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{{for|the bakeware|bread tube}}
{{Use mdy dates|date=January 2022}}
'''BreadTube''' or '''LeftTube''' is a loose and informal group of online
''[[The New York Times]]'' author Kevin Roose wrote that BreadTube creators employ a method he calls "algorithmic hijacking".
Many BreadTube content creators are [[crowdfunding|crowdfunded]], and their channels often serve as introductions to left-wing politics for young viewers.<ref name=":5">{{Cite book|last=Fuchs|first=Christian|url=|title=Social Media: A Critical Introduction|publisher=[[SAGE Publications]]|year=2021|isbn=978-1-5297-5274-8|edition=3rd|pages=199–200}}</ref>
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==Origin==
{{Image frame|width=296|content=[[File:Lindsay Ellis 2020 (cropped).jpg|x160px]] [[File:Natalie Wynn (ContraPoints) portrait 2 (cropped).jpg|x160px]]|caption=[[Lindsay Ellis]] (left) and [[Natalie Wynn]] (right), early BreadTubers}}
The term ''BreadTube''
The BreadTube phenomenon itself does not have a clear origin, although many BreadTube channels started in an effort to combat anti-[[social justice warrior]] and alt-right content that gained traction in the mid-2010s.<ref name=":0">{{Cite web|last=Lee|first=Alexander Mitchell|date=March 8, 2021|title=Meet BreadTube, the YouTube activists trying to beat the far-right at their own game|url=http://theconversation.com/meet-breadtube-the-youtube-activists-trying-to-beat-the-far-right-at-their-own-game-156125|url-status=live|access-date=May 27, 2021|website=The Conversation|language=en|archive-date=June 30, 2021|archive-url=https://web.archive.org/web/20210630232257/https://theconversation.com/meet-breadtube-the-youtube-activists-trying-to-beat-the-far-right-at-their-own-game-156125}}</ref><ref name=":7">{{Cite journal|last1=Mniestri|first1=Aikaterini|last2=Gekker|first2=Alex|title=Temporal Frames for Platform Publics: The Platformization of Breadtube|date=October 5, 2020|url=https://journals.uic.edu/ojs/index.php/spir/article/view/11281|journal=AoIR Selected Papers of Internet Research|language=en|doi=10.5210/spir.v2020i0.11281|s2cid=225166989|issn=2162-3317|doi-access=free|access-date=November 19, 2021|archive-date=November 19, 2021|archive-url=https://web.archive.org/web/20211119133105/https://journals.uic.edu/ojs/index.php/spir/article/view/11281|url-status=live}}</ref> By 2018, these individual channels had formed an interconnected community.<ref name=":7" /> Two prominent early BreadTubers were [[Lindsay Ellis]], who left [[Channel Awesome]] in 2015 to start her own channel in response to the [[Gamergate controversy]], and Natalie Wynn, who started her channel [[ContraPoints]] in 2016 in response to the online dominance of the alt-right at the time.<ref name="amin" /> In an April 2021 interview, Wynn opined that "The alt-right, [[Manosphere|the manosphere]], [[incel]]s, even the so-called SJW Internet and LeftTube all have a genetic ancestor in [[New Atheism]]."<ref>{{Cite web|last=Maughan|first=Philip|date=April 14, 2021|title=The World According to ContraPoints|url=https://www.highsnobiety.com/p/contrapoints-natalie-wynn-interview/|access-date=August 3, 2021|website=Highsnobiety|language=en|archive-date=April 29, 2022|archive-url=https://web.archive.org/web/20220429125954/https://www.highsnobiety.com/p/contrapoints-natalie-wynn-interview/|url-status=live}}</ref>
== Format ==
BreadTube videos frequently have a high production value, incorporating theatrical elements and running for longer than typical YouTube videos.<ref name=":6" /><ref name=":1" /> Many are direct responses to right-wing talking points.<ref name="TripleC" /> Whereas right-wing and [[Technolibertarianism|cyberlibertarian]] creators' videos are usually antagonistic towards their political opponents,
==
<!-- Please do not include examples without a reliable, independent source -->
{{Image frame|width=312|content=[[File:Hbomberguy 2019 2.jpg|x160px]] [[File:Abigail Thorn in "Coming Out As Trans - A Little Public Statement".png|x160px]]|caption=[[Harry Brewis]] (left) and [[Abigail Thorn]] (right), commonly described as BreadTubers}}
