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{{pp-sock|small=yes}}
{{Use mdy dates|date=February 2024}}
{{Use American English|date=
{{Infobox company
| name = Kellanova
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| image_size =
| image_caption =
| former_name =Battle Creek Toasted Corn Flake Company (1906–1909)<br>Kellogg Toasted Corn Flake Company (1909–1922)<br>Kellogg Company (1922–2023)
| type = [[Public company|Public]]
| trade_name =
| traded_as = {{ublist |{{nyse|K}} |[[S&P 500]] component}}
| industry = [[Food processing]]
| founded = {{Start date and age|1906|02|19}} (as Battle Creek Toasted Corn Flake Company) in<br />[[Battle Creek, Michigan]], U.S.
| founder = [[Will Keith Kellogg]]
| hq_location_city = [[Chicago]], [[Illinois]]
| hq_location_country =
| area_served = Worldwide
| key_people = Steven Cahillane ([[chairman]] & [[Chief executive officer|CEO]])
| products = {{ublist |[[Breakfast cereal|Cereals]] (outside North America) |[[Cracker (food)|Crackers]] |[[Toaster pastries]] |Cereal bars |Fruit-flavored snacks |[[Waffles|Frozen waffles]] |[[Vegetarian cuisine|Vegetarian foods]]}}
| brands = {{ublist |Kellogg's|[[Eggo]] |[[Gardenburger]] |[[Pringles]] |[[Rxbar]]| [[Pop-Tarts]] |[[Rice Krispies Treats]]<br>[[Cheez-It]]|}}
| revenue = {{increase}} US$13.1 billion
| revenue_year = 2023
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| num_employees = {{circa|23,000}}
| num_employees_year = 2023
| owners = {{ublist |[[W. K. Kellogg Foundation]] (17.6%)|[[Gordon Gund]] (6.1%)|[[KeyCorp]] (6.1%)}}<br>(Sale to [[Mars Inc.]] pending)
| website = {{URL|kellanova.com}}
| footnotes = <ref name=10K>{{cite report|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/55067/000162828024005583/k-20231230.htm|title=Kellanova 2023 Annual Report (Form 10-K)|website=SEC.gov|publisher=[[U.S. Securities and Exchange Commission]]|date=February 20, 2024|access-date=February 21, 2024}}</ref><ref name=owners>{{Cite web |url= https://www.sec.gov/ixviewer/ix.html?doc=/Archives/edgar/data/55067/000162828023006053/k-20230302.htm#ica54dcf0e22344dda059d9950a115ea0_217 |title=Proxy Statement |access-date=February 21, 2024 |date=March 2, 2023}}</ref>
}}
[[File:Kellogg's-Logo.svg|thumb|Kellogg's brand logo used by both Kellanova and [[WK Kellogg Co]], formerly used as a corporate logo until 2023.]]
[[File:Kellogg's Cafe 17th St jeh.jpg|thumb|Former Kellogg's Café, [[Union Square (Manhattan)]]]]
'''Kellanova''',
Kellogg's products are manufactured and marketed in over 180 countries.<ref>{{cite web |last=<!--no author attribution--> |date=<!--not specified--> |title=Kellogg Company Fact Sheet (PDF) |url=http://newsroom.kelloggcompany.com/download/K+fact+sheet_FINAL+2+11+14+%282%29.pdf |url-status=dead |archive-url=https://web.archive.org/web/20140425090324/http://filecache.drivetheweb.com/mr5mr_kelloggs/194590/download/K+fact+sheet_FINAL+2+11+14+%282%29.pdf |archive-date=April 25, 2014 |access-date=April 24, 2014 |website=filecache.drivetheweb.com |publisher=KelloggCompany}}</ref> Kellanova's largest factory is at [[Trafford Park]] in [[Greater Manchester|Trafford]], [[Greater Manchester]], United Kingdom, which is also the location of its UK headquarters.<ref name="trafford">{{Cite news |title = Global brand, local values |url = http://menmedia.co.uk/manchestereveningnews/news/business/s/1051202_global_brand_local_values |newspaper = [[Manchester Evening News]] |date = May 27, 2008 |access-date = August 3, 2011 |archive-date = July 19, 2012 |archive-url = https://web.archive.org/web/20120719122135/http://menmedia.co.uk/manchestereveningnews/news/business/s/1051202_global_brand_local_values |url-status = dead }}</ref> Other corporate office locations outside of [[Chicago]] include Battle Creek, [[Dublin]] (European Headquarters), [[Shanghai]], and [[Querétaro City]], [[Mexico]].<ref>{{cite web |title = Our Locations |url = http://www.kelloggcareers.com/global/locations.html |website = kelloggcareers.com |access-date = May 27, 2018 |archive-date = May 28, 2018 |archive-url = https://web.archive.org/web/20180528133615/http://www.kelloggcareers.com/global/locations.html |url-status = live }}</ref> Kellogg's held a [[Royal warrant of appointment (United Kingdom)|Royal Warrant]] from [[Elizabeth II|Queen Elizabeth II]] until her death in 2022.<ref>{{Cite web|url=https://www.royalwarrant.org/company/kellogg-marketing-sales-co-uk-ltd|title=Kellogg Marketing & Sales Co (UK) Ltd|publisher=Royal Warrant Holders Association|website=royalwarrant.org|language=en|access-date=January 28, 2018|archive-date=January 28, 2018|archive-url=https://web.archive.org/web/20180128132844/https://www.royalwarrant.org/company/kellogg-marketing-sales-co-uk-ltd|url-status=live}}</ref>
Kellogg's was split into two companies on October 2, 2023, with [[WK Kellogg Co]] owning the North American cereal division, and the existing company being rebranded to
== History ==
{{See also|Will Keith Kellogg}}
[[File:CornFlakesPackage1906.jpg|thumb|right|First Battle Creek Toasted Corn Flake Co. [[corn flakes]] package (1906), later to become the Kellogg Food Company in 1908]]
In 1876, [[John Harvey Kellogg]] became the superintendent of the [[Battle Creek Sanitarium]] (originally the Western Health Reform Institute founded by [[Ellen G. White|Ellen White]]), and his brother, [[W. K. Kellogg]], worked as the bookkeeper. This is where corn flakes were created and led to the eventual formation of the Kellogg Company.
