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The '''BMW Group''' (legally, '''Bayerische Motoren Werke AG''', commonly abbreviated to '''BMW''' ({{IPA|de|ˌbeːʔɛmˈveː|–|De-BMW.ogg}}), sometimes anglicized as '''Bavarian Motor Works'''), is a German multinational manufacturer of [[luxury vehicle]]s and [[motorcycle]]s headquartered in [[Munich]], [[Bavaria]], Germany. The company was founded in 1916 as a manufacturer of [[aircraft engine]]s, which it produced from 1917 to 1918 and again from 1933 to 1945 creating engines for aircraft that were used in the [[World War II|Second World War]].
The companies automobiles are marketed under the BMW, [[Mini (marque)|Mini]] and [[Rolls-Royce Motor Cars|Rolls-Royce]] brands, and motorcycles are marketed under the [[BMW Motorrad]] brand. Also in 2023, BMW was the world's [[List of manufacturers by motor vehicle production|ninth-largest producer of motor vehicles]], with 2,555,341 vehicles produced<ref>{{cite web |url=https://www.factorywarrantylist.com/car-sales-by-manufacturer.html |title=2023 Worldwide Car Sales by Manufacturer |publisher=F&I Tools USA |date=2023 |access-date=1 May 2024}}</ref> and in 2023 the 6th largest by revenue.<ref>https://de.statista.com/statistik/daten/studie/30723/umfrage/umsatz-der-weltweit-fuehrenden-automobilhersteller/</ref> In 2023, the company was ranked 46th in the [[Forbes Global 2000]].<ref>{{Cite web|lang=en|url=https://www.forbes.com/lists/global2000/?sh=51d599675ac0|title=The Global 2000 2023|website=Forbes|access-date=2024-02-07|archive-date=2024-01-29|archive-url=https://web.archive.org/web/20240129031905/https://www.forbes.com/lists/global2000/?sh=4f5ab07e5ac0}}</ref> The company has significant motor-sport history, especially in [[touring car racing|touring cars]], [[sports car racing|sports cars]], and the [[Isle of Man TT]].
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=== 21st century ===
In January 2021, BMW announced that its sales in 2020 fell by 8.4 percent due to the impact of [[COVID-19 pandemic]] restrictions. However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% in its customers' demands.<ref>{{Cite news |date=12 January 2021 |title=BMW sales fall 8.4% in 2020 as coronavirus takes toll |work=Reuters |url=https://www.reuters.com/article/us-bmw-results-idUSKBN29H0Y7 |access-date=12 January 2021}}</ref> This recovery was supported by the company's adoption of widely accepted technologies and integration of third-party services such as Apple Pay and on-demand music.<ref>{{Cite journal |last=Kukkamalla |first=Prasanna Kumar |last2=Bikfalvi |first2=Andrea |last3=Arbussa |first3=Anna |date=2021-07-07 |title=The new BMW: business model innovation transforms an automotive leader |url=https://www.emerald.com/insight/content/doi/10.1108/JBS-02-2020-0021/full/html |journal=Journal of Business Strategy |language=en |volume=42 |issue=4 |pages=268–277 |doi=10.1108/JBS-02-2020-0021 |issn=0275-6668|hdl=10256/19355 |hdl-access=free }}</ref>
On 18 January 2022 BMW announced a BMW 7 Series (G11) special edition simply called "The Final V12",<ref name="Road">{{cite web |last=Silvestro |first=Brian |date=18 January 2022 |title=BMW Waves Goodbye to the V-12 With a Final Edition M760Li |url=https://www.roadandtrack.com/news/a38803898/bmw-m760li-final-edition-v12/ |work=Road & Track |publisher=Hearst Communications}}</ref> the last BMW series production vehicle to be fitted with a V-12 engine.<ref name="Road" />
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=== Company name ===
BMW is an abbreviation for ''Bayerische Motoren Werke''
The terms Beemer, Bimmer and Bee-em are sometimes used as [[slang]] for BMW in the English language<ref>{{cite book |title=Bee em / BMW Motorcycle Club of Victoria Inc |publisher=[[National Library of Australia]] |url=http://catalogue.nla.gov.au/Record/3913069 |access-date=23 October 2009 |archive-url=https://web.archive.org/web/20110728125152/http://catalogue.nla.gov.au/Record/3913069 |archive-date=28 July 2011 |url-status=live}}</ref><ref>{{cite news |title=No Toupees allowed |date=2 October 2009 |url=http://www.bangkokpost.com/auto/autoreview/24915/no-toupees-allowed |newspaper=[[Bangkok Post]] |access-date=24 October 2009}}{{dead link|date=September 2012}}</ref> and are sometimes used interchangeably for cars and motorcycles.<ref name=Lighter1>{{Cite book |title=Random House Historical Dictionary of American Slang: A-G |first=Jonathan E. |last=Lighter |publisher=Random House |year=1994 |volume=1 |isbn=978-0-394-54427-4 |pages=[https://archive.org/details/randomhousehisto01ligh/page/126 126–27] |quote='''Beemer''' ''n.'' <nowiki>[BMW + ''er'']</nowiki> a BMW automobile. Also '''Beamer.''' |url=https://archive.org/details/randomhousehisto01ligh/page/126 }}</ref><ref name=Lighter2>{{Cite book |title=Random House Historical Dictionary of American Slang: A-G |first=Jonathan E. |last=Lighter |publisher=Random House |year=1994 |volume=1 |isbn=978-0-394-54427-4 |page=[https://archive.org/details/randomhousehisto01ligh/page/159 159] |quote='''Bimmer''' ''n.'' <span style="font-variant: small-caps;">Beemer.</span> |url=https://archive.org/details/randomhousehisto01ligh/page/159 }}</ref><ref>'''1982''' S. Black ''Totally Awesome'' 83 BMW ("Beemer").<br />'''1985''' ''L.A. Times'' (13 April) V 4: Id much rather drive my Beemer than a truck.<br />'''1989''' L. Roberts ''Full Cleveland'' 39: Baby boomers... in... late-model Beemers.<br />'''1990''' ''Hull High'' (NBC-TV): You should ee my dad's new Beemer.<br /> '''1991''' ''Cathy'' (synd. cartoon strip) (21 April): Sheila... <nowiki>[ground]</nowiki> multi-grain snack chips crumbs into the back seat of my brand-new Beamer!<br />'''1992''' ''Time'' (18 May) 84: Its residents tend to drive pickups or subcompacts, not Beemers or Rolles.</ref>
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===Marks===
In 2023, the [[World Intellectual Property Organization|World Intellectual Property Organization (WIPO)]]’s Madrid Yearly Review ranked BMW's number of marks applications filled under the [[Madrid Protocol|Madrid System]] as 2nd in the world, with 124 [[trademarks]] applications submitted during 2023.<ref>{{Cite web |title=Madrid Yearly Review 2024 |url=https://www.wipo.int/edocs/pubdocs/en/wipo-pub-940-2024-en-madrid-yearly-review-2024.pdf |page=22}}</ref>
== Corporate affairs ==
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