's [[Barbie]] in the fashion doll market with the 1986 introduction of [[Jerrica Benton|Jem]], a record producer/rock musician dual identity fashion doll. Jem initially posted strong sales but plummeted and was withdrawn from the market in 1987. Hasbro followed up in 1988 with [[Maxie's World#Maxie toy line|Maxie]], a Barbie-sized blonde doll, so that Barbie clothing and accessories would fit. Maxie lasted until 1990.<ref name=idch/>
Under Alan's initiative in the late 1980s, Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price. This increased international sales from $268 million in 1985 to $433 million in 1988.<ref name=idch/>
In 1988, Hasbro purchased part of [[Coleco]] Industries' indoor and outdoor children's furniture and ride-on toy product lines for $21 million including two just closed manufacturing plants in Amsterdam, New York.<ref>{{cite news|title=Company News; Hasbro in Accord For Coleco Lines|url=https://www.nytimes.com/1988/07/12/business/company-news-hasbro-in-accord-for-coleco-lines.html?src=pm|access-date=February 8, 2013|newspaper=New York Times|date=July 12, 1988|archive-date=December 22, 2012|archive-url=https://web.archive.org/web/20121222005936/http://www.nytimes.com/1988/07/12/business/company-news-hasbro-in-accord-for-coleco-lines.html?src=pm|url-status=live}}</ref> In July 1989, Hasbro acquired bankrupt [[Coleco]] for $85 million.<ref>{{cite news|title=Company News; Hasbro's Purchase Of Coleco's Assets|url=https://www.nytimes.com/1989/07/13/business/company-news-hasbro-s-purchase-of-coleco-s-assets.html?src=pm|access-date=February 8, 2013|newspaper=New York Times|date=July 13, 1989|agency=AP|archive-date=August 30, 2024|archive-url=https://web.archive.org/web/20240830064458/https://www.nytimes.com/1989/07/13/business/company-news-hasbro-s-purchase-of-coleco-s-assets.html?src=pm|url-status=live}}</ref> Stephen Hassenfeld died later that year with the company having gone from sales of $104 million in the year he took control to 1989 sales of over $1.4 billion.<ref name=idch/>
Alan succeeded Stephen as chairman and CEO. In 1991, Hasbro purchased [[Tonka|Tonka Corp.]] for $486 million, along with its units [[Parker Brothers]], the maker of [[Monopoly (game)|Monopoly]], and [[Kenner Products]]. Milton Bradley and Parker Brothers were merged into one division. Alan moved to expand Hasbro overseas with new units in Greece, Hungary, and Mexico.<ref name=idch/>
Alan saw the Far East as an important market to expand. In 1992, Hasbro purchased Nomura Toys Ltd. in Japan, and majority ownership of Palmyra, a Southeast Asian toy distributor. These increased the proportion of international sales from 22% in 1985 to 45% ($1.28 billion) in 1995. In 1993, Hasbro lost its bid for [[J. W. Spear & Sons]], a U.K.-based game maker, to [[Mattel]].<ref name=idch/>
In the US, Hasbro's growth since 1980 was from acquisitions and the leveraging of the new assets. New product development was not as successful except for film and TV tie-in product lines with [[Jurassic Park (film)|Jurassic Park]] and [[Barney & Friends|Barney]]. Thus, US sales were stagnant in the early 1990s, falling from 1993 to 1995. To turn domestic performance around in 1994, Hasbro merged the Hasbro Toy, Playskool, Playskool Baby, Kenner, and Kid Dimension units into the Hasbro Toy Group. Meanwhile, Mattel purchased [[Fisher-Price]] and retook the top spot in the toy industry.<ref name=idch/>
[[Hasbro Interactive]] was started in 1995 and released the Monopoly game on CD-ROM. Mattel also proposed a merger that year, but was turned down by the Hasbro board in 1996 due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers, particularly [[Toys "R" Us]].<ref name=idch/>
[[File:Hasbro wordmark and smile.svg|thumb|Wordmark used since October 1, 1998]]
[[File:Hasbro logo (1998-2009).svg|thumb|Logo used from October 1, 1998 to 2009, the wordmark is still in use]]
In 1998, Hasbro bought [[Avalon Hill]] for $6 million<ref>{{cite news|last=Leffall|first=J.|title=Monarch Avalon to sell game unit to Hasbro In wake of loss, local company to get $6 million in cash|url=https://www.baltimoresun.com/1998/08/05/monarch-avalon-to-sell-game-unit-to-hasbro-in-wake-of-loss-local-company-to-get-6-million-in-cash-acquisitions/|access-date=February 9, 2013|newspaper=The Baltimore Sun|date=August 5, 1998|archive-date=September 11, 2016|archive-url=https://web.archive.org/web/20160911152817/http://articles.baltimoresun.com/1998-08-05/business/1998217009_1_avalon-hasbro-monarch-services|url-status=live}}</ref><ref>{{cite journal|last1=de Rosa|first1=Peter L.|title=The Fall of Avalon Hill|journal=Academic Gaming Review|date=Summer 2002|volume=4|issue=4|url=https://home.earthlink.net/~pdr4455/fah.html|access-date=June 2, 2017|archive-url=https://web.archive.org/web/20160129025756/http://home.earthlink.net/~pdr4455/fah.html|archive-date=January 29, 2016|url-status=dead}}</ref> and [[Galoob]] for $220 million.<ref name="hasbrosale">Fost, Dan.[https://www.sfgate.com/business/article/Hasbro-Adds-Galoob-to-Its-Toy-Chest-2988518.php Hasbro Adds Galoob to Its Toy Chest] {{Webarchive|url=https://web.archive.org/web/20100722052517/http://articles.sfgate.com/1998-09-29/business/17730903_1_hasbro-galoob-star-wars-lucasfilm |date=July 22, 2010 }}." ''[[San Francisco Chronicle]]''. Tuesday September 29, 1998. Retrieved on April 25, 2010.</ref> That same year, Milton Bradley merged with Parker Bros. to form Hasbro Games. In 1999, Hasbro paid {{US$|325 million|long=no}} for rights to ''[[Pokémon]]'' toys.<ref>{{cite book |last1=Kohler |first1=Chris |title=Power-Up: How Japanese Video Games Gave the World an Extra Life |date=October 21, 2016 |publisher=[[Courier Dover Publications]] |isbn=978-0-486-80149-0 |page=234 |url=https://books.google.com/books?id=lD4fDQAAQBAJ&pg=PA234 |access-date=October 22, 2021 |archive-date=January 17, 2023 |archive-url=https://web.archive.org/web/20230117000839/https://books.google.com/books?id=lD4fDQAAQBAJ&pg=PA234 |url-status=live }}</ref> The same year, [[Wizards of the Coast]] was bought in a deal worth $325 million.<ref>{{cite web|title=Hasbro to Acquire Wizards of the Coast|url=http://boardgames.about.com/library/news/bl990911.htm|date=September 11, 1999|publisher=[[About.com]]|url-status=live|archive-url=https://web.archive.org/web/20000818163917/http://boardgames.about.com/library/news/bl990911.htm|archive-date=August 18, 2000|access-date=January 4, 2008}}</ref> Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division. In 2001 money-losing Hasbro Interactive was sold to [[Infogrames]], a French software concern, for $100 million.<ref>[https://www.nytimes.com/2001/01/30/business/company-news-hasbro-completes-sale-of-interactive-business.html Company News; Hasbro Completes Sale Of Interactive Business] {{Webarchive|url=https://web.archive.org/web/20110314170927/http://query.nytimes.com/gst/fullpage.html?res=9F00E4DC1E3FF933A05752C0A9679C8B63&n=Top/News/Business/Companies/Hasbro%20Inc |date=March 14, 2011 }} from ''[[The New York Times]]''</ref> Hasbro entered the building block toy with its [[Built to Rule]] line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005.<ref name=ut>{{cite news|title=Hasbro pushes into Lego's land with new blocks|url=https://usatoday30.usatoday.com/money/companies/2011-02-12-hasbro-transformers_N.htm|access-date=November 6, 2015|work=USA Today|agency=AP|publisher=Gannett Co. Inc.|date=February 13, 2011|archive-date=April 29, 2016|archive-url=https://web.archive.org/web/20160429083347/http://usatoday30.usatoday.com/money/companies/2011-02-12-hasbro-transformers_N.htm|url-status=live}}</ref>
In 2004, the company entered into a deal with [[Paramount Home Entertainment]] to release its programs based on its games and toys on VHS and DVD.<ref>{{Cite web |last=Tformers.com |title=Hasbro and Paramount to Join Forces |url=https://tformers.com/transformers-/3031/news.html |access-date=2024-02-20 |website=Tformers |archive-date=February 20, 2024 |archive-url=https://web.archive.org/web/20240220151554/https://tformers.com/transformers-/3031/news.html |url-status=live }}</ref>
==== 2008–2018 ====
[[File:Mr Potato Head at Hasbro Pawtucket headquarters.jpg|thumb|right|Hasbro world headquarters in [[Pawtucket, Rhode Island]], featuring Mr. Potato Head]]
In 2008, Hasbro acquired game maker [[Cranium, Inc.]] for $77.5 million. The deal was announced on January 4 and closed on January 25.<ref>{{cite web|title=Hasbro Acquires Cranium|url=http://boardgames.about.com/od/companies/a/hasbro_cranium.htm|date=January 4, 2008|publisher=Boardgames.about.com|url-status=live|archive-url=https://web.archive.org/web/20080202010034/http://boardgames.about.com/od/companies/a/hasbro_cranium.htm|archive-date=February 2, 2008|access-date=June 9, 2011}}</ref>
Hasbro and [[Universal Pictures]] signed an agreement in February 2008 to derive four films from seven Hasbro properties for production.<ref>{{cite news|last=Fritz|first=Ben|title=Universal-Hasbro deal fizzles with departure of 'Stretch Armstrong'|url=https://www.latimes.com/archives/blogs/company-town-blog/story/2012-01-30/universal-hasbro-deal-fizzles-with-departure-of-stretch-armstrong|access-date=February 6, 2013|newspaper=Los Angeles Times|date=January 30, 2012|archive-date=April 25, 2022|archive-url=https://web.archive.org/web/20220425005121/https://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/01/universal-hasbro-deal-fizzles-with-departure-of-stretch-armstrong.html|url-status=live}}</ref> In May, Bennett Schneir was hired to lead its [[Allspark Pictures|Hasbro Films]] division,<ref name="ign">{{cite news|last=Collura|first=Scott|title=More Hasbro Movies Coming|url=https://www.ign.com/articles/2008/05/13/more-hasbro-movies-coming|access-date=February 6, 2013|newspaper=ign.com|date=May 13, 2008|archive-date=July 28, 2023|archive-url=https://web.archive.org/web/20230728013238/https://www.ign.com/articles/2008/05/13/more-hasbro-movies-coming|url-status=live}}</ref> while Hasbro also reacquired series based on their properties from [[Sunbow Entertainment|Sunbow Productions]].<ref>{{cite news|title=Hasbro Reacquires Sunbow Cartoons|url=https://icv2.com/articles/comics/view/12571/hasbro-reacquires-sunbow-cartoons|access-date=April 6, 2013|newspaper=icv2.com|date=May 15, 2008|archive-date=October 24, 2014|archive-url=https://web.archive.org/web/20141024193738/http://www.icv2.com/articles/news/12571.html|url-status=live}}</ref>
The year of his promotion to CEO of Hasbro, [[Brian Goldner]] was named CEO of the year by [[News Corporation (1980–2013)|News Corp]] affiliate website [[MarketWatch]].com.<ref name=mwceo>{{cite news|author=Andria Cheng|title=Hasbro's chief transformer|work=[[MarketWatch]]|date=December 4, 2008|url=https://www.marketwatch.com/news/story/goldner-scripts-blockbuster-hasbros-chief/story.aspx?guid={978E3D48-FCD3-4ABC-BCF6-3C0242AC1622}|access-date=December 4, 2008}}</ref> Goldner became the first person not from the founding Hassenfeld family to hold the position.