For years, W. K. Kellogg assisted his brother in research to improve the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola. The Kelloggs are best known for the invention of the famous breakfast cereal [[corn flakes]]. The development of the flaked cereal in 1894 has been variously described by those involved: Ella Eaton Kellogg, John Harvey Kellogg, his younger brother Will Keith Kellogg, and other family members. There is considerable disagreement over who was involved in the discovery
W. K. Kellogg persuaded his brother to serve the food in a flake form. Soon the flaked wheat was being packaged to meet hundreds of guest mail-order requests after they left the Sanitarium. However,
Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed to the '''Kellogg Toasted Corn Flake Company''' in 1909
In 1931, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks from the usual 40. W. K. Kellogg stated that he did this so that an additional shift of workers would be employed to support people through the depression era. This practice remained until [[World War II]] and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980.<ref>{{cite web |first = Jeffrey |last = Kaplan |date = May–June 2008 |url = http://www.orionmagazine.org/index.php/articles/article/2962 |title = The Gospel of Consumption |access-date = June 25, 2010 |archive-date = November 14, 2014 |archive-url = https://web.archive.org/web/20141114060858/http://www.orionmagazine.org/index.php/articles/article/2962/ |url-status = dead }}</ref>▼
In 1964, Kellogg's introduced its first non-cereal product: a pastry which can be heated in a toaster, called Pop-Tarts.<ref>{{Cite web |title=1964 : Kellogg's Pop Tarts Unleashed on Cleveland, Instant Hit (2020-09-14) |url=https://harris23.msu.domains/event/1964-kelloggs-pop-tarts-released-to-public-instant-hit/ |access-date=November 24, 2023 |language=en}}</ref> From 1969 to 1970, the slogan “Kellogg's puts more into your day” was used on Sunday morning TV shows. From 1969 to 1977, Kellogg's acquired various small businesses, including [[Salada tea|Salada Tea]], Fearn International, [[Mrs. Smith's Pies]], [[Eggo]], and Pure Packed Foods;<ref>{{cite web |url=http://www.fundinguniverse.com/company-histories/kellogg-company-history/ |title=Kellogg Company History |work=FundingUniverse.com |access-date=November 28, 2019 |archive-date=February 17, 2020 |archive-url=https://web.archive.org/web/20200217003750/http://www.fundinguniverse.com/company-histories/kellogg-company-history/ |url-status=live }}</ref> however, it was later criticized for not diversifying further,
▲In 1931, the Kellogg Company announced that most of its factories would shift towards 30-hour work weeks from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed to support people through the depression era. This practice remained until [[World War II]] and continued briefly after the war, although some departments and factories remained locked into 30-hour work weeks until 1980.<ref>{{cite web |first = Jeffrey |last = Kaplan |date = May–June 2008 |url = http://www.orionmagazine.org/index.php/articles/article/2962 |title = The Gospel of Consumption |access-date = June 25, 2010 |archive-date = November 14, 2014 |archive-url = https://web.archive.org/web/20141114060858/http://www.orionmagazine.org/index.php/articles/article/2962/ |url-status = dead }}</ref>
▲From 1969 to 1970, the slogan “Kellogg's puts more into your day” was used on Sunday morning TV shows. From 1969 to 1977, Kellogg's acquired various small businesses, including [[Salada tea|Salada Tea]], Fearn International, [[Mrs. Smith's Pies]], [[Eggo]], and Pure Packed Foods;<ref>{{cite web |url=http://www.fundinguniverse.com/company-histories/kellogg-company-history/ |title=Kellogg Company History |work=FundingUniverse.com |access-date=November 28, 2019 |archive-date=February 17, 2020 |archive-url=https://web.archive.org/web/20200217003750/http://www.fundinguniverse.com/company-histories/kellogg-company-history/ |url-status=live }}</ref> however, it was later criticized for not diversifying further like [[General Mills]] and [[Quaker Oats]] were. After underspending its competition in marketing and product development, Kellogg's US market share hit a low of 36.7% in 1983. A prominent [[Wall Street]] analyst{{who|date=February 2024}} called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million [[baby boomer]]s rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers aged 25 to 49 to eat 26% more cereal than people of that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products, including [[Crispix]], Raisin Squares, and [[Nutri-Grain]] Biscuits, and reached out internationally with [[Just Right]] aimed at [[Australians]] and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors: [[General Mills]], which largely marketed children's cereals, and [[Post Foods|Post]], which had difficulty in the adult cereal market.<ref>{{cite web |last1 = Sellers |first1 = Patricia |title = How King Kellogg Beat the Blahs |url = http://archive.fortune.com/magazines/fortune/fortune_archive/1988/08/29/70950/index.htm |work = [[Fortune (magazine)|Fortune]] |date = August 29, 1988 |access-date = June 10, 2015 }}</ref>
===21st century===
In 2001, Kellogg's acquired the [[Keebler Company]] for $3.87 billion.<ref>{{cite web |url=https://www.wsj.com/articles/SB985932422438251466 |date=March 30, 2001 |title=Kellogg Plans to Cut 470 Jobs As Part of Keebler Acquisition |work=[[The Wall Street Journal]] |access-date=September 11, 2019 |archive-date=December 31, 2019 |archive-url=https://web.archive.org/web/20191231212828/https://www.wsj.com/articles/SB985932422438251466 |url-status=live }}</ref> Over the years, it has also gone on to acquire [[Morningstar Farms]] and [[Kashi Company|Kashi]] divisions or subsidiaries. Kellogg's also owns the [[Bear Naked]], Natural Touch, [[Cheez-It]], Murray, Austin cookies and crackers, [[Famous Amos]], [[Gardenburger]] (acquired 2007), and Plantation brands. Presently, Kellogg's is a member of the [[World Cocoa Foundation]].<ref>{{cite web |title=What are you doing about sustainable cocoa? |url=https://www.kelloggs.com/en_US/sustainability/what-are-you-doing-about-sustainable-cocoa.html |website=Kelloggs |access-date=October 3, 2021 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003203912/https://www.kelloggs.com/en_US/sustainability/what-are-you-doing-about-sustainable-cocoa.html |url-status=live }}</ref>
