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{{Infobox film
| name =
| image = Stop Kony 2012 poster.png
| caption = Promotional poster for the video, featuring stylized forms of the donkey symbolizing the [[Democratic Party (United States)|Democratic Party]] and the elephant symbolizing the [[Republican Party (United States)|Republican Party]], overlapping to form a white [[dove of peace]].
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'''''Kony 2012''''' is a 2012 American [[Short film|short]] [[documentary film]] produced by [[Invisible Children, Inc.]] The film's purpose was to make Ugandan cult leader, war criminal, and [[International Criminal Court|ICC]] fugitive [[Joseph Kony]] globally known so as to have him arrested by the end of 2012.<ref>{{cite news|url=http://kykernel.com/2012/03/07/a-call-for-justice/ |archive-url=https://archive.today/20120713191826/http://kykernel.com/2012/03/07/a-call-for-justice/ |url-status=dead |archive-date=July 13, 2012 |title=A call for justice |date=March 7, 2012 |last=Myers |first=Julia |publisher=Kentucky Kernel }}</ref> The film was released on March 5, 2012,<ref>{{cite web|url=http://www.globaltvbc.com/video/trending+now+kony+2012/video.html?v=2206826267#stories/video|title=News Hour – Trending Now: Kony 2012|access-date=March 7, 2012|date=March 6, 2012|publisher=[[Global TV]]|archive-url=https://web.archive.org/web/20120309191432/http://www.globaltvbc.com/video/trending+now+kony+2012/video.html?v=2206826267#stories/video|archive-date=March 9, 2012|url-status=dead}}</ref><ref>{{cite news|url=http://www.news.ninemsn.com.au/world/8431277/kony-2012-sheds-light-on-uganda-conflict|title=Kony 2012 sheds light on Uganda conflict|date=March 7, 2012|publisher=Ninemsn|access-date=March 7, 2012|author1=Lees, Philippa|author2=Zavan, Martin|archive-url=https://web.archive.org/web/20120308201601/http://news.ninemsn.com.au/world/8431277/kony-2012-sheds-light-on-uganda-conflict|archive-date=March 8, 2012|url-status=live}}</ref><ref name=JCTSK>{{cite news|url=http://post-journal.com/page/content.detail/id/599038/Jackson-Center-To-Show-KONY-2012.html?nav=5004|title=Jackson Center To Show KONY2012|date=February 14, 2012|publisher=[[The Post-Journal]]|access-date=March 7, 2012|archive-url=https://web.archive.org/web/20130516124829/http://post-journal.com/page/content.detail/id/599038/Jackson-Center-To-Show-KONY-2012.html?nav=5004|archive-date=May 16, 2013|url-status=dead}}</ref><ref>{{cite news|url=https://www.bbc.co.uk/news/world-africa-17295078|title=Uganda rebel Joseph Kony target of viral campaign video|date=March 8, 2012|work=BBC News|access-date=June 20, 2018|archive-url=https://web.archive.org/web/20180916054940/https://www.bbc.co.uk/news/world-africa-17295078|archive-date=September 16, 2018|url-status=live}}</ref> and spread [[viral video|virally]], and the campaign was initially supported by various celebrities.<ref>{{cite web|url=http://www.theyorker.co.uk/news/citynews/10807 |title=Kony fever hits York! |access-date=March 7, 2012 |date=March 7, 2012 |work=The Yorker |author=Neylon, Stephanie |url-status=dead |archive-url=https://web.archive.org/web/20120308142114/http://www.theyorker.co.uk/news/citynews/10807 |archive-date=March 8, 2012 }}</ref><ref name="Molloy">{{cite web|url=http://www.metro.co.uk/tech/892373-kony-2012-campaign-shedding-light-on-uganda-conflict-a-huge-online-success|title=Kony 2012: Campaign Shedding light on Uganda Conflict a Huge Online Success|access-date=March 7, 2012|date=March 7, 2012|work=[[Metro (Associated Metro Limited)|Metro]]|author=Molloy, Mark|archive-url=https://web.archive.org/web/20120309103031/http://www.metro.co.uk/tech/892373-kony-2012-campaign-shedding-light-on-uganda-conflict-a-huge-online-success|archive-date=March 9, 2012|url-status=live}}</ref><ref>{{cite web|url=http://www.huffingtonpost.co.uk/2012/03/07/kony-2012-invisible-children-documentary-sheds-light-on-uganda-conflict-video_n_1326183.html?ref=uk|title=Kony 2012: Invisible Children Documentary Sheds Light On Uganda Conflict|access-date=March 7, 2012|date=March 7, 2012|work=[[Huffington Post]]|author=Nelson, Sara C.|archive-url=https://web.archive.org/web/20141118023620/http://www.huffingtonpost.co.uk/2012/03/07/kony-2012-invisible-children-documentary-sheds-light-on-uganda-conflict-video_n_1326183.html?ref=uk|archive-date=November 18, 2014|url-status=live}}</ref>