In 2009, the Milton Bradley and Parker Bros. brands were retired after eleven years and eight years of Hasbro ownership respectively. That same year, [[Hasbro Studios]] was formed for TV development, production and distribution. On December 11, 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their LA-based film group, and Cake Mix Studio, the company's Rhode Island–based producer of commercials and short form content.<ref>{{cite news|last=Graser|first=Marc|title=Hasbro Studios chief Davis takes charge of entertainment|url=https://variety.com/2012/film/news/hasbro-studios-chief-davis-takes-charge-of-entertainment-1118063443/|access-date=February 6, 2013|work=[[Variety (magazine)|Variety]]|date=December 11, 2012|archive-date=January 23, 2013|archive-url=https://web.archive.org/web/20130123091115/http://www.variety.com/article/VR1118063443/?|url-status=live}}</ref>
Hasbro collaborated with [[Discovery, Inc.|Discovery]] on [[Discovery Family#As Hub Network (2010–2014)|The Hub]], a cable television network targeting younger children and families, which launched on October 10, 2010. The venture found unexpected success with the revival of the ''My Little Pony'' franchise, ''[[My Little Pony: Friendship Is Magic]]'', which became the network's highest-rated program and attracted a significant [[cult following]]<ref name="wired commercial">{{cite journal | url = https://www.wired.com/underwire/2012/11/my-little-pony-bronies-commercial/ | title = Bronies' TV Spot Shows Changing Face of My Little Pony Herd | first = Angela | last = Watercutter | date = November 5, 2011 | access-date = November 5, 2012 | journal = [[Wired (website)|Wired]] | archive-date = March 19, 2014 | archive-url = https://web.archive.org/web/20140319225136/http://www.wired.com/underwire/2012/11/my-little-pony-bronies-commercial | url-status = live }}</ref> [[My Little Pony: Friendship Is Magic fandom|among teens and adults]].<ref>{{cite web|url=https://www.tvguide.com/news/bronies-my-little-pony-friendship-magic-1068692|title=Give Bronies a Break! In Defense of Adult My Little Pony Fans|last=Gennis|first=Sadie|work=TV Guide|date=July 31, 2013|access-date=September 23, 2014|archive-date=January 31, 2015|archive-url=https://web.archive.org/web/20150131110657/http://www.tvguide.com/news/bronies-my-little-pony-friendship-magic-1068692/|url-status=live}}</ref> The Hub Network was rebranded as [[Discovery Family]] on October 13, 2014.
In 2013, Hasbro renewed its deal to produce [[Marvel Comics]] and ''[[Star Wars]]'' toys through at least 2020.<ref>{{cite news|url=https://variety.com/2013/biz/news/hasbro-extends-disney-pact-for-marvel-star-wars-toys-and-games-1200566115/|title=Hasbro Extends Disney Pact for Marvel, Star Wars Toys and Games|agency=Variety|date=July 22, 2013|access-date=August 10, 2013|archive-date=June 23, 2021|archive-url=https://web.archive.org/web/20210623125405/https://variety.com/2013/biz/news/hasbro-extends-disney-pact-for-marvel-star-wars-toys-and-games-1200566115/|url-status=live}}</ref>
In 2011, [[Greenpeace]] accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro changed its paper purchasing policy, earning the company praise from Greenpeace executive director [[Phil Radford]], who said: "The new Hasbro policy will also increase the recycled and Forest Stewardship Council (FSC) certified paper in its toy packaging. Hasbro's new commitments are great news for Indonesian rainforests and the people and wildlife that depend on them."<ref name="Huffington Post">{{cite web |url=https://www.huffingtonpost.com/philip-radford/hasbro-turns-over-a-new-l_b_1071252.html |title=Hasbro Turns Over a New Leaf, Steps Up for Rainforests |work=[[Huffington Post]] |author=Phil Radford |author-link=Phil Radford |access-date=August 24, 2011 |archive-date=November 5, 2011 |archive-url=https://web.archive.org/web/20111105080106/http://www.huffingtonpost.com/philip-radford/hasbro-turns-over-a-new-l_b_1071252.html |url-status=live }}</ref>
By April 2011, Hasbro started 360 Manufacturing Services, a contract [[OEM]] game manufacturing operating out of Hasbro's USA plant.<ref>{{cite news|last1=Gottlieb|first1=Richard|title=Manufacturing your products in the USA; Hasbro steps up with a domestic contract manufacturing service|url=https://globaltoynews.com/2011/04/manufacturing-your-products-in-the-usa-hasbro-steps-up-with-a-domestic-contract-manufacturing-servic.html|access-date=July 21, 2015|work=Global Toy News|date=April 27, 2011|archive-date=August 26, 2015|archive-url=https://web.archive.org/web/20150826064507/http://www.globaltoynews.com/2011/04/manufacturing-your-products-in-the-usa-hasbro-steps-up-with-a-domestic-contract-manufacturing-servic.html|url-status=dead}}</ref> Having been absent from the building block market since the failure of the Built to Rule line, Hasbro re-entered the market with the [[Kre-O]] line in late 2011, starting with some ''Transformers''-based sets.<ref name=ut/>
In 2012, Hasbro received a $1.6 million tax credit from the state of [[Rhode Island]] with a promise to create 245 new jobs in the state. Instead, they laid off more than 125 workers. This was followed in 2013 with further layoffs of North American workers, amounting to 10% of its salaried employees. Meanwhile, CEO Brian Goldner signed a new five-year contract.<ref name="independent.co.uk"/><ref>[https://www.golocalprov.com/business/hasbro-continues-to-lay-off-workers-despite-expansion-plans/ Hasbro Continues To Lay Off Workers Despite Expansion Plans]. GoLocalProv (April 30, 2013). Retrieved on 2013-09-27.</ref><ref>[https://web.archive.org/web/20121121032803/http://games.yahoo.com/blogs/unplugged/six-old-schools-hasbro-gender-equality-182500683.html "Six-year-old schools Hasbro on gender equality"] from "[[Yahoo Games]]"</ref> As of fiscal year 2012, Goldner had a total calculated compensation of $9,684,285.<ref>[https://web.archive.org/web/20140722062327/http://investing.businessweek.com/research/stocks/people/person.asp?personId=1095883&ticker=HAS Brian Goldner: Executive Profile & Biography - Businessweek]. Investing.businessweek.com. Retrieved on September 27, 2013.</ref> On July 9, 2013, Backflip Studios sold a 70% stake in the company to Hasbro for $112 million in cash.<ref>{{cite news|last1=Patane|first1=Matthew|title=Boulder's Backflip Studios sells majority stake to Hasbro|url=https://www.denverpost.com/2013/07/09/boulders-backflip-studios-sells-majority-stake-to-hasbro/|access-date=June 2, 2017|work=The Denver Post|publisher=Digital First Media|date=July 9, 2013|archive-date=April 7, 2016|archive-url=https://web.archive.org/web/20160407221334/http://www.denverpost.com/ci_23626507/boulders-backflip-studios-sells-majority-stake-hasbro|url-status=live}}</ref>
On November 6, 2012, it was rumored that [[The Walt Disney Company]] was discussing a multi-billion dollar deal to acquire Hasbro.<ref>{{Cite web |last=Jagernauth |first=Kevin |date=2012-11-06 |title=Disney Will Own Your Youth, Rumored To Be In Talks To Buy Hasbro |url=https://www.indiewire.com/2012/11/disney-will-own-your-youth-rumored-to-be-in-talks-to-buy-hasbro-250369/ |access-date=2022-10-01 |website=IndieWire |language=en |archive-date=October 1, 2022 |archive-url=https://web.archive.org/web/20221001143236/https://www.indiewire.com/2012/11/disney-will-own-your-youth-rumored-to-be-in-talks-to-buy-hasbro-250369/ |url-status=dead }}</ref><ref name=":0">{{Cite web |title=RUMOR: Disney Buying Hasbro? |url=https://www.mtv.com/news/x12geb/disney-buying-hasbro |archive-url=https://web.archive.org/web/20221001143236/https://www.mtv.com/news/x12geb/disney-buying-hasbro |url-status=dead |archive-date=October 1, 2022 |access-date=2022-10-01 |website=MTV |language=en}}</ref> While Hasbro declined to discuss the rumor, advisors stated there was "absolutely nothing going on" they knew of between the two companies.<ref>{{Cite web |last=Han |first=Angie |date=2012-11-07 |title=Hasbro Denies Disney Acquisition Rumors - /Film |url=https://www.slashfilm.com/523719/hasbro-denies-disney-acquisition-rumors/ |access-date=2022-10-01 |website=[[/Film]] |language=en-US |archive-date=October 1, 2022 |archive-url=https://web.archive.org/web/20221001143237/https://www.slashfilm.com/523719/hasbro-denies-disney-acquisition-rumors/ |url-status=live }}</ref><ref name=":1">{{Cite web |date=2012-11-06 |title=Kostrzewa - Wall Street focuses on spike in Hasbro stock {{!}} Business {{!}} providencejournal.com |url=http://news.providencejournal.com/business/2012/11/kostrzewa---wall-street-focuses-on-spike-in-hasbro-stock.html |access-date=2022-10-01 |website=The Providence Journal |language=en |archive-date=November 8, 2012 |archive-url=https://web.archive.org/web/20121108111012/http://news.providencejournal.com/business/2012/11/kostrzewa---wall-street-focuses-on-spike-in-hasbro-stock.html |url-status=bot: unknown }}</ref> Additionally, financial analysts said the deal was illogical, as the rumor came out just a week after Disney had acquired [[Lucasfilm]].<ref name=":0" /><ref name=":1" />
Hasbro was named by ''[[Fortune (magazine)|Fortune]]'' magazine as one of the top 100 companies to work for in 2013, citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years."<ref>{{cite web |url=https://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/92.html?iid=bc_lp_arrow2 |title=Hasbro – Best Companies to Work For 2013 – Fortune |publisher=Money.cnn.com |date=February 4, 2013 |access-date=July 10, 2013 |archive-date=March 13, 2013 |archive-url=https://web.archive.org/web/20130313044130/http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/92.html?iid=bc_lp_arrow2 |url-status=live }}</ref>
On November 12, 2014, it was reported that Hasbro was in talks to buy [[DreamWorks Animation]]. The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for [[Jeffrey Katzenberg]] to become its chairman, but as a matter of policy, neither Hasbro nor DWA publicly comment on mergers and acquisitions.<ref>{{cite news|last1=Lieberman|first1=David|last2=Patten|first2=Dominic|title=DreamWorks Animation & Hasbro In Merger Talks; Deal With Hearst Looming|url=https://deadline.com/2014/11/dreamworks-animation-hasbro-merger-negotiations-in-works-1201282751/|access-date=November 15, 2014|work=[[Deadline Hollywood]]|publisher=Penske Business Media|date=November 12, 2014|archive-date=November 15, 2014|archive-url=https://web.archive.org/web/20141115075936/http://deadline.com/2014/11/dreamworks-animation-hasbro-merger-negotiations-in-works-1201282751/|url-status=live}}</ref> Two days later, the talks were reported to have fallen through.<ref>{{cite news|last1=de la Merced|first1=Michael J.|last2=Barnes|first2=Brooks|title=Hasbro Said to End Talks to Take Over DreamWorks Animation|url=https://archive.nytimes.com/dealbook.nytimes.com/2014/11/14/hasbro-said-to-end-talks-to-take-over-dreamworks-animation/|access-date=November 15, 2014|work=[[The New York Times]]|date=November 14, 2014|archive-date=November 15, 2014|archive-url=https://web.archive.org/web/20141115103415/http://dealbook.nytimes.com/2014/11/14/hasbro-said-to-end-talks-to-take-over-dreamworks-animation/|url-status=live}}</ref>