In 2012, Kellogg's became the world's second-largest snack food company (after [[PepsiCo]]) by acquiring the [[potato
In 2017, Kellogg's acquired [[Chicago]]-based food company [[Rxbar]] for $654 million.<ref>{{Cite news |url = https://www.forbes.com/sites/peterandrewwilkins/2017/10/13/what-the-600m-rxbar-acquisition-by-kelloggs-says-about-chicagos-simple-food-beverage-industry/#eaa714416757 |title = What $600M RXBar Acquisition By Kellogg's Says About Chicago's Simple Food And Beverage Industry |last = Wilkins |first = Peter |work = Forbes |access-date = January 28, 2018 |language = en |archive-date = August 15, 2020 |archive-url = https://web.archive.org/web/20200815205505/https://www.forbes.com/sites/peterandrewwilkins/2017/10/13/what-the-600m-rxbar-acquisition-by-kelloggs-says-about-chicagos-simple-food-beverage-industry/#eaa714416757 |url-status = live }}</ref> Earlier that year, Kellogg's also opened new corporate office space in Chicago's [[Merchandise Mart]] for its global growth and IT departments.<ref>{{cite web |last2 = Trotter |first1 = Ryan |last1 = Ori |first2 = Greg |title = Kellogg opens 50-employee Merchandise Mart office |url = https://www.chicagotribune.com/business/ct-kellogg-merchandise-mart-0404-biz-20170403-story.html |website = chicagotribune.com |date = April 3, 2017 |access-date = March 1, 2021 |archive-date = January 28, 2021 |archive-url = https://web.archive.org/web/20210128121056/https://www.chicagotribune.com/business/ct-kellogg-merchandise-mart-0404-biz-20170403-story.html |url-status = live }}</ref> In the UK, Kellogg's also released the W. K. Kellogg brand of organic, vegan and plant-based cereals (such as granolas, organic wholegrain wheat, and "super grains") with no added sugars.<ref>{{cite web |title= Kellogg targets health-conscious consumers with W.K.Kellogg line |url= https://www.foodbev.com/news/kellogg-targets-health-conscious-consumers-w-k-kellogg-line/ |access-date= August 23, 2018 |work= Foodbev.com |publisher= Foodbev Media |date= November 14, 2017 |archive-date= August 24, 2018 |archive-url= https://web.archive.org/web/20180824040049/https://www.foodbev.com/news/kellogg-targets-health-conscious-consumers-w-k-kellogg-line/ |url-status= live }}</ref>
In 2018, Kellogg's decided to cease their operations in Venezuela due to the [[Crisis in Venezuela|economic crisis]] in the country.<ref>{{Cite news|title=Kellogg Says It's Discontinuing Venezuela Operations|work=Bloomberg|url=https://www.bloomberg.com/news/articles/2018-05-15/kellogg-leaves-venezuela-as-breakfast-falls-victim-to-disaster|access-date=May 17, 2018}}{{dead link|date=August 2023|bot=medic}}{{cbignore|bot=medic}}</ref> Their factories were taken by the Venezuelan state under the [[Nicolás Maduro]] administration. In mid-2019, Venezuelan Kellogg's cereal boxes began portraying the Venezuelan flag and a motto from Maduro: "Together, everything is possible" ({{
On April 1, 2019, it was announced that Kellogg's was selling [[Famous Amos]], Murray's, [[Keebler Company|Keebler]], [[Mother's Cookies|Mother's]], and Little Brownie Bakers (one of the producers of the [[Girl Scout Cookies|cookies for the Girl Scouts of the USA]]) to [[Ferrero SpA]] for $1.4 billion.<ref>{{cite news |last1=Hirsch |first1=Lauren |title=Kellogg to sell Keebler, Famous Amos to Nutella-owner Ferrero |url=https://www.cnbc.com/2019/04/01/kellogg-to-sell-keebler-and-famous-amos-business-to-nutella-owner-ferrero.html |access-date=April 6, 2019 |work=CNBC.com |date=April 1, 2019 |archive-date=January 28, 2021 |archive-url=https://web.archive.org/web/20210128185045/https://www.cnbc.com/2019/04/01/kellogg-to-sell-keebler-and-famous-amos-business-to-nutella-owner-ferrero.html |url-status=live }}</ref><ref>{{cite web |last1=Reddy |first1=Arjun |title=Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion |url=https://markets.businessinsider.com/news/stocks/kellogg-reportedly-agreed-to-sell-keebler-famous-amos-to-ferrero-2019-4-1028075005 |website=Business Insider |access-date=April 2, 2019 |archive-date=August 12, 2020 |archive-url=https://web.archive.org/web/20200812100229/https://markets.businessinsider.com/news/stocks/kellogg-reportedly-agreed-to-sell-keebler-famous-amos-to-ferrero-2019-4-1028075005 |url-status=live }}</ref><ref>{{cite web |last1= Yu |first1= Douglas |title= Ferrero Enters U.S. Snack Aisle With $1.3 Billion Acquisition Of Kellogg's Brands |url= https://www.forbes.com/sites/douglasyu/2019/04/01/ferrero-enters-u-s-snacks-aisle-with-1-3-billion-acquisition-of-kelloggs-brands/#2d100861bbe8 |work= Forbes |access-date= April 2, 2019 |archive-date= November 7, 2020 |archive-url= https://web.archive.org/web/20201107234027/https://www.forbes.com/sites/douglasyu/2019/04/01/ferrero-enters-u-s-snacks-aisle-with-1-3-billion-acquisition-of-kelloggs-brands/#2d100861bbe8 |url-status= live }}</ref> On July 29, 2019, that sale was completed.<ref>{{cite web |url=https://seekingalpha.com/news/3482663-kellogg-closes-keebler-sale |last=Schultz |first=Clark |date=July 29, 2019 |title=Kellogg closes on Keebler sale |work=Seeking Alpha |access-date=September 8, 2019 |archive-date=December 22, 2020 |archive-url=https://web.archive.org/web/20201222000159/https://seekingalpha.com/news/3482663-kellogg-closes-on-keebler-sale |url-status=live }}</ref> Kellogg's kept the Keebler cracker line and replaced the Keebler name on their crackers with the Kellogg's name.
