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=== 21st century ===
In January 2021, BMW announced that its sales in 2020 fell by 8.4 percent due to the impact of [[COVID-19 pandemic]] restrictions. However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% in its customers' demands.<ref>{{Cite news |date=12 January 2021 |title=BMW sales fall 8.4% in 2020 as coronavirus takes toll |work=Reuters |url=https://www.reuters.com/article/us-bmw-results-idUSKBN29H0Y7 |access-date=12 January 2021}}</ref> This recovery was supported by the company's adoption of widely accepted technologies and integration of third-party services such as Apple Pay and on-demand music.<ref>{{Cite journal |last=Kukkamalla |first=Prasanna Kumar |last2=Bikfalvi |first2=Andrea |last3=Arbussa |first3=Anna |date=2021-07-07 |title=The new BMW: business model innovation transforms an automotive leader |url=https://www.emerald.com/insight/content/doi/10.1108/JBS-02-2020-0021/full/html |journal=Journal of Business Strategy |language=en |volume=42 |issue=4 |pages=268–277 |doi=10.1108/JBS-02-2020-0021 |issn=0275-6668|hdl=10256/19355 |hdl-access=free }}</ref>
On 18 January 2022 BMW announced a BMW 7 Series (G11) special edition simply called "The Final V12",<ref name="Road">{{cite web |last=Silvestro |first=Brian |date=18 January 2022 |title=BMW Waves Goodbye to the V-12 With a Final Edition M760Li |url=https://www.roadandtrack.com/news/a38803898/bmw-m760li-final-edition-v12/ |work=Road & Track |publisher=Hearst Communications}}</ref> the last BMW series production vehicle to be fitted with a V-12 engine.<ref name="Road" />
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