On July 14, 2015, the company announced the intent to sell its last two factories, in Ireland and [[East Longmeadow, Massachusetts]] (including its 360 Manufacturing Services), to [[Cartamundi]]. The deal was set to close in sixty days. Hasbro signed a five-year deal with Cartamundi to produce their board games at the East Longmeadow plant.<ref name=ml>{{cite news|last1=Kinney|first1=Jim|title=Hasbro to sell East Longmeadow plant to Belgian playing cards and games manufacturer|url=https://www.masslive.com/business-news/2015/07/hasbro_in_east_longmeadow_new_owners_see.html|access-date=July 14, 2015|work=MassLive|publisher=The Republican|date=July 14, 2015|archive-date=July 15, 2015|archive-url=https://web.archive.org/web/20150715055613/http://www.masslive.com/business-news/index.ssf/2015/07/hasbro_in_east_longmeadow_new_owners_see.html|url-status=live}}</ref>
With [[Mattel]] adding two competing lines, and the expiration of their [[Disney Princess]] license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on ''Star Wars'', which led to a ''[[Descendants (2015 film)|Descendants]]'' license. [[Disney Consumer Products|DCP]] was also attempting to evolve the brand from one of them less as damsels and more as heroines. In September 2014, Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1, 2016.<ref>{{cite news |last1=Suddath |first1=Claire |title=The $500 Million Battle Over Disney's Princesses |url=https://www.bloomberg.com/features/2015-disney-princess-hasbro/ |access-date=February 18, 2016 |work=Bloomberg Businessweek |date=December 17, 2015 |archive-date=February 8, 2017 |archive-url=https://web.archive.org/web/20170208181738/https://www.bloomberg.com/features/2015-disney-princess-hasbro/ |url-status=live }}</ref>
On July 13, 2016, Hasbro acquired Dublin-based [[Boulder Media Limited]] and placed it under the control of its chief content officer.<ref name=vty>{{cite news|last1=Schwindt|first1=Oriana|title=Hasbro Acquires Dublin-Based Animation Studio Boulder Media|url=https://variety.com/2016/tv/news/hasbro-boulder-media-dublin-acquired-1201813589/|access-date=July 14, 2016|work=Variety|date=July 13, 2016|archive-date=July 14, 2016|archive-url=https://web.archive.org/web/20160714194805/http://variety.com/2016/tv/news/hasbro-boulder-media-dublin-acquired-1201813589/|url-status=live}}</ref> Hasbro announced that it would launch its own convention, named [[HasCon]], and featuring "all things Hasbro" in 2016, with the inaugural event being held at the [[Rhode Island Convention Center]] in September 2017.<ref>{{cite web|url=https://www.cbr.com/hasbro-announces-hascon-convention-for-2017/|title=Hasbro's HASCON Convention Celebrates My Little Pony, Transformers & More|publisher=[[Comic Book Resources]]|first=Christos|last=Tsirbas|date=October 19, 2016|access-date=May 18, 2017|archive-date=August 30, 2024|archive-url=https://web.archive.org/web/20240830064459/https://www.cbr.com/hasbro-announces-hascon-convention-for-2017/|url-status=live}}</ref>
On November 15, 2017, [[Mattel|Mattel, Inc.]] rejected an offer from the company.<ref name=wsj-hasbro>{{cite news |last1=Zaiobro |first1=Paul |last2=Mattioli |first2=Dana |date=November 10, 2017 |title=Hasbro Sets Its Sights on Mattel |url=https://www.wsj.com/articles/hasbro-makes-takeover-approach-to-mattel-1510351281 |work=[[The Wall Street Journal]] |access-date=November 11, 2017 |archive-date=November 11, 2017 |archive-url=https://web.archive.org/web/20171111013916/https://www.wsj.com/articles/hasbro-makes-takeover-approach-to-mattel-1510351281 |url-status=live }}</ref><ref name=cnbc-hasbro>{{cite news |date=November 10, 2017 |title=Hasbro approaches Mattel about takeover, says WSJ, citing sources |url=https://www.cnbc.com/2017/11/10/hasbro-approaches-mattel-about-takeover-says-wsj-citing-sources.html |work=[[CNBC]] |access-date=November 10, 2017 |archive-date=November 12, 2017 |archive-url=https://web.archive.org/web/20171112061835/https://www.cnbc.com/2017/11/10/hasbro-approaches-mattel-about-takeover-says-wsj-citing-sources.html |url-status=live }}</ref> At the time, Mattel's worth was $5 billion, while Hasbro's worth was about $11 billion.<ref name=cnbc-hasbro/><ref name="Reuters25Nov2017">{{cite news|last1=Roumeliotis|first1=Greg|title=Mattel snubs Hasbro's latest acquisition approach – sources|url=https://www.reuters.com/article/us-mattel-m-a-hasbro-exclusive/exclusive-mattel-snubs-hasbros-latest-acquisition-approach-sources-idUSKBN1DF32W|access-date=November 25, 2017|work=[[Reuters]]|archive-date=November 25, 2017|archive-url=https://web.archive.org/web/20171125145742/https://www.reuters.com/article/us-mattel-m-a-hasbro-exclusive/exclusive-mattel-snubs-hasbros-latest-acquisition-approach-sources-idUSKBN1DF32W|url-status=live}}</ref> On February 27, 2018, ''[[Variety (magazine)|Variety]]'' reported in a detailed article that Hasbro came close to buying [[Lionsgate]], exploring options to expand its entertainment division and bolster its content production capabilities due to interest in film and television ventures, but the deal fell through.<ref>{{cite web|url=https://variety.com/2018/film/features/lionsgate-sale-merger-shares-1202711913/|title=Lionsgate Courts Buyers as It Struggles to Compete With Industry Heavyweights|first=Brent Lang,Ricardo|last=Lopez|date=February 27, 2018|access-date=March 22, 2018|archive-date=March 30, 2018|archive-url=https://web.archive.org/web/20180330002648/http://variety.com/2018/film/features/lionsgate-sale-merger-shares-1202711913/|url-status=live}}</ref>
==== 2018–present ====
On February 16, 2018, [[Saban Brands]] appointed Hasbro as the global master toy licensee for ''[[Power Rangers]]'' with a future collaboration and option to purchase the franchise.<ref name="Hasbro">{{cite web |url=https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-named-global-master-toy-licensee-sabans-power-rangers |title=Hasbro Named Global Master Toy Licensee for Saban's Power Rangers |publisher=Hasbro |date=February 16, 2018 |access-date=February 18, 2018 |archive-date=March 24, 2023 |archive-url=https://web.archive.org/web/20230324213333/https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-named-global-master-toy-licensee-sabans-power-rangers |url-status=live }}</ref> On May 1, 2018, Hasbro agreed to purchase ''Power Rangers'' and other entertainment assets from Saban Brands for $522 million in cash and stock with the licensing fee recently paid with credit. The sale, which also collaborated with ''[[My Pet Monster]]'', ''[[Popples]]'', ''[[Julius Jr.]]'', ''[[Treehouse Detectives]]'' and additional properties, was expected to close in the second quarter until it was finished with Saban's collab.<ref>{{cite news|title=Hasbro buying Power Rangers, other brands in $522M deal|url=https://abcnews.go.com/Business/wireStory/hasbro-buying-power-rangers-brands-522m-deal-54850725|access-date=August 3, 2018|work=ABC News|agency=AP|date=May 1, 2018|language=en|archive-url=https://web.archive.org/web/20180502135848/http://abcnews.go.com/Business/wireStory/hasbro-buying-power-rangers-brands-522m-deal-54850725 |archive-date=May 2, 2018}}</ref>
On October 19, 2018, the company announced plans to cut jobs amounting to less than 10% of its 5,000-plus global workforce in response to changes in how consumers buy toys.<ref>{{Cite news|url=https://www.wsj.com/articles/hasbro-to-cut-workforce-in-new-round-of-layoffs-1539969190|title=Hasbro to Cut Workforce in New Round of Layoffs|last=Ziobro|first=Paul|date=October 19, 2018|work=[[The Wall Street Journal]]|access-date=October 19, 2018|language=en-US|issn=0099-9660}}</ref>
In 2018, Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands. On May 1, 2018, the Monopoly Mansion hotel agreement was announced by Hasbro, with M101 Holdings overseeing construction and M101's Sirocco Group assigned to manage the hotel when it opened in 2019.<ref>{{cite news |last1=Bernama |title=World's first Monopoly hotel to open in KL in 2019 |url=https://www.nst.com.my/lifestyle/jom/2018/03/340477/worlds-first-monopoly-hotel-open-kl-2019 |access-date=December 21, 2018 |work=New Straits Times |date=March 2, 2018 |archive-date=December 21, 2018 |archive-url=https://web.archive.org/web/20181221230612/https://www.nst.com.my/lifestyle/jom/2018/03/340477/worlds-first-monopoly-hotel-open-kl-2019 |url-status=live }}</ref> Hasbro granted Kingsmen Creatives a license to build a chain of NERF Action Xperience family entertainment centers, with the first to be opened in Singapore in fall/winter 2019.<ref>{{cite news |last1=Foster |first1=Elizabeth |title=NERF to open first indoor attraction |url=https://kidscreen.com/2018/12/05/nerf-to-open-first-indoor-attraction/ |access-date=December 28, 2018 |work=Kidscreen |date=December 5, 2018 |archive-date=December 29, 2018 |archive-url=https://web.archive.org/web/20181229031616/http://kidscreen.com/2018/12/05/nerf-to-open-first-indoor-attraction/ |url-status=live }}</ref> In November, the company issued a license for family entertainment centers to Kilburn Live, who were to launch a new division for the centers.<ref>{{cite news |last1=Griepp |first1=Milton |title=Hasbro Licenses Chain of Family Entertainment Centers |url=https://icv2.com/articles/news/view/41831/hasbro-licenses-chain-family-entertainment-centers |access-date=December 13, 2018 |work=ICv2 |date=November 13, 2018 |language=en |archive-date=August 30, 2024 |archive-url=https://web.archive.org/web/20240830064458/https://icv2.com/articles/news/view/41831/hasbro-licenses-chain-family-entertainment-centers |url-status=live }}</ref> That December, the company granted a license for theme parks to Imagine Resorts and Hotels, co-founded by Bruce Neviaser. Neviaser had previously co-founded Great Lakes Companies, which launched [[Great Wolf Resorts]] indoor waterpark resorts. On December 18, 2019, Hasbro and [[West Edmonton Mall]] announced that [[Galaxyland]] would get a makeover, with rides being redone and renamed to Hasbro properties. Construction was begun later that month and scheduled to wrap up in late 2020.<ref>{{cite news |last1=Griepp |first1=Milton |title=Hasbro Enters the Parks Business |url=https://icv2.com/articles/news/view/42041/hasbro-enters-parks-business |access-date=December 13, 2018 |work=ICv2.com |date=December 12, 2018 |language=en |archive-date=August 30, 2024 |archive-url=https://web.archive.org/web/20240830064459/https://icv2.com/articles/news/view/42041/hasbro-enters-parks-business |url-status=live }}</ref>