BreadTube content is in [[English language|English]] and most BreadTubers come from the [[United States]] or the [[United Kingdom]].<ref>{{Cite web |last=Koenigsdorff |first=Simon |date=January 13, 2020 |title=Youtube: Auf der anderen Seite die linken Influencer |url=https://blog.zeit.de/teilchen/2020/01/13/youtube-influencer-linke-social-media/ |access-date=September 20, 2021 |website=Teilchen |language=de-DE |archive-date=July 3, 2020 |archive-url=https://web.archive.org/web/20200703235442/https://blog.zeit.de/teilchen/2020/01/13/youtube-influencer-linke-social-media/ |url-status=live }}</ref> The term is informal and often disputed, as there are no agreed-upon criteria for inclusion. According to ''[[The New Republic]]'', in 2019, the five people most commonly mentioned as examples were Natalie Wynn ([[ContraPoints]]), [[Lindsay Ellis]], Harris Brewis ([[Hbomberguy]]), [[Philosophy Tube]], and [[Shaun (YouTuber)|Shaun]], while [[Kat Blaque]] and [[Anita Sarkeesian]] are cited as significant influences;<ref name=":3" /><ref name=amin/> Ian Danskin (aka [[Innuendo Studios]]),<ref name=":1" /> [[Hasan Piker]],<ref name=":3" /><ref name=":02">{{Cite web|last=Ellingham|first=Miles|date=January 17, 2021|title=The rise of BreadTube: The battle for the soul of the internet|url=https://www.independent.co.uk/independentpremium/long-reads/breadtube-gamergate-twitch-online-politics-streamers-b1765156.html|url-access=subscription|url-status=live|access-date=September 20, 2021|website=The Independent|language=en|archive-url=https://web.archive.org/web/20210117051617/https://www.independent.co.uk/independentpremium/long-reads/breadtube-gamergate-twitch-online-politics-streamers-b1765156.html |archive-date=January 17, 2021 }}</ref> [[Vaush]],<ref name=":02" /> and [[Destiny (streamer)|Destiny]]<ref name=":02" /><ref name=":4" /> have also been described as part of BreadTube. However, several of these people, including Ellis,<ref>{{Cite tweet|number=1326207223077335041|user=thelindsayellis|title=Someone tell this person that breadtube isn’t a thing.|author=Lindsay Ellis|author-link=Lindsay Ellis|date=November 10, 2020|archive-url=https://web.archive.org/web/20210424043657/https://twitter.com/thelindsayellis/status/1326207223077335041|archive-date=April 24, 2021|url-status=live}}</ref> Shaun,<ref>{{Cite tweet|number=1242617649193979905|user=shaun_vids|title=do not send me messages about 'breadtube' drama. or 'breadtube' generally. its a fake group with arbitrary, subjective membership|author=Shaun|author-link=Shaun (YouTuber)|date=March 25, 2020|archive-url=https://web.archive.org/web/20210311185227/https://twitter.com/shaun_vids/status/1242617649193979905|archive-date=March 11, 2021|url-status=live}}</ref> and Wynn<ref>{{Cite tweet|number=1364059709456711680|user=ContraPoints|title=I encourage my audience to drop the label 'BreadTube'.|author=Natalie Wynn|author-link=ContraPoints|date=February 23, 2021|archive-date=April 24, 2021|archive-url=https://web.archive.org/web/20210424042710/https://twitter.com/ContraPoints/status/1364059709456711680|url-status=live}}</ref> have rejected the label.▼
▲The vast majority of BreadTube content is in [[English language|English]], and most BreadTubers
== Reception ==
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Black BreadTube content creator Kat Blaque has criticized the lack of black content creators within BreadTube and argues that black content creators are marginalized within BreadTube.<ref name=":8" /> BreadTube content creator [[Kyle Kulinski]] argued that infighting within BreadTube has left the community "politically impotent and ineffectual."<ref name=":8" />
==See also==
*[[Alt-right pipeline]]
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[[Category:Internet activists]]
[[Category:Left-wing politics]]
[[Category:Virtual communities]]
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