In October 2019, Kellogg's partnered with [[GLAAD]] by "launching a new limited edition "All Together Cereal" and donating $50,000 to support GLAAD's anti-bullying and LGBTQ advocacy efforts". The All Together cereal combined six mini cereal boxes into one package to bring attention to anti-bullying.<ref>{{Cite press release|publisher=Kellogg Company|title=Kellogg Company Partners With GLAAD For Spirit Day, Launching New 2019 Edition of 'All Together' Cereal|url=https://www.prnewswire.com/news-releases/kellogg-company-partners-with-glaad-for-spirit-day-launching-new-2019-edition-of-all-together-cereal-300940179.html|access-date=July 11, 2020|website=prnewswire.com|language=en|archive-date=July 11, 2020|archive-url= https://web.archive.org/web/20200711065049/https://www.prnewswire.com/news-releases/kellogg-company-partners-with-glaad-for-spirit-day-launching-new-2019-edition-of-all-together-cereal-300940179.html|url-status=live}}</ref>
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In October 2021, workers at all of Kellogg's cereal-producing plants in the United States [[2021 Kellogg's strike|went on a strike]] conducted by the [[Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union]] over disagreements over the terms of a new labor contract.<ref>{{Cite web|last=Funk|first=Josh|date=October 5, 2021|others=With contributions from Dee-Ann Durbin|title=Workers at all of Kellogg's U.S. cereal plants go on strike|url=https://apnews.com/article/kelloggs-cereal-plants-strike-d9185eb8fa9054d34a078063c3db6c33|url-status=live|access-date=October 6, 2021|website=[[AP News]]|publisher=[[Associated Press]]|language=en|archive-date=October 6, 2021|archive-url=https://web.archive.org/web/20211006125833/https://apnews.com/article/kelloggs-cereal-plants-strike-d9185eb8fa9054d34a078063c3db6c33}}</ref> On December 3, 2021, a tentative deal was struck to end the worker strike,<ref>{{Cite news|last=Hernandez|first=Joe|date=December 2, 2021|title=Kellogg and its cereal workers union reach a tentative deal to end 2-month strike|language=en|work=NPR|url=https://www.npr.org/2021/12/02/1060954313/kellogg-and-its-cereal-workers-union-reach-a-tentative-deal-to-end-2-month-strik|access-date=December 4, 2021|archive-date=December 4, 2021|archive-url=https://web.archive.org/web/20211204000608/https://www.npr.org/2021/12/02/1060954313/kellogg-and-its-cereal-workers-union-reach-a-tentative-deal-to-end-2-month-strik|url-status=live}}</ref> but the union members overwhelmingly rejected the tentative agreement<ref>{{Cite web|last=Bandur|first=Michelle|date=December 7, 2021|title=No Deal: Union says it has rejected latest offer from Kellogg's|url=https://www.ketv.com/article/no-deal-union-says-it-has-rejected-latest-offer-from-kelloggs/38450539|url-status=live|access-date=December 8, 2021|work=[[KETV]]|language=en-US|archive-date=December 12, 2021|archive-url=https://web.archive.org/web/20211212140319/https://www.ketv.com/article/no-deal-union-says-it-has-rejected-latest-offer-from-kelloggs/38450539}}</ref> and Kellogg's management announced they would seek to replace all 1,400 striking workers.<ref>{{Cite web|date=December 7, 2021|title=Kellogg to replace 1,400 strikers as deal is rejected|url=https://www.theguardian.com/us-news/2021/dec/07/kellogg-strike-workers-pay|url-status=live|access-date=December 8, 2021|work=[[The Guardian]]|language=en-US|archive-date=December 12, 2021|archive-url=https://web.archive.org/web/20211212140528/https://www.theguardian.com/us-news/2021/dec/07/kellogg-strike-workers-pay}}</ref> On December 21, 2021, about 1,400 Kellogg workers approved a collective bargaining agreement, ending the strike, which had lasted 77 days.<ref>{{Cite news|last=Scheiber|first=Noam|date=December 21, 2021|title=Kellogg workers ratify a revised contract after being on strike since October.|language=en-US|work=The New York Times|url=https://www.nytimes.com/2021/12/21/business/economy/kellogg-union-strike-contract.html|access-date=December 21, 2021|issn=0362-4331|archive-url=https://web.archive.org/web/20211224123725/https://www.nytimes.com/2021/12/21/business/economy/kellogg-union-strike-contract.html|archive-date=December 24, 2021}}</ref><ref>{{Cite web|date=December 21, 2021|title=Kellogg's Strike Ends: BCTGM Members Ratify New Contract|url=https://bctgm.org/2021/12/21/kelloggs-strike-ends-bctgm-members-ratify-new-contract/|access-date=December 21, 2021|website=BCTGM {{!}} The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union|language=en-US|archive-url=https://web.archive.org/web/20211224124037/https://bctgm.org/2021/12/21/kelloggs-strike-ends-bctgm-members-ratify-new-contract/|archive-date=December 24, 2021}}</ref><ref name="kelloggnews">{{Cite web|url=https://newsroom.kelloggcompany.com/2021-12-16-Kellogg-Company-Reaches-New-Tentative-Agreement-with-Union|title=Kellogg Company Reaches New Tentative Agreement with Union|publisher=Kellogg|date=December 16, 2021|archive-url=https://web.archive.org/web/20211221222216/https://newsroom.kelloggcompany.com/2021-12-16-Kellogg-Company-Reaches-New-Tentative-Agreement-with-Union|archive-date=December 21, 2021}}</ref>