On August 22, 2019, Hasbro announced its purchase of [[Entertainment One]] for about US$4 billion.<ref name="CBC">{{cite news |title=Hasbro to buy Entertainment One for $4B US |url=https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786 |website=CBC |publisher=Thomson Reuters |access-date=August 22, 2019 |archive-date=March 29, 2023 |archive-url=https://web.archive.org/web/20230329082111/https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786 |url-status=live }}</ref> The deal was completed on December 30, 2019.<ref name=thr>{{cite news |last1=Vlessing |first1=Etan |title=Hasbro Closes $3.8B Entertainment One Takeover |url=https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176 |access-date=December 30, 2019 |work=[[The Hollywood Reporter]] |date=December 30, 2019 |language=en |archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308122351/https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176 |url-status=live }}</ref>
On October 24, 2019, Hasbro announced the closing of Backflip Studios,<ref name="vbeat">{{cite news |last1=Takahashi |first1=Dean |title=Hasbro closes Backflip, studio behind DragonVale and Transformers mobile games |url=https://venturebeat.com/2019/10/24/hasbro-shuts-down-backflip-studios-maker-of-mobile-game-dragonvale/ |access-date=December 30, 2019 |work=VentureBeat |date=October 24, 2019 |archive-date=October 25, 2019 |archive-url=https://web.archive.org/web/20191025013636/https://venturebeat.com/2019/10/24/hasbro-shuts-down-backflip-studios-maker-of-mobile-game-dragonvale/ |url-status=live }}</ref> while its Wizards of the Coast subsidiary purchased [[Tuque Games]] in October.<ref name="wpost">{{cite news |last1=Favis |first1=Elise |title=Dungeons & Dragons has a long history in video games. Dark Alliance wants to take that further. |url=https://www.washingtonpost.com/video-games/2019/12/12/dungeons-dragons-has-long-history-video-games-dark-alliance-wants-take-that-further/ |access-date=December 30, 2019 |newspaper=[[The Washington Post]] |date=December 12, 2019 |language=en |archive-date=January 4, 2020 |archive-url=https://web.archive.org/web/20200104022558/https://www.washingtonpost.com/video-games/2019/12/12/dungeons-dragons-has-long-history-video-games-dark-alliance-wants-take-that-further/ |url-status=live }}</ref>
On February 28, 2020, Hasbro announced that Campbell Arnott's former CMO David McNeil had joined the company as the managing director for Pacific operations.<ref>{{cite web|url=https://www.cmo.com.au/article/671405/campbell-arnott-cmo-takes-up-pacific-md-post-hasbro/|title=Campbell Arnott's CMO takes up Pacific MD post at Hasbro|last1=Cameron|first1=Nadia|date=February 28, 2020|website=cmo.com.au|language=en-au|access-date=February 28, 2020|archive-date=February 28, 2020|archive-url=https://web.archive.org/web/20200228101830/https://www.cmo.com.au/article/671405/campbell-arnott-cmo-takes-up-pacific-md-post-hasbro/|url-status=live}}</ref>
On September 30, 2020, [[Renegade Game Studios]] announced they had acquired licensing for creating tabletop games for multiple Hasbro brands. Several of the games would be using the [[D20 System#5E: Renewed popularity|5E role-playing system]] owned by Hasbro's subsidiary Wizards of the Coast.<ref name=RenegadeGameStudios>{{cite web|url=https://www.forbes.com/sites/robwieland/2020/09/30/exclusive-renegade-game-studios-extends-partnership-with-hasbro/|title=Exclusive: Renegade Game Studios Extends Partnership With Hasbro|date=September 30, 2020|website=[[Forbes]]|access-date=October 6, 2020}}</ref><ref name=Icv2Renegade>{{cite web|url=https://icv2.com/articles/news/view/46640/renegade-game-studios-licenses-more-hasbro-brands-for-games|title=Renegade Game Studios Licenses More Hasbro Brand for Games|date=September 30, 2020|first=Jeffrey|last=Dohm-Sanchez|website=[[ICv2]]|access-date=October 6, 2020|archive-date=August 30, 2024|archive-url=https://web.archive.org/web/20240830064459/https://icv2.com/articles/news/view/46640/renegade-game-studios-licenses-more-hasbro-brands-for-games|url-status=live}}</ref>
On February 25, 2021, during the 2021 Investor Event, Hasbro announced a company reorganization with three divisions: Consumer Products, Entertainment, and Wizards & Digital.<ref name=":9">{{Cite news|last=Ewalt|first=David M.|date=February 25, 2021|title=Dungeons & Dragons Gets a Bigger Role at Hasbro|language=en-US|work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/dungeons-dragons-gets-a-bigger-role-at-hasbro-11614254403|url-status=live|access-date=February 26, 2021|archive-url=https://web.archive.org/web/20210225172500/https://www.wsj.com/articles/dungeons-dragons-gets-a-bigger-role-at-hasbro-11614254403|archive-date=February 25, 2021|issn=0099-9660}}</ref><ref>{{cite web|date=February 25, 2021|title=Wizards of the Coast Gets a Big Promotion at Hasbro|url=https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|access-date=February 26, 2021|website=[[ComicBook.com]]|language=en|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226063241/https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|url-status=live}}</ref> The ''[[The Wall Street Journal|Wall Street Journal]]'' reported that "Hasbro's net revenue fell 8% last year to $5.47 billion, due in part to retail shutdowns related to Covid-19," however, its Wizards of the Coast subsidiary "posted revenue of $816 million last year, up 24% from 2019, fueled by what Hasbro says were record years for" ''[[Dungeons & Dragons]]'' and ''[[Magic: The Gathering]]''.<ref name=":9" /> ''[[ICv2]]'' reported, "the WotC and Digital Gaming segment is over $112 million more than the operating profit for Hasbro's entire consumer products segment" and that "Wizards of the Coast on its own is also more profitable than Hasbro's consumer products segment [...]. From the outside, Hasbro looks like a toy company, but with these numbers, it's revealed to be a geek game company with toy and entertainment divisions".<ref>{{cite web|last=Griepp|first=Milton|date=February 26, 2021|title=WotC Makes More Money than Hasbro's Toy Business|url=https://icv2.com/articles/news/view/47698/wotc-makes-more-money-hasbros-toy-business|access-date=February 26, 2021|website=[[ICv2]]|language=en|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226194302/https://icv2.com/articles/news/view/47698/wotc-makes-more-money-hasbros-toy-business|url-status=live}}</ref>
In April 2021, Hasbro agreed to sell eOne Music unit to Blackstone for $385 million, offloading part of the Entertainment One operations that it acquired in 2019.<ref>{{Cite news |date=2021-04-26 |title=Hasbro to Sell EOne Music Unit to Blackstone for $385 Million |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2021-04-26/hasbro-to-sell-eone-music-unit-to-blackstone-for-385-million |access-date=2022-11-30 |archive-date=January 11, 2024 |archive-url=https://web.archive.org/web/20240111122939/https://www.bloomberg.com/news/articles/2021-04-26/hasbro-to-sell-eone-music-unit-to-blackstone-for-385-million |url-status=live }}</ref>
Hasbro's longtime CEO Brian Goldner died on October 12, 2021, after a 7-year battle with cancer.<ref>{{cite web|last=Saperstein|first=Pat|date=October 12, 2021|title=Hasbro CEO Brian Goldner, Producer on 'Transformers' Movies, Dies at 58|url=https://variety.com/2021/film/news/brian-goldner-dead-hasbro-transformers-1235087482/|access-date=October 13, 2021|website=Variety|language=en-US|archive-date=March 29, 2023|archive-url=https://web.archive.org/web/20230329061017/https://variety.com/2021/film/news/brian-goldner-dead-hasbro-transformers-1235087482/|url-status=live}}</ref><ref>{{cite news|last=McLean|first=Rob|date=October 13, 2021|title=Hasbro CEO Brian Goldner has died|url=https://www.cnn.com/2021/10/12/business/hasbro-brian-goldner/index.html|access-date=October 13, 2021|website=CNN|archive-date=October 22, 2021|archive-url=https://web.archive.org/web/20211022170633/https://www.cnn.com/2021/10/12/business/hasbro-brian-goldner/index.html|url-status=live}}</ref> Richard Stoddart served as the [[Interim management|interim CEO]] of the company following Goldner's death; Chris Cocks was named as Goldner's successor on January 5, 2022, and became CEO on February 25, 2022.<ref name=bloomberg_0122>{{cite news |last1=Eckhouse |first1=Brian |title=Hasbro Names Chris Cocks CEO Following Death of Longtime Head Goldner |url=https://www.bloomberg.com/news/articles/2022-01-05/hasbro-appoints-chris-cocks-ceo-after-longtime-head-goldner-died?srnd=premium&sref=CIpmV6x8 |access-date=January 6, 2022 |work=Bloomberg.com |date=January 5, 2022 |archive-date=January 6, 2022 |archive-url=https://web.archive.org/web/20220106024849/https://www.bloomberg.com/news/articles/2022-01-05/hasbro-appoints-chris-cocks-ceo-after-longtime-head-goldner-died?srnd=premium&sref=CIpmV6x8 |url-status=live }}</ref> Cocks was formerly the president and chief operating officer of Wizards of the Coast, a division of Hasbro.<ref name=bloomberg_0122/>
In June 2022, Hasbro defeated a board challenge from [[activist investor]] Alta Fox Capital Management LLC.<ref>{{Cite news |date=2022-06-07 |title=Hasbro Fends Off Activist Alta Fox's Push for Board Shake-Up |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2022-06-07/hasbro-is-said-to-fend-off-activist-s-push-for-board-shake-up |access-date=2022-06-08 |archive-date=June 24, 2022 |archive-url=https://web.archive.org/web/20220624224552/https://www.bloomberg.com/news/articles/2022-06-07/hasbro-is-said-to-fend-off-activist-s-push-for-board-shake-up |url-status=live }}</ref><ref>{{Cite web |last=Whitten |first=Sarah |date=2022-06-08 |title=Dungeons & Dragons maker Hasbro wins board battle against activist investor Alta Fox |url=https://www.cnbc.com/2022/06/08/dungeons-dragons-maker-hasbro-wins-board-battle-against-activist-investor.html |access-date=2022-06-08 |website=CNBC |language=en |archive-date=June 8, 2022 |archive-url=https://web.archive.org/web/20220608195336/https://www.cnbc.com/2022/06/08/dungeons-dragons-maker-hasbro-wins-board-battle-against-activist-investor.html |url-status=live }}</ref> The [[hedge fund]] company, which owns a 2.5% stake of Hasbro, had been pushing to spin out Wizards of the Coast<ref>{{Cite web |date=May 31, 2022 |title=An epic proxy battle comes to Hasbro |url=https://www.npr.org/2022/05/31/1102294858/an-epic-proxy-battle-comes-to-hasbro |access-date=June 8, 2022 |website=The Indicator from Planet Money |publisher=[[NPR]] |language=en |format=Transcript |archive-date=June 8, 2022 |archive-url=https://web.archive.org/web/20220608074235/https://www.npr.org/2022/05/31/1102294858/an-epic-proxy-battle-comes-to-hasbro |url-status=live }}</ref><ref>{{Cite web |last=Whitten |first=Sarah |date=2022-05-18 |title=Hasbro slams activist investor's proposed board directors as proxy battle heats up |url=https://www.cnbc.com/2022/05/18/hasbro-slams-activist-investors-proposed-board-directors-amid-proxy-battle.html |access-date=2022-06-08 |website=CNBC |language=en |archive-date=June 8, 2022 |archive-url=https://web.archive.org/web/20220608195337/https://www.cnbc.com/2022/05/18/hasbro-slams-activist-investors-proposed-board-directors-amid-proxy-battle.html |url-status=live }}</ref> "into its own company in an attempt to create what they saw was more value by making a second publicly traded company with a more profitable line of business".<ref>{{Cite web |date=June 8, 2022 |title=Hasbro Board of Directors Re-Elected, Defeats Attempt to Spin Out Wizards of the Coast |url=https://comicbook.com/gaming/news/hasbro-board-directors-election-wizards-of-the-coast-alta-fox/ |access-date=June 8, 2022 |website=[[ComicBook.com]] |language=en |archive-date=June 8, 2022 |archive-url=https://web.archive.org/web/20220608153813/https://comicbook.com/gaming/news/hasbro-board-directors-election-wizards-of-the-coast-alta-fox/ |url-status=live }}</ref>