{{as of|2024|6||df=US}}, the film had received over 103 million views and 1.3 million [[Like button|likes]] on the video-sharing website [[YouTube]],<ref name=Kony2012_YT>{{cite web|title=KONY 2012| date=March 5, 2012 |url=https://www.youtube.com/watch?v=Y4MnpzG5Sqc|publisher=YouTube|access-date=January 19, 2019|archive-url=https://web.archive.org/web/20190407144222/https://www.youtube.com/watch?v=Y4MnpzG5Sqc|archive-date=April 7, 2019|url-status=live}}</ref> and over 18.7 million views and over 21.8 thousand likes on [[Vimeo]],<ref>{{cite web|url=http://vimeo.com/37119711|title=Kony 2012|date=February 20, 2012|publisher=Vimeo|access-date=May 5, 2012|archive-url=https://web.archive.org/web/20120505062020/http://vimeo.com/37119711|archive-date=May 5, 2012|url-status=live}}</ref> with other views on a central Kony 2012 website operated by Invisible Children. At the time, the video was the most liked on the whole of YouTube, and is the first video ever to reach 1 million likes. The intense exposure of the video caused the Kony 2012 website to crash shortly after it began gaining widespread popularity.<ref name="Lees0307">{{cite web|url=http://news.ninemsn.com.au/article.aspx?id=8431494 |title=Australian support amasses for Kony 2012 |access-date=March 7, 2012 |date=March 7, 2012 |work=ninemsn |author=Lees, Philippa |url-status=dead |archive-url=https://web.archive.org/web/20120309174352/http://news.ninemsn.com.au/article.aspx?id=8431494 |archive-date=March 9, 2012 }}</ref> A poll suggested that more than half of young adult Americans heard about ''Kony 2012'' in the days following the video's release.<ref>{{cite web |url=http://pewinternet.org/Reports/2012/Kony-2012-Video/Main-report.aspx |title=Rainie, Lee, Paul Hitlin, Mark Jurkowitz, Michael Dimock, Shawn Neidorf. The viral Kony 2012 video. Pew Internet & American Life Report. March 15, 2012 |publisher=Pewinternet.org |date=March 15, 2012 |access-date=April 24, 2019 |archive-url=https://web.archive.org/web/20130703202714/http://pewinternet.org/Reports/2012/Kony-2012-Video/Main-report.aspx |archive-date=July 3, 2013 |url-status=live }}</ref><ref name=numbers/><ref name=next>{{cite news |author1=Polly Curtis |author2=Tom McCarthy |url=https://www.theguardian.com/politics/reality-check-with-polly-curtis/2012/apr/20/kony-2012-what-happens-next |title=Kony 2012: what happens next? |work=The Guardian |access-date=April 22, 2012 |date=April 20, 2012 |archive-url=https://web.archive.org/web/20131016125101/http://www.theguardian.com/politics/reality-check-with-polly-curtis/2012/apr/20/kony-2012-what-happens-next |archive-date=October 16, 2013 |url-status=live }}</ref> It was included among the top international events of 2012 by [[PBS]]<ref name=year>{{cite web |url=https://www.pbs.org/newshour/multimedia/world122412/6.html |title=Memorable World Moments of 2012 | PBS NewsHour | Dec. 24, 2012 |publisher=PBS |date=December 24, 2012 |access-date=October 16, 2013 |archive-url=https://web.archive.org/web/20130914143918/http://www.pbs.org/newshour/multimedia/world122412/6.html |archive-date=September 14, 2013}}</ref> and called the most viral video ever by ''[[Time (magazine)|TIME]]'' in 2013.<ref>{{cite news |last=Carbone |first=Nick |url=
The campaign resulted in a resolution by the [[United States Senate]] and contributed to the [[African Union]]'s decision to send troops to catch Kony. The film also called for an April 20 worldwide canvassing campaign, called "Cover the Night". On April 5, 2012, Invisible Children released a follow-up video, titled ''[[#Kony 2012 Part II|Kony 2012: Part II – Beyond Famous]]'', which failed to repeat the success of the original.