On June 21, 2022, Kellogg's announced that the company would spin off its three cereal, snacks, and plant-based food divisions into separate companies.<ref>{{cite news|last=Ott|first=Matt|title=Kellogg to split into 3; snacks, cereals, plant-based food|url=https://apnews.com/article/chicago-michigan-battle-creek-kellogg-co-cc6e8bb271de40337a0b8fec4a0aa011|work=Associated Press|date=June 21, 2022|access-date=June 21, 2022|archive-date=June 21, 2022|archive-url=https://web.archive.org/web/20220621114614/https://apnews.com/article/chicago-michigan-battle-creek-kellogg-co-cc6e8bb271de40337a0b8fec4a0aa011|url-status=live}}</ref><ref>{{cite press release| title= Kellogg Company Announces Separation of Two Businesses as Bold Next Steps in Portfolio Transformation |url=https://www.prnewswire.com/news-releases/kellogg-company-announces-separation-of-two-businesses-as-bold-next-steps-in-portfolio-transformation-301571883.html|publisher=Kellogg Company|date=June 21, 2022|via=PR Newswire|access-date=March 27, 2023|archive-date=July 12, 2022|archive-url= https://web.archive.org/web/20220712053524/https://www.prnewswire.com/news-releases/kellogg-company-announces-separation-of-two-businesses-as-bold-next-steps-in-portfolio-transformation-301571883.html|url-status=live}}</ref> The North American cereal and plant-based food spin-off companies will keep Battle Creek as their headquarters and the new snack and international cereal company will be based in Chicago.<ref>{{cite news |last1=Miller |first1=Kevin |title= Kellogg Will Split Into Three Companies to Promote Growth |url=https://www.bloomberg.com/?sref=CIpmV6x8 |access-date=June 21, 2022 |work= Bloomberg.com |date=June 21, 2022 |language=en |archive-date=March 12, 2023 |archive-url= https://web.archive.org/web/20230312211557/https://www.bloomberg.com/?sref=CIpmV6x8 |url-status=live }}</ref> The successor company, known as Global Snacking Co. temporarily, represents 80 percent or $11.4 billion of Kellogg's sales. 60 percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business, temporarily called North America Cereal Co., would be the second-largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, would be called "Plant Co." and could even be sold.<ref>{{cite news |last1=Springer |first1=Jon |title=Kellogg bets on snacking—what the breakup means for brands: The food giant will spin off breakfast cereal and plant-based units |work =[[Ad Age]] |date=June 27, 2022 |volume=93 |issue=10 |page=1 }}</ref>
In January 2023, Kellogg's shelved its plans to spin off its plant food business and would retain it as part of Global Snacking Co.<ref>{{cite web|url=https://www.reuters.com/business/retail-consumer/kellogg-beats-quarterly-sales-estimates-2023-02-09/|first=Mehr|last=Bedi|title=Kellogg's sales and profit beat estimates, to retain plant-based meat business|work=Reuters|date=February 9, 2023|access-date=February 18, 2023|archive-date=February 18, 2023|archive-url=https://web.archive.org/web/20230218225401/https://www.reuters.com/business/retail-consumer/kellogg-beats-quarterly-sales-estimates-2023-02-09/|url-status=live}}</ref> On March 15, 2023, Kellogg's announced that North America Cereal Co. branch will be named [[WK Kellogg Co]] and Global Snacking Co. branch will be called Kellanova. The split was structured with Kellanova as the surviving company, using the [[ticker symbol]] "K"
On August 14, 2024, it was announced that [[Mars Inc.]], the owner of [[M&M's]] and [[Snickers]], agreed to purchase Kellanova for nearly $30 billion. The deal is expected to close in the first half of 2025.<ref>{{Cite web|url= https://apnews.com/article/b47c6906bea9c285c2a94711a543f6c7|last1=Durbin |first1=Dee-Ann |last2=Chapman |first2=Michelle |date=August 14, 2024 |title=Sweet and salty deal worth $30 billion would put M&M's and Snickers alongside Cheez-Its and Pringles |access-date=August 14, 2024 |website=Associated Press |language=en}}</ref>