On November 17, 2022, Hasbro announced they had put Entertainment One up for sale. This includes their film and TV business but would exclude the company's children's division, so eOne franchises like ''[[Peppa Pig]]'' would remain under Hasbro.<ref>{{Cite web |title=Hasbro puts Entertainment One film and TV business up for sale, retains Peppa Pig |url=https://www.c21media.net/news/hasbro-puts-eone-film-and-tv-business-up-for-sale-but-retains-peppa-pig/ |access-date=2022-11-18 |website=C21media |language=en-us |archive-date=November 17, 2022 |archive-url=https://web.archive.org/web/20221117160036/https://www.c21media.net/news/hasbro-puts-eone-film-and-tv-business-up-for-sale-but-retains-peppa-pig/ |url-status=live }}</ref> On March 15, 2023, it was reported that [[Fremantle (company)|Fremantle]], [[Lionsgate]] and [[Legendary Entertainment]] are interested in the buyout. However, Fremantle dropped out of the bid while [[CVC Capital Partners]] and [[GoDigital Media Group]] joined in the bid for the eOne buyout.<ref>{{Cite web |last1=White |first1=Nellie Andreeva,Peter |last2=Andreeva |first2=Nellie |last3=White |first3=Peter |date=2023-03-15 |title=eOne: Fremantle, Lionsgate & Legendary In Pursuit Of Hasbro Company As Sale Process Enters Final Stage |url=https://deadline.com/2023/03/eone-sale-fremantle-lionsgate-legendary-acquisition-hasbro-1235299956/ |access-date=2023-03-16 |website=[[Deadline Hollywood]] |language=en-US |archive-date=March 16, 2023 |archive-url=https://web.archive.org/web/20230316002856/https://deadline.com/2023/03/eone-sale-fremantle-lionsgate-legendary-acquisition-hasbro-1235299956/ |url-status=live }}</ref> On April 20, 2023, it was reported that Hasbro was in talks with Throop on the possibility of buying the company back.<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2023-04-20/hasbro-is-in-talks-to-sell-yellowjackets-studio-to-its-founder|title=Hasbro Is in Talks to Sell 'Yellowjackets' Studio to Its Founder|first1=Lucas|last1=Shaw|first2=Thomas|last2=Buckley|website=Bloomberg|date=April 20, 2023|access-date=June 19, 2023|archive-date=April 20, 2023|archive-url=https://web.archive.org/web/20230420233832/https://www.bloomberg.com/news/articles/2023-04-20/hasbro-is-in-talks-to-sell-yellowjackets-studio-to-its-founder|url-status=live}}</ref> On July 17, 2023, ''[[Deadline Hollywood|Deadline]]'' reported that Lionsgate was a frontrunner to acquire Entertainment One.<ref>{{cite web|url=https://deadline.com/2023/07/lionsgate-pole-position-entertainment-one-acquisition-the-dish-1235439940/|title=Lionsgate In Pole Position On Entertainment One Acquisition: The Dish|first1=Mike Jr.|last1=Fleming|first2=Nellie|last2=Andreeva|website=[[Deadline Hollywood]]|date=July 17, 2023|access-date=July 17, 2023|archive-date=July 17, 2023|archive-url=https://web.archive.org/web/20230717191048/https://deadline.com/2023/07/lionsgate-pole-position-entertainment-one-acquisition-the-dish-1235439940/|url-status=live}}</ref>
On August 3, 2023, Hasbro announced that Lionsgate would acquire Entertainment One for $500 million, with the transaction closed on December 27, 2023.<ref>{{cite press release|date=August 3, 2023|title=Hasbro to Sell eOne Film & TV Business to Lionsgate|url=https://investor.hasbro.com/news-releases/news-release-details/hasbro-sell-eone-film-tv-business-lionsgate|access-date=August 3, 2023|archive-date=August 3, 2023|archive-url=https://web.archive.org/web/20230803122451/https://investor.hasbro.com/news-releases/news-release-details/hasbro-sell-eone-film-tv-business-lionsgate|url-status=live}}</ref>
On December 12, 2023, [[TechCrunch]] reported that paperwork Hasbro filed with the SEC contained information announcing layoffs of 1,100 employees (20% of their entire workforce across all divisions) effective immediately. President and COO Eric Nyman left the company. Hasbro's CEO, Chris Cocks, stated that this reduction is part of a broader cost-saving strategy, aimed at saving $350 million to $400 million by 2025, with a renewed focus on high-profit areas like licensing and entertainment, particularly in the [[Wizards of the Coast]] division.<ref>{{cite web |last1=Silberling |first1=Amanda |title=Hasbro to cut 1,100 jobs despite Dungeons & Dragons thriving |url=https://techcrunch.com/2023/12/11/hasbro-layoffs-dungeons-dragons-wizards/?fbclid=IwAR3LJfCB2AKFg449CSkgMVMf538SI636KAX4VnSa2uCM7GR-o-JgBg5iKxI |website=TechCrunch |access-date=13 December 2023 |date=11 December 2023 |archive-date=December 13, 2023 |archive-url=https://web.archive.org/web/20231213155229/https://techcrunch.com/2023/12/11/hasbro-layoffs-dungeons-dragons-wizards/?fbclid=IwAR3LJfCB2AKFg449CSkgMVMf538SI636KAX4VnSa2uCM7GR-o-JgBg5iKxI |url-status=live }}</ref><ref>{{Cite news |date=2023-01-27 |title=Hasbro lays off 15% of staff to cut costs |url=https://www.eurogamer.net/hasbro-lays-off-15-of-staff-to-cut-costs |access-date=2024-03-02 |work=Eurogamer.net |language=en |archive-date=March 2, 2024 |archive-url=https://web.archive.org/web/20240302164240/https://www.eurogamer.net/hasbro-lays-off-15-of-staff-to-cut-costs |url-status=live }}</ref> Hasbro also announced to have signed a deal with [[McFarlane Toys]] as part the latter's Page Punchers line-up.<ref>{{Cite web |last=Smith |first=Sam |date=2023-12-12 |title=McFarlane Toys and Hasbro Sign Multi-Brand Licensing Deal |url=https://www.cbr.com/mcfarlane-toys-hasbro-multi-brand-deal/ |access-date=2023-12-14 |website=CBR |language=en |archive-date=December 14, 2023 |archive-url=https://web.archive.org/web/20231214103617/https://www.cbr.com/mcfarlane-toys-hasbro-multi-brand-deal/ |url-status=live }}</ref>
On February 13, 2024, following the completion of its sale of Entertainment One assets, Hasbro reported losses of $1 billion for the fourth quarter of 2023 and $1.49 billion for the full year,<ref>{{cite web|date=2024-02-14|title=ICv2: Hasbro Loses $1.06 Billion in Q4|url=https://icv2.com/articles/news/view/56234/hasbro-loses-1-06-billion-q4|access-date=2024-03-14|archive-date=August 30, 2024|archive-url=https://web.archive.org/web/20240830064459/https://icv2.com/articles/news/view/56234/hasbro-loses-1-06-billion-q4|url-status=live}}</ref> resulting in its entire total net income from December 31, 2019 to December 31, 2023 to plummet to $0.<ref>{{cite web|date=31 December 2023|title=Hasbro Net Income 2010-2023|url=https://www.macrotrends.net/stocks/charts/HAS/hasbro/net-income|access-date=2024-03-14|website=MacroTrends|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129162808/https://www.macrotrends.net/stocks/charts/HAS/hasbro/net-income|url-status=live}}</ref> The company now plans to cut its costs by $750 million by December 31, 2024.
On July 18, 2024, Hasbro announced the appointment of two new leadership positions: Holly Barbacovi, former COO of Bungie, as Chief People Officer, and John Hight, previously the Senior Vice President and General Manager of the Warcraft Franchise at Blizzard Entertainment, as President of Wizards of the Coast and Digital Gaming.<ref>{{Cite web |date=2024-07-18 |title=Former Bungie COO Holly Barbacovi Joins Hasbro As Chief People Officer |url=https://destinybulletin.com/news/former-bungie-coo-holly-barbacovi-hasbro/ |access-date=2024-07-18 |language=en-US |archive-date=July 18, 2024 |archive-url=https://web.archive.org/web/20240718234655/https://destinybulletin.com/news/former-bungie-coo-holly-barbacovi-hasbro/ |url-status=live }}</ref>
== Subsidiaries ==
=== Consumer products ===
* [[Funskool]] (40%)
* Hasbro Games (formerly named as Hasbro Gaming)
** [[Avalon Hill]] (brand)<ref>{{cite web|date=September 9, 2020|title=Management of Avalon Hill Board Game Brand Will Move From Wizards of the Coast to Hasbro|url=https://icv2.com/articles/news/view/46496/management-avalon-hill-board-game-brand-will-move-from-wizards-coast-hasbro|access-date=October 10, 2021|website=[[ICv2]]|language=en|archive-date=September 9, 2020|archive-url=https://web.archive.org/web/20200909211313/https://icv2.com/articles/news/view/46496/management-avalon-hill-board-game-brand-will-move-from-wizards-coast-hasbro|url-status=live}}</ref><ref>{{cite web|date=February 25, 2021|title=Edited Transcript HAS.OQ - Hasbro Inc Investor Event 2021|url=https://investor.hasbro.com/static-files/de97af26-93c3-4bfe-92d6-fbc9e0196fe1|access-date=October 11, 2021|website=Hasbro|quote=This year, we'll bring the relaunch of the Avalon Hill brand within the Hasbro Gaming portfolio|archive-date=July 9, 2021|archive-url=https://web.archive.org/web/20210709181731/https://investor.hasbro.com/static-files/de97af26-93c3-4bfe-92d6-fbc9e0196fe1|url-status=live}}</ref>
* HasLab (defunct in 2012, re-established in 2018)<ref>{{cite web|url=https://investor.hasbro.com/static-files/acb227e1-ce29-409c-b90e-738bf9b2c3c6|title=Brochure|website=investor.hasbro.com|format=PDF|access-date=November 24, 2018|archive-date=April 4, 2023|archive-url=https://web.archive.org/web/20230404234856/https://investor.hasbro.com/static-files/acb227e1-ce29-409c-b90e-738bf9b2c3c6|url-status=live}}</ref>
* Hasbro Pulse
* [[Playskool]]
* [[Tonka]]
=== Entertainment ===
* [[Hasbro Entertainment]]<ref name=":4">{{Cite web |last=Goldsmith |first=Jill |date=2023-12-27 |title=Lionsgate Closes Acquisition Of eOne From Hasbro |url=https://deadline.com/2023/12/lionsgate-closes-eone-acquisition-hasbro-1235682422/ |access-date=2023-12-28 |website=Deadline |language=en-US |archive-date=August 30, 2024 |archive-url=https://web.archive.org/web/20240830064500/https://deadline.com/2023/12/lionsgate-closes-eone-acquisition-hasbro-1235682422/ |url-status=live }}</ref>
** [[Astley Baker Davies]] (70%)
** Left Foot Blue
** Cake Mix Studios
** [[Discovery Family]] (40%)
** SCG Characters LLC
*** SCG Power Rangers LLC
*** SCG Luna Petunia LLC
*** Treehouse Detectives LLC
*** Saban Brands Voyagers LLC
=== Wizards & Digital ===
* [[Wizards of the Coast]]