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On March 8, 2012, Invisible Children released an official response addressing the criticisms directed at ''Kony 2012''. As an explanation for the simplicity of the movie, they stated that "in [their] quest to garner wide public support of nuanced policy, [they] sought to explain the conflict in an easily understandable format." Jedidiah Jenkins, the director of idea development for Invisible Children, responded to the new criticisms by saying that they were "myopic" and that the video itself was a "tipping point" that "got young people to care about an issue on the other side of the planet that doesn't affect them."<ref name="Post1">{{cite news |title=Invisible Children responds to criticism about 'Stop Kony' campaign |author=Elizabeth Flock |url=https://www.washingtonpost.com/blogs/blogpost/post/invisible-childrens-stop-kony-campaign/2012/03/07/gIQA7B31wR_blog.html?wprss=blogpost |newspaper=[[The Washington Post]] |date=March 7, 2012 |access-date=March 7, 2012 |archive-url=https://web.archive.org/web/20120313082722/http://www.washingtonpost.com/blogs/blogpost/post/invisible-childrens-stop-kony-campaign/2012/03/07/gIQA7B31wR_blog.html?wprss=blogpost |archive-date=March 13, 2012 |url-status=live }}</ref> In response to concerns about working with the Ugandan government, Invisible Children explained that they "do not defend any of the human rights abuses perpetrated by the Ugandan government or the Ugandan army". They added that the reason why they are working with the Ugandan army even though Kony is no longer in Uganda is that the army is "more organized and better equipped than that of any of the other affected countries (DRC, South Sudan, CAR) to track down Joseph Kony" and that they want all of the governments in the region to work together to arrest Kony.<ref name="Invisible Children Website">{{cite web|title=Invisible Children Critiques |url=http://www.invisiblechildren.com.s3-website-us-east-1.amazonaws.com/critiques.html |access-date=March 10, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120308102109/http://www.invisiblechildren.com.s3-website-us-east-1.amazonaws.com/critiques.html |archive-date=March 8, 2012 }}</ref> Jenkins stated, "There is a huge problem with [[political corruption]] in Africa. If we had the purity to say we will not partner with anyone corrupt, we couldn't partner with anyone."<ref name="Post1"/>
A video titled ''Thank you, KONY 2012 Supporters'' was released on March 12, 2012, to address the criticisms directed at the film and to be "fully transparent", according to Invisible Children CEO Ben Keesey. The film begins with Keesey discussing the three things that the charity focuses on, which are to "create films with compelling narratives, promote international advocacy and run on-the-ground initiatives." He also points out that "overhead and travel costs are essential to those efforts", as a part of the group's management expenses, along with going toward "thousands of free screenings of the group's films worldwide, as well as toward bringing survivors of the Lord's Resistance Army ... to speak at these events."<ref>{{cite news |title=Invisible Children Releases New Video in Response to 'Kony 2012' Criticism |author=Samantha Grossman |url=
The website Kickstriker, a parody of [[Kickstarter]], contains a fake appeal to crowdsource the "hiring private military contractors from [[Academi]] (formerly Blackwater), who will be immediately deployed to central Africa" with a mission to capture or kill Kony.<ref>{{cite web |url=http://kickstriker.com/kony |title=Capture Kony: Bring Joseph Kony to Justice |publisher=Kickstriker |access-date=October 16, 2013 |archive-url=https://web.archive.org/web/20130920060803/http://kickstriker.com/kony |archive-date=September 20, 2013 |url-status=live }}</ref> In response, Invisible Children sent the Kickstriker team a [[cease and desist]] warning to take down the parody page, accusing them of "causing public confusion through your use of Invisible Children's copyrighted and trademarked property" and threatening a legal action. According to [[Wired.com]], the legal threats "[had] Kickstriker's founders rolling their eyes."<ref>{{cite news |last=Ackerman |first=Spencer |url=https://www.wired.com/dangerroom/2012/06/kony-2012-lawsuit/ |title='Kony 2012' Threatens Lawsuit Against Online Parody | Danger Room |publisher=Wired.com |date=June 18, 2012 |access-date=October 16, 2013 |archive-url=https://web.archive.org/web/20131207093257/http://www.wired.com/dangerroom/2012/06/kony-2012-lawsuit/ |archive-date=December 7, 2013 |url-status=live }}</ref>
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