▲In January 2023, Kellogg's shelved its plans to spin off its plant food business and would retain it as part of Global Snacking Co.<ref>{{cite web|url=https://www.reuters.com/business/retail-consumer/kellogg-beats-quarterly-sales-estimates-2023-02-09/|first=Mehr|last=Bedi|title=Kellogg's sales and profit beat estimates, to retain plant-based meat business|work=Reuters|date=February 9, 2023|access-date=February 18, 2023|archive-date=February 18, 2023|archive-url=https://web.archive.org/web/20230218225401/https://www.reuters.com/business/retail-consumer/kellogg-beats-quarterly-sales-estimates-2023-02-09/|url-status=live}}</ref> On March 15, 2023, Kellogg's announced that North America Cereal Co. branch will be named [[WK Kellogg Co]] and Global Snacking Co. branch will be called Kellanova. The [[ticker symbol]] "K" will be used by Kellanova on the NYSE.<ref>{{cite web|url=https://www.cnn.com/2023/03/15/business/kellogg-kellanova-spin-off-brands|first=Jordan|last=Valinsky|title=Cheez-It and Pringles company gets a new name| work= CNN.com |date=March 15, 2023|access-date=March 15, 2023|archive-date=March 15, 2023|archive-url= https://web.archive.org/web/20230315171410/https://www.cnn.com/2023/03/15/business/kellogg-kellanova-spin-off-brands/|url-status=live}}</ref> The split was completed on October 2, 2023.<ref>{{Cite news |last1=Oguh |first1=Chibuike |last2=Vanaik |first2=Granth |date=October 2, 2023 |title=Kellanova, WK Kellogg shares slump on first day after spinoff |url=https://www.reuters.com/business/retail-consumer/kellanova-wk-kellogg-shares-slump-first-day-after-spinoff-2023-10-02/ |work=Reuters}}</ref><ref>{{Cite press release |publisher= Kellogg Company |title= Kellogg Company Board of Directors Approves Separtion into Two Companies, Kellanova and WK Kellogg Co |url=https://www.prnewswire.com/news-releases/kellogg-company-board-of-directors-approves-separation-into-two-companies-kellanova-and-wk-kellogg-co-301922760.html |access-date=September 19, 2023 |website=prnewswire.com |language=en}}</ref> The WK Kellogg Co has the NYSE stock symbol "KLG".<ref>{{Cite web |last=Lucas |first=Amelia |date=October 2, 2023 |title=Kellogg's cereal business begins trading as stand-alone company WK Kellogg |url=https://www.cnbc.com/2023/10/02/kelloggs-cereal-business-wk-kellogg-begins-trading.html |access-date=November 24, 2023 |website=CNBC |language=en}}</ref>
== Finances ==
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|980
|10,575
|<ref name="
|-
|2006
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|1,004
|10,714
|<ref name="
|-
|2007
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|1,103
|11,397
|<ref name="
|-
|2008
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|1,148
|10,946
|<ref name="
|-
|2009
Line 128 ⟶ 124:
| 1,212
|11,200
|<ref name="
|-
|2010
Line 134 ⟶ 130:
| 1,287
|11,847
|<ref name="macrotrends">{{Cite web |title=Kellogg Revenue
|-
|2011
Line 140 ⟶ 136:
|866
|11,943
|<ref name="macrotrends"/>
|-
|2012
Line 146 ⟶ 142:
|961
|15,169
|<ref name="macrotrends"/>
|-
|2013
Line 152 ⟶ 148:
|1,807
|15,474
|<ref name="macrotrends"/>
|-
|2014
Line 158 ⟶ 154:
|632
|15,153
|<ref name="macrotrends"/>
|-
|2015
Line 164 ⟶ 160:
| 614
|15,251
|<ref name="macrotrends"/>
|-
|2016
Line 170 ⟶ 166:
|694
|15,111
|<ref name="macrotrends"/>
|-
|2017
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|1,269
|16,351
|<ref name="macrotrends"/>
|-
|2018
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|1,336
|17,780
|<ref name="macrotrends"/>
|-
|2019
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|960
|17,564
|<ref name="macrotrends"/>
|-
|2020
Line 194 ⟶ 190:
|1,251
|17,996
|<ref name="macrotrends"/>
|-
|2021
Line 200 ⟶ 196:
|1,488
|18,178
|<ref name="macrotrends"/>
|}
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* Vector (Canada only)
* Yeast bites with honey
* Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria<ref>{{cite web| url= http://www.kelloggs.at/produkte/language-DE/detail-38074.html| archive-url= https://web.archive.org/web/20110706092944/http://www.kelloggs.at/produkte/language-DE/detail-38074.html|url-status=dead|archive-date=July 6, 2011| title=Kringelz
{{div col end}}
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{{div col|colwidth=22em}}
* Banana Bubbles<ref>{{cite web |last1=Week |first1=Marketing |title=Kellogg to axe weakest brands |url=https://www.marketingweek.com/kellogg-to-axe-weakest-brands/ |website=Marketing Week |access-date=October 3, 2021 |language=en |date=November 22, 1996 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003202927/https://www.marketingweek.com/kellogg-to-axe-weakest-brands/ |url-status=live }}</ref>
: Banana-
* Banana Frosted Flakes<ref>{{cite web |title=Discontinued Cereals List
* [[Bart Simpson]]'s No Problem-O's and [[Bart Simpson]]'s Eat My Shorts<ref>{{cite web |title=Kellogg's Bart Simpson's No Problemo's Cereal UK 2002 Advert |url=https://www.youtube.com/watch?v=RDSbkOeudF4 | archive-url=https://ghostarchive.org/varchive/youtube/20211030/RDSbkOeudF4| archive-date=October 30, 2021|website=Youtube |access-date=October 3, 2021 |language=en}}{{cbignore}}</ref><ref>{{cite web |title=What's In The Box?