** [[Archetype Entertainment]]<ref>{{cite web|url=https://www.windowscentral.com/archetype-entertainment-wizards-coast-studio-bioware-veterans|title=Archetype Entertainment is a new Wizards of the Coast studio founded by BioWare veterans|website=Windows Central|date=January 31, 2020}}</ref>
** Atomic Arcade<ref>{{cite web|last=Macgregor|first=Jody|date=September 27, 2021|title=Wizards of the Coast is making a big-budget G.I. Joe game|url=https://www.pcgamer.com/wizards-of-the-coast-is-making-a-big-budget-gi-joe-game/|website=[[PC Gamer]]|access-date=October 10, 2021|archive-date=October 9, 2021|archive-url=https://web.archive.org/web/20211009141247/https://www.pcgamer.com/wizards-of-the-coast-is-making-a-big-budget-gi-joe-game/|url-status=live}}</ref>
** [[D&D Beyond]]<ref name=":72">{{Cite web |last=Vlessing |first=Etan |date=April 13, 2022 |title=Hasbro Buys D&D Beyond for $146.3M in Gaming Expansion |url=https://www.hollywoodreporter.com/business/business-news/hasbro-buys-dd-beyond-for-146-3m-in-gaming-expansion-1235129523/ |access-date=April 14, 2022 |website=[[The Hollywood Reporter]] |language=en-US |archive-date=April 17, 2022 |archive-url=https://web.archive.org/web/20220417093724/https://www.hollywoodreporter.com/business/business-news/hasbro-buys-dd-beyond-for-146-3m-in-gaming-expansion-1235129523/ |url-status=live }}</ref><ref name=":82">{{Cite web |last=Vanjani |first=Karishma |title=Hasbro Pushes for Digital Growth of Dungeons & Dragons With $146M Acquisition |url=https://www.barrons.com/articles/hasbro-stock-dungeons-dragons-beyond-acquisition-51649875679 |access-date=April 14, 2022 |website=www.barrons.com |language=en-US |archive-date=April 19, 2022 |archive-url=https://web.archive.org/web/20220419153244/https://www.barrons.com/articles/hasbro-stock-dungeons-dragons-beyond-acquisition-51649875679 |url-status=live }}</ref>
** [[Invoke Studios]]<ref name="wpost" />
** Mirrorstone Books<ref>{{cite web|last=|date=July 31, 2008|title=Celebrate young adult literature's rise with Teen Read Week 2008|url=https://www.ala.org/news/news/pressreleases2008/July2008/trwo8|access-date=October 11, 2021|website=American Library Association|language=en|quote=Since launching in 2004, Mirrorstone Books, a subsidiary of Wizards of the Coast, Inc., has offered a wide array of fantasy fiction for children and young adults.|archive-date=October 28, 2021|archive-url=https://web.archive.org/web/20211028165333/https://www.ala.org/news/news/pressreleases2008/July2008/trwo8|url-status=live}}</ref>
=== Former ===
==== Divested ====
* [[Boulder Media]] (sold to Princess Pictures)<ref>{{cite web | url=https://deadline.com/2022/11/princess-productions-buys-boulder-media-from-hasbro-1235157298/ | title=Princess Pictures Buys Irish Animation Studio Boulder Media from Hasbro | date=November 2022 | access-date=November 2, 2022 | archive-date=November 1, 2022 | archive-url=https://web.archive.org/web/20221101140159/https://deadline.com/2022/11/princess-productions-buys-boulder-media-from-hasbro-1235157298/ | url-status=live }}</ref>
* Entertainment One (sold to [[Lionsgate]] in 2023, renamed as [[Lionsgate Canada]])<ref name=":3" /><ref name="thr" /><ref name=":4" />
** [[Secret Location]]
** [[The Mark Gordon Company]]
** AutoMatik<ref>{{cite web |date=August 23, 2019 |title=| Entertainment One announces agreement to acquire Alliance Films |url=https://www.entertainmentone.com/press/entertainment-one-announces-agreement-to-acquire-alliance-films/ |url-status=dead |archive-url=https://web.archive.org/web/20190823070648/https://www.entertainmentone.com/press/entertainment-one-announces-agreement-to-acquire-alliance-films/ |archive-date=August 23, 2019 |access-date=June 30, 2020}}</ref>
** eOne Films (merged into [[Lionsgate Films]])
*** [[Amblin Partners]] (minority)
**** [[Amblin Entertainment]]
**** [[Amblin Television]]
**** [[DreamWorks Pictures]]
*** Makeready
*** [[Momentum Pictures]]
*** [[Les Films Séville]]
*** Séville International<ref>{{cite web |title=Seville International |url=http://www.sevilleinternational.com/ |access-date=June 30, 2020 |website=Sevilleinternational.com |archive-date=January 22, 2021 |archive-url=https://web.archive.org/web/20210122230921/http://www.sevilleinternational.com/ |url-status=live }}</ref>
*** [[Nick Meyer|Sierra/Affinity]]<ref name="thr" />
** eOne Music (sold to [[The Blackstone Group]], renamed as [[MNRK Music Group]])
** eOne Television (merged into [[Lionsgate Television]])
*** Daisybeck Studios (United Kingdom)<ref name="White">{{cite web |last=White |first=Peter |date=July 11, 2019 |title=eOne To Acquire British Factual Producer Daisybeck Studios |url=https://deadline.com/2019/07/eone-daisybeck-studios-1202644746/ |access-date=June 30, 2020 |archive-date=July 11, 2019 |archive-url=https://web.archive.org/web/20190711155031/https://deadline.com/2019/07/eone-daisybeck-studios-1202644746/ |url-status=live }}</ref>
*** Whizz Kid Entertainment (United Kingdom)<ref name="Mitchell">{{cite web |last=Mitchell |first=Robert |date=April 9, 2018 |title=Entertainment One Acquires Majority Stake in Whizz Kid Entertainment |url=https://variety.com/2018/tv/news/entertainment-one-acquires-majority-stake-whizz-kid-entertainment-1202747364/ |access-date=June 30, 2020 |archive-date=April 11, 2018 |archive-url=https://web.archive.org/web/20180411123918/https://variety.com/2018/tv/news/entertainment-one-acquires-majority-stake-whizz-kid-entertainment-1202747364/ |url-status=live }}</ref>
*** Blackfin (United States)<ref>{{cite web |last=Low |first=Elaine |date=September 12, 2019 |title=Entertainment One Acquires Blackfin, Geno McDermott to Head U.S. Unscripted TV |url=https://variety.com/2019/tv/news/entertainment-one-acquires-blackfin-geno-mcdermott-to-head-u-s-unscripted-tv-1203333102/ |access-date=June 30, 2020 |archive-date=September 18, 2019 |archive-url=https://web.archive.org/web/20190918035440/https://variety.com/2019/tv/news/entertainment-one-acquires-blackfin-geno-mcdermott-to-head-u-s-unscripted-tv-1203333102/ |url-status=live }}</ref>
*** Renegade83 (United States)<ref name="Andreeva">{{cite web |last=Andreeva |first=Nellie |date=March 24, 2016 |title=eOne Acquires Majority Stake In Reality Producer Renegade 83 For $23 Million |url=https://deadline.com/2016/03/entertainment-one-renegade-83-acquired-reality-producer-naked-afraid-1201725575/ |access-date=June 30, 2020 |archive-date=March 25, 2016 |archive-url=https://web.archive.org/web/20160325132317/https://deadline.com/2016/03/entertainment-one-renegade-83-acquired-reality-producer-naked-afraid-1201725575/ |url-status=live }}</ref>
*** Round Room Entertainment<ref name="entertainmentone.com">{{cite web |title=| Entertainment One Acquires Round Room Entertainment |url=https://www.entertainmentone.com/press/entertainment-one-acquires-round-room-entertainment/ |access-date=June 30, 2020 |website=Entertainmentone.com |archive-date=March 29, 2018 |archive-url=https://web.archive.org/web/20180329120944/https://www.entertainmentone.com/press/entertainment-one-acquires-round-room-entertainment/ |url-status=dead }}</ref>
*** Daisybeck Studios (United Kingdom)<ref name="White" />
*** Whizz Kid Entertainment (United Kingdom)<ref name="Mitchell" />
*** Blackfin (United States)<ref>{{cite web |last=Low |first=Elaine |date=September 12, 2019 |title=Entertainment One Acquires Blackfin, Geno McDermott to Head U.S. Unscripted TV |url=https://variety.com/2019/tv/news/entertainment-one-acquires-blackfin-geno-mcdermott-to-head-u-s-unscripted-tv-1203333102/ |access-date=June 30, 2020 |archive-date=September 18, 2019 |archive-url=https://web.archive.org/web/20190918035440/https://variety.com/2019/tv/news/entertainment-one-acquires-blackfin-geno-mcdermott-to-head-u-s-unscripted-tv-1203333102/ |url-status=live }}</ref>
*** Renegade83 (United States)<ref name="Andreeva" />
*** Round Room Entertainment<ref name="entertainmentone.com" />
* [[Atari Interactive|Hasbro Interactive]] (Sold to [[Atari SA|nfogrames Entertainment SA]] in January 2001, rebranded Infogrames Interactive, Inc. and Atari Interactive, Inc.)
** Atari Interactive, Inc.
** [[MicroProse]]
====
[[File:Backflip studios logo.png|thumb|Logo for Backflip Studios]]
* [[Allspark (company)|Allspark]] (formerly Hasbro Studios, LLC, folded into Entertainment One)
** [[Allspark Pictures]] (formerly Hasbro Films/Hasbro Film Group, folded into Entertainment One)
* Backflip Studios (70%)<ref name="vbeat" /> (known for making the popular mobile games Paper Toss and Graffiti Ball<ref>{{Cite web |title=Paper Toss HD {{!}} Apps {{!}} 148Apps |url=https://www.148apps.com/app/374154510/ |access-date=2024-08-28 |website=www.148apps.com |archive-date=May 24, 2022 |archive-url=https://web.archive.org/web/20220524015200/https://www.148apps.com/app/374154510/ |url-status=live }}</ref>)
* [[
* [[
* Empire Pencil
* eOne Family & Brands (replaced by Hasbro Entertainment)
* [[
* [[Kenner Products]]
* [[Larami]] (name is now retired and part of the [[Nerf]] brand)
* [[Milton Bradley Company]]
* [[Parker Brothers]]
* [[Selchow and Righter]]
* [[Saban Brands]]
* [[Secret Location]]
* [[Tiger Electronics]]
* [[Wrebbit]]
== Toys and games ==
{{Main|List of Hasbro toys}}
Hasbro has several brands of toys and games aimed at different demographics. Some of its better-known toy lines (past and present) are:
{{div col|colwidth=20em}}
* ''[[Action Man]]''
* ''[[Battle Beasts]]''
* ''[[Beyblade]]'' (co-product with [[Tomy]])
* ''[[B-Daman]]'' (co-product with [[Tomy]])
* ''[[Cabbage Patch Kids]]'' (1989–1994)
* ''[[Dungeons and Dragons]]''
* ''[[Duel Masters]]''
* ''[[Easy-Bake Oven]]''<ref>{{cite web|last1=Coopee|first1=Todd|title=Light Bulb Baking|url=https://toytales.ca/category/light-bulb-baking/|website=ToyTales.ca|access-date=February 25, 2016|archive-date=April 5, 2023|archive-url=https://web.archive.org/web/20230405081517/https://toytales.ca/category/light-bulb-baking/|url-status=live}}</ref>
* ''[[Flubber (material)|Flubber]]'' (recalled)<ref name="turnto2"/>
* ''[[Fortnite]]'' (Since 2019)
* ''[[Furby]]'' (Since 2005)
* ''[[FurReal Friends]]''
* ''[[G.I. Joe]]''
* ''[[Ghostbusters]]'' (Since 2020)
* ''[[Gobots]]''
* ''[[Hamtaro]]'' (co-product with [[Bandai]])
* ''[[Hanazuki: Full of Treasures|Hanazuki & Kiazuki]]''
* ''[[Idaten Jump]]'' (co-product with [[Tomy]])
* ''[[Inhumanoids]]''
* ''[[Lawn darts#Safety and bans in the U.S. and Canada|Javelin Darts]]'' (discontinued)<ref>{{cite web |title=Vintage Lawn Darts Game Hasbro Javelin in Box 4 Darts 2 Target Rings Action Skill Outdoor |url=https://www.etsy.com/listing/126333863/vintage-lawn-darts-game-hasbro-javelin?show_sold_out_detail=1&ref=nla_listing_details |website=etsy.com |publisher=[[Etsy|Etsy, Inc.]] |access-date=December 13, 2021|archive-url=https://web.archive.org/web/20211213024202/https://www.etsy.com/listing/126333863/vintage-lawn-darts-game-hasbro-javelin?show_sold_out_detail=1&ref=nla_listing_details |archive-date= December 13, 2021}}</ref>
* ''[[Jem (TV series)|Jem]]''
* ''[[Jurassic Park]]'' (Since 1993)
* ''[[Kre-O]]''
* ''[[Lincoln Logs]]''
* ''[[Lite-Brite]]''
* ''[[Littlest Pet Shop]]''
* ''[[M.A.S.K. (franchise)|M.A.S.K.]]''