: Sold in the UK for a limited period
* [[Bart Simpson]] Peanut Butter Chocolate Crunch Cereal<ref name="grub.gunaxin.com">{{cite web |url = http://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570 |title = A Tribute to Discontinued Cereals |work = Gunaxin Grub |date = March 5, 2009 |access-date = March 30, 2014 |archive-date = August 23, 2018 |archive-url = https://web.archive.org/web/20180823114334/https://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570 |url-status = dead }}</ref>
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* Buckwheat & Maple<ref>{{cite web| work= The Ottawa Journal| title= [Kellogg advertisement]| date= March 8, 1975| via= Newspapers.com| url= https://www.newspapers.com/newspage/48500058/| access-date= March 1, 2021| archive-date= January 16, 2021| archive-url= https://web.archive.org/web/20210116214130/https://www.newspapers.com/newspage/48500058/| url-status= live}}</ref>
* Buzz Blasts (based on [[Buzz Lightyear]] from the ''[[Toy Story]]'' movies)<ref name="grub.gunaxin.com" />
* [[C-3PO]]'s cereal: Introduced in 1984 and inspired by the multi-lingual droid from ''[[Star Wars]]'', the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to ''[[Star Wars]]'', the company renamed it Pro-Grain and promoted it with sports-oriented commercials.<ref>{{cite web |title=1984
* [[Cinnamon Crunch Crispix]]
* [[Cinnamon Mini-Buns]]
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* OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear.
* [[Pep Cereal|Pep]]: Best remembered as the sponsor of the [[The Adventures of Superman (radio)|Superman]] [[radio serial]].
* [[Pokémon]] Cereal: A limited edition cereal that
* Pop-Tarts Crunch<ref name="urlesque.com" />
* [[The Powerpuff Girls|Powerpuff Girls]] Cereal
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=== Olympic Games ===
Kellogg's frequently partners with the [[Olympic Games]] to feature American
== Misleading claims ==
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The suspected chemical that caused the illnesses was [[2-methylnaphthalene]], used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the [[Food and Drug Administration]] has no scientific data on its impact on humans, and the [[United States Environmental Protection Agency]] (EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil and is "structurally related to [[naphthalene]], an ingredient in mothballs and toilet-deodorant blocks" that the EPA considers a possible human carcinogen.<ref>{{cite news |newspaper = Washington Post |title = US regulators lack data on health risks of most chemicals |date = August 2, 2010 |first = Lyndsey |last = Layton |url = https://www.washingtonpost.com/wp-dyn/content/article/2010/08/01/AR2010080103469.html |access-date = September 2, 2017 |archive-date = February 24, 2018 |archive-url = https://web.archive.org/web/20180224052005/http://www.washingtonpost.com/wp-dyn/content/article/2010/08/01/AR2010080103469.html |url-status = live }}</ref><ref>{{cite web |url = http://www.epa.gov/iris/subst/1006.htm |title = 2-Methylnaphthalene (CASRN 91-57-6) |date = May 3, 2007 |publisher = [[United States Environmental Protection Agency]] |website = EPA.gov |access-date = October 27, 2010 |archive-date = September 6, 2010 |archive-url = https://web.archive.org/web/20100906021407/http://www.epa.gov/IRIS/subst/1006.htm |url-status = live }}</ref>
''Kellogg's'' offered consumers refunds in the meantime.<ref>{{cite news |last1=Hunter |first1=Aina |title=Kellogg's Cereal Recall: Full List (Apple Jacks, Corn Pops, Froot Loops, Honey Smacks) |url=https://www.cbsnews.com/news/kelloggs-cereal-recall-full-list-apple-jacks-corn-pops-froot-loops-honey-smacks/ |access-date=October 3, 2021 |work= cbsnews.com |publisher=ViacomCBS |date=June 29, 2010 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003203421/https://www.cbsnews.com/news/kelloggs-cereal-recall-full-list-apple-jacks-corn-pops-froot-loops-honey-smacks/ |url-status=live }}</ref> Only products with the letters "KN" following the use-by date were included in the recall.<ref>{{cite web |last1=Flynn |first1=Dan |title=Kellogg's Recalls 28 Million Boxes of Cereal |url=https://www.foodsafetynews.com/2010/06/kelloggs-recalls-some-popular-cereals/ |website=Food Safety News |access-date=October 3, 2021 |date=June 26, 2010 |archive-date=October 3, 2021 |archive-url=https://web.archive.org/web/20211003203422/https://www.foodsafetynews.com/2010/06/kelloggs-recalls-some-popular-cereals/ |url-status=live }}</ref> The products were distributed throughout the US and began arriving in stores in late March 2010. Products in Canada were not affected.<ref>{{cite web |title=Kelloggs Recall
=== 2012 cereal recall ===
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=== Human right violations of palm oil in 2016 ===
According to [[Amnesty International]] in 2016, Kellogg's [[palm oil]] provider [[Wilmar International]] profited from 8 to 14-year-old [[child labor]] and [[forced labor]]. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from chemicals such as [[Paraquat]].<ref>{{cite web| url= https://www.amnesty.org/en/documents/asa21/5184/2016/en/| website= amnesty.org| title= The Great Palm Oil Scandal: Labour Abuses Behind Big Brand Names| publisher= [[Amnesty International]]| date= November 30, 2016| access-date= | archive-date= April 23, 2018| archive-url= https://web.archive.org/web/20180423210624/https://www.amnesty.org/en/documents/asa21/5184/2016/en/| url-status= live}}</ref><ref>{{cite web |url = http://www.ibtimes.co.uk/amnesty-report-slams-popular-brands-profiting-labour-abuses-wilmar-1594102 |title = Amnesty report slams popular brands for profiting from labour abuses at Wilmar |first = Divya |last = Kishore |date = November 30, 2016 |access-date = December 3, 2016 |archive-date = December 3, 2016 |archive-url = https://web.archive.org/web/20161203061058/http://www.ibtimes.co.uk/amnesty-report-slams-popular-brands-profiting-labour-abuses-wilmar-1594102 |url-status = live }}</ref> Kellogg's alleged not being aware of the child abuses due to traceability; Amnesty's human rights director replied that "Using mealy-mouthed excuses about 'traceability' is a total cop-out."<ref>{{cite news |first1 = Rob |last1 = Davies |title = Firms such as Kellogg's, Unilever and Nestlé 'use child-labour palm oil' |url = https://www.theguardian.com/law/2016/nov/30/kelloggs-unilever-nestle-child-labour-palm-oil-wilmar-amnesty |date = November 30, 2016 |access-date = December 2, 2016 |work = The Guardian |archive-date = December 2, 2016 |archive-url = https://web.archive.org/web/20161202053632/https://www.theguardian.com/law/2016/nov/30/kelloggs-unilever-nestle-child-labour-palm-oil-wilmar-amnesty |url-status = live }}</ref>
=== 2021 strike ===
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== Political involvement ==
=== Genetically modified foods
Kellogg's donated around [[United States dollar|US]]$2 million opposing [[California Proposition 37 (2012)|California Proposition 37]], a 2012 ballot initiative that, if enacted, would have required compulsory labeling of [[Genetic engineering|genetically engineered]] food products.<ref>{{cite web |url = http://votersedge.org/california/ballot-measures/2012/november/prop-37/funding |archive-url = https://web.archive.org/web/20121108081304/http://votersedge.org/california/ballot-measures/2012/november/prop-37/funding |url-status = dead |archive-date = November 8, 2012 |title = Prop. 37: Requires labeling of food products made from genetically modified organisms. | Voter's Edge |publisher = Votersedge.org |date = November 6, 2012 |access-date = August 25, 2013 }}</ref> In March 2016, though, they vowed to label all of their products with genetically modified organisms as such by 2020.<ref>{{Cite news| url= https://www.thedailymeal.com/eat/kellogg-label-all-gmos-nationwide/032216| title= Kellogg to Label All GMOs Nationwide| work= The Daily Meal| access-date= June 14, 2018| language= en| archive-date= June 14, 2018| archive-url= https://web.archive.org/web/20180614171520/https://www.thedailymeal.com/eat/kellogg-label-all-gmos-nationwide/032216| url-status= live}}</ref>
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** [[London, Ontario]] – manufacturers and distributes cereals (including Corn Flakes) in Canada. Closed at end of 2014,<ref>{{cite web |url = http://london.ctvnews.ca/kellogg-s-to-close-their-london-plant-by-the-end-of-2014-1.1582862 |title = Kellogg's to close London plant by the end of 2014 |work = CTVNews.ca |date = December 10, 2013 |access-date = March 1, 2021 |archive-date = March 27, 2023 |archive-url = https://web.archive.org/web/20230327164557/https://london.ctvnews.ca/kellogg-s-to-close-london-plant-by-the-end-of-2014-1.1582862 |url-status = live }}</ref>
** [[Belleville, Ontario]] – cereal production plant opened 2009 and upgraded 2011; took over some operations from London after 2014
* China: Shanghai – Joint venture with agribusiness and food company [[Yihai Kerry]]
* Ecuador: [[Guayaquil]]
* France: [[Noisy-le-Grand]], Paris<ref>{{cite web |url = http://www.kelloggs.fr/fr_FR/contact_us_fr.html |title = Nous contacter |work = kelloggs.fr |access-date = May 6, 2014 |archive-date = May 6, 2014 |archive-url = https://web.archive.org/web/20140506235719/http://www.kelloggs.fr/fr_FR/contact_us_fr.html |url-status = live }}</ref>
* Germany: [[Hamburg]] (sales and marketing for Germany, Austria, Switzerland, and Scandinavia; production in Germany shut down in 2018)<ref>{{cite news |last=Beneke |first=Maren |url=https://www.weser-kurier.de/bremen/politik/bremer-kellogg-werk-wird-geschlossen-doc7e3ronidvkpgw2p86el |title=Bremer Kellogg-Werk wird geschlossen |work=Weser-Kurier, Bremen |date=October 10, 2016 |access-date=December 21, 2021 |archive-date=December 21, 2021 |archive-url=https://web.archive.org/web/20211221161422/https://www.weser-kurier.de/bremen/politik/bremer-kellogg-werk-wird-geschlossen-doc7e3ronidvkpgw2p86el |url-status=live }}</ref>
* India: [[Mumbai]]
* Republic of Ireland: European Head Office
* Italy: [[Milan]]
* Japan: [[Shinjuku, Tokyo]]<ref>{{cite web |url = http://www.kellogg.co.jp/company/about/index.html |title = いい朝食がいい日をつくる
* Malaysia: [[Bandar Enstek]], [[Negeri Sembilan]]<ref>{{cite web |url = http://www.vcpost.com/articles/20688/20140110/kellogg-invest-130m-malaysia-plant-eyes-asia-pacific-expansion.htm |title = Kellogg to invest $130M in Malaysia plant, eyes Asia-Pacific expansion |work = Venture Capital Post |date = January 10, 2014 |access-date = January 20, 2014 |archive-date = February 2, 2014 |archive-url = https://web.archive.org/web/20140202114409/http://www.vcpost.com/articles/20688/20140110/kellogg-invest-130m-malaysia-plant-eyes-asia-pacific-expansion.htm |url-status = live }}</ref><ref>{{cite news |url = http://www.themalaymailonline.com/money/article/kellogg-to-invest-us130m-in-malaysia |title = Kellogg Company to invest US$130m in Malaysia |work = The Malay Mail Online |date = January 10, 2014 |access-date = January 20, 2014 |archive-date = January 22, 2014 |archive-url = https://web.archive.org/web/20140122205356/http://www.themalaymailonline.com/money/article/kellogg-to-invest-us130m-in-malaysia |url-status = live }}</ref>
* Mexico: [[Querétaro, Querétaro|Querétaro]]
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[[Category:Former Seventh-day Adventist institutions]]
[[Category:British royal warrant holders]]
[[Category:Announced mergers and acquisitions]]
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