* ''[[Mario (franchise)|Mario]]'' (co-product with [[Nintendo]])
* ''[[Marvel Legends]]''
* ''[[Maxie's World|Maxie]]''
* ''[[Micronauts]]''
* ''[[Minecraft (franchise)|Minecraft]]'' (co-product with [[Mojang Studios]])
* ''[[MoonDreamers]]''
* ''[[Mr. Potato Head]]''
* ''[[My Little Pony]]''
* ''[[My Little Pony: Equestria Girls]]''
* ''[[My Pet Monster]]''
* ''[[Nerf]]''
* ''[[Overwatch (video game)|Overwatch]]''<ref>{{cite web |url=https://investor.hasbro.com/news-releases/news-release-details/hasbro-joins-blizzard-entertainments-overwatchr-fight-future |title=Hasbro Joins Blizzard Entertainment's Overwatch® in the Fight for the Future as Master Toy Licensee |publisher=Hasbro |date=May 22, 2018 |access-date=August 3, 2018 |archive-date=August 30, 2024 |archive-url=https://web.archive.org/web/20240830064510/https://investor.hasbro.com/news-releases/news-release-details/hasbro-joins-blizzard-entertainments-overwatchr-fight-future |url-status=live }}</ref> (2019–2020)
* ''[[Play-Doh]]''
* ''[[Pokémon]]'' (Since 1998)
* ''[[Pound Puppies]]''
* ''[[Power Rangers]]'' (Since 2019) (co-product with [[Toei Company|Toei]])
* ''[[Rom the Space Knight]]''
* [[Peppa Pig]]
* [[PJ Masks]]
* ''[[Sesame Street]]'' (2010–2022)
* ''[[Sonic the Hedgehog|Sonic]]'' (co-product with [[Sega]])
* ''[[Spirograph]]''
* ''[[Star Trek]]'' (2013–2014)
* ''[[Star Wars]]''
* ''[[Stretch Armstrong]]''
* ''[[Talk 'n Play]]''
* ''[[Tinkertoy]]''
* ''[[Transformers]]'' (co-product with [[Tomy]])
* ''[[Trolls (franchise)|Trolls]]''
* ''[[Visionaries: Knights of the Magical Light]]''
* ''[[WWE|WWF Wrestling]]'' figure line (1990–1994)
* ''[[Yo-kai Watch]]'' (co-product with [[Level-5 (company)|Level-5]])
* ''[[Zoids]]'' (co-product with [[Tomy]])
{{div col end}}
Hasbro is the largest producer of [[board game]]s in the world as a result of its component brands, such as [[Parker Brothers]], [[Waddingtons]], [[Milton Bradley Company|Milton Bradley]], [[Wizards of the Coast]], and [[Avalon Hill]] (all acquisitions since the 1980s){{Citation needed|reason=Reliable source needed for the whole sentence|date=September 2020}}. As a result, it has well known and top selling games such as:
{{Main|List of Hasbro games}}
[[File:Monopoly logo white border.svg|thumb|Logo for Monopoly]]
{{div col|colwidth=30em}}
* ''[[
* ''[[Battleship (game)|Battleship]]''
* ''[[Buckaroo!]]''
* ''[[
* ''[[
* ''[[Cluedo|Clue (Cluedo)]]''
* ''[[Diplomacy (game)|Diplomacy]]''
* ''[[Don't Break the Ice|Don't Break The Ice]]''
* ''[[Duel Masters Trading Card Game]]''
* ''[[Dungeons & Dragons]]'' (role-playing game)
* ''[[The Game of Life]]''
* ''[[The Grape Escape]]''
* ''[[Guess Who?]]''
* ''[[Hungry Hungry Hippos]]''
* ''[[Magic: The Gathering]]''
* ''Mirror-Mirror'' (winner of [[ITV (TV channel)|ITV]]'s "Design a Board Game Competition")
* ''[[Monopoly (game)|Monopoly]]'' (best selling board game ever according to the [[Guinness World Records]])
*''[[Mouse Trap (board game)|Mouse Trap]]''
* ''[[Operation (game)|Operation]]''
* ''[[Ouija]]''
* ''[[Pictionary]]'' (1994–2001, sold to [[Mattel]])
* ''[[Risk (game)|Risk]]''
* ''[[Scrabble]]'' (US/Canada, all international rights owned by [[Mattel]])
* ''[[Trivial Pursuit]]''
* ''Trivial Pursuit Infinite'' (inspired by Wordle) <ref>{{Cite web |last=McWhertor |first=Michael |date=2024-01-04 |title=Trivial Pursuit has a new Wordle-inspired (and AI-powered) version |url=https://www.polygon.com/24024205/trivial-pursuit-infinite-daily-challenge-game-hasbro |access-date=2024-01-04 |website=Polygon |language=en-us |archive-date=January 4, 2024 |archive-url=https://web.archive.org/web/20240104171705/https://www.polygon.com/24024205/trivial-pursuit-infinite-daily-challenge-game-hasbro |url-status=live }}</ref>
* ''[[Trouble (board game)|Trouble]]''
{{div col end}}
Hasbro also produces many variations of most of their games.
Hasbro also offers [[Game of skill]] such as:
* ''[[Bop It]]''
* ''[[Jenga]]''
They also formerly sold:
* ''[[Brain Warp]]'' and its sister products which include ''Brain Shift'', ''Brain Bash'', ''Death Star Escape'', ''Hyperslide'' and ''Torx''.
* ''[[Bull's-Eye Ball]]''
Hasbro also offers a memory game called ''Simon'' which involves memorising sequences of colors and lights.
In 1995, Hasbro began a short-lived [[Video game developer|video game development]] and [[video game publisher|publishing]] venture called [[Hasbro Interactive]], but disbanded it in 2001 when it was bought by the now defunct [[Infogrames Entertainment, SA|Infogrames]]. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies, notably with major American companies such as [[Activision]], [[Electronic Arts]], and [[THQ]]. Following the rise of [[smartphone]]s and [[Tablet computer|tablet PCs]] in the 2010s, as well as major video gaming publishers cutting back on releasing games based on licensed IPs for various reasons, such as [[Great Recession|economic slumps]], several of Hasbro's brands were licensed towards mobile game developers such as [[Gameloft]], releasing their games under the label Hasbro Gaming.
On February 25, 2005, Hasbro announced that it would be introducing a musical [[toothbrush]] to the market. The ''[[Tooth Tunes]]'', released in early 2007, transmits music from the [[Human mandible|jawbone]] to the ear when the bristles touch the teeth.<ref>{{Cite web |last=Buckleitner |first=Warren |date=1 March 2007 |title=The Tune in Your Head Could Be Your Toothbrush |url=https://www.nytimes.com/2007/03/01/technology/01tooth.html |access-date=24 January 2024 |website=The New York Times |archive-date=March 7, 2019 |archive-url=https://web.archive.org/web/20190307000617/https://www.nytimes.com/2007/03/01/technology/01tooth.html |url-status=live }}</ref>
In November 2023, Hasbro signed a licensing deal with Ageless Innovation to design toys and games for people over 65. Hasbro will produce "Generations" versions of known games such as ''Scrabble'', ''Life'', and ''Trivial Pursuit''.<ref>{{Cite web |date=2023-11-20 |title=Not just kid play: Toy companies aim more products at older adults |url=https://apnews.com/article/toys-older-adults-grandparents-pandemic-holiday-948d91cfbcffb79e770dcc388a67834d |access-date=2023-11-21 |website=AP News |language=en |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121155903/https://apnews.com/article/toys-older-adults-grandparents-pandemic-holiday-948d91cfbcffb79e770dcc388a67834d |url-status=live }}</ref> The new versions will include larger fonts and game pieces as well as content that is relevant to different generations.<ref>{{Cite web |date=20 November 2023 |title=Not just kid play: Toy companies aim more products at older adults |url=https://ca.finance.yahoo.com/news/not-just-kid-play-toy-110105017.html |access-date=21 November 2023 |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121160318/https://ca.finance.yahoo.com/news/not-just-kid-play-toy-110105017.html |url-status=dead }}</ref>
In January 2024, Hasbro launched a new line of ''Star Wars'' figures to join The Black Series and The Vintage Collection for the 25th anniversary of ''[[The Phantom Menace]]''.<ref>{{Cite web |last=Hartsock |first=Bug |date=2024-01-24 |title=New Star Wars Figures Blast Into a Galaxy Right, Right Here |url=https://thepopinsider.com/star-wars-vintage-and-black-series-jan-24-news/ |access-date=2024-01-24 |website=The Pop Insider |language=en-US}}</ref><ref>{{Cite web |last=Schedeen |first=Jesse |date=2024-01-23 |title=Star Wars Rebels: Hasbro Reveals New Sabine Wren and Chopper Figures |url=https://www.ign.com/articles/star-wars-rebels-hasbro-reveals-new-sabine-wren-and-chopper-figures |access-date=2024-01-24 |website=IGN |language=en |archive-date=January 24, 2024 |archive-url=https://web.archive.org/web/20240124144228/https://www.ign.com/articles/star-wars-rebels-hasbro-reveals-new-sabine-wren-and-chopper-figures |url-status=live }}</ref> The line includes a Destroyer Droid that can roll.<ref>{{Cite web |date=2024-01-23 |title=Hasbro's New Star Wars Toy Reveals Include One Very Rollable Droid |url=https://www.yahoo.com/tech/hasbros-star-wars-toy-reveals-211500657.html |access-date=2024-01-24 |website=Yahoo Tech |language=en-US |archive-date=January 24, 2024 |archive-url=https://web.archive.org/web/20240124143752/https://www.yahoo.com/tech/hasbros-star-wars-toy-reveals-211500657.html |url-status=live }}</ref> In the same month, Hasbro announced a pre-order for a new crowdfunding project; the creation of Omega Prime, a [[Transformers|Transformer]] that is a combination of the [[Transformers: Robots in Disguise (2000 TV series)|Robots in Disguise 2001]] iterations of [[Optimus Prime]] and [[Ultra Magnus]].<ref>{{Cite web |date=2024-01-30 |title=Optimus Prime Gets an Ultra Update in New Transformers HasLab Project |url=https://gizmodo.com/transformers-haslab-hasbro-optimus-prime-ultra-magnus-1851209186 |access-date=2024-01-31 |website=Gizmodo |language=en}}</ref><ref>{{Cite web |title=HasLab Reveals Omega Prime Transformer Crowdfunding Project |url=https://www.gamespot.com/articles/haslab-reveals-omega-prime-transformer-crowdfunding-project/1100-6520681/ |access-date=2024-01-31 |website=GameSpot |language=en-US}}</ref>
In February 2024, Hasbro announced a new game, ''Life in Reterra,'' a [[Eurogame|Eurogame-style]] board game created by [[Eric M. Lang]] and Ken Gruhl.<ref>{{Cite web |title=Hasbro is Making a Eurogame |url=https://comicbook.com/gaming/news/hasbro-life-in-reterra-tabletop-game-target/ |access-date=2024-02-27 |website=Gaming |language=en |archive-date=February 27, 2024 |archive-url=https://web.archive.org/web/20240227164454/https://comicbook.com/gaming/news/hasbro-life-in-reterra-tabletop-game-target/ |url-status=live }}</ref>
== Criticism and controversy ==
{{criticism section|date=April 2022}}
In 2007, a workers' rights group investigated several of Hasbro's Chinese suppliers and found that, in one instance, a toy factory in China's [[Guangxi Province]] had hired 1000 [[junior high school]] students. The same group discovered other widespread [[Labour law|labor violations]], including unsafe working conditions, mandatory overtime, [[verbal abuse]] and [[sexual harassment]] of employees. Hasbro issued a statement, saying that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of [its] ongoing safety review efforts." Critics pointed out that Hasbro had no official regulatory control of these factories. Hasbro responded by hiring independent auditors. These auditors make unannounced visits to the [[East Asian]] subcontractors. Reports then emerged that the factory managers have been coached in how to fool the auditors.<ref>[https://www.nytimes.com/2007/08/22/business/worldbusiness/22factory.html?ref=business "U.S. Group Accuses Chinese Toy Factories of Labor Abuses"] {{Webarchive|url=https://web.archive.org/web/20170130222327/http://www.nytimes.com/2007/08/22/business/worldbusiness/22factory.html?ref=business |date=January 30, 2017 }} from ''[[The New York Times]]''</ref>
Hasbro has also been criticized for focusing some of its products on specific demographic groups. For example, a letter spread widely on [[social media]] in November 2012 written by a six-year-old Irish girl complaining about the lack of female characters in the guessing game ''[[Guess Who?]]''<ref name="independent.co.uk">[https://www.independent.co.uk/news/uk/home-news/guess-whos-sexist-classic-board-games-gender-bias-leaves-sixyearold-fuming-8324067.html "Guess Who's sexist? Classic board game's gender bias leaves six-year-old fuming] {{Webarchive|url=https://web.archive.org/web/20150925162900/http://www.independent.co.uk/news/uk/home-news/guess-whos-sexist-classic-board-games-gender-bias-leaves-sixyearold-fuming-8324067.html |date=September 25, 2015 }} from ''[[The Independent]]''</ref> This garnered attention in the press after the girl's mother posted the exchange on her blog.<ref>{{cite web|url=http://www.byjenniferoconnell.com/2012/11/hasbro-knows-all-about-selling-to-kids.html |title=Hasbro knows all about selling to kids – and nothing much about talking to them |archive-url=https://web.archive.org/web/20130306084349/http://www.byjenniferoconnell.com/2012/11/hasbro-knows-all-about-selling-to-kids.html |archive-date=March 6, 2013}}</ref> ''Guess Who?'' had previously received complaints over gender and ethnic bias in its choice of 24 images.<ref name="independent.co.uk"/>
Hasbro primarily sells toys directed at either the girl or boy markets. As such, there have been criticisms that Hasbro's toys reinforce [[gender stereotypes]]. For example, in December 2012, 13-year-old McKenna Pope started a campaign on [[Change.org]], calling on the company to create a "boy-friendly" version of the popular [[Easy-Bake Oven]] and to feature boys on their packaging and materials.<ref name="auto">[https://www.yahoo.com/gma/blogs/abc-blogs/teen-starts-campaign-gender-neutral-easy-bake-oven-155338662--abc-news-topstories.html "Teen starts campaign for gender neutral Easy Bake Oven"] {{Webarchive|url=https://web.archive.org/web/20140407102709/http://gma.yahoo.com/blogs/abc-blogs/teen-starts-campaign-gender-neutral-easy-bake-oven-155338662--abc-news-topstories.html |date=April 7, 2014 }} from ''[[Good Morning America]]''</ref><ref name="auto1">[https://www.latimes.com/business/la-xpm-2012-dec-04-la-fi-easy-bake-20121204-story.html "Teen girl petitions Hasbro to market Easy Bake Oven also to boys"] {{Webarchive|url=https://web.archive.org/web/20230530075646/https://www.latimes.com/business/la-xpm-2012-dec-04-la-fi-easy-bake-20121204-story.html |date=May 30, 2023 }} from the ''[[Los Angeles Times]]''</ref> Within a week, over 30,000 people signed her petition.<ref name="auto2">{{cite news |author=Grinberg |first=Emanuella |date=December 6, 2012 |title=Teen says pink toy ovens discourage boys from kitchen play |work=CNN |url=https://edition.cnn.com/2012/12/06/living/gender-toy-marketing-petition/ |access-date=December 6, 2012 |archive-date=December 12, 2012 |archive-url=https://web.archive.org/web/20121212072626/http://www.cnn.com/2012/12/06/living/gender-toy-marketing-petition/ |url-status=live }}</ref>
Hasbro was criticized for "sexist" product design when its 2015 [[Star Wars]] [[Monopoly board game]] failed to feature [[Rey (Star Wars)|Rey]], the female protagonist in ''[[Star Wars: The Force Awakens]]'', while including all of the supporting male characters. Hasbro explained that Rey was left out of the Monopoly game to avoid spoilers, because the game was released months before the movies.<ref>{{cite web|url=https://www.polygon.com/2016/1/5/10715144/hasbro-explains-why-rey-was-excluded-from-star-wars-monopoly|title=Hasbro explains why Rey was excluded from Star Wars: Monopoly (update)|website=[[Polygon (website)|Polygon]]|date=January 5, 2016|access-date=December 1, 2017|archive-date=December 1, 2017|archive-url=https://web.archive.org/web/20171201182552/https://www.polygon.com/2016/1/5/10715144/hasbro-explains-why-rey-was-excluded-from-star-wars-monopoly|url-status=live}}</ref> On January 5, 2016, Hasbro announced that Rey would be included in future versions. Hasbro later stated that it struggled to distribute the updated Monopoly game that includes the Rey piece, because retailers (especially in the United States) showed "insufficient interest" after having already purchased stock of the first release.<ref>{{cite web|url=https://www.ign.com/articles/2017/07/13/star-wars-hasbro-on-why-the-rey-piece-is-still-missing-from-monopoly|title=Star Wars: Hasbro on why the Rey piece is still missing from Monopoly|date=July 12, 2017}}</ref>
On October 2, 2015, Lorraine Markham sued Hasbro for breach of contract for failure to pay royalties to her. She was seeking a declaration from the U.S. District Court in Providence that her husband Bill Markham was the sole creator of ''[[The Game of Life]]''.<ref name="auto3">{{cite web|title=Complaint|url=https://www.pacermonitor.com/view/JYBB46Q/Markham_Concepts_Inc_v_Hasbro_Inc__ridce-15-00419__0001.0.pdf|website=PacerMonitor|access-date=November 16, 2015|archive-url=https://web.archive.org/web/20151117031411/http://www.pacermonitor.com/view/JYBB46Q/Markham_Concepts_Inc_v_Hasbro_Inc__ridce-15-00419__0001.0.pdf|archive-date=November 17, 2015|url-status=live}}</ref>
On August 7, 2020, Hasbro produced a DreamWorks Animation [[Troll doll]] device for [[pre-school]] age children which had an unadvertised activator on the doll's private parts that caused the device to emit several audio recordings that were questioned by some American mothers; in particular one of them posted a [[Facebook]] video stream that went [[Viral video|viral]]. In it, she questioned whether the intent was to [[Child grooming|groom]] children for depravity: "It makes a gasping sound when you touch her privates. And to me it's just like sexual sounds, and it's so disturbing. This is 100% why I say that they have been GROOMING kids all along." A Hasbro senior officer for global communications quickly back-pedalled and protested that it was "not intentional" and the company removed the device from the marketplace. A writer for ''[[USA Today]]'' opined that "We rate the claim that the doll was designed to groom children as PARTLY FALSE."<ref name="dsfact">{{cite news|last1=Stanglin|first1=Doug|date=August 7, 2020|title=Fact check: Troll doll button in 'private' area not intentional or part of kids 'grooming'|publisher=USA Today|agency=Gannett Satellite Information Network|url=https://www.usatoday.com/story/news/factcheck/2020/08/07/fact-check-troll-doll-draws-fire-giggle-button-private-parts/3307417001/|access-date=August 12, 2020|archive-date=August 12, 2020|archive-url=https://web.archive.org/web/20200812170713/https://www.usatoday.com/story/news/factcheck/2020/08/07/fact-check-troll-doll-draws-fire-giggle-button-private-parts/3307417001/|url-status=live}}</ref>
In late December 2022, continuing into 2023, Hasbro and subsidiary company Wizards of the Coast fell under a fire of backlash from Dungeons & Dragons fans due to leaked information indicating the companies planned to revoke a longstanding open license and to replace it with one that imposed severe new regulations on content created under the previous license agreement.<ref>{{cite web|url=https://gizmodo.com/dungeons-dragons-ogl-license-wizards-of-the-coast-wotc-1849985196?rev=1673627209433 |title=Linda Codega at Gizmodo |date=January 13, 2023 |access-date=January 13, 2023}}</ref> The legality of this move by Hasbro has been debated.
In 2023, subsidiary Wizards of the Coast hired several [[Pinkerton (detective agency)|Pinkerton]] employees to seize the upcoming March of the Machine: The Aftermath card set for trading card game Magic: The Gathering from a YouTuber who had purchased them from a local game store and published their contents on YouTube ahead of release.<ref>{{cite web |url=https://www.polygon.com/23695923/mtg-aftermath-pinkerton-raid-leaked-cards |title=Magic publishers sent Pinkerton agents to a YouTuber's house to retrieve leaked cards |website=[[Polygon (website)|Polygon]] |date=April 24, 2023 |access-date=April 26, 2023 |archive-date=April 29, 2023 |archive-url=https://web.archive.org/web/20230429051743/https://www.polygon.com/23695923/mtg-aftermath-pinkerton-raid-leaked-cards |url-status=live }}</ref>
== Conventions ==
=== HasCon (2017) ===
HasCon was a fan convention created by Hasbro to promote its various licensed properties, including ''[[Transformers]], [[G.I. Joe]], [[My Little Pony: Friendship Is Magic]],'' and ''[[Magic: The Gathering]].'' It thus replaces the previous fan convention from [[Fun Publications]], [[BotCon]].<ref>{{cite web|url=https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-create-ultimate-entertainment-and-play-experience?ReleaseID=994176 |title=Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever 'HASCON' | Hasbro |website=Newsroom.hasbro.com |date=April 7, 2021 |access-date=February 12, 2022}}</ref> However, Fun Publications' G. I. Joe Convention continued to be held as of 2017. It was subsequently announced that the first HasCon is scheduled for September 8–10, 2017, at the [[Rhode Island Convention Center]]. Meanwhile, Summer Hayes, LLC., which organizes My Little Pony Fair convention, has announced that their convention will not be held for 2017, and would collaborate with HasCon instead.
There was supposed to be a HasCon event in 2019 at the Rhode Island Convention Center and Dunkin' Donuts Center in Providence, Rhode Island, but it has since been cancelled due to the [[COVID-19 pandemic]].<ref>{{Cite press release |title=Hasbro Announces Dates for 2019 HasCon Event |date=October 30, 2017 |publisher=Hasbro |url=https://hascon.hasbro.com/news/hasbro-announces-dates-for-2019-hascon-event.html |archive-url=https://web.archive.org/web/20190309224406/https://hascon.hasbro.com/news/hasbro-announces-dates-for-2019-hascon-event.html |archive-date=March 9, 2019}}</ref><ref>{{cite web |author1=Black Convoy |title=Hascon 2019 Has Been Postponed |url=https://news.tfw2005.com/2018/12/23/hascon-2019-has-been-postponed-379574 |website=Transformer World 2005 |date=December 23, 2018}}</ref>
=== Hasbro Pulse Con (Since 2020) ===
Hasbro Pulse Con is a virtual convention held through the Hasbro Pulse website, following the cancelation of HasCon 2019 due the COVID-19 pandemic. Since 2020, four yearly conventions were made at the moment.
=== Other ===
* [[BotCon]] (1994–2002, 2005–2016)
* OTFCC (Official Transformers Collectors Convention) (2003–2004)
* G.I. Joe Collectors Club (by [[Fun Publications]], 2005–2016)
* Transformers Collectors Club (by Fun Publications, 2005–2018)
== Other media ==
* [[List of comics based on Hasbro properties]]
* [[List of television programs based on Hasbro properties]]
* [[List of films based on Hasbro properties]]
== See also ==
* [[List of game manufacturers]]
* [[Fisher-Price]]
* [[Bandai]]
* [[The Lego Group|LEGO]]
* [[Mattel]]
* [[Spin Master]]
* [[MGA Entertainment]]
* [[Tomy|TOMY]]
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== References ==
{{reflist}}
== External links ==
{{commons category}}
* {{Official website}}
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